Southwest Collection/Special Collections Library, Texas Tech University

Don Belding:

An Inventory of His Papers, 1872-1987 and undated, at the Southwest Collection/Special Collections Library



Descriptive Summary

CreatorBelding, Don, 1897-1969
Title:Don Belding Papers,
Dates:1872-1987 and undated
Abstract:The collection consists of personal and business records generated by the activities of Don Belding.
Collection #S75.1
Quantity:21 boxes (21.0 linear feet)
LanguageEnglish.
Repository:Southwest Collection/Special Collections Library, Texas Tech University

Biographical Sketch

The founder of Foote, Cone and Belding Advertising Agency, Belding was born in 1898. He also founded the Freedoms Foundation with Dr. Kenneth Bell and financier E. F. Hutton. In 1962, he started a scholarship fund at Texas Tech University to support international students in the study of advertising.


Scope and Contents

Includes financial and legal materials, photographs, journals and scrapbook memorabilia, and numerous speeches made before political and professional organizations. Bulks with materials concerning Belding's career in the advertising business, and involvement in Freedoms Foundation, an educational support group.


 

Organization

The collection is organized into the following series:
  • Correspondence
  • Financial Material
  • Foot, Cone and Belding
  • Freedoms Foundation
  • General
  • John Q. Jennings
  • Journal
  • Legal Material
  • Literary Production
  • Barbara McCarthy
  • Photographs
  • Printed Material
  • Speeches
  • Scrapbook Material
  • Memorabilia

Restrictions

Access Restrictions

Open for research


Index Terms

The subject headings used by the Southwest Collection/Special Collections Library are derived from the Library of Congress and/or locally developed.
Subjects (Persons)
Belding, Don, 1897-1969
Jennings, John Q.
McCarthy, Barbara
Subjects (Organizations)
Foote, Cone and Belding--advertising agency
Freedoms Foundation
Subjects
Advertisers--United States
Advertising--United States
Adertising agencies

Related Material

For related materials located in the Southwest Collection/Special Collections Library, see the following collections:

  • Halcyon Baggett Papers, 1944-1982
  • Jack D. Rittenhouse Papers, 1949-1988 and undated

Administrative Information

Preferred Citation

Don Belding Papers, 1872-1987 and undated, Southwest Collection/Special Collections Library, Texas Tech University, Lubbock, Texas

Collection accession #(s):
None for the record.

Gifts, 1981

Processed by

Abel Ramirez, 2004


Collection Inventory

 

Correspondence

boxfolder
11Ad Clubs: "A", 1951-1962
2Ad Clubs, 1951-1968
3Ad Clubs: Associated Advertising Agency, 1963
4Ad Clubs: Benson, John, 1943 and undated
5Ad Clubs: Collier, Charles (Chick), Ad Clubs,
6Ad Clubs: McMahon, Robert, 1966-1967
7Ad Club: "My Biggest..." Orange County, March 30, 1967
8Advertising, Criticisms, 1945-1962
9Americanism Educational League, 1959-1964
10American Overseas Aid, 1948
11Anniversary 25th, March 1967
12Anthony, Edward, 1954
13Bullard, Orlan K., 1947-1963
14Baker, Alan, 1967
15Belding, Alice, 1959 and undated
16Belding, Barbara, 1945-1968
17Belding, Don, Jr., 1947-1953
18Belding, III, 1962-1969
19Belding, Eunice, 1954 and undated
20Belding, Harold, 1960-1962
21Bercovitz, Z. T., 1963-1967
22Bernhardt, Wolfgang, 1961
23Birthday Letters, 1949-1957
24Bois-Smith, Murray, 1964
25Bryant, Daniel, 1962-1969
26“C”, 1946-1964
27Case, Vivian and Robert, 1958-1969
28Chamber of Commerce, 1962
29Cheney, Howard, 1947-1951
30Christmas, 1955
31Churchill, Asa, 1954-1955
32Citizens Food Committee, 1947
33Civilian Aide to the Army, 1955-1968
34Civilian Aide to the Army: Association of United States Army, 1956-1957 and undated
35Civilian Aide to the Army: Brucker, Wilber: Sea of the Army, 1957-1959
36Civilian Aide to the Army: Cannon, Robert General, 1960-1961
37Civilian Aide to the Army, 1958-1959
38Civilian Aide to the Secretary of the Army Correspondence, 1960
39Civilian Aide to the Secretary of the Army Correspondence, 1961
40Civilian Aide to the Secretary of the Army Correspondence, 1962
41Civilian Aide to the Army: Clifton, General, 1961-1965
42Civilian Aide to the Army: Eaker, Irq. General, 1962-1968
43Civilian Aide to the Army: Eddleman, General, 1959-1962
44Civilian Aide to the Army: Gilmore, Major General, 1961
45Civilian Aide to the Army: Holland, Col., 1963
46Civilian Aide to the Army: Johnson, Gen. Harold K., 1967-1968
47Civilian Aide to the Army: LeMay, Gen. Curtis, 1965
48Civilian Aide to the Army: Lemnitzer, Gen. Chief of Staff, 1961-1968
49Civilian Aide to the Army: Milligan, Col. Mary Louise, 1960
50Civilian Aide to the Army: Petrazel, Col., 1959
51Civilian Aide to the Army: Powell, General, Ambassador, 1963-1965
52Civilian Aide to the Army: Ryan, General John L., 1965
53Civilian Aide to the Army: Stahr, Elvis, Jr. Secretary of the Army, 1961-1962
54Civilian Aide to the Army: Taylor, General Maxwell, 1957-1963
55Clippings, 1961-1963
56Clarke, General Bruce, 1960-1967
57Coast Realty, 1961-1962
58Colwell, Paul, 1959
59Cope, James, 1961
60Copley, James, Copley Press, 1955-1964
61Crail, Joe, 1949
62Crane, Robert, 1959
63Cruise Arrangements, 1961-1964
64Dail, Charles, Mayer of San Diego, 1962
65Defense Orientation Conference Belding Correspondence, 1949-1958
66DOCA: Naval Cruise, 1957
67Rickenbacker, Edward, 1961
68Defense Orientation Conference Association: Material From Jones, 1961
69Defense Orientation Conference Association: Belding Correspondence, 1962
70Defense Orientation Conference Belding Correspondence, 1962
71Defense Orientation Conference Association: Belding Correspondence, 1963
72Defense Orientation Conference Association, Belding Correspondence, 1964
73Caraway, General (DOCA), 1964
74DOCA, 1965
75DOCA, 1966
76“Why Vietnam?” Film, DOCA, 1966
77DOCA, 1967
78Notes on Trip Around the World, undated
79DOCA, 1968
80Guatamalo Briefing, Joint Civilian Orientation Conference, 1968
81DOCA, 1969
82Diesel Generator, 1955
boxfolder
21“E”, 1955-1965
2Elson, Reverend, 1955
3Eisenhower, Milton, 1954
4Emerson, Earl, 1962
5Entertainment, 1949-1960 and undated
6Ethical Campaign Practices Committee, 1959
7“F”, 1950-1964
8Fifield, Reverend James, 1955-1964
9Forest Fire Method, 1959
10Forty Plus of Southern California, 1964-1966
11Frawley, Patrick J., 1961-1967 and undated
12“G”, 1955-1967
13Gang, Tyre, Rudin and Brown, 1960
14Gibbons, Ed, 1948-1968
15Gill, Don, 1963-1967
16Goldwyn, Samuel, 1947
17Good Samaritan Hospital, 1966
18Government Compensation, 1918-1947 and undated
19Government Contracts, B. California, 1959-1967 and undated
20Government Contacts: A. Washington, 1947-1961 and undated
21Greater Los Angeles Plans, Inc., 1951
22“H”, 1951-1967
23Handling Unemployment, 1947-1968 and undated
24Hatlo, Jimmy, 1959
25Herbert, Selma, 1963
26Hotel Reservations, 1965
27Houston, University of, 1962
28“I and J”, 1960-1964
29Joint Committee, 1948
30Joint ANPA, 1949-1965
31“K”, 1955-1968
32Kay, C.L. (Lubbock Christian College), 1969
33Kemper, James S., 1963-1966
34Knight, Ambassador Ridgeway, 1965
35“L”, 1954-1964 and undated
36Pioneer Picnic-Little Landers History Society, Tujunga California, July 4, 1967
37“M”, 1951-1967 and undated
38Masonic Building Association, 1951
39Mayoranlty Campaign Correspondence, 1956
40McCann, Kevin, 1955-1960
41Meloy, General, 1962-1968 and undated
42“My Old Dog Sarge”, 1961-1962 and undated
43Dan Miller Luncheon, 1951
44“N”, 1950-1968
45National Conference of Christmas and Jews, Inc., 1951
46Neumann, Robert, Ambassador to Afghanistan, 1966
47Oppenheim, Allan J., 1960-1962 and undated
48“P”, 1955-1963
49Payne, Franklin, 1960-1963
50Peale, Norman Vincent, 1961-1970
51Pitchess (Sheriff), 1960-1965
52Politics, 1946-1968
53Poulson, Norris, 1967-1968
54Printer’s Ink Publishing Co., 1962
55“Q and R”, 1953-1967
56Radford, Admiral Arthur, 1955-1962
57Red Men, Improved Order of, 1968
58Republican Associates, 1959-1967
59“S” Correspondence, 1947-1968
60School Bonds Committee, 1958
61Security Bank and Insurance, 1962
62St. Mary’s College, 1965
63Small Business Administration Trip, 1945
64Stoddard, Milt, 1949
65Ed Swasey, 1943-1954 and undated
66Sympathy Letters, 1969
67Syracuse University, Syracuse, New York, 1949 and undated
68“T”, 1955-1965
69Trudeau, Arthur, 1964
70Truman, President, 1946
71TV: Free vs. Pay, 1961-1964
72“U, V, W, Z”, 1955-1968
73Watkins, James, 1947 and undated
74Weiss, Lewis, 1951
75Western Oil and Gas Association, 1955
76World Symphony Orchestra, 1966
77Yacht Club, 1961-1962
78Youth Freedom Speakers, 1968



