Texas Archival Resources Online

TABLE OF CONTENTS


Descriptive Summary

Historical Note

Scope and Content Note

Arrangement

Restrictions

Index Terms

Administrative Information

Description of Series

Series 7: Public Relations Department (part 1)

University of Texas San Antonio

A Guide to the San Antonio Fair, Inc., Records. Series 07: Public Relations Department, 1960-1976



Descriptive Summary

Creator San Antonio Fair, Inc.
Title: San Antonio Fair, Inc., Records
Dates: 1960-1995
Dates: (Bulk 1964-1968)
Creator Abstract: San Antonio Fair, Inc., incorporated in December 1962 to formally organize the planning, fundraising and designing of HemisFair '68 (the 1968 World's Fair) in San Antonio, Texas.
Content Abstract: The records of the San Antonio Fair, Inc., document the planning, lobbying, financing and construction of HemisFair '68. The records consist of correspondence, meeting minutes, committee reports, financial records, newspaper and magazine articles, press releases, photographic materials, blueprints, maps and plats, artwork, oral history interview transcripts, scrapbooks of clippings and ephemera, and audiovisual materials (film and sound recordings). Most of the records predate the opening of the fair.
Identification: MS 31
Extent: 276.4 linear feet (560 Boxes)
Language Materials are primarily in English, with some materials in Spanish, French, and Portuguese.
Repository: University of Texas at San Antonio Libraries Special Collections

Historical Note

San Antonio Fair, Inc., incorporated in December 1962 to formally organize the planning, fundraising and designing of HemisFair '68. When HemisFair '68 opened on April 6, 1968, it held the honor of being the only "world's fair" that year to be sanctioned by the Paris-based Bureau of International Expositions and the first world's fair ever to be held in Texas. The fair, held in downtown San Antonio, Texas, was open for six months from April 6, 1968 to October 6, 1968.

The idea for HemisFair '68 originated in 1958, with a handful of San Antonio businessmen who had a vision of a world's fair in San Antonio, Texas. Department store executive Jerome K. Harris proposed a fair to be held in 1968 to celebrate 250th anniversary of the founding of San Antonio and the shared cultural heritage of San Antonio and its Latin American neighbors. His idea gained the support of San Antonio Congressman Henry B. Gonzalez, and local businessmen William R. Sinkin, H. B. (Pat) Zachry, and James Gaines, who soon began to cultivate support for HemisFair '68.

The organizing of the fair demanded years of planning, coordinated investment, the support of all levels of city, state, and federal government, and massive time and commitment from the persons involved. HemisFair '68 was financed by: 450 San Antonio underwriters (local business firms and individuals); voter-approved San Antonio City bonds; Urban Renewal Agency funds; an appropriation of $4,500,000 by the Texas State Legislature; and two appropriations ($125,000 in 1965 and $6.75 million in 1966) by the U.S. Congress.

In keeping with Jerome K. Harris's original idea of celebrating the shared cultural heritage of San Antonio and its neighbors, the theme of HemisFair '68 was "The Confluence of Civilizations in the Americas." Approximately twenty governments and ten corporations participated and sponsored educational and entertainment pavilions communicating the theme to visitors.

Figures for attendance fell short of the initial predictions of 7.2 million persons, and were actually closer to 6.4 million people. Contributing factors which may have influenced the lower-than-expected attendance included the assassination of civil rights leader Martin Luther King two days before the fair opened and the assassination of presidential candidate Robert F. Kennedy in June 1968.

Despite the organizers' disappointment regarding attendance, hosting and constructing HemisFair '68 had a broad impact on San Antonio, including fostering urban renewal in the downtown area, retail development along the San Antonio River Walk, and expansion of the local tourism industry.

HemisFair '68, the 1968 World's Fair, was the only formally sanctioned world's fair held in the world during 1968 and was the first officially recognized world's fair ever held in the southern half of the United States.

Following is a chronology of the events related to the planning of the HemisFair.

Chronology of Events, 1962-1968

January 28, 1962 U.S. Representative Henry B. Gonzalez meets with William Sinkin, a leading local department store executive to discuss a "Fair of the Americas" to celebrate the 250th Anniversary of the founding of San Antonio.
February 15, 1962 Gonzalez and William R. Sinkin meet with 38 other leading civic leaders at the Grenada Hotel. A nine-man Planning Council is established and spends the remainder of the year collecting and analyzing data and meeting with, and lobbying, local business, political and commercial leaders.
December 29, 1962 San Antonio Fair, Inc., is granted a charter by the State of Texas. Incorporators for the organization are Sinkin, James M. Gaines (a broadcasting executive with WOAI radio and television stations), and H. B. (Pat) Zachry (industrialist, construction magnate and philanthropist).
January-March 1963 Economics Research Associates (ERA) of Los Angeles is commissioned by the San Antonio Fair, Inc., to conduct a preliminary economic feasibility study of a fair in San Antonio. Favorable results are released on April 3. ERA conducts a series of subsequent studies as well.
April 1963 Underwriting campaign under the direction of businessman Marshall T. Steves is officially launched. National Bank of Commerce makes the initial pledge of $100,000 on March 23.
April 11, 1963 The first Executive Committee of San Antonio Fair, Inc., is formed. Permanent officers are: Honorary Co-Chairmen of the Board, Congressman Henry B. Gonzalez and Mayor Walter W. McAllister; Chairman of the Board, H.B. (Pat) Zachry; President, William Sinkin; Vice-Presidents, Marshall Steves and James M. Gaines; Secretary, John Daniels; and Treasurer, Bill Flannery.
October 9, 1963 The original underwriting goal of $6 million is surpassed. More than $7.5 million in pledges had been received by the end of September 1963.
December 23, 1963 Ewen C. Dingwall, former Vice-President and General Manager of Century 21, the 1962 Seattle World's Fair, is named Executive Vice-President.
January 23, 1964 The historic German-English School, built in 1868, is chosen as headquarters for HemisFair executive offices.
January 28, 1964 A seven-proposition $30 million bond issue, which includes provisions for a new civic center and the city's portion of the Urban Renewal land purchase price is overwhelmingly approved by local voters in every city precinct.
February 1, 1964 A 90-acre site in downtown San Antonio is selected and approved and site architects engineers begin correlating designs.
February 18, 1964 First annual meeting of Board of Directors.
March 11, 1964 Frank Manupelli is named General Manager.
April 1964 O'Neil Ford and Allison Peery are named as coordinating and site planning architects.
April-May 1964 Robert Benjamin, of InfoPlan, a Mexico City public relations firm, tour Central and South America and begin cultivating contacts for HemisFair.
June 29, 1964 HemisFair staff moves from temporary quarters to the newly renovated top floor of the north building of the German-English School.
August 1964 Promotional tours begin in major Mexican cities.
October 1, 1964 Formal discussions regarding federal participation begin at a seminar in Washington D.C. featuring keynote speaker Assistant Secretary of State Thomas Mann, President Lyndon Baines Johnson's top Latin American expert.
October 1, 1964 William W. Phillips of Paris, France, appoint HemisFair European Coordinator and official liaison to the Bureau of International Expositions (B.I.E.), the official governing body recognizing and regulating world's fairs.
October 28, 1964 Urban Renewal Agency allocates nearly $12.5 million for purchase of the fair site. By the end of October 1964, a total of nearly $50 million had been pledged to support HemisFair.
November 24, 1964 William Sinkin resigns as President due to business pressures. He remains as an advisor and is named an additional Honorary Co-Chairman and head of the Opening Events Coordinating Committee.
November 26, 1964 The initial land purchase of the fair site is made.
December 8, 1964 Marshall Steves is elected President to replace Sinkin. John H. White is elected First Vice-President. Seven other vice presidents are named in a radical realignment of the board structure.
January 1, 1965 Architectural offices open in HemisFair headquarters.
February 9, 1965 Texas Secretary of State Ben Barnes addresses the second annual Board of Directors meeting.
March 2, 1965 Formal application for U.S. participation and endorsement is submitted.
April 6, 1965 Official rules and regulations conforming to B.I.E. standards are adopted.
May 4, 1965 Ewen C. Dingwall resigns as Executive Vice-President over a difference of opinion on policies with the Executive Committe. Dingwall remains actively involved with the fair, becoming a Washington consultant and publishing a weekly newsletter for HemisFair executives regarding federal participation.
May 12, 1965 William Phillips gives preliminary presentation to B.I.E. in Paris. Texas State Senate passes HemisFair Bill appropriating $7.5 million.
May 27-28, 1965 Texas State House of Representatives passes bill of $4.5 million at request of Governor John Connally.
June 21, 1965 Companion Bills are introduced in U.S. House of Representatives by Congressman Henry B. Gonzalez and the U.S. Senate by Senate Ralph Yarborough requesting funding for a study of federal participation in HemisFair.
August 2, 1965 Fair dates (April 6 through October 6, 1968) are set by Executive Committee.
August 12, 1965 James Gaines is named Executive Vice-President.
September 14, 1965 Governor John Connally accepts appointment as Commissioner General of Fair.
September 28, 1965 Senate Passage of HemisFair bill. HemisFair symbol is developed and officially adopted.
October 1965 Marshall Steves, Paul Howell and Carlos Freymann tour 13 European capitols lobbying for B.I.E. support.
October 6, 1965 HemisFair bill passes unanimously by House.
October 21, 1965 Favorable review of HemisFair application by B.I.E. classification committee.
October 22, 1965 House and Senate agree on HemisFair bill. President Johnson signs the bill officially recognizing the HemisFair and appropriating $125,000 for a preliminary study and architectural fees.
November 11, 1965 President Johnson signs a proclamation authorizing Secretary of State Dean Rusk to invite foreign countries to participate in the HemisFair and also recognizing Governor Connally as Commissioner General of the Fair.
November 17, 1965 Official approval by the Bureau of International Expositions.
December 29, 1965 Secretary of State Rusk sends invitations to 114 countries to participate in HemisFair.
January, 1966 Urban Renewal Agency turns site over to the city.
January 15, 1966 Governor Connally unveils plans for Institute of Texan Cultures (Texas State Pavilion) at press conference.
January 28, 1966 Pearl Brewing Co. becomes the first of 19 industrial exhibitors to announce participation.
March 1966 HemisFair medal is signed into law by President Johnson.
April 1, 1966 Lady Bird Johnson visits fair site.
April 7, 1966 Mexico becomes the first of 23 foreign governments to announce participation.
July 24-August 1, 1966 Governor Connally leaves for a Latin American good will tour. He signs Panama on July 26. On August 1, he has to cut his trip short because of the Charles Whitman sniper shootings at the University of Texas at Austin.
August 9, 1966 Agreement is reached on preservation of 20 historic homes on fair site. Tower of the Americas construction let to H.A. Lott, Inc. and Darragh & Lyda, Inc. ("Lyda-Lott").
September 1, 1966 House passes $10 Million HemisFair bill.
September 14, 1966 James Gaines resigns.
September 15, 1966 Official visiting B.I.E. delegation arrives.
October 6-7, 1966 Senate and House pass $7.5 million HemisFair bill.
October 8, 1966 Final home on site is turned over to the fair.
October 16, 1966 President Johnson signs HemisFair bill.
October 21, 1966 Senate-House Committee vote $6.75 million appropriation for federal participation.
October 26, 1966 President Johnson signs appropriation bill.
November 16, 1966 Frank Manupelli named Executive Vice-President, replacing Gaines.
December 3, 1966 Bonds for Tower of the Americas construction is approved 2-1 by voters.
December 6, 1966 Mural by Carlos Merida is commissioned.
February 15, 1967 Pearl Pavilion groundbreaking
February 20, 1967 Institute of Texan Cultures groundbreaking
February 28, 1967 James Gaines recalled (he would later resign again).
March 2, 1967 New York Press Conference
March-April 1967 Latin American Ambassadors Visit
April 8, 1967 Federal Pavilion groundbreaking
September 19, 1967 Texas International Trade Center is announced.
September 26, 1967 Woman's Pavilion is announced.
April 6, 1968 HemisFair '68 opens.
October 6, 1968 HemisFair '68 closes.

