Texas Archival Resources Online

TABLE OF CONTENTS


Descriptive Summary

Historical Note

Scope and Contents

Restrictions

Administrative Information

Description of Series

Inventory

University of Texas, Dolph Briscoe Center for American History

A Guide to the Leo Burnett Video Collection



Descriptive Summary

Creator: Burnett, Leo
Title: Leo Burnett Video Collection
Dates: 1960-2008
Abstract: The Leo Burnett Video Collection contains Clio award-winning commercials, and other notable commercials, from 1960 to the mid-2000s.
Accession No.: 2011-181
Extent: ca. 325 videotapes
Language: Materials are written in English.
Repository: Dolph Briscoe Center for American History, University of Texas at Austin

Historical Note

The Leo Burnett Video Collection was part of the University of Texas Department of Advertising.

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Scope and Contents

The Leo Burnett Video Collection contains Clio award-winning commercials, and other notable commercials, from 1960 to the mid-2000s. Formats include a variety of videocassette sizes, DVD, CD, MiniDV, audiocassettes, reel-to-reel tapes, and 35mm negative transfer video reels.

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Restrictions

Access Restrictions

This collection is open for research use, though some media formats may require appointment.

Use Restrictions

This collection is stored off site and requires advance notice for retrieval. Please contact repository.

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Administrative Information

Preferred Citation

Leo Burnett Video Collection, Dolph Briscoe Center for American History, University of Texas at Austin.

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Detailed Description of the Papers

 

