Texas Archival Resources Online

TABLE OF CONTENTS


Descriptive Summary

Historical Note

Scope and Contents

Restrictions

Index Terms

Administrative Information

Description of Series

Inventory

University of Texas, Dolph Briscoe Center for American History

A Guide to the Advertising Federation of America Records, [ca. 1910-1970s]



Descriptive Summary

Creator: Advertising Federation of America
Title: Advertising Federation of America, records
Dates: [ca. 1910-1970s]
Abstract: The Advertising Federation of America (AFA) Records, [ca. 1910-1970s], document the organization’s business proceedings and history and include meeting minutes, speeches, clippings files, correspondence, publications, conference information, and business records of the AFA and American Advertising Federation (AAF).
Accession No.: 2008-326
Extent: 11 ft.
Language: Materials are written in English.
Repository: Dolph Briscoe Center for American History, The University of Texas at Austin

Historical Note

The Advertising Federation of America (AFA) evolved around 1910 from the National Federation of Advertising Clubs, a collection of East Coast advertising professionals formed in 1905 with the goal of elevating the standards of advertising through education and self-regulation. In 1911, the AFA organized a national vigilance committee and launched the “truth in advertising” movement, the forerunner to Better Business Bureaus. After World War II, the growth of commercial air travel and advances in telecommunications diminished the divide between the American east and west, increasing the need for the AFA and its Pacific counterpart, the Advertising Association of the West (AAW), to coordinate activities and political positions. The two organizations worked together for several years before merging in February 1967 to form the American Advertising Federation (AAF).

Source:

American Advertising Federation of Baltimore. “ A Brief History of AAF.” (accessed October 4, 2010).

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Scope and Contents

The Advertising Federation of America (AFA) Records, [ca. 1910-1970s], document the organization’s business proceedings and history and include meeting minutes, speeches, clippings files, correspondence, publications, conference information, and business records of the AFA and American Advertising Federation (AAF). Additionally, the collection relates to other advertising associations and their governing bodies. The records begin at the turn of the twentieth century with the official formation of the AFA and continue after AFA’s 1967 merger with the Advertising Association of the West (AWA) to form the AAF.

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Restrictions

Access Restrictions

This collection is open for research use.

Use Restriction

This collection is stored off-site. Advance notice required for retrieval. Please contact repository.

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Index Terms

Subjects (Persons)
Bell, Howard, 1926-
Subjects (Organizations)
Advertising Association of the West
Advertising Federation of America -- Archives
American Advertising Federation
National Advertising Review Board
National Federation of Advertising Clubs
Subjects
Advertising -- United States -- History -- 20th century.
Trade regulation -- United States

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Administrative Information

Preferred Citation

Advertising Federation of America Records, [ca. 1910-1970s], Dolph Briscoe Center for American History, The University of Texas at Austin.

Processing Information

Basic processing and cataloging of this collection was supported with funds from the National Historical Publications and Records Commission (NHPRC) for the Briscoe Center’s "History Revealed: Bringing Collections to Light" project, 2009-2011.

This collection contains unprocessed materials.

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Detailed Description of the Papers

 

Inventory

box
2008-326/2 Associated Advertising Clubs of the World, 1912-1920
Early records:
Publications
Minutes/Proceedings
Correspondence
Presidents' addresses, 1910-1916
box
2008-326/5 AFA/AAF Executive Committee, 1946-1973
AFA Board of Directors, 1937-1964
AAF Board of Directors, 1969-1975
PACA, 1927-1934
International Advertising Association, 1927-1928
AACA-AACW (incomplete), 1913-1922
AAW
box
2008-326/6 Speeches by Howard Bell (President, 1968-1991):
History of AAF
History of National Advertising Review Board
Clippings
box
2008-326/11 Convention and meeting programs, ca.1930s-1967
box
2008-326/1 Unprocessed material
box
2008-326/3 Unprocessed material
box
2008-326/4 Unprocessed material
box
2008-326/7 Unprocessed material
box
2008-326/8 Unprocessed material
box
2008-326/9 Unprocessed material
box
2008-326/10 Unprocessed material

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