The Benson Latin American Collection

Lionel Sosa Papers, 2003-2005

Descriptive Summary

Creator: Sosa, Lionel
Title: Lionel Sosa Papers
Dates: 2003-2005
Abstract: Papers include notes and edits from Sosa’s book, as well as materials relating to his work with the 2004 Presidential campaign of George W. Bush.
Accession No.: 2013-09
OCLC Record No.:
Extent: 11 linear inches
Language: English
Repository: Benson Latin American Collection, The University of Texas at Austin

Biographical Sketch

Lionel Sosa was born in San Antonio, Texas in 1939. Sosa founded the largest Hispanic-advertising agency in the United States, Sosa, Bromley, Aguilar and Associates (now Bromley Communications) in 1972. Sosa has been the Hispanic Media Consultant in seven Republican presidential campaigns since 1980. Sosa is also the author of Think and Grow Rich: A Latino Choice.

Scope and Contents Note

The Lionel Sosa papers measure 11 linear inches and contain notes on and edits to Sosa’s book, Think and Grow Rich: A Latino Choice. Also included are subject files from Sosa’s work on the 2004 campaign of President George W. Bush. This includes ad campaign ideas, research into Latino voting populations, and notes on focus groups. Also included are four DVDs of Sosa's advertising and campaign work. The collection is organized in two series: Think and Grow Rich: A Latino Choice, and Sosa and Sosa Bush Campaign.


Access Restrictions


Use Restrictions

Standard copyright restrictions apply.

Index Terms

The Lionel Sosa papers are classified under the following Subject Headings in the University of Texas Libraries catalog:
Sosa, Lionel--Archives
Advertising--Hispanic Americans
Media consultants--United States

Administrative Information

Preferred Citation

Cite as: Lionel Sosa Papers, Benson Latin American Collection, University of Texas Libraries, the University of Texas at Austin.

Box and Folder Inventory

Think and Grow Rich: A Latino Choice, 2004-2005, undated

box folder
1 1 Notes and edits, 2004-2005, undated
2 Notes and edits, 2004-2005
3 Notes and edits, 2004-2005
4 Printout, undated

Sosa and Sosa Bush Campaign, 2003-2004, undated

2 Latino-focused campaign materials, 2003-2004, undated
1 Research
2 Focus groups
3 Strategy
4 Creative
5 Filming and shoots
Various campaign materials, 2003-2004, undated
6 Research
7 Creative
8 Media expenditures
9 Policy on production
10 Demo attacks
11 News coverage
12 DVDs

Accession 2015-28

Uncataloged additions to the Lionel Sosa Papers may be accessed by request in the Rare Books and Manuscripts reading room.
3 Clippings
4 Manuscripts of "Think and Grow Rich" and "The American Dream"
N/A 11 scrapbook binders