Return to the Table of Contents


Scope and Content Note

The records of the San Antonio Fair, Inc. span the years 1962 through 1995 and document the planning, lobbying, financing and construction that resulted in HemisFair '68. The records consist of correspondence; minutes of meetings; committee reports; financial records; newspaper and magazine articles; press releases; photographic materials; audio recordings; oversized maps and plats; artwork; and scrapbooks of clippings and ephemera. The bulk of the records are correspondence to and from Fair executives. Also well documented in the records is demolition on the site and construction of the fairgrounds. Most of the records predate the opening of the fair, with the bulk dates 1964-1968. There are a few materials from after the Fair, particularly from the 20th anniversary in 1988.

This collection is housed at UTSA's HemisFair Park Campus, though off-site access is also available at UTSA's John Peace Library.

Return to the Table of Contents


 

Arrangement

Due to size, this inventory has been divided into 12 separate units which can be accessed by clicking on the highlighted text:
Series 1: Executive Officers
Series 2: Comptroller's Office
Series 3: Legal Department
Series 4: Entertainment Department
Series 5: Visitor and Exhibitor Relations Department
Series 6: Site Development Department
Series 7: Public Relations Department
Series 8: Printed Materials and Scrapbooks
Series 9: Trinity University Archives
Series 10: Ephemera
Series 11: Oversize Architectural Drawings, Blueprints, and Plans
Series 12: Audiovisual Materials

Return to the Table of Contents


Restrictions

Access Restrictions

Researchers are required to wear gloves provided by staff when reviewing photographic materials.

Original audiovisual materials are closed to patron use. Some use copies are available in the collection.

Otherwise, there are no restrictions on these materials.

Usage Restrictions

Permission to publish material from the San Antonio Fair, Inc., Records must be obtained from University of Texas at San Antonio Libraries Special Collections.

Return to the Table of Contents


Index Terms

Personal Names
Gaines, James.
Gonzalez, Henry B. (Henry Barbosa), 1916-
Harris, Jerome K.
Sinkin, William, 1913-
Steves, Marshall T.
Zachry, Henry Bartell, 1901-1984
Organizations
HemisFair (1968 : San Antonio, Tex.)--Buildings.
HemisFair (1968 : San Antonio, Tex.)--History.
HemisFair (1968 : San Antonio, Tex.). Woman's Pavilion.
San Antonio Fair, Inc.
Subjects
Exhibitions--Texas--San Antonio--Planning.
Fairs--Texas--San Antonio.
Tourism--Texas--San Antonio.
Urban renewal--Texas--San Antonio.
Locations
San Antonio (Tex.)--History.
Genres/Formats
45 rpm records.
Audiotapes.
Audiovisual materials.
Black-and-white film.
Blueprints (reprographic copies).
Clippings.
Color film (film).
Correspondence.
Maps.
Minutes.
Oral histories.
Photographs.
Reports.
Scrapbooks.
Sound recordings.
Videocassettes.
Local Subjects
HemisFair '68 (The 1968 World's Fair)
San Antonio History
Travel and Tourism
Urban Development and Growth

Return to the Table of Contents


Administrative Information

Preferred Citation

[Identification of item], San Antonio Fair, Inc., Records, MS 31, University of Texas at San Antonio Libraries Special Collections.

Acquisition Information

The San Antonio Fair, Inc. Records were donated to the Trinity University Library in October 1968, immediately following the closing of HemisFair '68. The records came to Trinity from the executive offices of San Antonio Fair, Inc., at the fair's headquarters in the German-English School. They remained at the Trinity University Library until May 1985. During this time, many records were lost due to mold and a lack of proper preservation. When the records were transferred to the San Antonio Public Library (SAPL) in 1985, they were stored in the Library's Hertzberg annex, where they were reBoxed and given some preservation treatment. The SAPL donated the records to University of Texas at San Antonio Libraries Special Collections in 1992 (Acc. 1992-05).

Processing Information

Processed by T. Matthew De Waelsche, April 1998, and Angela McClendon, October 2007.

This collection was processed with support from Marshall Steves of San Antonio, Tex. Preservation reformatting of audiovisual materials was completed in 2007 with support from the National Film Preservation Foundation and the Institute of Texan Cultures.

Accessions described in this finding aid: 1992-05, 1998-06, 1998-42, 2001-41, 2004-27.

Descriptive sources and standards used to create this inventory: DACS, EAD, and TARO 2 EAD Editing Instructions.

Return to the Table of Contents


Detailed Description of the Collection

 

Series 7: Public Relations Department (part 1)