 

Financial Material

boxfolder
279Charities: Tax Information, 1964-1967 and undated
80Loans in Default, 1961-1963
81Grizziey Publishing Company, 1959
82Insurance, 1962
83Personal Financial, 1948-1952
84Personal Tax-File, 1967-1968 and undated
85Receipts, 1948-1958 and undated
86Receipts, 1963-1964 and undated
87Rotor-Craft Corporation, Helicopters, 1961
88Tax, 1957-1962
89Expense Books, 1956-1957
90Investments, 1962-1967



 

Foote, Cone and Belding

boxfolder
291Acme Beer, Background, 1949-1951
92Solicitation of Acme Breweries, 1949
93Beer Presentation, 1949
94Ad Agencies and Oil Accounts, 1950-1964
95Advertise Magazine, 1954
96Agreements with F.C. and B., 1944-1957
97All Year Club of Southern California, 1947-1953
98Anderson, Sherwood, 1967
99Annual Reports, 1965-1967
100Belding’s Baseball Team, 1959
101Berk, Harry A., 1948-1949
102Brophy, Thomas D’Arcy, 1950
103Brown, Helen Gurley, 1953-1955
104Bryan-Brandenberg Incorporation, 1946-1956
105Building Goodwill for America in Europe, 1948
106Calavo Growers of California, 1952
107Catalina Swimwear Press Release, undated
108Clients, 1943-1970
109Clients, Correspondence, 1947-1951
boxfolder
31Clippings, 1944-1968
2Cohama Presentation, 1946
3Compton Advertising, 1940-1968
4Cone-Bulletins, Inter-Office Correspondence, 1957-1960 and undated
5Cone, Fairfax, 1945-1971
6Creativity, 1937-1959
7Crump, Spencer, 1962
8Defense Department Advertising: Renegotiation Presentation, 1943
9Office of War Information, 1944
10Defense Department Advertising, 1951-1962
11Dial Soap, 1955
12Downey Lawsuit, 1947
13Duckwall, Gene, V.P., 1955-1962
14Ellis, James H.S., 1944-1968
15Executive Committee, 1943-1964 and undated
16Executive Committee, 1944
17Executive Committee, 1945-1946
18Executive Committee, 1947-1948 and undated
19Executive Committee, 1949
20Executive Committee, 1950
21Executive Committee, 1951
22Executive Committee, 1946-1947
23Executive Committee Meetings, 1944-1948
Financial History
boxfolder
324Accounting: Arthur Anderson and Co., 1943
25Accounts Due, 1946-1951
26Agreement: Albert and Lasker, 1942-1945
27Analysis of Salaries, 1907-1968 and undated
28Billing Fore Casts, 1951
29Board of Directors Meetings, 1944-1953
30Bonus System, 1949-1954
31Carney, Crowell and Leibman, 1946-1949
32Cash Forecast, 1945-1949
33Earnings Statements, 1946-1951
Financial Analysis
boxfolder
334Los Angelos and Hollywood, 1943-1948
35Miscellaneous, 1949-1950
36Motion Picture Division, 1948 and undated
37Pension Plan: Financial History, 1944-1954
38722 Clain, 1946-1949
39Stock Reorganization, 1948
40Stock Holders Meetings, 1950
41Stock Sale, 1939-1963
42Foote, Cone, and Bleding Heritage, 1872-1950
43Foote, Cone and Bleding History, 1935-1967 and undated
44Freign Operations, 1947-1961
45Foote, Cone, and Belding International Correspondence, 1947-1954
46F, C, and B International, 1947-1961
47Goldberg, Frank, Australia, 1945-1946
48London Office: Brian MacCabe, 1947-1962
49Mexico, 1955
50Swiss Watch Account, 1947-1952
boxfolder
41F.C. and B. News, 1953-1969
2F.C. and B. News November, “Belding’s Life Story,” undated
3Foote, Emerson, 1943-1971
4Forest Fire Campaign: Smokey, the Bear, 1961
5Francisco, Don, 1940 and undated
6Grand Prize Beer: Merchandising, 1951-1954
7Handle-Soap, 1965
8Hartshorne, J.F., Artist for Business Week, 1948
9Hayes, Charles, 1953
10Hughes Tool Company: Foote, Cone, and Belding, 1950-1951
11“Inside the Underground” TV: Script, 1952-1953
Interoffice Correspondence
boxfolder
412Agencies, 1944-1968
13Chicago, 1948-1958
14Hollywood Office, Correspondence, 1947-1954
15Houston Office, Correspondence, 1948-1961
16Los Angeles Interoffice, 1935-1954
17New York, 1942-1967
18Portland Office, 1946
19San Francisco Interoffice, 1954
20Koretz, Robert: “History of Foote, Cone, and Belding, 1968
21Kudner Agency, 1940-1968
22Las Vegas, 1955
23Lemon Presentation, 1946
24Lockheed, 1962-1963
Lord and Thomas
boxfolder
425A.D. Lasker: Speeches, 1935
26Lasker Correspondence, 1935-1951
27Lasker Presentation: Loose Leaves, April 4, 1925
28Lord and Thomas: Contracts, 1935
29Lord and Thomas: Carcard Presentation, 1936
30A New Agency is Born, 1943
31The End of an Era in Advertising: Significance of Albert D. Lasker’s Death, 1952
32Barnyard Conference A, 1936
33Los Angeles Office Policy Manuel, 1954
34Management Philosophy, undated
35Miscellaneous, 1956 and undated
36Music Master Method, 1947
37“My Last Year” at F.C. and B., 1956
38News of Advertising, Merchandising Markets from Foote, Cone, and Bolding, 1947
39Oliver, Burt, 1960-1964
40Outdoor Advertising, 1942-1962 and undated
41Paint Association, 1948
42F.C. and B., Personal, 1947-1949
43Phillips-Ramsey, Incorporation, undated
44Potter, Rex, 1955
45Printed Material, 1946-1954 and undated
46Pre-posed Operating Plan, 1954
47Purex, 1952-1967
48Radio Director, 1947
49Raisin Solicitation: Facts about Foote, Cone and Belding, 1949
50Resignation of American Tobacco Account, 1948
51RKO, 1950
52Roos Brothers Account, 1947 and undated
53Salmon, Canned, 1951-1953
54Sapiro Lawsuit, 1965
55Secretaries, 1946-1967
56Secretaries Reunion, 1964
57Sherman, Stuart, 1947-1955
58Sibley, Ford, 1948 and undated
59Southern Pacific (Houston Office), 1953
60Stebbins, Hal, 1946-1962
61Sunkist, 1947-1968
62TV Presentation: Cost Estimates, undated
63Union Oil Company, 1936-1955 and undated
64Western Growers and Shippers, 1955



