Popular, Scholarly, or Trade?
| Scholarly Journals, including peer-reviewed
|| Popular Magazines
Articles reporting research results, reviews of the research (review articles) and book reviews
|Current events and general interest articles||Articles about a certain business or industry|
|Purpose||To share research and scholarship with the academic community||To inform, entertain or elicit an emotional response||To inform people in a business or industry about relevant news, trends, and products|
|Author||Scholars / researchers||Staff writers, journalists, freelancers||Staff writers, business and/or industry professionals|
|Audience||Scholars/researchers, including college students||General public||Business and/or industry professionals|
|Review||Editorial board made up of other scholars and researchers. Some, but not all articles in scholarly journals are peer-reviewed||Editor working for the magazine||Editor working for the trade publication|
|Frequency||Quarterly or semi-annually||Usually weekly or monthly||Usually weekly or monthly|
|Ads||If there are any, they are usually for scholarly products such as books||Numerous ads for a variety of products||Ads for products geared toward a specific industry or business|
|Appearance||Usually smaller in size, thicker and with a plain cover; images are often charts and graphs to support research findings||Usually glossy and larger in size with numerous color photos||Usually glossy with numerous color photos|
|Examples||Time, Vogue, Rolling Stone, New Yorker||Pharmacy Times, Oil & Gas Investor Magazine, Designer Magazine|
- Can’t tell if something is scholarly, popular or trade? Ask a Librarian, Google the title to find the home page for the publication, or check Ulrichsweb for content type.