Inventory

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2011-181/1 Videocassettes:
Pam Thomas commercial showreel, 6/99
Lamb and Co. showreel, 4/94
Bill Groshelle graphics and animation
Sight Effects demo reel, 1994
TBWA/Chiat/Day showreel, 2002
Chiat/Day/Mojo presentation reel
Chiat/Day presentation reel, 6/23/89
Dick Sittig’s presentation reel, 10/9/91
Nike: Revolution, 88-90, and CDM Nike, 11/7/91
J. Walter Thompson agency reel, 4/1997
J. Walter Thompson/Advertising Council, American Red Cross, 4/4/86
Allen Martinez showreel series 100
John O’Hagan series G14
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2011-181/2 Boris Damast, E-Series West Coast
Shelter Films company reel #402
Sutcliffe Music, Rock ‘N Roll to Go
GSD and M Texas Tourism “Hospitality” 2nd version and roughcut
Shelter Films, Tim Abshire
A+R Group, David Ramser, 12/99
Katsin/Loeb agency reel, 1/10/97
HHCC presentation reel
Deutsche, Bomb Factory reel, 1992
Deutsche, New York reel, summer 1999
FCB/Chicago, Chicago Creative
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2011-181/3 Citron Haligman Bedecarre, 1994
Burrell agency reel, 3/6/1996
Rubin Postaer, 1995-1996
Deutsch, winter reel, 1996
J. Walter Thompson, UT creative reel, 3/16/1990
GSD and M Peace Council, 9/19/03
The One Club, 1993
The One Club Winners and Finalists, 1996
The One Show presentation reel, 1999
Deutsch UT Student Presentation, 3/19/98
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2011-181/4 London International Advertising Awards winners, 1989-1990
Stoot
College Music Presentation, 1986
Thesis-short
Television and Radio (Adweek), 2/1/1994
Ad Council crime prevention campaign, 6/10/87
Wieden and Kennedy presentation reel for Bret R., 4/17/96
Wieden and Kennedy’s All Time Greatest Hits – Nike, 9/5/2000
Wieden and Kenndy—Nike, 1999 reel
Y and R, Andy Awards, 1996
International Andy Awards, 1997
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2011-181/5 Advertising Age Best TV Commercials of the Year, 1982, 1984
Young and Rubicam, August 1996
David Sandbank director’s reel, 1997
Chiat/Day/Mojo, R. Sabean
International Andy Awards, 1998
International Andy Awards, 1997
Strawdogs, Deb Hagan general reel
Hal Riney and Partners, various reel, 4/5/88
Leo Burnett Creative Recruiting agency reel, 8/14/95
10th District AAF Addy Awards, 1985
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2011-181/6 In Your Ear, Inc. demo reel, 11/91
DDB Needham: The One Show, Best of Pro Bono Advertising, 1993
EyePatch Production, New York show reel, 9/11/92
Broadcast Arts sample reel
Colossal Pictures general reel, 1994
Omaha Pictures, Robin Armstrong
Sedelmaier Film, 6/19/90
Shire Productions demo reel, Garrett Brown
Broadcast Arts General Reel, Bite and Smile
DG and H, Allan Dennis, comedy
Berkofsky/Smillie/Barrett Productions, Mike Berkosfsky show reel
DDB Needham, Amazing Fruit Juice Box
Grey-New York craft reel, 9/1993
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2011-181/7 DDB Needham, Hershey Milk, Cow Careers, 4/3/95
Novick and Associates, Villains, Jeffrey Fleisig
Leo Burnett Creative Recruiting, Agency Reel for UT, 2/6/96
Chiat/Day/Mojo: Nike, 1991
Manifesto, Geoff McGann
Lowe and Partners agency reel
Leo Burnett UT Recruiting
TFI, Tad DeWree, Canon copier, 11/16/89
Giant Killers, 1992
Traveling Reel USA preview, 1989
Consultants ’84, Inc., Taxes, Ohio
Leo Burnett Company, Kellogg’s, Cracklin Oat Bran, 7/31/90
Leo Burnett recruiting reel, 7/19/91
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2011-181/8 Leo Burnett agency reel, 4/8/92
Foote, Cone, and Belding, Chicago creative reel, 10/4/94
Leo Burnett, Mark Oosthuizen
FCB Commercial Production, Mazda, 4/2/91
Allan Dennis showreel 1013, comedy
Traveling Reel USA preview, 1989
Fallon McElligott, agency reel, 10/1991
DDB Needham, agency reel, 4/4/97
First Light Video, The Art of Radio Advertising
Krups: The Art and Science of Espresso and Cappuccino
Fletcher 2100 Mat Cutting System
Christopher Ruggia demo reel
Wizards of Ads Academy, Roy H. Williams
Southwest Conference promos and Texas A and M Institutional Spots
Teng Lim: Levi’s, Hyatt, Mercury
Hershey, Mauritius, Reebok Kids, 1990-1991
Liftoff of Learning, NASA
Karen Shaw, Energizer Bunny
Shuttle Collection (space shuttle)
Nike commercials, fall 1989
Jeff Goldman
Texas Tourism TV campaign, Texas Dept. of Commerce, 1992
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2011-181/9 London International Advertising Awards, food and cosmetics, 1970s
Bronner Slosberg Humphrey winter staff meeting, 2/27/97
The Big Decision, Academy of Art College
Ariel Santschi production reel
Lauren Moore
Leo Burnett: Seven-Up commercial, 4/20/89
NASA: Towards Mars, 8/24/98
Space Station, 5/4/95
Mojo: Philosophy Reel, 9/2/88
Meet Me at the Station: International Space Station
The Art Directors Club: 70th Annual Exhibition
Smith and Wollensky: Waiters, 3/1991
Advertising Agency Register, sneak previews, vol. 7
Chiat/Day showreel
Arnold Worldwide agency reel
David Sabella
Jason Archer and Paul Beck animation, June 2003
Jack Smith’s revised Advantage summer intern presentation, 1990
Ogilvy and Mather U.S. reel, 9/1995
Texas Creative
Randy Tatum and Phil Schneider: Chicagoland Chevy dealers, Michael Jordan
Creative newspaper ads #15: “Athena”
Tracy-Locke agency reel, 8/27/93
Goldberg Moser O’Neil, Chiat Day agency reel, 6/18/92
London International Advertising Awards, 1970s
Paradox Productions, Inc.
Top Directors, 1986
American Advertising Federation, UT, 6/1/95
Young and Rubicam San Francisco summer intern Nadine Lurie
Weiss Whitten agency reel, 12/5/96
Blue Sky computer animation, winter 1997
Imagery Transfer: Radio Extends Your TV Campaign, 1997
Citbank College Advertising Awards
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2011-181/10 Tim Sabo
Bill Mason Pictures music video reel
Rory Braunstein
Berlin Cameron Doyle agency reel, 10/19/1994