 

Freedoms Foundation

boxfolder
51Freedoms Foundation, 1948-1961
2Freedoms Foundation, January-June 1962
3Freedoms Foundation, July-December 1962
4Freedoms Foundation, 1963
5Freedoms Foundation, 1964
6Freedoms Foundation, 1965-1968
7“The American Credos,” 1950-1968 and undated
8“The American Credo,” 1948-1970 and undated
9American Economic Foundation and Council for Secondary Education, 1948-1964
10Barker, Jack, 1965
11Boy Scouts Get Out the Vote Drive, 1952
12Clippings, 1952-1969
13Dedicatory Ceremonies, Programs, 1962-1968
14Dethmer, John R., Supreme Court, 1954-1968
15Don Belding Endowment Fund, 1967-1969
16Dwight D. Eisenhower, Correspondence, 1949-1968
17Eisenhower, General Dwight D., 1948-1964 and undated
18Valley, Forge, Speech, 1949
19Eisenhower, John, 1965-1971
20Elson, Rev. Edward, 1955-1961
21Essays: Dartmouth, 1967
22Exposition Proposals, undated
23Flander, Murray (Publisher), 1967-1968
24Four Years Work for Freedom, 1949-1953
25Freedoms Documents Foundation, 1962-1968
26“Freedom’s Finest Hour,” 1966 and undated
27Freedom’s Foundation at Valley Forge, 1949-1969
28Freedom Foundation Trust, 1963
29Freedom Shrine Bill, 1957
30Goals for America, 1967 and undated
31Guatemala Trip Castillo Armas Award, 1956
32Clippings: Castillo Armas, 1956-1958
33Photos: Castillo Armas, 1956
34Freedoms Foundation: Historic Documents, April 9, 1967
35History of Ownership, 1965
36Hoover J. Edgar, 1951-1965
37Humbird, Smokey and Alma, 1965
38Linkletter, Art, 1961
39Freedoms Foundation-Literary, Production, 1967 and undated
40Memorandum to Main Supporter of Freedom Foundations, undated
41Norman College, 1959
42Occidental College, Awards Ceremony, 1955-1966
43Orange City, Cue Sheet for “Hughes” Slides, Nov. 13, 1967
44Outline of Freedoms Foundation, 1953
45Pauley, Edwin, 1967
46Phillips, Randall, Dr., FFVF Presentation, June 16, 1968
boxfolder
61Printed Material: The Purpose of Freedoms Foundation, 1949-1950
2Printed Material: BYJAC News: Freedom, 1951-1960
3Printed Material: ABN, Correspondence Bulletin, 1962-1964
4Printed Material: Report from Valley Forge, 1965-1966
5Printed Material: The American Way of Life, 1969-1970 and undated
6Printed Material: The American Way of Life, 1949-1966 and undated
Radio and TV Scripts
boxfolder
67Proposal to Incorporate, 1948
8Radio Interview, 1955
9Clark Grew and Construction: American Credo, 1966
10First Thanksgiving: American Credo, undated
11Presentation Ceremony KPIX, 1965
12Assignment Education, 1965
13American Credo: Rabbi Lewis and Rev. G. Earl Daniels, 1966
14American Credo: General Barksdale Hamlet, 1960s
15American Credo: Three Housewives, undated
16American Credo: Ernest Crain and David Grant, 1966
17American Credo: Jerry LeBlanc, 1966
18American Credo: Morrie Ryskind, September 4, 1965
19American Credo: Norman Vincent Peale, undated
20American Credo: Statue of Liberty, 1965
21First Day of the American Revolution, undated
22American Credo: Norad, undated
23American Credo: California Missions, Continued, undated
24American Credo: Freedom’s Finest Hour, in Complete, undated
25Nine Capitals of the U.S., undated
26Watts, Robert B., Dr., in complete, undated
27Words of Communism, 1966
28FBI Program #1, 1966
29FBI Program #2, 1966
30A Walk Through Pompeii A.D. 17, 1967
31American Credo: Herculaneum, Christmas Show, Aug. 24, 79 A.D., 1966
32Freedoms Foundation Miscellaneous Pages, 1966
33American Credo: Sutter’s Fort, 1966
34Reader’s Digest: American Way of Life, 1948-1961
35Reagan, Renald, 1961-1967
36Report and Fund Presentation, 1963
37Rollman Memorial Grants, 1961-1963
38Russia and the West Film, 1965
39School Awards Program Report, 1950
40Snow Job at Valley Forge, 1968
41Soldier’s Letter, undated
42Speeches: Freedoms Foundation Talk to Lions International, by Gen. Clarke, 1966
43Speeches: Freedoms Foundation Presentation: Euclid Park, Gardon Grovs, California, June 14, 1966
44Speeches: Freedoms Foundation Presentation to Dr. Randall C. Phillips, 1968
45Speeches: Freedoms Foundation: History and Programs, Speeches, undated
46Speeches: Freedoms Foundation: Special Projects, 1949-1970
47Stump, Adm. Felix, 1959-1967
48Taylor, David, 1951-1965
49Whipple, George, 1966
50Whittier College, 1963-1964



 