Series Abstract
The Public Relations Department of San Antonio Fair, Inc. comprised various branches, including the Press Accreditation Branch, Press Branch, Magazine Branch, Pictorial Services Branch, and Radio & Television Branch.
This is by far the largest and most diverse series of the collection, including correspondence, news releases, pictures and slides, press kits, and information on other fairs. Audiovisual materials produced by the Public Relations Department, some generated by the Radio & Television Branch, have been removed to Series 12: Audiovisual Materials.
Correspondence includes letters to and among Irv Weinmann, Director of Public Relations, Hugh Lowe, Director of Advertising and Promotion, Leo Yetman, Director of Publicity, and John Fischer, Head of Tie-in Advertising and Promotions. Press Branch materials comprise biographical sketches of fair personnel, correspondence of the Director, Ed Castillo, Speakers Bureau, and news releases. Press Accreditation Branch materials comprise correspondence with media personnel writing in for credentials. Magazine Branch materials comprise correspondence regarding magazine advertising. Radio & Television Branch materials include information pertaining to HemisFair commercials and spot reports. Pictorial Services Branch materials include contact sheets, photographs, and slides. The remainder of this series includes InfoPlan International Public Relations records, Advance Ticket Sales correspondence of Linda Bailey, Manager of ATS, Press Kits and Exhibitor Releases, and Information on Other Fairs, with particular emphasis on Seattle's Century 21 in 1962, the New York Fair of 1964-1965, and Montreal's Expo '67.
Ten "Publicity Books," containing press clippings about HemisFair from San Antonio newspapers, are located in Series 8: Printed Materials, Scrapbooks, and Other Volumes. Their origins are unclear, but may have been created as a function of the Public Relations Department.
Box Folder
334 Irv. Weinman, Director of Public Relations
1 Admission Policies, 1968
2 Advance Ticket Sales, 1966-1967
3 ATS Corpus Christi Presentation, 1967
Advertising
4-5 General Correspondence, 1965-1967
6 Advertising Agencies, miscellaneous, 1964
7 Advertising Requests, 1962-1965
8 American Airlines, 1964-1967
9 American Automobile Association (AAA), 1965
10 American Legion/VFW
11 Amusement and Rides, 1966-1968
12 Andy Anders, 1965
13 Anderson, Clayton Mural, 1967
14 Aquarena, 1966-1967
15 Architecture and Construction Committee, 1965-1967
16 Arizona Day Proclamation, May 13, 1968
17 Arkansas, 1967-1968
18 Armco Steel Co., 1968
19 Astroworld News Releases, 1968
20 Austin Public Library, 1968
Box Folder
335 1 Baptist General Convention of Texas
2 Bella Italia Visiting Italian Officials, October 1966
3 Bexar County Legislative Delegation 1964-1965
4 Biographical Sketch
5 Board of Directors, 1966-1968
6 Winston Bode, 1967
7 Braniff Airways Travel Agents Tour, 1964
8 Braniff Airlines, general, 1966-1967
9 Nan Briggs, Public Relations Staff, 1967
10 Brochures (miscellaneous), 1964-1966
11 HemisFair Brochure Text (short form)
12 Captain Eanes Brophy, 1967
13 Bureau of International Commerce, 1965
Bureau of International Expositions (BIE)
14 General Correspondence, 1965-1967
15 Delegation Visit, 1966
Box Folder
336 1 California Trip, September 1966
2 Cameron Fountain, 1967
3 Casa Das Corticas, Lda., 1966
4 The Case for HemisFair '68, 1965
5 R. Jay Casell Productions, 1967-1968
6 Ed. Castillo, Chief Press Branch, 1964-1968
7 Cavalier magazine article, December 1967
8 Central American Trip (Freymann and Castillo), 1966
9 Central Feature News, 1967
10 Chemical Industry, 1967
11 Christian Science Monitor, 1966
12 Christmas Cards, 1966-1967
13 Chronology of Events 1962-January 1968
14 City Public Service Board Annual Report, 1967
15 City Water Board Central Heating and Cooling Plant Groundbreaking, February 24, 1967
16 Civic Convention Center, 1964-1966
17 Civic Participation Schedules, 1968
18 Clipping Services, 1964-1968
19 Commerce International Weekly, 1965
20 Commissioner General, Governor John Connally, 1965-1967
21 HemisFair Committees, 1965
22 Committee for the Americas Latin American Calendar, 1966
23 Community Leaders Conference, 1967
24 Complete Convention Services, Inc., 1967
25 Construction Progress Reports, 1966-1967
26 HemisFair Cookbook, 1967
27 Sister Mary Corita, 1966
28 Cultural Participation, 1965-1967
Box Folder
337 1 John Daniels, Legal Counsel, 1964
2 Carey Deckard, Publicity Trips, 1967
3 Diez y Seis Parade, 1964-1965
4 Director's Meeting, February 8, 1966
5 Directory of Chamber of Commerce Executive in Texas, 1965
6 Discover America, 1967
7 Domestic Participation, 1964-1965
8 Adm. Norval C. Douglas (ret.), 1965-1966
9 Frank Duane, 1964
10 Durango St., 1967
11 Eastern Airlines, 1967-1968
12 Educational Committee, 1965-1966
13 Educational Program, 1968
14 El Abrazo, 1966-1968
15 El Paso, 1967-1968
16 El Universal Turistico (Mexico Newspaper), 1967
17 Entertainment, general, 1968
18 European Military Wife of the Year, 1968
19 Executive Committee Meeting Minutes, 1966-1967
20 Exhibitor Newsletter, 1966-1967
21 Exhibitor's Brochure, #2
22 Exhibitor's Council, 1967-1968
Box Folder
338 Exhibitors - Countries
1 Belgium
2 Bolivia
3 Canada
4 Central America
5 China
6 Colombia
7 France
8 Germany
9 Italy
10 Japan
11 Korea
12 Mexico
13 O.A.S.
14 Panama
15 Peru
16 Philippines
17 Portugal
18 Spain
19 Switzerland
20 Thailand
21 Tunisia
22 Venezuela
23 United States
Box Folder
339 Exhibitors - Industrial and Institutional
1 Alive, Inc.
2 Coca-Cola
3 Container Corporation of America "Made with Paper" Exhibit
4 Eastman-Kodak
5 Falstaff
6 General Electric
7 General Motors
8 Goodyear
9 Gulf Insurance Group
10 Gulf Oil Corporation
11 Humble Oil
12 IBM
13 Lone Star Brewing
14 Mormon Church
Box Folder
340 1 Pearl Brewing Co.
2 Pepsi-Cola/Frito Lay
3 RCA
4 Southwestern Bell
5 Westinghouse
6-7 Woman's Pavilion, 1966-1968
8 San AntonioExpress-News Special Section, February 6, 1965
Box Folder
341 1 Facts and Figures re: HemisFair
2 Facts for Exhibitors
3 Fairs and Exhibitions Throughout the World
4 Federal Brochure (drafts)
5 Federal Participation, 1964-1967
6 Festival San Jacinto Assoication, 1967
7 Fiesta San Antonio, 1967
8 Films, miscellaneous 1964-1968
9 Jack Fischer, Chief, Tie-in Advertising, 1967
10 Terry Folbre, Public Relations Staff, 1966-1967
11 Food, general
12 Food Editors Visit, Pillsbury Bake-Off, February 18, 1968
13 Food Manual, 1966
14 Forbes Magazine Advertising Rates, 1966
15 Fort Worth Star-Telegram Newspaper HemisFair Program, 1968
16 James M. Gaines, CEO, 1963-1968
Box Folder
342 General Correspondence
Arranged chronologically.
1 1964 David Black
2 1964-1965
1966
3 January-June
4 July-September
5 October-December
6 Requests for Information
Box Folder
343 1967
1 January-June
2 July-December
3 Sample Letters
1968
4 January-March
5 April-June
6 July-October
7 Letters of Appreciation
8 Personal
9 Requests for Information, 1967-1968
Box Folder
344 1 General Rules and Regulations, 1965
2 Girl Scouts, 1964-1966
3 Darrell Goff, Public Relations Staff, 1967
4 Congressman Henry B. Gonzalez, 1964-1968
5 Governor's Inauguration, 1966-1967
6 Governor's Office, 1964-1966
7 Graphics Department, 1966
8 Great Southwest Corporation, 1968
9 Evangelina Guerrero, Public Relations Staff, 1967-1968
10 Guia de Transporte (Panama), 1967
11 Guidebook, 1966-1967
12 Guides and Hostesses, 1968
13 Handy Facts, 1967
14 Karl Heitz, Inc. Astrolux Lights, 1967
15 HemisFair Fact Sheets, 1965
16 HemisFair Medallion, 1966
17 HemisFair Ordinances and Related Documents, 1964
18 HemisFair Radio Station, 1968
19 HemisFair Report, March 1967
20 HemisFair Ring, 1967
21 HemisFair Staff Meeting Minutes, 1966-1967
22 HemisFair Theme Study, 1965
23 HemisFair Weekly News Bulletins, 1967-1968
24 Highway and Public Works Committee, 1965-1966
25 Hilton Palacio del Rio Press Kit, 1967
26 Honolulu Mayors Historic Buildings Task Force, 1967
27 Houston Chronicle, 1967
28 Houston Post Travel Show, 1968
29 Homer Hyde "The Universal Manifesto: Live and Help Live"
Box Folder
345 1 Inauguration Day Events
2 InFoPlan, 1968
3 Insurance Regulations for Participants, 1967
4 Inter-American Education Center, 1966-1967
5 Inter-American Metals Conference, 1965
6 Interama Expo, Miami, 1966-1967
7 International Commerce Journal, 1966
8 International Good Neighbor Council, 1964-1966
9 International News Correspondents (lists), 1966
10 International Newsletter, 1965
11 International Participation, 1964-1965
12 International Student Service Alliance for Progress Essay Contest
13 InfoPlan HemisFair Report 2, 1968
Box Folder
346 1-4 Interoffice Memos, 1964-1968
5 Introduction to South American Countries Pan American Union Sketches, 1964
6 Invitations, miscellaneous, 1968
7 Itineraries of Visiting Dignitaries, 1966-1967
Box Folder
347 1 Lady Bird Johnson Visit, 1965
2 Walter Jurmann, San Antonio Song, 1968
3 Kelly and Randolph AFB, general, 1968
4 Kelly AFB Golden Anniversary 1967
5 Aubrey N. Kline, 1964-1966
6 Kurt Klotzbach, 1967
7 Kroft Productions, 1968
8 Latin American Ambassadors Visit, March-April 1967
9 Latin American Institute, 1964
10 Latin American Press, 1967
11 Latin American Tour, 1966 July 24-August 3
12 Les Lear, Promotional consultant, 1968
13 Licensing Conditions, 1965
14 Life Magazine, 1964-1968
15 Life International Editions, 1965-1966
16 Life en Espanol Mexican Characteristics, 1967
17 Light of the HemisFair, 1968
18 Lion's Club Convention-New York, 1966
19 Lockheed Aircraft Corporation, 1968
20 Lyda and Lott Construction Contractors, Progress Charts, 1966
Box Folder
348 1 Macy's Advertising Promotion, 1965
2 Macy's Thanksgiving Day Parade, 1967
3 Mademoiselle Magazine, 1966-1968
4 Magazine contacts, 1967
5 Magazine Copy Releases
6 Magazine de Novedades, Mary Krause, Public Relations Director, 1964-1966
7 Magic of a People, Girard Exhibit, 1968
8 Mailing List References, 1965
9 Man in Motion Exhibit
Frank Manupelli
10 Text of Speech, New York Press Briefing, March 2, 1967
11 Memos, 1968
12 Maps, miscellaneous
13 Mayor McAllister, New York Press Briefing, March 2, 1967
14 Meetings, miscellaneous, 1968
15 Memos, general, 1968
16 Mercury Outboard Water Show, 1968
17 John C. Metcalfe, 1965
18 Mexican-American Cultural Exchange Institute, 1966
19 Mexican-American Review
20 Mexican Public Relations Trips, 1964-1966
21 Mexico '68 Olympic Newsletters
22 Mexico Figure Profile
23 Mexico Public Relations, Bessie Galbraith, 1968
Box Folder
349 1 Military, general, 1964-1965
2 Mini-Monorail, 1966-1968
3 Miss HemisFair Santa, 1967
4 Movie Script The World in Texas: HemisFair '68
