Triple XXX Root Beer Collection:
The origin of Triple XXX Root Beer lies in Galveston, Texas. The Galveston Brewing Company was established in 1895 by the Anheuser-Busch Brewing Association of St. Louis. The brewery's annual production of 100,000 barrels of beer was sold locally under the name Hi-Grade. Its keg beer was distributed in steel banded oak barrels marked XXX. The brewery survived the 1900 Galveston hurricane and resumed production of the Hi-Grade beer for local consumption. An ice plant capable of producing 100 tons of ice per day and a bottling plant were constructed by 1913. The company diversified by developing a line of soft drink syrups including root beer, ginger ale, lemon, orange, chocolate, cream soda, grape and apple juice, all sold under the XXX brand. U. S. Patent Office registration records show the XXX trademark in continual use since at least April 1908.
The State of Texas closed the Galveston brewery in 1916 in anticipation of Prohibition. The company was renamed Southern Beverage Company and the brewery equipment was converted to produce XXX soft drinks, primarily root beer and ginger ale. After World War I, Southern Beverage Company registered an additional trademark, Triple XXX, for its line of soft drinks and adopted the slogan, "The Aristocrat of Them All!" By 1923, the Triple XXX brand had 150 bottlers and 100 "thirst stations" (drive-ins) operating throughout the country. The corporate structure of the Triple XXX company changed several times in the subsequent decades of the 20th century, including the acquisition of controlling interest by Dr. Pepper Bottling Company of Orange, Texas, in 1969. The Triple XXX Root Beer brand, bottling rights and root beer recipe were acquired from Lee Lydick on January 1, 2008, by Greg and Carrie Ehresman of West Lafayette, Indiana. Their Triple XXX Family Restaurant in West Lafayette is the sole remaining official Triple XXX Root Beer restaurant. Dublin Dr. Pepper Bottling Company distributes Triple XXX Root Beer in Texas.
Corporate history, photographs, artifacts. This small but delightful collection traces the history of Triple XXX Root Beer to its roots in Galveston, Texas, in 1895. There six photographs including a 1927 view of Triple XXX Bottling Works company in Galveston, four images of Triple XXX drive-ins in Indiana in the 1930s, and a 1950s era menu. Artifacts include a 2011 Triple XXX Root Beer bottle, four and six bottle cartons, a bottle cap key chain/bottle opener, and a ball point pen.
Open for research.
Literary Rights Statement
Permission to publish, reproduce, distribute, or use by any and all other current or future developed methods or procedures must be obtained in writing from Special Collections, The University of Texas at Arlington Library. All rights are reserved and retained regardless of current or future development or laws that may apply to fair use standards.
Gift of Triple XXX Root Beer Corporation, 2011.
Triple XXX Root Beer Collection, Unprocessed mss. 2011-82, Box Number, Folder Number, Special Collections, The University of Texas at Arlington Library.
Accessioned as number 2011-82.