General Files

boxfolder
651Academy of Advertising: Pamphlet Designed at Texas Tech, 1961-1963
52Advertising Club and Ad Clubs-4A’s: Pacific Coast Advertising Clubs, 1940
53Advertising Club and Ad Clubs-4A’s: American Advertising Federation, 1967-1969 and undated
54Advertising Club and Ad Clubs-4A’s: Advertising Club of Los Angeles Advertising Law, 1913
55Advertising Club and Ad Clubs-4A’s: Advertising Club Printed Material, undated
56Advertising Club of Los Angeles, 1960-1964
57Advertising Club and Ad Clubs-4A’s: Advertising Association of the West, 1947-1969
58Advertising Club and Ad Clubs-4A’s: AAW Seattle Convention, 1966
59Advertising Council-Need and Purpose, Paul B. West, undated
60Advertising Council-Set-up, Outline, undated
61Advertising Council-Set-up, Outline #2, undated
62Advertising Council Organization-Chart, undated
63Advertising Council: Washington Attitude re: Advertising F.R. Gamble, December 1941
64Advertising Council: Commercial Radio Cooperation: Bernard G. Schoenfeld-a Letter, 1941
65Advertising Council: O.E.M. Information Division-Correspondence, Donald Nelson, H. Andrew Dudley, 1941
66Advertising Council: Rankin Plan, January 9, 1942
67Advertising Council: Geyer Proposal, undated
68Advertising Council: Government Advertising-Editorial: Editor and Publisher, undated
69Advertising Council: Government Publicity: Country Newspaper Attitude Editorial-American Press, undated
70Advertising Men Can Help Civilian Defense: Guardia, undated
71Advertising Men Can Help Civilian Defense: World-War Government Advertising, George Creel-John Benson, January 8, 1942
72Advertising Men Can Help Civilian Defense: Post World-War Government Advertising: Agency Corporation Set-up, undated
73Advertising Men Can Help Civilian Defense: British Advertising Experience, Memo #2, undated
74Advertising Men Can Help Civilian Defense: British Advertising Experience, Memo #1, undated
75Advertising Men Can Help Civilian Defense: British Advertising Experience, Memo #3, December 12, 1941
76Advertising Men Can Help Civilian Defense: Government War Jobs to be Done, undated
77Advertising Men Can Help Civilian Defense: Advertising Agency Organization, undated
78Advertising Men Can Help Civilian Defense: National Defense Organization-Chart, undated
79Advertising Men Can Help Civilian Defense: Miscellaneous, January 10, 1942
80Advertising Council, 1951
81Advertising Council, DB Dinner, 1955
82Advertising Council, 1955-1956
83Advertising Council, Annual Dinner, 1967
84Advertising Council, Problems of Higher Education, 1958
85Air Force Village, 1964-1966
86All American Conference, 1951
boxfolder
71Alpha Delta Sigma, 1950-1964 and undated
2American Bar Association Education about Communism, 1968
3American Association of Industrial Editors, Resolution, 1949
4Arms of Friendship, 1962
5Arthritis Foundation, 1959-1969
6AT&T, 1964-1965
7Award; Americanism, 1967-1968
8Awards Titles and Clubs, 1938-1967 and undated
9“Belding Awards” “Words,” May 24, 1967
10Belding Awards, 1967-1970
11Alice, Belding, 1947-1966 and undated
12Barbara’s Wedding, 1951 and undated
13Mollie Belding’s Funeral (Don Belding’s Mother), 1944-1948
14Bohemian Club, 1958-1963
15“Bonus Gifts,” 1966 and undated
16Boy’s Club Foundation, 1960
17Boy Scouts, 1964-1967
18Bradley, General Omar, 1951-1966
19Bradley, Omar; Interview on UMT (Universal Military Training), 1951
20Brezealle, Ella: Valley National Bank, 1961-1962
21Brigitte, Saint-Material and Pictures: Awards and Titles, Clubs, Pictures, 1963-1968 and undated
22Christians and Jews for Law and Morality, 1965-1967 and undated
23The Christopher Project, 1952 and undated
24Church, 1965
25Community for Positive Living: Articles of Inc., By Laws, Joint Venture Agreement, and Minutes, 1963-1966
26Crippled Children’s Society, Easter Seals, 1955-1968 and undated
27Diphosphopyridine Nucleotide (DPN)-Enzomedic Laboratories, Newspaper Clippings, 1956-1957 and undated
28Disney Tribute: Arthritis Convention-New York Hilton, June 19, 1967
29DOCA Report: Pacific Military Bases, undated
30Dye, David (of Lubbock), 1965
31EPI-HAB, 1961-1964
boxfolder
81Eversharp-Schick Incorporated, 1962
2Eversharp-Schick, Incorporated, 1962-1963
3Eversharp-Schick, Correspondence, 1964-1967
4Foamettes (Schick-Eversharp), 1964
5Foamettes, 1967
6Schick, 1965 and undated
7B.B. Pen Company: Eversharp Schick, 1947
8Long Range Plan, Outline, 1967
9Federal Aviation Agency, 1959-1961 and undated
10FBI: Letter and Resume, 1955
11Feather River Project, 1959
12Federal Trade Commission, 1958-1960
13Fortune Magazine: Article and Rebuttal by Jack Smock, 1950
14Forums-Town hall Etc., LWV, 1952-1955 and undated
15Glaser, Rabbi Judah, 1966 and undated
16Guiana Plant, undated
17Jessica (Boat), 1948-1951 and undated
18Grants Pass High School Report Card, 1910-1914
19Grants Pass High School, “Class of 1914,” 1934-1948
20Grants Pass High School, “Class of 1914,” 1949
21Grants Pass High School, “Class of 1914,” 1950-1964
22Grants Pass High School, Class Reunion Photos, 1949
23Grants Pass High School, “Class of 1914” Printed Material, 1949
24Grants Pass High School, Reunion, 1962-1964
25Joint Committee A.N.A. A.A.A.A. (American Association of Advertising Agencies), 1947 and undated
26Joint Committee Correspondence, 1948-1949
27Joint Committee, Miscellaneous Papers, 1946-1949
boxfolder
91Joint Committee of the Association of National Advertisers: American Economic System Copy, 1947
2Joint Committee of the Association of National Advertisers: General, 1955
3Joint Committee of the Association of National Advertisers: Jones, Laurence: Piney Woods School, 1945-1968
4Joint Committee of the Association of National Advertisers: Ida Laurel, 1966 and undated
5Joint Committee of the Association of National Advertisers: Law Enforcements Needs, 1969
6Los Angeles Airport Board: Airlines, 1955-1961
7Los Angeles Airport Board: Airlines, 1965-1967
8Los Angeles Airport Board: Airport Department Annual Report, 1954-1955
9Los Angeles Airport Board: Architects, 1955
10Los Angeles Airport Board: Budget, 1954-1956
11Los Angeles Airport Board: California Air National Guard, 1954-1955
12Los Angeles Airport Board: Clippings: Belding and Forty, 1961
13Los Angeles Airport Board: Construction Management, 1955
14Los Angeles Airport Board: Expenses, 1953-1955
15Los Angeles Airport Board: Federal Aid, 1955
16Los Angeles Airport Board: Joint Venture Policy Board, 1956
17Los Angeles Airport Board: Lease Agreement, 1955
18Los Angeles Airport Board: Locker Survey, 1955
19Los Angeles Airport Board: Report on Airports in Europe, undated
20Los Angeles Airport Board: Meetings Agendas, 1954-1956
21Los Angeles Airport Board: Meetings, 1954-1959
22Los Angeles Airport Board: Miscellaneous, 1955-1961
23Los Angeles Airport Board: Parking, 1955
24Los Angeles Airport Board: Public Relations, 1955
25Los Angeles Airport Board: San Fernando Valley Airport, 1955
26Los Angeles Airport Board: Street and Sewer Extensions, 1955
27Los Angeles Airport Board: VIP Mailing List, 1955
28Los Angeles Airport Board: Zoning, 1955
29Los Angeles Airport Board: Through the Eyes of the Poulson Board of Airport Commissioners, 1953-1961
30Los Angeles Airport Board: Belding Reply to Mayer Forty, undated
31Los Angeles Airport Board: General, 1956
32Los Angeles Airport Board: Airport, Miscellaneous, and Newspaper Clippings, 1951-1961
33Los Angeles Airport Board: “Broadcast by Don Belding,” 1960
34Los Angeles Airport Board: Congressional Hearing-LAX, April 21, 1960
35Los Angeles Airport Board: The Mayor Fight, 1957-1962 and undated
36Los Angeles Airport Board: Sound Abatement Program, 1959
37Los Angeles Airport Board: Airport Ground Opening, 1961
38Los Angeles Airport Board: Los Angeles, District Attorney, 1965-1966
39Los Angeles Airport Board: Los Angeles Yacht Club, 1959-1964
40Lodestone, Jay, 1959
41Luck man, Charles, 1949-1968
42Magazines for Friendship, 1951
boxfolder
101Meals for Millions, 1965-1967 and undated
2Merchants and Manufactures, 1947-1951 and undated
3Metropolitan Transit Authority, 1959-1964
4Miscellaneous, 1959
5Moral Re-Armament (MRA), 1946-1966 and undated
6Mother, 1946-1951
7National Committee for Economic Freedom, 1963
8National Monument Commission, 1954-1955
9Nixon, Richard: Speech Outlines, July 1959
10Nixon, Richard: Speech: America in the Would City, 1967
11Nixon, “My Contacts with Richard Nixon,” Draft, January 1969
12Nixon, Richard, 1948-1972 and undated
13Nixon, Office of War Mobilization and Reconversion Media Programming Division, 1945-1946 and undated
14Nixon, University of Oregon, 1947 and undated
15Pageant for Peace, 1960
16Parapsychology, 1963-1968 and undated
17Pauma Valley (Ranch): Neighbors, 1953-1956
18Pauma Valley (Ranch): Neighbors, 1952-1964 and undated
19Pauma Valley (Ranch): Ranch, 1959 and undated
20Pauma Valley (Ranch): General, 1951-1958
21Pauma Valley (Ranch): Pepper dine College, 1955-1964
22Pauma Valley (Ranch): Pomona Conference on Economic, 1951
23Pauma Valley (Ranch): Radio Free Europe, 1968 and undated
24Pauma Valley (Ranch): Don Belding: Reference Notes, Personal, undated
25Pauma Valley (Ranch): Philip Rosen Bach, 1951-1953
26Pauma Valley (Ranch): SAEFCO Corporation, 1968-1969 and undated
27Pauma Valley (Ranch):Steepest, 1965 and undated
28Pauma Valley (Ranch): Save the Children Federation, 1947-1959
29Pauma Valley (Ranch): Scott, George A., 1964 and undated
30Pauma Valley (Ranch): Shoe Travelers Association, 1955
31Small Business Advisory Questionnaire, 1945
32Small Business Advisory Committee, 1946
33Small Business Advisory Committee, Department of Commerce, 1947
34Small Business Advisory Committee, Department of Commerce, 1948
35Small Business Advisory Committee, Secretary of Commerce Sawyer, Luncheon, 1949
36Small Business Advisory Committee, 1949
37Small Business Advisory Committee, Dept. of Commerce, 1950-1958
38Small Business Advisory Committee, Tin Shortage, 1947-1951
39Study on Methods of Improving Service to Small Business by Department of Commerce, 1945
40Testimonial Dinner, #1, January 23, 1957
41Texas Tech University: “Advertising Recognition Week” Lubbock, Texas, February 2, 1967
42Texas Tech University: Billy Ross, Correspondence, 1963-1967
43Texas Tech University: List of Awards from Belding, undated
44Texas Tech University: Rolf Wigand, 1967-1968
45Texas Tech University: Gunter Prattler, 1969-1970
46Texas Tech University: Miscellaneous, 1967-1970
47Texas Tech University: “Advertising Recognition Week,” February 16, 1967
48Texas Tech University: Belding’s Speech, 1968
49Texas Tech University: Chung, Julius C.D., 1970
boxfolder
111South American Trip: Three Sisters Wilderness, 1955
2South American Trip: Mexico and Central America, 1952
3South American Trip, 1948-1962 and undated
4South American Trip: Itinerary, 1951 and undated
5South American Trip: European Trip, 1954
6South American Trip: Invitations, 1954 and undated
7South American Trip: European Trips, 1955-1958 and undated
8South American Trip: European Trip, 1959-1960
9South American Trip: To the Staff, 1956
10South American Trip: Report, 1956
11South American Trip: To the Staff, 1956
12South American Trip: Itinerary by National Travel Service, 1956
13South American Trip: Correspondence, 1956-1957 and undated
14South American Trip: Wurmbrand, Rev. Richard, 1967-1968
15South American Trip: Young Men’s Christian Association, 1948-1962 and undated