5 Mrs. America, Inc., 1967
6 Murals, 1967
7 Music, general, 1964-1965
8 National Association of Travel Organizations, 1965
9 National Endowment for the Arts, 1966
10 National Folk Festival Association, Inc.
11 National Guardian Building
12 New York Press Conference 1967 March 2
13 New York Times, 1966-1967
14 Jack Newman Far East Trip, November 1967
15 News Media Literature Requests, 1964-1965
16 Newspaper Clippings, 1966-67
17 Fred A. Niles Communications Centers, Inc.
18 Non-Commissioned Officers Association (NCOA) of the United States, annual convention program
19 Nimitz Memorial Naval Museum, Inc., Booklet
20 Office Procedures, 1967-1968
21 Officer of the Day, 1968
22 On-Grounds Events Schedules, 1968
23 Opening Day Committee, 1964-1965
24 Opening Day Planning
Box Folder
350 Other Fairs
1 San Antonio International Fair Association (photocopies), 1900
2 Century 21, Seattle, 1962
3 New York, 1964-1965
4 Expo '67
5 Expo '67 Clippings
6 California Exposition Scheduled for 1970, 1964-1967
7 Expo '70, Osaka, Japan
8 Wichita, KS Astro-Fair, 1970
9 Miscellaneous
10 PAK Enterprises, 1977-1967
11 Pan-American Airways, 1966-1967
12 Pan-American Relation, 1964-1967
13 Parades, 1964-1965
14 Parking, 1968
15 Participant's Manual, 1966
16 Paseo del Rio Association, 1968
17 Pass Policy, 1967
18 Pavilions (Government participation in HemisFair from Courtesy Corps Handbook), 1968
19 Peace Corps, 1968
Box Folder
351 Personnel
1 Applications
2 Charts
3 General Correspondence, 1966-1968
4 Job Descriptions
5 Memos, 1966-1968
6 Memos re: Placement of New Employees 1967-1968
7 Policies, 1967-1968
8 Requisitions, 1967-1968
9 Roster
10-11 William W. Phillips, European RE., general correspondence, 1964-1967
Box Folder
352 1 Photography, 1966-1967
2 Photograph Plates
3 Policy and Procedures Manual
4 Press Accreditiation Application
5 Press Center, 1968
6 Press Clippings, 1968
7 Press Club Gridiron Show, 1966
8 Press Coverage, 1968
9 Press information HemisFair Amusements Concessionaires
10 Press Kits
11 Press Party, January 5, 1965
12 Press Previews, 1968
13 Press Releases, miscellaneous, 1964-1966
14 Printers, 1964-1965
15 Printing Bids, 1965
16 Private Exhibitor Projects, 1967
17 Professional Golfers Association, 1964
18 Progress Reports, miscellaneous, 1966-1967
19 Progressive Architecture, 1964-1965
20 Project Y, 1967-1968
21 Promotion Committee, 1968
22 Prospective Exhibitors, 1964-1966
23 Protocol Office, 1967
Box Folder
353 Public Relations Agencies, correspondence, 1966-1968
1 Atkins & Holchak
2 Jim Battersby and Associates, Inc.
3 Bevel & Winthrop, Inc.
4 Arthur Brill Productions
5 Bozell & Jacobs
6 Bernard M. Brooks Advertising
7 Bryan-Elliot Co.
8 Carl Byoir & Associates
9 Hal Copeland Co.
10 Dawson & Royal, Inc.
11 The Exposition Group
12 Edward J. Flynn
13 Fraser-Wiggins and Collins & Steckly
14 Glenn Advertising, Inc.
15 Edward Gottlieb & Associates
16 Grant Advertising, Mexico
17 Kenyon & Eckhardt, Inc.
18 Julius Klein Public Relations, Inc.
19 Kreda Associates, Inc.
20 Lester Associates, Inc.
Box Folder
354 1 MacManus Marketing International
2 Marbro Productions, Inc.
3 Media Associates, Inc.
4 Million Market Newspapers, Inc.
5 Sydney Morrell & Co., Inc.
6 Peter Panfeld, 1964-1965
7 Pitluk Advertising Co.
8 Read-Poland
9 Read-Poland News Releases
10 Ruder & Finn of Texas, Inc.
11 Southwest Advertising & Marketing
12 Stringer y Associados, San Antonio
13 Robert S. Taplinger Associates, Inc.
14 Westbery/le Messurier, Inc.
15 Wyatt Advertising, Inc.
16 Miscellaneous
Box Folder
355-357 Public Relations Firms: Advertising Proposals
Miscellaneous spiral bound report; not in folders.
Box Folder
358 Public Relations
1 Budget, 1967-1968
2 Committee, 1964-1968
3 Mailing List Index
4 Public Relations news
5 Reports to Executive Committee, 1967
6 Public Relations Society of America
7 Radio
8 Religious Exhibits Committee, 1965-1966
9 Reports on Radio and Television Activities, 1967
10 Resolutions, miscellaneous, 1965-1968
11 Restored Buildings in International Sector
12 River extension project, 1967
13 Rose Bowl Parade, 1967
14 Joe Rust Report: "HemisFair: A Blueprint for Texas Economy", 1964
15 Salute to HemisFair Charity Ball February 1, 1967
16 San Angelo Centennial Celebration, 1966
17 San Antonio Acequias
18 San Antonio Advertising Club, 1964-1966
19-20 San Antonio Chamber of Commerce, 1964-1968
21 San Antonio City Council Ordinance, 1968
Box Folder
359 1 San Antonio Conservation Society, 1966
2 San Antonio Day Proclamation, 1968
3 San Antonio Mexican Chamber of Commerce
4 San Antonio News Media Listing, 1968
5 San Antonio Public Relations Association
6 San Antonio Rose, 1964-1966
7 San Antonio Scene, 1964
8 San Antonio Visitor's Guide, 1968
9 The San Antonian Chamber of Commerce
9 Newsletter, 1968
10 Saturday Evening Post, 1967
11 Scenic Guide to San Antonio Tour Guide Map
12 Schedules of Events, 1968
13 Scrolls, 1964-1967
14 Sculptures and Art, 1968
15 Security, 1967-1968
16 Seventeen Magazine, 1967
17 John Ben Shepard, 1967
William R. Sinkin
18 General Correspondence, 1966-1967
19 Press Conference, September 18, 1968
20 Sister Cities Convention, 1967
21 Site Design Model (pictures)
22 Site Survey, 1965-1966
23 Six Flags Over Texas, 1967
24 Skyride, 1967
25 Lieutenant Governor Preston Smith, 1966
26 Song Contest, 1967
27 South Texas Chamber of Commerce, 1964-1967
28 South Texas Press Association, 1965
29 Southern Living Magazine, 1966-1967
Box Folder
360 1 Spanish Reports
2 Speakers Bureau, 1964-1966
3 Special Days
4 Speeches, miscellaneous, 1964-1967
5 Sports Committee, 1965
6 Stamp Dedication, 1968
7 State Legislature, 1964
8 State Participation, 1964-1966
9 Editorials and Literature, 1965-1966
10 Endorsements, 1964-1965
11 State Support Committee, 1964
12 Statements by HemisFair Executives, 1966-1967
13 Stationery
14 Alfred Stern, 1965-1966
Box Folder
361 1 Marshall Steves, HemisFair President, 1964-1967
2 Subscriptions, 1964-1965
3 Surveys, 1968
4 Swiss Watchmakers, 1964
5 Symbols
6 Tamalada, 1965
7 Texas Good Roads Association, 1966
8 Texas Highway Department 1966-1967
9 Texas Parade, 1964-1967
10 Texas Police Association, 1967
11 Texas Press Association, 1964-1968
12 Texas State Support, 1965-1967
13 Texas Tourist Development Agency, 1963-1968
14 Exhibit, 1966-1967
15 Texas Travel Counselors, 1965-1966
16 Thematic Zones, 1967
17 Ticket Sales
18 Tie-in Advertising Report, 1968
19 Time Pylon, 1964
Box Folder
362 1 Tower Naming Contest, 1965
2 Tower Bond Issue, 1966
3 Tower Corporation Statement, 1966
4 Tower of the Americas, 1966-1968
5 Senator John Tower, 1965-1966
6 TRACOR Proposal, 1967
7 Trade Dollar, HemisFair Coin, 1964-1965
8 Trade Mission to Europe, 1966
9 Transportation, 1968
10 TWA, 1968
11 Travel Research International, Inc., 1967
12 Travel Writers, 1964-1968
13 Trinity University Brochure
14 Turnstile Reports
15 TV and Radio, 1968
16 Underwriters, 1964-1967
17 Unions, 1964
18 UPI, 1967
Box Folder
363 1 U.S. Department of Commerce, U.S. Travel Office, 1966
2 U.S. East Asia and Pacific Journalists Tour, 1968 August-September
3 U.S. Film Narration
4 USIA
5 United States Post Office, 1967
6 Universal Match Corporation, 1965
7 Urban Renewal Agency, 1964-1967
8 VIP Itineraries
9 VIP Tours and Visits
10 Visiting Press
11 Visitor Services, Inc., 1967-1968
12 Visual Presentations, 1967
13 Vogue Magazine, 1967
14 Volunteer Offers of Assistance, 1964-1965
15 Volkswagen Participation Concept, 1967
16 Wardrobe, 1967-1968
17 Western Union
18 White House Press Corps, 1968
19 "Why an International Exposition in San Antonio in 1968?"
20 Women's International Bowling Congress, Inc. (WIBC), 1964-1966
21 Woman's Pavilion Washington D.C. Luncheon, 1966
22 Senator Ralph Yarbourough, 1965-1966
23 Leo Yetman, Publiity Manager
24 H.B. Zachry, Chairman of the Board
25 Basil Zarov, Expo '67 Consultant, 1967-1968
Box Folder
364 Hugh Lowe, Manager Advertising & Promotion
1 Advance Ticket Sales, 1966-1967
2 Advertising, general correspondence, 1966-1968
Advertising Agencies
3 AD PR, Inc., 1967-1968
4 Advertising & Marketing Service, Inc., 1966
5 Arthur Brill Productions, 1967
6 Bernard M. Brooks Advertising, 1966-1968
7 Dawson & Royal, 1967
8 InfoPlan, 1967-1968
9 Media Associates, Inc., 1966
10 Metromedia, Inc., 1968
11 The Pitluk Group, 1967-1968
12 Read-Poland, Public Relations, 1967-1968
13 J.Walter Thompson Co., 1967-1968
14 Young & Rubicam, Inc., TV Program Service, 1967
15 Miscellaneous
16 Advertising, Radio, 1967-1968
17 Advertising, TV Spots, 1967-1968
18 Advertising Production Meeting Minutes, 1967
19 Advertising Schedules, 1968
Box Folder
365 Airlines, 1966-1968
1 American
2 Braniff
3 Continental
4 Eastern
5 Trans-Texas, 1967-1968
6 Miscellaneous
7 Ambassadors Visit March-April 1967
8 Arkansas, 1967-1968
9 Armco Steel Corporation, 1967-1968
10 Astrolux Projectors, 1965
11 Badges, 1966-1967
12 Banks and Loan Companies, 1968
13 Banners, 1966-1967
14 Bayanihan Phillipine Dancers, 1968
15 James Beam Distilling Co., 1967
16 Beneficial Management Corporation, 1968
17 Berry World Travel, Inc., 1967
18 Bids on Daily Schedules, 1968
BIE
19 Rules and Regulations
20 Final Report, October 1968
21 Billboards and Signs, 1966-1967
22 Biographical Sketches
23 Bonus Books, 1967
24 Branham Co., 1968
25 Brown-Foreman Distillers Corps., 1968
26 Bumper Stickers, 1966-1968
27 Bus Lines, 1968
28 Business Lists, 1966-1968
Box Folder
366 1 Calendars, 1967
2 R. Jay Casell Press Information Packet, 1968
3 Century Souvenir Co., Inc., 1966-1967
4 Chambers of Commerce, 1966-1968
5 Christmas Cards, 1967
6 Chuck Barris Productions, The Dating Game, 1968
7 Comment/204, 1967
8 Concessionaires and Licensees, 1966-1967
9 Confluence/Cosmos Space Exhibit
10 Governor Connally, 1968
11 Container Corporation of America, 1967-1968
12 Conventions and Meetings, 1965-1967
13 Contest Winners, 1968
14 Conway Publications, 1966
15 Copyright and Trademarks, 1964-1967
16 Countdown Machine, 1967
17 Counter Cards, 1967
18 Cultural Entertainment, 1966-1967
19 Cutlines
20 Czechoslovakia Kino-Automat, Laterna Magika, 1968
Box Folder
367 1 Daily Schedules
2 Dallas Times-Herald, 1967
3 Decals, 1966-1967
4 Department Stores, miscellaneous, 1967-1968
5 Discover America, 1967
6 Drafts of Brochures, 1967-1968
7 Dude Ranches
8 Dynamic Hydra Cleaners, 1968
9 Eagles Lodge, 1968
10 Eastman Kodak Co., 1967-1968
11 Economic Impact Forecasts, 1966
12 Educational Program, 1965
13 El Abrazo, 1965
14 Embassies, 1968
15 Entertainment, general, 1967-1968
16 Evans Co., 1967-1968
17 Exhibit Displays, 1966-1967
Box Folder
368 1-2 International Exhibitors, 1967-1968
Industrial Exhibitors, 1966-1968
3 Coca-Cola
4 Falstaff Brewing
5 Ford
6 Frito-Lay
7 General Electric
