TABLE OF CONTENTS
Detailed Description of the Papers
A Guide to the Public Relations Foundation of Texas Records, 1946-1993
The Public Relations Foundation of Texas (PRFT) is a non-profit organization for professional communicators, which fosters career development, communications and public relations education, and training programs. As part of the Texas Public Relations Association (TPRA), the organization acts as a central repository for all information relevant to the communication profession by gathering and disseminating materials among colleagues and members. The PRFT financially assists the development of seminars, symposia, an internship program, leadership conference scholarships, and traveling programs for professionals outside Texas’ major cities.
Founded in 1954, the TPRA remains the only Texas-wide organization for the public relations, advertising, and marketing fields. The association fosters career development through webinars, seminars, and conferences; promotes communication through a network of professional communicators; and provides a code of ethics for members and formal accreditation for educational programs. Additionally, the TPRA bestows the Silver Spur Awards on exceptional public relations programs in the fields of community relations, corporate identity, crisis communication, external and internal relations, marketing, media relations and social media, multicultural and partnership campaigns, nonprofit public relations, public affairs and government relations, and special events. The Best of Texas Awards honor individuals and groups for essays, speeches, publications, projects, and presentations given by communications professionals and students.
Public Relations Foundation of Texas. “PR Foundation.” Texas Public Relations Association. http://www.tpra.com/pr-foundation/ (accessed August 23, 2010).
Texas Public Relations Association. “About Us.” Texas Public Relations Association. http://www.tpra.com/about/ (accessed August 23, 2010).
Texas Public Relations Association. “2010 Silver Spur & Best of Texas Awards.” Texas Public Relations Association. http://www.tpra.com/silver_spur/ (accessed August 23, 2010).
The Public Relations Foundation of Texas (PRFT) Records, 1946-1993, document the development of the PRFT and its involvement in the Texas public relations community. The collection consists of videotapes and audiotapes, correspondence, administrative files, brochures, membership rosters, photographs, notebooks, meeting minutes and agenda, publications, press releases, newspaper clippings, and scrapbooks, which illuminate the association of communicator Chester “Chet” Burger with the PRFT, entries and winners of the Silver Spur Awards, the PRFT administrator Alan Scott, the activities of the Boards of Directors and of Trustees, and the conferences, seminars, and meetings held by the PRFT and TPRA.
The newsletters, periodicals, press releases, brochures, newspaper clippings, Public Relations Journal, PR Reporter, Public Relations Review, and other printed materials describe the development of the public relations profession in Texas and its relation to the media and public. The meeting minutes and agenda, membership rosters, scrapbooks, correspondence, and administrative files provide insight into the operations of the PRFT Board of Directors and of Trustees, including case studies on cancer, presentation of the Silver Spur Award and scholarships, annual conferences, and the television media. The speeches, lectures, and broadcasts include videotapes, audiotapes, notebooks, and printed material covering the topics of business communication, public relations, management, spokesmanship, and the communicators profession, primarily given by Burger during his association with AT&T, Bell System companies, Northern Telecom, and the American Cancer Society.
This collection is open for research use.
Public Relations Foundation of Texas Records, 1946-1993, Dolph Briscoe Center for American History, The University of Texas at Austin.
This collection contains unprocessed materials.
Basic processing and cataloging of this collection was supported with funds from the National Historical Publications and Records Commission (NHPRC) for the Briscoe Center’s "History Revealed: Bringing Collections to Light" project, 2009-2011.