 

John Q. Jennings

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1116American Council for the International Promotion Under a God (CTP), Incorporated, 1967
17“Capitalism and Ethics” by Reverend John C. Bennett, President Union Theological Seminary, 1966
18Crusade for Economic Sanity, 1903-1967
19Correcting The Public’s Economic Delusions: Transcripts of “What’s the Issue?,” July 3, 1966
20Correspondence, 1965-1967
21“The Facts on U.S. Economy Defy Marxist Claims,” The Catholic News, November 24, 1966
22Government Unions and Company Demolish Khrushchev’s “Big Lie,” 1966
23The Hoax That Shook the World, “Christian Economics,” June 24, 1958
24“Labor Looks at Capitalism” by George Many Presidents: American Federation of Labor and Congress of Industrial Organizations, 1966
25National Industrial Conference Board, 1966-1967
26“Pay vs. Profit: Where the Nation’s Money Really Goes,” Readers Digest, February 1966
27Private Italian Industries Are Not Monopolies, 1963-1965
28“That Myth about Profits,” Nation’s Business, December 1966
29“Just How Big are Profits,” Daily News, September 26, 1966
30“International Public Relations Case Study: Publicizing Profits and Payrolls Abroad,” May 9, 1967
31“Religious Postulates of the Economic Social-Order in Freedom” by his Eminence Pads Cardinal Marella President: Vatican Secretariat for Relations with Non-Christians, 1966
32“Wage Earner Gets Most,” The Topeka Daily Capital, May 23, 1967
33Weekly Magazine Digest, United States Steel Corporation, September 19, 1966
34“Who Gets the Money?” Farm Journal, May 1967
35“Why Kill the Goose?,” 1967



 