8 General Motors
9 Gulf Insurance Group
10 Gulf Oil Corporation
11 Humble Oil
12 IBM
13 Lone Star Brewing
14 Pearl Brewing
15 RCA
16 Southwestern Bell Telephone Co.
17 Exhibitors Council, 1967-1968
18 Express/News Contest, 1968
Box Folder
369 1 Facts Brochure, 1967
2 Facts for Exhibitors, 1966-1967
3 Federal Brochure, 1966-1967
4 Federal Pavilion, 1967
5 Les Ferguson Co., Inc., Business Form, 1966
6 Five Millionth Visitor
7 Flags, 1966-1968
8 Floats, 1964-1968
9 Ken Flynn, Executive Director, El Paso County Board of Development, 1967
10 Food, 1966-1968
11 Furniture Stores, 1968
12-13 General Correspondence, 1965-1968
14 Alexander Girard, 1967
15 Graphics and Art Work, 1966-1968
16 Graphics Manual, 1964-1967
17 Hearn Lithography, 1967
18 HemisFair Arts Council, 1967
19 HemisFair Cards, 1966
20 HemisFair Chamber Brochure, 1967-1968
21 HemisFair History, 1967
22 HemisFair Official Guidebook, 1967
23 Hotels and Motels, 1966
24 Howmet Corporation, 1968
Box Folder
370 1 Inauguration Day Ceremonies
2 Institute of Texan Cultures, 1966-1968
3 Inter-American Educational Institute
4 International Theatre Schedules
5 Inventories of Printed Materials, 1967
6 Jewish Community center, 1968
7 Kaleidoscope, Inc., 1966-1967
8 Labels, 1966-1967
9 Jim Lagdon, Public Relations Staff, 1966
10 Laundry Bags, 1968
11 Legislative Matters, 1965-1966
12 Letterheads and Envelopes, 1964-1968
13 License Plates
14 Lists of Commmissioners General and Deputies
15 Litter Bags, 1966
16 Lone Star Hall of Texas History
Magazines, 1966-1968
17 Miscellaneous Advertising
18 Better Homes and Gardens
19 Great Westerner
20 Harper's Bazaar
21 Life en Espanol
22 Mademoiselle
23 Safari
24 Reader's Digest
25 Redbook
26 Southern Living
27 Studentravel
28 Vogue
Box Folder
371 1 "Man in Sport" Photo Exhibit, 1967-1968
2 "Man and the Universe" Space Exhibit
3 Maps, 1965-1967
4 Matchbooks, 1966-1967
5 Mats, 1967
6-8 Memos, 1966-1968
9 Herman Miller, Inc., posters, 1967-1968
10 Models, 1966-1967
11 Morning Glory, Taylor Beeding Manufacturing Co.
12 Movies (Cinema and Television), 1967
13 National Cotton Council of America, 1968
14 National Geographic, 1967
15 Nationwide Papers, 1966-1967
Box Folder
372 1 New England Mutual Life Insurance Co., Newsletter, 1967
2 News Releases, miscellaneous, 1966-1968
3 Newsboys, 1967
Newspapers, 1967-1968
4 General Correspondence
5 Advertising, general
6 Kansas City Star
7 Los Angeles Times
8 New York Times Supplement Advertising
9 Wayne Newton, 1968
10 New York Press Conference, March 2, 1967
11 One Millionth Visitor, 1968
12 "One Will Get You Two" Half-Price promotion, August 1968
Other Fairs
13 Century 21 Exposition Seattle, 1962
14 New York World's Fair, 1964-1965
15 Expo '67 Montreal
16 Daily Schedules
17 Expo '70 Osaka, Japan
Box Folder
373 1 Paid Advertising, 1967
2 Parades, 1967
Personnel
3 General Correspondence, 1966-1968
4 Applications, 1966-1967
5 P.G.A. Championship, 1967
6 William W. Phillips, European Rep., 1967-1968
7 Phillips 66 Petroleum Co., 1967-1968
8 Phone Book Covers, 1966
9 Photographs, general correspondence, 1966-1967
10 Popsicle Promotion, 1968
11 Post Cards, 1967
12 Postage Meters, 1964-1967
13 Commemorative Postage Stamp, 1966-1968
14 Posters, 1967
15 Les Poupees de Paris, 1968
16 President's Ranch Trail, 1968
17 President's Visit, July 4, 1968
18 Press Preview for French Fashions, 1968
19 Press visits, 1968
20 Printing, 1967-1968
21 Program Covers, 1966-1967
22 Progress Reports, miscellaneous, 1966-1967
23 Project Y, 1967-1968
Box Folder
374 Promotion
1-3 General Correspondence, 1966-1968
4 Brochures and Magazines
5 General Correspondence, 1966-1967
Public Relations
6 Budgets, 1967
7 Committee Meetings, 1967
8 Organization Charts
9 Dan Quill, San Antonio Postmaster
Box Folder
375 1 Radio and Television, 1966-1968
2 Rainbow Puppet Theater, 1967
3 Report on Reorganization of Entertainment Ticket Sales And Promotion Department
4 Requests for Information, 1966-1968
5 Restaurants, 1966-1967
6 Rubber Stamps, 1965-1967
7 San Antonio Baptist Association, 1967
8 San Antonio Chamber of Commerce, 1966-1967
9 San Antonio Sketchbook
10 Scrolls
11 Sculpture Exhibit List
12 Sell-See Iowa Caravan, 1967
13 Shamrock Oil and Gas Co., 1967
14 Shopping Bags, 1965-1967
15 Shopping Centers, 1967
Slide Presentations
16 General Correspondence and Drafts, 1966-1967
17 Narrative, May 1967
18 Southwestern Public Service Co.
19 Spring Green Sprinkler Systems, 1967-1968
20 Daniel Starch and Staff Business Research Consultants, 1968
21 Stickers, 1965-1967
22 Store Promotions, 1967-1968
Special Events
23 General Correspondence, 1966-1968
24 King Olav of Norway's Visit, April 28, 1968
25 Cinco De Mayo, May 5
26 International Film Festival
27 Dixieland Jazz Festival
28 Congressman Henry B. Gonzalez Day, June 23
29 Senator Ralph Yarborough Day, July 27
Box Folder
376 Speeches and Presentations
1 Miscellaneous, 1966-1968
2 Speeches by HemisFair President Marshall Steves
3 Sugar Packets, 1966-1967
4 Texas Circulation Managers Association, 1967
5 Texas Fashion Creators Association, 1967-1968
6 Texas Highway Department, 1967-1968
7 Texas International Trade Center, 1967
8 Texas Pavilion (Institute of Texan Cultures), 1967
9 Theme Structure-Tower Report W.C. Gilman & Co., 1965
10 Tie-In Advertising and Promotion, 1967-1968
11 Timken Roller Bearing Co., 1967
12 T.N.M. & O. Tours, Inc., 1968
13 Tower Contest Names, 1965
14 Tower of the Americas, 1967-1968
15 Trademark, 1967
16 Transportation, 1967-1968
17 Two Millionth Visitor Promotion, 1968
18 Tymco Sweepers, 1967-1968
19 Underwriters, 1964-1965
20 Union Label Print Shops, 1967
21 U.S. Department of Commerce, 1967-1968
22 U.S. Travel Service, 1967
23 Use of Symbol, 1965-1967
24 Vehicle Advertising (cabs and trucks), 1965-1967
25 Visitors Services, Inc., 1967-1968
26 Visitors, 1967
27 Visual Impact, Inc., 3-D Printing, 1968
Box Folder
377 Leo Yetman, Director of Publicity
1 City Water Board Annual Report, 1967
2 Exhibit Contractors and Architects (lists)
3 General Correspondence, 1966-69
4 HemisFair Movie, 1967
5 Media Lists
6 Mexico Olympics
7 News Release Mailing Lists
8 Newspaper Lists
9 Personnel Releases, 1967
10 Photo Lab, 1967
11 Press Center, 1967-1968
12 Project Y, 1967-1968
13 Radio and Television Station Lists
14 Read-Poland Public Relations, Advertising, 1967
15 Rueth Publications, Inc.
16 Scroll Requests
17 Texas Press Association, 1967
18 Theme Gallery Man and Universe, 1967
19 Tower of the Americas, 1967
20 U.S. Pavilion
21 Visitor Services, Inc., 1967
22 Weekly HemisFair Staff Reports, 1967
Box Folder
378 John Fischer, Chief Tie-in Advertising and Promotion
Advertising Agencies, 1967-1968
1 Miscellaneous
2 AD Public Relations, Inc.
3 Bernard M. Brooks
4 Read-Poland
5 Advertising Budget/Schedule, 1968
6 Airlines, miscellaneous
7 Alamo Audio-Visuals,. 1967
8 Aniforms Cartoon Mobile, 1967
9 ARMCO Steel, 1967
10 Artwork, 1967-1968
11 Banks, 1967-1968
12 Boat Promotion, 1968
13 Bonus Book Advertising, 1967
14 Book Covers, 1967
15 Brochures, 1967
16 Bumper Stickers, 1967
Box Folder
379 1 Calendars, 1967
2 Camera Shops, 1968
3 Camping, 1967-1968
4 Canadian Pavilion, 1967
5 Celanese, 1968
6 Century Souvenir Co., Inc. catalog
7 Chambers of Commerce, miscellaneous, 1968
8 Chicago, 1967-1968
9 Children's Art Contest, 1967-1968
10 Christmas Cards, 1967
11 Cinco de Mayo Promotion, 1968
12 Cleaners, 1968
13 Concessions, 1967-1968
14 Conferences, miscellaneous, 1967
15 Contest Winners, 1968
16 Continental Oil Co. (CONOCO), 1967-1968
17 Contracted Suppliers, 1967
18 Conventions, 1967
Box Folder
380 1 Costumes, 1967-1968
2 Department Store Promotions, 1967
Department Stores, 1967-1968
3 General
4 Frost Brothers
5 Neiman-Marcus
6 Sears
7 Discover America
8 Duncan Foods Co., 1967
9 El Producto, 1967-1968
10 Envelopes
11 Executive Committee, 1967
Box
381 Exhibitors, 1967-1968
1 General
2 Eastman-Kodak
3 Falstaff
4 Ford
5 Frito-Lay/Pepsico
6 General Electric
7 General Motors
8 Gulf Oil Corporation
9 Humble Oil
10 IBM
11 Lone Star, 1965-1968
12 Pearl Brewing
13 Southwestern Bell
14 3M
15 Exhibitors Council Tie-in Adverting and Promotion Activities Report, 1967
16 Fair Jamboree, 1967-1968
17 Fashion Editors, 1968
18 Fashion Manufacturers, 1966-1967
19 Federal Pavilion
20 Film Crews, 1968
21 Five Millionth Visitor, 1968
22 Flowers, 1967-1968
23 Food, 1967-1968
24 French Fashion Preview, 1968
25 Furniture Stores, 1968
Box Folder
382 1 General Correspondence, 1967-1968
2 Personal Correspondence, 1967-1968
3 Graphics-Symbols, Printing, 1967
4 Guest Ranches, 1967-1968
5 Hearn Lithography, 1967
6 HemisHorse, 1967-1968
7 Hotels, 1967-1968
8 Houston Junior League, 1967
9 Iowa, 1967-1968
10 Job Description, Chief Tie-in Advertising, 1967
11 Kaleidoscope, Inc., 1967
12 Labels, 1968
13 Letterheads, 1968
14 Local Organization Lists, 1966
Box Folder
383 Magazines, 1967-1968
1-3 General, 1967-1968
4 Better Homes and Gardens
5 Farm and Home News
6 Glamour
7 Harper's Bazaar
8 Holiday
9 Look
10 Mademoiselle, 1965-1968
11 Newsweek
12 Parade
13 Redbook
14 Southern Living
15 Vogue
Box Folder
384 1 Mailing Lists, 1966-1967
2 Maps, 1967-1968
3 Media Lists
4-5 Memos, 1967-1968
6 Mexico, 1967
7 Miss America, 1968
8 Models-Kim Dawson & Agency Professional Models & Talent, 1968
9 Music Week, 1968
10 National Cotton Council of America, 1968
11 National Promotions, 1967-1968
12 New Neighbors League, 1967
13-14 Newspapers, 1967-1968
15 Houston Post/Greyhound HemisFair Preview, 1968
16 Canadian Newspapers, 1968
Other Fairs
17 Seattle Century 21, 1962
18 New York, 1964-1965
19 Expo '67 Montreal
20 Expo '70 Osaka, Japan
Box Folder
385 1 Personnel Applications
2 Placemats, 1967
3 Popsicle Promotion, 1967-1968
4 Postage Meter
5 Posters, 1967-1968
6 Poster Contest Winners, 1968
7 Proctor & Gamble, 1967-1968
8 Project Y, 1967-1968
Promotions, 1967-1968
1967
9 January-June
10 July-December
1968
11 January-March
12 April-July
13 Christian Science Lecture Committee
14 Frontier Steak House
15 Levi Strauss Commercial
16 Patrice Weir Visits
Box Folder
386 1 Radio Station Promotions
2 Rainbo Puppet theater
3-5 Requests for Materials, 1967-1968
6 Restaurants, 1967
7 Rubber Stamp
8 Rules and Regulations in Operation of HemisFair Vehicles
9 San Antonio Chamber of Commerce
10 Special List of Local Leaders, 1967
11 San Antonio Importers and Exporters
12 San Antonio Junior Chamber of Commerce, 1967
13 San Antonio Round Dance Festival
14 San Antonio Symphony Orchestra Programs
Box Folder
387 1 Schools, 1967-1968
2 High Schools, 1966-1967
3 Signs
4 Slides
Staff Correspondence, 1967-1968
5 Jaime Fernandez
6 Roger Flores, Assistant Chief Advertising & Promotion
7 Mike Pope, Promotion Specialist
