urn:taro:utexas.cah.01045 LOOK 3-D Thomas Edison Photograph, 1964 Finding aid written in English. 8/14/08 Encoded with XMetal 3 by Linda Peterson according to TARO 2 EAD 2002 Editing Instructions Descriptive Summary Rothstein, Arthur LOOK 3-D Thomas Edison Photograph 1964 Materials are in English. AR 2008-234 1 item Dolph Briscoe Center for American History,The University of Texas at Austin Preferred Citation:

LOOK 3-D Thomas Edison Photograph, the Dolph Briscoe Center for American History, University of Texas at Austin.

 Creator Sketch:

Arthur Rothstein (1915-1985) was LOOK’s technical director for photography from 1947 to 1971. He gained early fame as a member of the Farm Security Administration team of photographers in the 1930s. This image was a product of 13 years of research and development by Rothstein and Marvin Whitmore, general manager of LOOK.

 Scope and Contents:

This photographic reproduction is called a parallax panoramagram—the first three-dimensional photograph ever produced in mass quantities. It appears to have been an insert in the magazine. The subject is a bust of Thomas Edison surrounded by five of his inventions: the electric lamp, the stock sticker, the home motion picture projector, the phonograph, and the fluoroscope.

 Detailed Description of the Collection 3S8 Photographic reproduction