Journals of Don Belding

boxfolder
1136Of Possible Interest: No Acknowledgement Required, April 1957
37Of Possible Interest: No Acknowledgement Required, May 1957
38Of Possible Interest: No Acknowledgement Required, June 1957
39Of Possible Interest: No Acknowledgement Required, July 1957
40Of Possible Interest: No Acknowledgement Required, August 1957
41Of Possible Interest: No Acknowledgement Required, October 1957
42Of Possible Interest: No Acknowledgement Required, December 1957
43Of Possible Interest: No Acknowledgement Required, January 1958
44Of Possible Interest: No Acknowledgement Required, February 1958
45Of Possible Interest: No Acknowledgement Required, March 1958
46Of Possible Interest: No Acknowledgement Necessary, April 1958
47Of Possible Interest: No Acknowledgement Necessary, May 1958
48Of Possible Interest: No Acknowledgement Necessary, June 1-21, 1958
49Of Possible Interest: No Acknowledgement Necessary, June, 21-Aug. 1, 1958
50Of Possible Interest: No Acknowledgement Necessary, August 1958
51Of Possible Interest: No Acknowledgement Necessary, September 1958
52Of Possible Interest: No Acknowledgement Necessary, October 1958
53Of Possible Interest: No Acknowledgement Necessary, November 1958
54Of Possible Interest: No Acknowledgement Required, December 1958
55Of Possible Interest: No Acknowledgement Necessary, Activities, January 1959
56Of Possible Interest: No Acknowledgement Necessary, Activities, February 1959
57Of Possible Interest: No Acknowledgement Necessary, Activities, March 1959
58Of Possible Interest: No Acknowledgement Required, Activities, April 1959
59Of Doubtful Interest: No Acknowledgement Required, Activities, May 1-June 7, 1959
60Come With Me on a Trip to Berlin and Vienna: No Acknowledgment Necessary, Activities, June 7-July 7, 1959
61Of Doubtful Interest: But This Time an Acknowledgement is Requested, See Last Page, Activities, July 1959
62Of Possible Interest: No Acknowledgement Necessary, Activities, August 1959
63Of Possible Interest: No Acknowledgement Necessary, Activities, September 1959
64Of Possible Interest: No Acknowledgement Necessary, Activities, October 1959
65This November Journal For Men Only, Activities, November 1959
66My December Journal: No Acknowledgement Required, 1959
67Of Possible Interest No Acknowledgement Necessary, Activities, January 1960
68Of Possible Interest: No Acknowledgement Necessary, Activities, February 1960
69Of Doubtful Interest: No Acknowledgement Necessary, Activities of Don Belding, March 1960
70Of Doubtful Interest: No Acknowledgement Necessary, Don Belding’s Wanderings, Trials and Tribulations During the Month of, April 1960
71The Anti-Climatic Month of May: No Acknowledgement Required, Don Belding’s Activities, May 1960
72Report of Activities of Don Belding For the Month of, No Acknowledgement Required, June 1960
73Helicopters Become a Part of My Life During a Rather Dull Month for Activity and Excitement: Activities, July 1960
74On a Trip to Europe I Visit our Top Army People on Duty There, Activities, August 1960
75Emphases on the Military: Activities of Don Belding, September 1960
76We Sell the Ranch: Activities of Don Belding, October 1960
77Fantastic Helicopter Ride, Activities of Don Belding, November 1960
78The More or Less Irrational Activities of Don Belding, December 1960
79Trip to the Caribbean, Activities of Don Belding, February 1961
80Back to Work: For the Airport, M.T.A. and Army, Trip East for Freedoms Foundation, Activities of Don Belding, March 1961
81Speeches Galore, We Buy a Home, Trips to Colorado Springs, Activities of Don Belding, April 1961
82Three Trips East, We Move to New Home, Encounter With Murder, Activities, May 1961
83Trips to Atlanta and Seattle, A Testimonial Dinner, Activities of Don Belding, a Retired Man During, June 1961
84I Shift Activities to M.T.A., Trip to Washington, Two Week-Ends at Bohemian Grove, The Normal Activities of Don Belding, a Retired Man, July 1961
85Bill Collins Retires, Dental Trouble, A Boat Trip, Not Much Happening this Month, A Retired Man, August 1961
86Two Trips to Washington, A Speech in Salt Lake, I Become President of D.O.C.A., September 1961
87I Buy “Skunky,” More Work on MTA Problems, Getting My Feet Wet with D.O.C.A., Several Military Meetings, October 1961
88Five Speeches, Trips to San Diego, Arizona, Fort Irwin and Washington, November 1961
89Zeus Shots, Two Trips East, A Day with Former President Eisenhower, December 1961
90Speaking Trip to Northwest and Other Events, January 1962
91Speech By Long Distance, Two D.O.C.A. Trips Including Cape Canaveral, February 1962
92Artillery, Missile Silos, and SAC Trips to Oklahoma, New York, and Washington, March 1962
93Trips to Washington and Sacramento, A Boat Trip with Pat Frawley, Cancer Pauses at My Back, and other Miscellaneous items, April 1962
94My Plan for San Diego, Visit to SAC, Fort Benning, Norfolk, Cherry Freedoms Foundation Presentations, May 1962
95Board Meetings, Speeches, Graduations, A Tribute to Disney, Visit to China Lake, A.F.A.’s Public Service Award, June 1962
96The Monthly Journal of Don Belding, who Retired to a Busier Life than Business in his 59th Year, July 1962
97I Meet Cyrus Vance in San Francisco, 4 Days on Lake Mead, Freedom Foundation Presentations, August 1962
98Mrs. B and I are now on a round-the-world trip starting first with a visit to Military Bases, September 1962
99Come with Me on a Visit to Our Pacific Military Bases, Sept. 23-Nov. 1, 1962
100Around the World after Completing our DOCA Military Tour at Bangkok with Mr. and Mrs. Franklin Payne of Los Angeles, 1962
boxfolder
121Three Trips—San Francisco, New York, Palm Springs, Three Speeches, January 1963
2On Lincoln’s Birthday I Gave the Freedoms Foundation story at the Annual Awards Banquet of the Pasadena Advertising Club, February 1963
3Four Board Meetings-Four Trips Out-of-State-Four Secretaries’ Reports, March 1963
4Meeting in New Orleans, Sertoma Club and Alexander Sweel, Lunch at Reader’s Digest, April 1963
5Three Fund Meetings for Freedoms Foundation, May 1963
6I Became a Radio M.C., “The American Credo,” Breakfast with Belk and Birdsall, Freedoms Foundation Seminar, June 1963
7Dinner with Wilcoxes, Life Magazine Presentation, Sunday Dinner with General Truman, July 1963
8Two Week Cruise in a Charter Boat above Vancouver, B.C., September 8, 1963
9Three Board Meetings, Ten Radio Shows, One Trip East, Surviving a Heat Wave, 1963
10National Arthritis and Rheumatism Foundation Meeting, Visit to Art Center, October 1963
11Veterans Day at Brown Military Academy in San Gabriel Valley, Visit to Happy Hull II, Lunch with Fran Fox, November 1963