8 Clyde Townsend, Assistant Chief
9 Tom Veety
10 Staff News Bulletins, 1967
11 Stamps, 1967-1968
12 Star Folds, 1967
13 Stores, miscellaneous
14 Sweepstakes, 1967-1968
15 Television Promotions, 1967-1968
Box Folder
388 Texas City Promotional Trips, 1967-1968
1 Austin
2 Beaumont
3 Corpus Christi
4 Dallas
5 El Paso
6 Fort Worth
7 Galveston
8-9 Houston, 1967-1968
10 Waco
11 Wichita Falls
Box Folder
389 1-2 Texas Fashion Creators Association (TFCA), 1967-1968
3 Texas International Trade Association
4 Texas Open Golf Tournament
5 Texas Tourist Development Agency Media Schedule
6 Tickets
7 Tie-in Advertising
8 Transportation
9 Trip Promotions
10 USAA Day, May 25
11 U.S. Travel Service
12 Visitor Services
13 Woman's Pavilion
14 Xograph 3-D Visual Panographics, Inc.
Box Folder
390 Press Branch, Ed. Castillo, Director
Biographical Sketches of HemisFair Executives and Staff Members
1 Master Copies
2 Robert S. Benjamin
3 Arthur E. Biard
4 Ed Castillo
5 Ambassador Edward A. Clark
6 Govenor John Connally
7 John Daniels
8 Ewen C. Dingwall
9 O'Neil Ford
10 Carlos Freymann
11 James M. Gaines
12 Sam Godfrey
13 Congressman Henry B. Gonzalez
14 Henry Guerra
15 Everett Jennings
16 Frank Manupelli
17 B.J. "Red" McCombs
18 Richard E. Miller
19 Nancy B. Negley
20 Jack Newman
21 Allison B. Peery
22 William W. Phillips
23 Boone Powell
24 John R. Reiss
25 Harold D. Robbins
26 Robert G. Scruggs, III
27 William R. Sinkin
28 Marshall T. Steves
29 John Watson
30 John H. White
31 Irv Weinman
32 Leo Yetman
33 H. B. "Pat" Zachry
34 Miscellaneous
Box Folder
391 Castillo Office Files
1 AAA Travel News, 1967
2 Adverse Mexican Publicity
3 Arena Ticket Gate Policies
4 Braniff Airlines Press Conference
5 Felipe Cantu, General Correspondence
6 R. Jay Casell Press Information Packet
7-8 Ed Castillo, General Correspondence, 1966-1968
9 Ed Castillo, Spanish Correspondence, 1966-1968
10 Chamber of Commerce
11 Children's Area
12 City of San Antonio Public Information Office Lists
13 The Civil War Rock Cantata
14 City Public Service Board Advertising
15 Commemorative Medal
16 Confluence of Civilizations Theme
17 Confluence U.S.A. Francis Thompson, Inc. Report, May 23, 1967
18 Cotton Producers Institute
19 Critical Path, 1966
20 Daily Schedules of Events
Box Folder
392 1 Government Exhibits, general
Exhibitors, 1966-1968
2 Arkansas
3 Belgium
4 Bolivia
5 Canada
6 Central America
7 China
8 Colombia
9 France
10 Germany
11 Italy
12 Japan
13 Korea
14 Mexico
15 O.A.S.
16 Panama
17 Portugal
18 Spain
19 Sweden
20 Switzerland
21 Thailand
22 Venezuela
Box Folder
393 1 Industrial and Private Exhibitors, general
2 Alive, Inc.
3 Baptists
4 Coca-Cola
5 Eastman Kodak
6 Falstaff (Halff House)
7 Ford
8 Frito-Lay/Pepsi-Cola
9 G.E.
10 G.M.
11 Gulf Insurance
12 Gulf Oil Corporation
13 Humble Oil
14 IBM
15 Lone Star Brewing
16 Mormon Church Exhibit
17 Pearl Brewing
18 RCA
19 Southwestern Bell
20 Exhibitors Pavilions
Box Folder
394 1 Expo '67 Private Pavilions
2 Fashion Editors
3 Fiesta San Antonio Commission, Inc.
4 Film at HemisFair
5 Food Concessions
6 Foreign Correspondence July 1966
7 French Paintings
8 Congressman Henry B. Gonzalez
9 Goodyear Blimp
10 Guides and Hostesses
11 HemisFair Radio
12 HemisFilm
13 HUD Secretary Robert C. Weaver
14 InfoPlan Releases
15 Inter-American Educational Center
16 International Theatre
17 Kino Automat
18 Lackland AFB Talespinner Newspaper
19 Laterna Magika
20 Les Poupees de Paris
21 Los Angeles Writers Tour
22 Archbishop Lucey Sermon, April 2, 1967
23 Lutheran Ox Cart Exhibit
24 Made with Paper Exhibit
25 Mademoiselle Magazine
26 Magazine Lists
27 Magic of a People Girard Exhibit
28 Mama Patrol, 1964-1966
29 "Man and the Universe Confluence/Cosmos"
30 "Man in Sport" Exhibit
Box Folder
395 1 Media Lists (Texas and Surrounding States)
2 Memos, 1966-1968
3 Mexican-American Friendship Committee, 1967
4 Mexican Newspaper Clippings
5 Mexican Public Relations
6 Mexico City Olympics
7 Military News Releases
8 Miss Country Music U.S.A.
9 Montreal Repertory Theatre
10 News Releases, miscellaneous
11 News Releases in Spanish
12 Numbered Visitors Promotions
13 Official Attendance Estimate
14 On-Grounds Transportation
15 Outside Releases
16 Peace Corps Releases
17 Personnel Applications
18 Presidential Visit, July 4, 1968
19 Press Book for Los Indios de San Jose Mission Texas Historic Theatre
Box Folder
396 1 Project Y
2 Public Relations Organization Charts
3 Restaurants on Fairgrounds
4 River Extension
5 Sculpture
6 Sketches (HemisFair and San Antonio Scenes)
7 Sky Taxi Monorail
8 Spanish Radio Show
Special Days
9 Miscellaneous
10 Bexar Country Employees
11 Inauguration Day, 1968 April 6
12 Armed Forces/Mother's Day, May 18
13 Nuevo Leon Day, May 22
14 Air Force Reserves Day, May 26
15 Poetry Day, June 15
16 Henry B. Gonzalez Day, June 23
17 Campfire Girls Day, July 1
18 4th of July
19 Ralph Yarborough Day, July 27
Box Folder
397 1 Swiss Atomic Clock
2 Texas Pavilion (Institute of Texan Cultures)
3 TWA USA Editors tour
4 Underwriters
5 UNICO National
6 UNICEF Children's Film Festival
7 U.W. Pavilion
8 Visitor Services, Inc.
9 Visual Arts
10 Volunteer Services
11 Woman's Pavilion
12 Word and Image Exhibit
13 Youth Features
Box Folder
398 Speakers Bureau
1 General Correspondence, 1966
2 Film Presentations
3 Jaycees, 1967
4 News Releases, 1967
5 Notebook
6 Reports, 1965-1967
7 Requests, 1965-1967
7 Speaking Engagement Reservation Forms, 1966
8-9 January-June; July-December
10 Robin Steakley, General correspondence
11 Thank You Letters, 1966-1968
Box Folder
399 Hector Ponsdomenech, Spanish Administrator
1 Bolivia
2 Central America
3 Correspondence with Foreign Countries re: National Holidays
4 El Arbol de la Amistad InterAmericana
5 Employment Applications for Translator Positions
6 Entertainment
7 Estados Unidos
8 Exhibitors and Concessionaries
9 Bessie Galbraith, Mexican Public Relations
10 General Correspondence, 1967-1968
11 Alexander Girard, Inc., 1967
12 HemisFair Medallion
13 InfoPlan Progress Reports
14 Interama, 1967
15 La Confluencia de Civilizaciones en Las Americas
16 La Isla de la Fiesta
17 Memos
18 Mexican Articles
19 Mexico Special Events
20 Notas Breves
21 Nuevo Laredo Press
22 Panama; Portugal
23 Press and Media Contacts
24 Public Relations Department Directory
Resumen en Espanol
25 April-August 1967
Box Folder
400 1 September-December 1967
2 January-August 1968
3 Spain
Spanish Public Relations, general, 1967-1968
4 In English
5 In Spanish
Press Releases (in Spanish)
6 1967-May 1968
7 June-August 1968, undated
8 Tower of the Americas
9 Trip to Miami, October 1967
10 Woman's Pavilion, 1967-1968
Translations
Box Folder
401 1-4 1967
5 1968
Box Folder
402 1-2 News Releases, 1964-1965
3-6 Statewide Releases, 1965-1966
Box Folder
403 1-5 Statewide Releases, 1967-1968
Box Folder
404 1-6 Statewide Releases, 1968
Box Folder
405 1-4 Statewide Releases, 1968
Box Folder
406 1-5 Statewide Releases, 1968
Box Folder
407 1-6 Entertainment Department Press Releases, 1968
Box Folder
408 Press Accreditation Branch
1 Les Brecht, Chief, General Correspondence
2 Rome Terwelp, Assistant Chief
3 Daily Reports
4 Entertainmnent Schedules
5 Handy Facts
6 HemisFair Pass System
7 Memos
8 Military Press Accreditation
9 News Media Listings
10 Organization Charts
11 Press Accreditation Branch Open House, March 6
12 Personnel Applications
13 Personnel Directories
14 Polaroid ID Camera
15 Press Guide Asssignments
16 Press Visit Information Forms
17 Site Maps
18 Speaking Engagements
19 Staff General Correspondence
20 Staff Meeting Notes
21 Standard Operating Procedures
22 Visitor Services, Inc.
23 Leo Yetman
Box Folder
409 Press Credential Requests
1 1967
2-5 1968 January-March
Box Folder
410 1-4 1968 April-May
Box Folder
411 1-4 1968 June-July
Box Folder
412 1-4 1968 August-October and undated
5 Rejected Applications
6 Famous Applicants
Box Folder
413 Magazine Branch, Hub Mason, Chief
General Correspondence
1 1967
2 1968
3 Terry McDonald, Deputy Chief
4 Deborah Weser, Guidebook Editor
5 Arts and Crafts, general
6 Alexander Girard, Magic of a People Exhibit
7 Magazine Lists
8 Magazine Tear Sheets and Clips
9 Memos
10 Publications (arranged alphabetically by magazine title)
11 River Diversion Project, 1967
12 Swiss Atomic Clock
13 Tower of the Americas
14 Woman's Pavilion
Box Folder
414 Radio and Television Branch, Carey Deckard, Chief
Deckard, General Correspondence
1 1967
1968
2 January-March
3 April-June
4 July-September
5 Coit Bulter, Staff
6 Judith Ann Asel, Radio & TV Writer
Box Folder
415 1 Disc. Jockeys
Box Folder
415 Entertainment, 1968
Box Folder
415 2 Articles
Releases
3 May
4 June
5 July
6 File Index
7 Form Letters
8 Forms
9 Henry B. Gonzalez Press Tour
10 Goodyear Blimp
11 Governmental Contracts
12 Handy Facts
13 Ideas, miscellaneous
14 "Ideas in Focus," Program KONO-TV
15 Inauguration Day Ceremonies
16 Industrial Exhibitors Promotional Plans
17 InfoPlan Mailing Lists
18 Institute of Texas Cultures (Texas Pavilion)
Box Folder
416 1 International Exhibitor (Freymann)
2 Itineraries
3 Joanne King Show
4 KLRN TV (PBS) Daily News Reports
5 Local and State Spot Scripts 30 and 60 second ads
Local Radio Show Scripts October 22, 1967-July 22, 1968 (numbered)
6 1-40
7 41-69
8 70-102
9 Red McCombs and Promotion Committee
10 Media Lists (Texas and Neighboring States)
11 Memos
Box Folder
417 1 National Spots
2 On the Spot Actualities 60 second Reports, June 14
3 Press Previews
4 Press Releases, 1967
5 Press Visits
6 Project Y
7 Promotional Video Script
8 Public Relations Budget
9 Public Service Announcements (PSA) Radio Spots
10 Radio & TV Activity Reports
Radio & TV "Beepers" Spot Reports
11 1967
Box Folder
318 1968
1 January-March
2 April
3 May
4 June July
Box Folder
419 1 August
2 September-October
3 Executive Committee Beepers
4 Spanish Beepers
5 Radio & TV On-Grounds Assistance
6 Radio & TV Promotional Materials and Correspondence with Stations
7 Radio & TV Spots, Miscellaneous
8 Radio & TV Stations Contact Lists
Box Folder
420 1 Radio Mailing Lists
2 Radio Press Kits
3 Radio Reports
4 Radio Stations (lists)
5 Read-Poland Radio, TV Advertising
6 Replies to Questionnaire
7 Requests for Press Conferences
8 Restored Buildings
9 Schedules of Events, April-May
10 Spanish Radio Program (5 minutes), 1967
11 Spanish Radio Spots
12 Special Events
13 Special Foreign and National Scripts Voice of America and USIA
14 Special Interviews and Visits by Film Crews
15 Special Shows
Box Folder
421 1 Spots for Paramount Stars
2 Staff Meetings
3 Staff News Bulletins
4 State Radio Programs Weekly Reports, 1967
4 State Radio Shows Scripts (numbered)
5 1-52
6 53-78
7 State Radio Spots
8 Marshall Steves Interview Schedule
9 Television Outlines