McCann-Erickson agency reel, 2/20/97
Ogilvy and Mather; Rick Boyko, video for UT, 3/2/1998
Leo Burnett Creative Recruiting agency reel, 2/6/1996
Sean Mullins, Series 200
London International Advertising Awards:
Food ads of the 1960s
Beer ads of the 1970s
Political ads of the 1960s
Cosmetics ads of the 1960s
Celebrity endorsements of the 1960s
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2011-181/11 Public service ads of the 1960s
Beer ads of the 1960s
Soft drink ads of the 1970s
Auto ads of the 1970s
Auto ads of the 1960s
Advertisements by country: Spain, England, Japan
Bob Garfield’s Ad-Thropology
Ron Myrvik Productions: Art Directors Club 69th Annual Exhibition, 1990
Chris Whiffen, 10/25/1999
Sean Mullins
Richardo De Carvalho
Bruce Hurwit
Goodby, Berlin, and Silverstein
Tenney Fairchild
Bill Hudson
Lizelle Mes
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2011-181/12 Mark Story
Brian Koons commercial showreel
Creative Digital: David Frame
2radical.media: Frank Todaro
Wells, Rich, Green: Heineken
American Association of Advertising Agencies: The Creative Process
VDI: Levi’s, 10/25/1997
Coast Productions: Frank Kratochvil test commercials
Lori Brown Middleton
Hungry Man: Lara Shapiro
AIDS education animation
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2011-181/13 Jenkins: Wieden and Kennedy
Computer Graphics lab demo reel
Deutsch
UT Presentation
AdWeek: Best Spots:
December 1988 – April 1989
1995-1996
Television Register Best 100 (Parts 1 and 2)
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2011-181/14 GSD and M Texas Tourism “Hospitality”
Lauren’s creative showreel, Jan. 1996
McKann-Erickson agency reel
McKann-Erickson recruiting reel, 3/25/1998
Sex and humorous commercials
Scream: Ed Schumacher
Bozell Worldwide sample reel
Leo Burnett Company: Jack Smith’s Revised Competitive Advantage, summer intern presentation, 8/16/1990
Whit Pillsbury, UT Austin, Category 13, “Drive Me Daddy”
Leo Burnett Company, Creative Recruting presentation reel, 3/16/1989
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2011-181/16 Bill Hudson and Associates:
Jean-Michel Ravon
Roger Lunn
Jeremiah Chechik
Dickson Sorensen
Story, Piccolo, and Guliner: Mark Story
Celluloid: James Wahlberg
Coast Productions: Teletest Animatics
Foreign Affairs: Dana Rayson
Coopers and Company
Richard Marlis Productions: Norman Seeff
Richard Williams Animation: Current Best Ones, April 1985
Campbell, Mithun, Esty agency reel, 10/30/1995
A Brand Apart: Charles Wittenmeier showreel, 1997
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2011-181/17 Classic Television Commercials, tape 1
CLIO Awards, 1985
Workmanship/Myth
CLIO Retail/Local, Bill Evans, 1975
Pro Bono Cannes, 1994
Ogilvy and Mather: UT Presentation Reel, 1997
New Perspectives on Changing 80s, UT Austin
Eric Ericson and Associates
CLIO Awards, 1965, 1970
Saatchi and Saatchi Compton: Top Directors, 11/26/1986
Mike Wang
Ron Myrvik Productions: Art Directors Club 69th Annual Exhibition, tape 2, 1990
J. Walter Thompson New York
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2011-181/18 Killing Us Softly
Larger Than Life: An Inside Look at Outdoor Advertising, Gannett Foundation
The Future of TV – Brazil (in Portuguese)
J. Walter Thompson: Mott’s USA Taste Invaders
J. Walter Thompson New York
London International Advertising Awards:
Winners, 1993, 2002
Toy Ads of the 1960s, 1970s
Public Serice Ads of the 1970s
Cosmetic Ads of the 1970s
Food Ads of the 1970s
Low Budget, 1993
DDB Chicago: UT, 10/3/2001
Nathan Goodson
Digital Domain demo reel, 11/15/1995
Scott Farris for Congress
American Advertising Awards, 1998
Art Woodward
Stein Robaire Helm agency reel, 1/5/1994
Venture Video: Sega of America
Wieden and Kennedy, David Jenkins, 2/20/1990
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2011-181/19 FilmCore: Michael Bartoli
Johns and Gorman Films: Jeff Gorman
BFCS Inc.:
Allan Van Rijn
Leslie Libman and Larry Williams
Allen and Dorward: Mojo Australia, 4/7/1987
Tracy-Locke
The Richards Group agency reel
Olive Jar Animation demo
DFS Dorland creative recruitment reel, 1987
Temerlin McClain agency reel, 4/5/1993
Richards Group agency reel
AC and R Advertising
J. Walter Thompson USA arts center reel
Sid Myers
Video Monitoring Services: VW Beetle 1998
North Castle Partners agency reel
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2011-181/20 Leo Burnett creative recruiting presentation reel, 3/16/89
Bozell/SMS IHOP
Crossroads Films: Mark Pellington
GSD and M: Wal-Mart, 7/18/1991
Timely Decisions, Inc.: Time compression demo cassette, 6/24/1980
Atlas Pictures: Jim Byrkit general reel
Bauerlein Agency Reel
BBDO agency reel, 2/1995
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2011-181/15 Music Animals, music presentation, May 1990
35mm negative transfer video reels:
Republic Health (3 reels), 1985-1986
La Hacienda: There Is An Alternative, 1989
La Hacienda: The Program Works, 1989
Horizon Health: Enabler, Riverview Hospital, Little Rock, 1987
VTR 5x2 video reel:
Republic Health, 1987
Reel to reel audio tapes (17 reels):
U.S. and International CLIO Radio Award Winners, 1974-1988
Audiocassettes:
DDB lecture, LBJ Auditorium, 10/4/1991
MiniDV:
DDB Worldwide, Keith Reinhard, 10/4/2001
CD:
UT Creative Ads
DVD:
The One Show, 1999, 2001
McKee Wallwork Cleveland agency reel, April 2008
Leo Burnett: We’ll Show You Ours If You Show Us Yours
TBWA/Chiat/Day show reel, 2002
Three Girls and a Guy
Oprah Winfrey, Mentoring
Dieste Harmel and Partners creative reel, 8/2005
Wieden and Kennedy: Nike all time greatest hits (2 DVDs)
Wieden and Kennedy: Nike reel, 1999
Leo Burnett agency reel, 1996
Deutsch
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2011-181/22 35mm negative transfer video reels:
Republic Health (11 reels)
WKRC TV: Emerson North Hospital
La Hacienda
Raleigh Hills
Noble Advertising: Decatur Hospital
Health First Network

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