12Visit to Escondido and Phoenix, Crippled Children’s Board, Visit to Mencaccys, December 1963
13A Poem for Retired Folks, Tournament of Roses, Freedoms Foundation Board Meetings, Dinner with Mary Cameron, January 1964
14Radio Show in Washington D.C. with Dr. Frederick Brown Harris, Why I Oppose Pay-TV in California, February 1964
15The Film Shooting of “Conversation with Eisenhower,” FC&B Second Reunion, March 1964
16Five Speeches, Five Trips to San Diego, Four Trips Elsewhere, Fifteen Meetings of Various Sorts and Sizes, April 1964
1750th Reunion of the Class of 1914, Grants Pass, Ore., High School, May 1964
18Medal from Grupo America International Institute of American Ideals, June 1964
19Trip to Alaska with DOCA group, Volume 8 No. 7, July 1964
20British Columbia Inlets, Jackson’s Booming Ground in Agamemnon Channel, August 15, 1964
21Colonel Russell P. (Red) Reeder, The 67th half-hour Radio Program “The American Credo” in New York, September 10, 1964
22Speech to the Alumni Group of the Art Center School at the Request of Jason Hailey, October 1964
23Votes against Pay-TV, November 1964
24Historic Meeting with the Los Angeles County Chapter of the Women’s Division of Freedoms Foundation at Valley Forge, December 1964
2580th Birthday Party for a Freedoms Foundation Director, Dr. Lawrence Jones, January 1965
26“American Credo” Shows in Youngstown, Ohio, February 1965
27First Leg of Near East Trip, February 25-March 21, 1965
28Second Phase of Near-East Trip Covering Syria, Jordan, Israel, Turkey, and Greece, March 21-April 23, 1965
29Trip to NATO Bases with the Defense Orientation Conference Association Group, May 1965
30Conclusion of the Eversharp, Inc. Board Meeting, June 1965
31Bill Thompson of KGBS who handles the recording of all my American Credo shows in Los Angeles, July 1965
32Daughter and Son-in-Law Return after Five Week Trip from the South Pacific, August 1965
33Visit to the Statue of Liberty Island, talk to the Curator, for material for the Radio Show “American Credo,” October 1965
34Stage Setting for the Freedoms Foundation Awards Television Show, September 1965
35Testimonial Luncheon in the Coconut Grove, Owners of the America Gave Belding the Plaque Show in Picture, November 1965
36Shooting into the Sunlight, the Picture shows Father Michael V. Gannon and Belding before the Mission of Nombre de Dios, 1965
37Another Birthday-With Belding’s Youngest Grandchildren, Ann and Jerrel Richards, January 1966
38Board Meeting at General American Corporation, Seattle. Pi Beta Phi Visit, “Advertising Man of the Year,” February 1966
39Crippled Children’s Society of Los Angeles County and its Easter Seal Drive, March 1966
40James Copley and Belding greet Former President Eisenhower at Casa del Zorro in Borrego Springs, April 1966
41Course at Fort Bragg, North Carolina, “Senior Officers Counterinsurgency and Special Warfare Orientation Course,” May 1966
4225th Anniversary of the Launching of the Advancement of Business Program for the Advertising Association, June 1966
43Speech to the Bible Class of the Mt. Lebanon Methodist Church in Pittsburgh, PA, July 1966
44Vacation Month, Dinner with John Lafollette, Results of Audit, August 1996
45Belding Records two Shows with FBI and C.D. Deloach, September 1966
46Belding became President of Crippled Children’s Society of Los Angeles County, Inc., October 1966
47Mrs. B’s amazing Recovery from the Vineberg Myocardial Revascularization, November 1966
48Walt Disney Receiving Freedoms Foundation’s highest award from the hands of Former President Dwight D. Eisenhower, December 1966
49Belding Judges the California Newspaper Association entries, Planning a National Convention, January 1967
50Speech at Palm Desert to Republican Women’s Club for “Freedoms Foundation” Speech in Lubbock, TX, February 1967
51Crippled Children’s Easter Egg Hunt at the Ambassador Hotel, March 1967
52Groundbreaking Ceremonies for the “Spirit of 76’ Library, on the grounds of Freedoms Foundation, April 1967
53Procession to the Faith of Our Fathers Chapel for the formal Dedication Ceremonies at Valley Forge, May 1967
54Silver Bowl award by Gordon Hearne, Creative Advertising, June 1967
55“Dinner at the Bowl,” 4th of July Picnic, Dinner with the Badgetts, Fiery Dinner at the Derby, July 1967
56Dedication of the Lawrence L. Frank Rehabilitation Center of the Los Angeles County Society for Crippled Children, August 1967
57Conclusion of Ceremonies Marking the Dedication of the Statue of George Washington at Prayer, September 1967
58Defense Orientation Conference Association dinner in Washington, D.C., Trip to Disneyland, October 1967
59The Investiture of General Thomas S. Power into the Ecumenical Order of St. Brigitte, November 1967
60Governor Nelson Rockefeller in New York, Visit to Pauma Valley, Lunch With Lee Curran, December 1967
61Trip to Panama with a Defense Orientation Conference Association Group, January 1968
62Governor Reagan and fund Drive for Crippled Children, February 1968
63Army Omar N. Bradley and Kitty Bradley at the Patriotic Ball, March 1968
64Pauma Valley and the Dedicatory talk at the Presentation of a Flagpole in the Community Center, April 1968
65Mrs. B and Belding greeted by Dick Miller, Awards Chairman at Annual Belding Awards Dinner at Century Plaza, May 1968
66Father’s Day, Speech at the Wilshire Methodist Church, Presentation of Freedoms Foundation’s George Washington Medal, June 1968
67Leo W. Mitchell, Forman of the Center for Crippled Children’s Society, July 1968
68Belding Receives the Life Membership in the Order of Red Men, August 1968
69Marble Collegiate Church, Cobalt-New Series, Examination of Tumor, September 1968
70Trustees of LEAN (Law Enforcement and Its Needs), October 1968
71Sheraton Hotel in Boston is the governing body of the National Easter Seal Society, November 1968
72Valley Forge, PA, Five Members of Freedoms Foundation’s Executive Committee, December 1968
73Governor Ronald Reagan meets Easter Seal Child, January 1969
74Hospital Visit, Cancer Treatment, Arbitration Case, Family Conference, February 1969
75Dedication of the new Hollywood Crippled Children’s Society Center, March 1969
76Freedoms Foundation Awards Luncheon, Bob Koretz, Holiday News, Road Named for Belding’s Grandfather, April 1969
77Palm Springs, Wills, Doctors Report, Lunch with Bryant Essick, May 1969
78Executive Committee Meeting of Freedoms Foundation, Third Annual Belding Awards, June 1969
79Opening of New Crippled Children’s Regional Center, July 1969
80Belding at Home Resting from Treatments, Health Issues, August 1969
81Don Belding: In Memoriam, September 16, 1969