10 TV Spot Scripts
11 Texas Fashion Creators Association (TFCA) Press Week
12 Texas Television and Radio Stations
13 Thank You Letters
14 Tower of the Americas
15 Trip Reports
16 U.S. Pavilion
17 Water Show TV News Film
18 Waterways
19 Woman's Pavilion
20 The World in Texas, Film Script
Box
OM21-OM28, OM36 [Audiovisual Materials, chiefly HemisFair radio reports and other audio tapes, removed to Series 12: Audiovisual Materials]
(9 Boxes)
Box Folder
422 Pictorial Services Branch, Bob Collins, Manager
2 General Correspondence
1 1966-1967
2 1968
3 Agra Aides, Inc.
4 AIE Studios, Inc.
5 Associated Film consultants, Inc.
6 CBS Film Directive
7 Memos, 1967-1968
8 Modern talking Picture Service, Inc.
9 Organization of Pictorial Services
10 Personnel, 1966-1968
11 Photo Lab and Equipment
12 Producer Services, Inc.
13 Requests for Photographs
14 San Antonio Motion Picture Productions
15 Southwest Film Laboratory, Inc.
16 Television Scripts
17 Weekly Reports of Photographs Taken by Staff Photographers
Box Folder
423 Contact Sheets
466-799 miscellaneous
800-825
826-850
851-875
876-900
901-925
926-950
951-975
Box Folder
424 976-1000
1001-1025
1026-1050
1051-1075
1076-1100
1101-1125
Box Folder
425 1126-1150
1151-1175
1176-1200
1210-1225
1226-1250
Box Folder
426 1251-1275
1276-1300
1301-1325
1326-1350
1351-1375
1376-1400
1401-1425
1426-1450
Box Folder
427 1451-1475
1476-1500
Unnumbered, dated September 15-October 6
Miscellaneous Unnumbered by Subject Matter
Art
Buildings and Structures
Construction
Models, general
International Section Models (color contact sheets and Negatives)
Box Folder
428 People General
Presentations
Press Conferences
Receptions
Enlarged Contact Sheets
Fair Management and VIPs
O'Neil Ford, Architect
Miscellaneous People
Sites Scenes
Box Folder
429 Photographs (most 8×10)
Photographs are indexed by the following classifications: personal names ("personalities"), events, structures and construction, scenes and subjects, and models.
Photographs are numbered, with many numbers missing. Due to extensive mold damage, many photographs had to be discarded.
Slides are stored in a separate slide cabinet.
Note: The Trinity University Library compiled a card file index of these photographs, listing the subjects of the following numbered photographs and slides. The index is located in Box OM46, part of Series 9: Trinity University Library Administrative Files.
Personalities
1 1-25
2 26-50
3 51-75
4 76-100
5 101-125
6 126-150
7 151-175
8 176-200
9 201-225
10 226-250
11 251-275
12 311-325
13 326-350
14 352-369
15 365: President and Mrs. Johnson
16 370: Governor John Connally
Box Folder
430 1 371-399
2 372: Staff Group Photos, miscellaneous
3 400-425
4 406: Bayanihan Philippine Dancers
5 426: Los Voladores Flying Indians
6 427-442
7 443: Mormon Tabernacle Choir
8 444-462
Special Events
9 1-15
10 16: BIE Delegation Visit, September 15-18, 1966
11 17: Governor Connally's Reception Prior to Departure for Latin America, 1966
12 19: Mrs. Johnson's Visit
13 20: Marshall Steves' Election Press Conference, December 1964
14 23: Tamalada, Austin 1965
15 24: Coca Cola Officials Visit, 1965
16 28: Scroll Presentations
Box Folder
431 1 29: Governor Connally's Washingto Reception, July 13, 1966
2 30-38
3 39: BIE Luncheon Witte Museum
4 40-42
5 43: Latin American Ambassador's Visit, 1967
6 44: Open House, October 9, 1966
7 45: Diez y Seis Coctail Party
8 46-48
9 49: Lone Star Pavilion Groundbreaking, March 30, 1967
10 50-51
11 52-53: Mexico City Trip, November 1964
12 54-59
13 60: Opening Ceremonies, April 6
14 61: German English School Cornerstone
15 62: Somosa Visit
16 63: G. E. Theaterama Opening
17 64: Putnam, Guerra Tour
18 65: Lone Star Pavilion Dedication
19 66-69
Box Folder
432 Buildings and Structures
1 1-3
2 4: HemisFair Headquarters
3 5-7
4 8: U.S. Federal Pavilion
5 10: Construction, general
6 12: Tower Construction
7 13: Executive Office Interiors
8 14-28
9 29: Texas Pavilion (Institute of Texas Cultures)
10 30-34
11 35: Construction of First Module
12 40: Tower Sketches and Drawings
13 41-45
14 47: construction Center Complex
15 48-49: Pavilions
Box Folder
433 Fair Scenes
1 1: Crowd scenes
2 2: Atomic Clock
3 3: Artists O'Gorman, Merida
4 4-8
5 9: Aerial Photos
6 10: Samuelson Flag Mural
7 11: Olympic files
8 12: Gondola Cruise Boat
Unnumbered Photos (arranged by subject)
9 Aerial Views
10 Ambassador's Dance at U.S. Pavilion
11 Art
Buildings and Structures
12 Houses, old
13 IBM Exhibit
14 Pavilions: Assorted
15 Pavilions: Institute of Texan Cultures (Texas Pavilion)
16 Pavilions: U.S. Pavilion
17 Tower of the Americas
18 Tower Concept Drawings
19 Miscellaneous buildings and structures
20 Drawings of Fair Scenes
21 Drawings and Sketches of Pavilions
22 El Abrazo (Photos used in May 1967 Issue)
Box Folder
434 Entertainment
1 Miscellaneous
2-3 Krofft Puppets (positives and negatives)
4 Expo '67
5 Fair Character Sketches
6 Fair Executives
7 Flying Omdoams (Los voladores)
8 Graphics
9 HemisFair Advertising and Posters
10 Medallion
Models
11 Exhibitor Pavilions
12 Fairgrounds
13 International Section (color prints)
People Celebrities
14 Contest Winners
15 Dignitaries
16-17 Miscellaneous
18 Airport Receptions
19 Military
20 Site Tours
21 Fair Scenes, miscellaneous
Box Folder
435 1 HemisFair Staff Members
2 HemisFair Hosts and Hostesses
3 HemisFair Medical Staff
4 Inter-American Development Bank Board of Directors
5 Meetings, miscellaneous
6 Parties and Receptions, miscellaneous
Politicians
7 Governor Connally
8 Congressman Henry B. Gonzalez
9 Mayor Walter W. McAllister
10 Scouts
11 Scroll Presentations to HemisFair Ambassadors
12 Miscellaneous People, unidentified
13 Site Construction
14 Site Plans
15 Spanish Cutlines
Non-HemisFair Photos
16 Downtown San Antonio Panoramas
17 Gil Berrera Prints
18 People (Robertson)
19 San Antonio Riverwalk
20 Texas State Legislature
Box
OM41 Oversize negative of HemisFair logo
Box
OM42 Oversize Photographs, miscellaneous
Contains 10 oversize prints. Includes an autographed, framed photograph of Lady Bird Johnson's dedication of the Woman's Pavilion on Opening Day (April 6, 1968), which is inscribed to Mrs. Winfield Hamlin.
Additional 3×5 photographs, slides, transparencies, negatives, and contact sheets
Materials are arranged numerically into 60 "lots," with multiple items per lot.
Box
OM43 Lots 1-18: Black-and-white photographs
Lots 1-16 comprise photographs of homes and businesses that were demolished or moved to make way for HemisFair 1968.
Lot 1: Location: Matagorda Street
Lot 2: Location: Wyoming Street
Lot 3: Location: Water Street
Lot 4: Location: Nard Street
Lot 5: Location: Santa Clara
Lot 6: Location: South Street
Lot 7: Location: South Alamo
Lot 8: Location: Goliad
Lot 9: Location: East Commerce
Lot 10: Location: Lafitte
Lot 11: Location: North Street
Lot 12: Location: Victoria
Lot 13: Location: Rusk
Lot 14: Location: La Villita
Lot 15: Location: Market
Lot 16: Location: Unknown
Lot 17: Downtown buildings and San Antonio River Walk
Lots 18-56: Slides
Over 1400 slides of site planning and development, models, construction, exhibits, events, people, and miscellaneous HemisFair-related subjects.
Box
514 Lot 18: San Antonio River Extension models and artwork
Lot 19: HemisFair site maps, aerials, architectural drawings, plans, and renderings
Lot 20: Tower of the Americas sketches, models, and artwork
Lot 21: HemisFair grounds - outdoor area models
Lot 22: Architectural drawings, sketches, plans, artwork of HemisFair buildings
Lot 23: Texas Pavilion - models and drawings
Lot 24: Overall site models of HemisFair
Box
515 Lot 25: HemisFair headquarters - models
Lot 26: HemisFair building models
Lot 27: HemisFair headquarters - executive offices
Lot 28: Locations around San Antonio
Lot 29: Missions and churches of San Antonio
Lot 30: San Antonio River Walk
Lot 31: Publicity shots of HemisFair logo
Lot 32: People at various locations
Lot 33: HemisFair symbols, corporation signs, charts, and other symbols
Lot 34: Mexican exhibits
Box
516 Lot 35: Sites around the United States
Lot 36: Texas Pavilion - exhibits
Lot 37: Confluence arrows
Lot 38: Works of art - various media
Lot 39: Science and Technology exhibits
Lot 40: HemisFair activities and events
Lot 41: Aerial construction sites
Lot 42: HemisFair site construction
Box
517 Lot 43: Arena construction at various stages
Lot 44: Buildings renovated for HemisFair
Lot 45: Tower of the Americas construction
Lot 46: Broadway Project - street improvement for downtown HemisFair
Lot 47: HemisFair TV slides
Lot 48: Mini-Monorail fire - March 1968 at HemisFair
Lot 49: Lido theater model
Lot 50: Los Valadores de Papantla - flying Indians from Mexico
Lot 51: Fiesta, NIOSA, River Parade and Arneson River theater
Lot 52: Dinner Party at HemisFair Headquarters
Lot 53: Museum of Contemporary Crafts "Made with Paper"
Lot 54: Artifacts
Lot 55: Close-ups of wall, stairways, and sidewalks of River Walk
Lot 56: Dallas State Fair, Zoo and Park
Box
OM44 Lots 57-58: Transparencies
Lot 57: Confluence Arkansas - model; Drawing of Mini-Monorail; Portrait of woman (size 2x2)
Lot 58: Color sketches and models of buildings, exhibits, and overview of HemisFair (size 4x5)
Box
OM45 Lots 59-60: Negatives
Lot 59: Negatives, identified
Lot 60: Negatives, unidentified
Box
OM43 Lots 59-60: Contact Sheets
Lot 59: Contact Sheets, identified
Lot 60: Contact Sheets, unidentified
Box Folder
436-445 InfoPlan International Public Relations
Box Folder
436 1 Accommodations
2 Advance Ticket Sales, 1964-1967
3 Advertising, 1966-1968
4 Advertising Women of New York (AWNY), Inc. Foundation, 1967
5 Attendance Projections
6 Carol Burnett Show, 1968
7 Calendar of Events
8 Chamber of Commerce, 1966-1967
9 Concessions, 1966-1968
10 Convention Center, 1964-1967
11 Countdown Machine, 1966-1968
12 Cultural Programs, 1966-1967
Box Folder
437 1 Employment, 1966-1967
2 Entertainment, 1967-1968
3 Executive committee, 1967-1968
4 Exhibitors Council, 1967-1968
Exhibitors, 1966-1968
5 General
Industrial
6 Eastern Airlines
7 Eastman Kodak
8 Faltaff
9 Ford
10 Frito-Lay/Pepsico
11 General Electric
12 General Motors
13 Gulf Insurance Group
14 Gulf Oil Corporation
15 Humble Oil and Refining Co.
16 IBM Corporation
17 Lone Star Brewing
18 Pearl Brewing
19 RCA, Inc.
20 Southwestern Bell Telephone
Institutional
21 Alive, Inc.
22 Mormon Church
23 Southern Baptist Exhibit
Box Folder
438 International Participation
1 Arkansas
2 Bolivia
3 Belgium
4 Canada
5 Central America
6 China
7 Colombia
8 France
9 Germany
10 Italy
11 Japan
12 Korea
13 Mexico
14 Spain
15 Thailand
16 Venezuela
17 Miscellaneous
18 Exps '67
19 Expoguide, 1967
20 Fact File (miscellaneous background information)
