University of Texas, Dolph Briscoe Center for American History

A Guide to the Braniff Airlines Film, 1967



Descriptive Summary

Creator: Braniff Airways.
Creator: Wells, Rich, Greene, Inc.
Title: Braniff Airlines film
Dates: 1967
Abstract: The 16mm color Braniff Airlines Film, 1967, contains a 60-second advertisement, entitled Chefs, produced for Braniff International by Wells, Rich, Greene, Inc. The commercial portrays a lively fictional meeting of the company’s "Board of International Chefs" from cities in North and South America in which the men take such objects as candelabra, live sheep, and a fiddler out of their briefcases.
Accession No.: 97-110
Extent: 1 item
Language: Materials are written in English.
Repository: Dolph Briscoe Center for American History, The University of Texas at Austin

Historical Note

Two years after founding another airline, Paul and Tom Braniff established Braniff Airways, Inc., which originally flew passengers between Tulsa, Oklahoma, and Wichita Falls, Texas. By its 20th anniversary in 1950, the airline had moved its headquarters to Dallas, Texas, and had launched international flights to Canada, the Caribbean, and Central and South America. In 1964, Troy Post of the Greatamerica Corporation purchased Braniff Airways, which was re-incorporated in 1973 as the Braniff International Corporation to include Braniff Airways, Braniff Hotels, Braniff Realty, and Braniff Education Systems. Following the U. S. Airline Deregulation Act of 1978, the airline expanded its number of airplanes and destinations, including the first Concorde service in the United States. This increased the company’s debt, which eventually led to Braniff’s closure in May 1982. The next year, Jay Pritzker of Hyatt Hotels reorganized the airline as the Dalfort Corporation, which operated Braniff, Inc., until it too filed for bankruptcy in 1990. Jeffery Chodorow and Scot Spencer then bought the airlines and subsequently stole $14 million from the company, resulting in its end in 1992 and jail terms for the two men.

Sources:

Braniff Collection, History of Aviation Collection in Special Collections, Eugene McDermott Library, The University of Texas at Dallas. Accessed May 4, 2011. http://www.utdallas.edu/library/collections/speccoll/hacpdf/Braniff.pdf.

Watts, B. "Braniff International Airways, History." The Braniff Pages. Accessed May 4, 2011. http://www.braniffpages.com/.


Scope and Contents

The 16mm color Braniff Airlines Film, 1967, contains a 60-second advertisement, entitled Chefs, produced for Braniff International by Wells, Rich, Greene, Inc. The commercial portrays a lively fictional meeting of the company’s "Board of International Chefs" from cities in North and South America in which the men take such objects as candelabra, live sheep, and a fiddler out of their briefcases.


Restrictions

Access Restrictions

This collection is open for research use.

Use of original film by appointment only; please contact repository for more information.


Index Terms

Subjects (Organizations)
Braniff Airways -- Archives.
Wells, Rich, Greene, Inc.
Subjects
Airlines -- Food service.
Places
Dallas (Tex.) -- History -- 20th century -- Sources.

Administrative Information

Preferred Citation

Braniff Airlines Film, 1967, Dolph Briscoe Center for American History, The University of Texas at Austin.

Processing Information

Basic processing and cataloging of this collection was supported with funds from the National Historical Publications and Records Commission (NHPRC) for the Briscoe Center’s "History Revealed: Bringing Collections to Light project," 2009-2011.


Detailed Description of the Papers

 

Inventory

box
2/Film F18 Chefs, Braniff Airlines, April 16, 1967
1 reel, color film with sound track, 16mm
[DVD copy in box 2X7a][Click for video]
[Commercial portraying a lively fictional meeting of the company’s "Board of International Chefs" from cities in North and South America in which the men take objects such as a candelabra, live sheep, and fiddler out of their briefcases.]