21 Folk Festival, 1967
Box Folder
439 Foreign Publicity
1 Argentina
2 Bolivia
3 Brazil
4 Colombia
5 Costa Rica
6 El Salvador
7 France
8 Germany
9 Guatemala
10 Honduras
11 Japan
12 Mexico
13 Mexican Press Services
14 Nicaragua
15 Peru
16 The Phillippines
17 Portugal
18 Spain
19 Uruguay
Box Folder
440 1 Giraud Collection, The Magic of a People
2 Glass Digest, 1967
3 Hearst Corporation Board of Directors, 1968
4 HemisFair Articles, 1967
5 HemisFair Stories, 1967
6 Housing
7 Inauguaration Day, April 6
8 Income Status Reports, 1966
InFoPlan
General Correspondence
9 1966
10 1967
Press Releases
11 1966-1967
12 1968
Box Folder
441 1 Public Relations Progress Reports, 1966-1968
InFoPlan de Mexico
General Correspondence
2 1964-1965
3 1966-1967
4 Presentation to HemisFair Board
5 Lists of Articles Published in Mexican Newspapers, 1966-1968
Box Folder
441-442 Mexican Newsclippings
Box Folder
441 6 January 1968
Box Folder
442 1 February-March 1968
2 Iterama, 1966-1967
3 Inter-American Educational Center
4 Laterna Magika and Kino Automat, 1967
5 Latin American Ambassadors Visit, March-April 1967
6 Les Poupees de Paris, Krofft Puppets, 1967-1968
7 Macy's Thanksgiving Day Parade, 1967
8 Mademoiselle Magazine, 1967
9 Media Letters, 1968
10 Carlos Merida
11 National Legislative Conference, 1967
12 New York Press Conference, March 2, 1967
13 New York Times, 1966-1967
14 Newspaper Editors, 1968
15 Juan O'Gorman Mural
Box Folder
443 1 Picture Requests
2 Posters
Press Accreditation, 1967-1968
3 General Correspondence
4 Applications
5 Accreditations Issued
6 Progress Status Reports, 1966-1967
7 Project Y, 1967-1968
Promotion, General Correspondence
8 1967
9 1968
Box Folder
444 1 Public Relations Committee, 1966-1967
Read-Poland, Inc., Public Relations
2 General Correspondence
News and Features Releases
3 December 1967 - March 1968
4 April - August 1968
5 Restoration, 1966-1967
6 San Antonio, miscellaneous
7 San Antonio Rose, 1966-1967
8 Sculpture, 1968
9 Spanish HemisFair Newsletters, 1964-1966
Box Folder
445 1 Talk Texts (Speeches and Presentations), 1966-1968
2 Texas Fashion Creators Association National Press Week, 1968
3 Texas Pavilion (Institute of Texan Cultures), 1966-1967
4 Texas Press Association, 1966-1967
5 Texas State House Appropriations, 1967
6 Tower of the Americas, 1966-1967
7 TWA Foreign Press Visit, 1966
8 U.S. Federal Pavilion, 1967-1968
9 Venture Magazine
10 Vogue Magazine
11 Woman's Pavilion, 1966-1968
Box Folder
446 Advance Ticket Sales and Promotion, Linda Bailey, Manager
1 A.A.A., 1967
2 Accommodations-Hotels and Motels
3 Addressograph Multigraph
Advance Ticket Sales
4 General Correspondence, 1967-1968
5 Sales and Commitment Reports, 1967
6 B.I.E. Promotion, 1967
7 Brochure, 1968
8 Calendar and Objectives, May 1967 - March 1968
9 Direct Mail on 20 Admission Book, March 1968
10 Distribution of Advance Tickets, September 1967
11 Exhibit Showroom, 1967
12 Final Report
13 Memos, 1967-1968
14 Promotional Timetable, 1967
15 Promotional Tours, 1967
16 Retail and Discount Price Schedules, 1967
17 Proposals, 1965-1967
18 Timetable/Work Schedules, March 6, 1967
19 Travel Schedule, August-September, 1967
20 Underwriter's Party, July 1967
Other Fairs
21 New York, 1964
22 Expo'67
Box Folder
447 Advertising
1 General Correspondence, 1967-1968
2 Advertising and Promotion Calendar, November 1967-June 1968
3 National Advertising, 1967-1968
Airlines
4 General
Eastern
5 General Correspondence, 1967-1968
6 Promotional Materials
7 Travel Writer's Tour
8 American Express Proposal, 1967
9 Armored Motor Service, Inc., 1967
Box Folder
448 Linda Bailey
1 General Correspondence, 1966-1968
2 Daily Engagement Sheets
3 Memos, 1967-1968
4 Bank Americard, 1968
5 Banks, general, 1967-1968
6 Billboard Advertising, 1967-1968
7 Bluebonnet Bowl, 1967
Bonus Books
8 General Correspondence, 1966-1967
9 Advertising and Publicity, 1967-1968
10 Advertising Schedules, November-December 1967
Box Folder
449 1 Campaign Kick-Off, July 1967
2 Distribution, 1967
3 Employee Distribution Orders, 1967
4 Other Fairs
5 Printed Materials mailed out October 17, 1967
6 Printing, 1967
7 Promotion with Governor Connally, February 1968
8 Texas Advertising Campaign, December 1967
9 Brooks Advertising, 1967-1968
10 Budget, 1967
11 R. Jay Casell HemisFair Employees Pary, June 18, 1968
12 Century Souvennirs Concession Items, 1968
13 City Public Service Board, 1967
14 Confidential Status Report Governor John Connally, HemisFair Status as of September 30, 1967
15 Continental Trailways, 1967-1968
Conventions
16 Letters
17 Lists, 1966-1967
Box Folder
450 1 Dawson & Royal, Inc., 1967-1968
2 Diner's Club, 1967
3 Disneyland, 1966-1967
4 Earliest Ticket Requests, 1964-1966
5 Educational Program
6 E.R.A. Economic Feasibility Study, 1963
7 Executive committee, 1967
8 Exhibit Showroom Schedules, 1967
9 Exhibitors, general, 1965-1968
10 Exhibitors Council, 1967-1968
11 Fair Lady
12 Federal Pavilion, 1867
13 Five State Southwestern Advertising Plan, 1967
14 Form Letters
15 Freeman Display Exhibits
16 Frost Brothers Fashion Show, 1967
17 Fund Raising Opportunities for Organizations
Box Folder
451 1 James M. Gaines, CEO, 1967-1968
2 Bessie Galbraith, Mexican Promotion, 1967-1968
3 General Electric, 1967-1968
4 Gilman Report on the Tower of the Americas, 1965
5 Godfree Chevrolet Promotion, 1967
6 Government Participants
7 Graphics, 1967
8 Handy Andy Grocery Stores, 1967
9 Handy Facts
10 H.E.B. Grocery Stores
11 HemisFair Participants
12 HemisFair Preview TV Show
13 HemisFair Promotional Literature
14 Housing Needs Projections, 1966
15 Humble Oil Co.
16 InfoPlan, Public Relations, 1966-1967
17 International Exhibitors
18 Legal, 1967
19 Magazine and Newspaper Rates, 1967-1968
20 Mailing to Consignees
21 Materials sent to Underwriters, 1967-1968
22 Media Ticket Tradeouts
23 Mexican Promotional Advertising, 1967-1968
24 Mexican Promotional Trips, 1968
25 Military Ticket Policy, 1967-1968
26 Miss Teen America, 1967
27 National Food Press Visit, Pillsbury Bakeoff, February 18, 1968
Box Folder
452 1 Official Ticket Sales Headquarters Lists
2 Organization Charts
3-4 Organizations Selling Advance Tickets
5 Personnel, 1967-1968
6 Post Cards, 1967
7 Price Sheets for Tickets and On-Grounds Entertainment
8 Promotional Ideas
9 Promotional Materials
10 Promotional Tickets
11 Promotional Tours
12 Public Relations Program Outline, 1967
Box Folder
453 1 Radio
2 Read-Poland, Public Relations
3 Reader's Digest
4 Retail Promotions
5 Sales Representatives Reports
6 San Antonio Light Advertising
7 San Antonio Organizations (lists)
8 Sears Roebuck
9 Seattle Wrold's Fair Program
10 Six Flags Over Texas
11 Spanish Promotional Materials
12 Speakers Bureau
13 Special During-Fair Ticket and Bonus Book Arrangements
Special Events
14 General
15 Mother's Day Promotion
16 Texas Press Radio and TV Day June 22
17 4th of July
18 Kelly AFB Days, July 9-15
19 4 State Press Days, July 13-14
20 "One Will Get You Two", Promotion, September 15
21 Mayor McAllister Day, September 21
22 Special Student Tickets May 1968
23 Summary Hourly Turnstile Reports, May-June
Box Folder
454 1 Texas Fashion Creators Association
2 Texas Gold Stamp Co.
3 Texas International Trade Association
4 Texas Newspapers (lists)
5 Texas Open Golf Tournament, 1967
6 Texas Press Association
7 Texas Radio and Television Stations (lists)
Tickets
8 Contracts
9 Outlets Texas and Surrounding States (lists)
10 Printing
11 Specifications
12 Texas Market Promotions
13 Types
14 Visa-Veinte 20 Books
Box Folder
455 1 Tie-in Advertising
2 Travel Industry Contacts (lists)
3 U.S. Information Agency
4 Visitor Services, Inc.
5 Visual Arts Program
6 Weekly Activity Reports
7 Wichita Falls Contacts
8 Woman's Pavilion
9 The World in Texas: HemisFair '68 Film Narrative
Box Folder
456 Press Kits
Box Folder
456-457 HemisFair General Information Packets
Box Folder
458-460 Industrial and Institutional Exhibitor Releases
Box Folder
461 Information on Other Fairs
Chicago 1933: A Century of Progress Exposition
Includes brochures, guides, programs and published books.
Box Folder
462 Seattle Century 21 Exposition, 1962
1 Administrative Correspondence, 1957-59
2 Articles, 1961-62
3 Brochures and Programs
4 Characteristics and Attitudes of Visitors
5 Comparisons with HemisFair
6 Financial Statements; Economic Impact Report, 1957-1964
7 History
8 Informational Prospectus; General Rules and Regulations
9 Site Plans
10 Official Souvenir Program; Picture books
11 Seattle Police Reports
Box Folder
463 New York World's Fair, 1964-1965
1 Articles and Clippings
2-3 Brochures and Printed Materials
4 Maps
4 Press Kits (in own folders)
Box Folder
464 Miscellaneous Manuals and Reports
1 Building Code; Builder's Progress Report
2 Bulletin "Comprehensive Look at the Fair"
3 Confidential Space Allocation Plan
4 Exhibitors Ford at the Fair
5 Guidebooks
6 Leases
7 Operations Manual
8 Permits
Box Folder
465 1 Progress Reports, 1961-1963
2 Slide Show Tour
Magazine Report
Post Fair Plan Report
Rules and Regulations
Spanish Pavilion Guide
Box Folder
466 Expo '67 Montreal, Quebec
1 Advertising
2-3 Articles and Clippings
4 Construction Guide
5 Construction Proposals
6 Construction Site Plans
Box Folder
467 Collective Labor Agreement
1 English
2 French
Economic Impact Report
Expo Digest
Film at Expo '67
Guidebooks
Information Newsletters
Insurance Regulations
Expo Journal
Expo '67 News
Box Folder
468 1-2 Montreal Magazine, 1964-1968
3 Participants
4 Pictures
5 Planning Data
6 Polaroid Pavilion Press Kit
7 Press Releases
8 Progress Bulletin, April 1964
9 Telegram from HemisFair Officials on Opening, April 27, 1967
Box Folder
469 Miscellaneous Brochures
Box Folder
470 Manuals not in folders
Building Code (Preliminary Draft)
Exhibitors' Portfolio
General Info Rules and Regulations
Box Folder
471 Graphics Manuals
Box Folder
472 Information Manuals (in English and French)
Box Folder
473 News Bureau Press Kits
Special Regulations Relating to Commercial
Concessions
Box Folder
474 Miscellaneous Fairs, Pre-1968
1 General
2 New York World's Fair 1939
3 Swiss National Exposition Lausanne, 1964
4 Houston International Trade and Travel Fair, 1965
5 Alaska '67 Centennial
6 Miscellaneous European International Firs, 1960-1967
6 Catologo di Anticipo Fiera Internazionale di Milano, 1967
Box Folder
475 Miscellaneous Proposed Fairs Scheduled After 1968
1 California Exposition, Long Beach
2 Expo '70 Osaka, Japan
3 Australian World's Fair Melbourne, 1970-1971
Box Folder
474 3 Report
4 Freedom '75, Boston
5 1976 Philadelphia, United States Bicentennial Exposition
Box
OM29-OM35, OM39-OM40 [Films removed to Series 12: Audiovisual Materials]
(9 Boxes)

Return to the Table of Contents