 

Legal Material

boxfolder
1282Camp Kearnn, Honorable Discharge from the United States Army, Marriage Certificate, Award of Disability Compensation, 1919-1923
83Enlistment Record, 1921



 

Literary Production

boxfolder
1284“A Seven Point Marketing Plan for Lemons,” Don Belding, June 19, 1957
85“Ad Restrictions: Threat to Economy?” Printer’s Ink, September 21, 1962
86“The Agency’s Relation to the Small-Town Newspaper,” by Don Francisco, ghost written by Don Belding, 1925-1926
87America’s New Third Market: The Los Angeles Metropolitan Area, 1954
88Future of Advertising, “Challenges of Advertising” by Don Belding, 1963-1964
89“Is Advertising a Sin,” by Don Belding, undated
90Advertising is a Precarious Business, 1954
91On Alcohol and Advertising, 1959-1961
92“On Contacting Clients,” Opinion, undated
93“On Courage,” Opinion, undated
94“On the Advertising Agency Business,” 1954-1962
95“On the Advertising Agency,” undated
96“Pacific Coast Advertising Fights for American Way of Life and Business,” Printer’s Ink, January 30, 1942
97“Afterlife” Edited Drafts, undated
98“Afterlife” Final Draft, 1963
99“Afterlife” Editing Copy, undated
100“Afterlife” Correspondence, 1964-1969
101“Afterlife” Correspondence, Second Printing Mailings, 1966-1967 and undated
Autobiography Letters
boxfolder
131Don Belding: Life and Work, 1969
2The Retirement of Belding “One Man’s Retirement,” 1954-1964
3Don Belding’s Autobiography, 1950-1970
4Biographical Notes, 1897-1971
5Belding’s Last Day, 1969
6Don Belding’s Funeral Arrangements, 1969 and undated
7Barbara Belding’s Correspondence on Don’s Biography, 1969-1971
8Correspondence, 1955
9American Economy System, Book Subjects, 1970-1971
10Agents, 1970-1971
11Belding’s Autobiography, Chapter 5, 1947-1960 and undated
12Book Research and Correspondence, 1904-1971 and undated
13The Film Dissolves, Belding’s Life, Age 3-6, undated
14“The Chapter of My Life Titled: San Francisco,” 1948
15“Afterlife,” Parapsychology-ESP, 1961-1969
16“The Battle for Men’s Minds,” Pacific Coast Business and Shipping Register, July 24, 1950
17“Mollie Belding’s Memory Book,” 1945
18“Comedy of Errors Puts me Close to Death,” 1966
19“Don’t Forget Fairplay,” 1948
20“Facts Every Employee Should Know,” 1965-1968 and undated
21“Free World Manifesto,” 1961-1963 and undated
22“How Shall We Sell Today,” 1954
23“I Salaam to a Robber Baron,” 1940
24Jerry’s Book, 1970 and undated
25Los Angeles Department of Airports, “Through the Eyes of the Poulson Board of Airport Commissioners,” 1953-1961
26Memorial Book Ideas, undated
27Miscellaneous, Literary Production, undated
boxfolder
141“My Talk with Nixon,” undated
2“My Trip to the Orient,” by Alice Belding, undated undated
3“Of Possible Interest,” 1957 and undated
4“On Press and Letter Writing,” undated
5“On Frustration,” 1962
6“On Handling a Secretary,” 1962
7“On Humor,” 1962
8“On Judgment,” 1962
9“On Loyalty and Being No. 2 Man,” 1962 and undated
10“On Psychological Warfare,” Western Advertising, February 1963
11“Orange Growing,” Notes, undated
12“Our Approach to Your Problems,” undated
13“Our Religious Heritage,” 1967-1968
14“Poems,” 1961
15“Can Q.E.D. Be Signed to Immortality,” undated
16Reader’s Digest Articles, 1949-1970 and undated
17“Russian Roundelay,” Alice Bolding, 1959
18“Some Things to Remember,” undated
19“Time to Drive the Golden Spike Again,” undated
20“Three Hundred Thousand Ambassadors,” 1958
21“Weeds in Our Garden,” 1963
22Western Advertising Articles,” 1961-1963 and undated
23“What I Learned from Ed Swasey,” July 9, 1948



 

Barbara McCarthy

boxfolder
1424Correspondence, 1952-1955
25“A” and “B,” 1952-1955
26American Public Relations Forum, Incorporated, 1952-1957 and undated
27Board of Education, 1955 and undated
28“C,” 1951-1956
29Civil Rights Act, 1955-1964
30Clergy, Correspondence, 1952-1957
31Clippings, 1951-1962
32Clover Letters, 1951-1962
33Committee for an Effective Congress, 1954
34“D,” 1955-1957
35Dignan, 1955-1957
36Eastland, Senator, 1955-1956
37Edith, Correspondence, 1954-1957
38Education: National Council for American Education, 1951-1957 and undated
39“F,” 1956-1957
40Facts Forum, 1952-1956
41Fifield, Dr. James, 1951-1952
42Finn Twins, 1954-1955
43For America, 1954-1956
44Ford Foundation, 1954
45Fund for the Republic, Correspondence, 1954-1957
46Fund for the Republic Fulton Lewis Jr., Correspondence, 1954-1955
47Fund for the Republic, Fulton Lewis Jr., Broadcasts, 1955
48Garshwiler, Correspondence, 1955
49Genocide Treaty, 1951-1955
50Gross, H.R., 1955
51Gwinn, Congressman, 1951-1956
52“H,” 1951-1957
53Harvey, Paul, 1951-1957
54Headlines and Datelines, undated
55Henry, Patricia, Correspondence, 1955-1957
56Hillings, Patrick, 1952-1957
57Holt, Correspondence, 1952-1954
58Hoover, J. Edgar, 1955
59H.U.A.C., 1951-1956
60Huntley, Chet, Broadcast, 1954-1955
61“I,” 1953
62Jenner, Senator, 1954-1957
63Jews and B’ nai B’rith, 1956
64Knight, Governor, 1955-1956
65Knowland, Senator, 1951-1957
66Kuchel, Senator Thomas, United States Senator, 1953-1961
67Lammersen, Correspondence, 1951-1953
68Legislators, Letters, Correspondence, 1951-1957
69Lusk, Freeman, 1951-1956
70MacArthur-Truman Clippings, 1942-1964
71Manion, Clarence, 1952-1957
72McCarthy, Senator Joseph, 1951-1957
73Miscellaneous, 1949-1955
74Nixon, Richard, 1951-1954
75North, William Manager, 1951-1955
76“O,” 1951-1957
77Parker, William, Chief of Police, 1954-1960
78Presidential Campaign, 1952 and undated
79Propositions, 1952 and undated
80Public Housing, 1952
81Publications and Media Correspondence, 1951-1957
82Rentschler, Mrs. O.J., 1953
83Republican Clubs, 1952-1956 and undated
84“S,” 1951-1957
85Sister Mary Margaret Patricia, 1951-1957 and undated
86Sokolsky, George, 1951-1955
87Students for America, 1953-1954
88“T,” 1951-1957
89United Nations, 1952-1955
90“V” and “W,” 1952-1957



 

Photographs

boxfolder
151“Arrawac” Boat Trips, 1963-1964
2Arthritis and Rheumatism Foundation, Southern California Chapter Material, 1959-1967 and undated
3Belding, Alice, undated
4Belding, Anita, Graduation, 1966
5Belding’s Friends and Associates, 1966-1967
6Belding, Barbara and Family, undated
7Belding, Barbara’s Wedding, April 30, 1966
8Belding, Don Jr. and Don III, undated
9Belding’s Office at F. C. and B., undated
10Belding, Portraits, undated
11Bradley, General Omar, 1954-1965 and undated
12Civic Groups, etc., 1952-1961 and undated
13Community for Positive Living (C.P.L.) (Peales, Poulson, Scott, Bercovitz), 1966
14Credo Shows, 1961-1966
15Crippled Children’s Society, Easter Seals, 1965-1968
16Derek and Keola, 1958-1967 and undated
17DOCA, pix and army, 1956-1968 and undated
18DOCA, Europe, 1965
19DOCA, Panama Trip, January 22-26, 1968
20Don Belding Awards, 1957-1968 and undated
21Duplicate Photos, undated
22Early Life Photographs, undated
23Eisenhower Pix, 1952-1965 and undated
24Eversharp/Schick, 1965-1967
25Famous People, 1954-1968 and undated
26Fire, 1958
27F.C. and B. Parties, 1930s-1963
28F.C. and B., 1938-1968 and undated
29Forest Fire Photographs, 1951
30Freedoms Foundation at Valley Forge Awards, 1957-1968 and undated
31Freedoms Foundation, 1955-1969 and undated
boxfolder
161Freedoms Foundation, 1961-1965 and undated
2General, 1940-1965 and undated
3High School Class, 1914-1965
4Houses, undated
5Jessica, Belding’s Boat, 1963-1964
6Journal, 1960-1968
7Lasker, Albert D., 1937
8Los Angeles Airport Commission, 1960-1961
9Moral Re-Armament, undated
10Negatives, undated
11Over Sea’s Trips, 1958-1966
12Powers, General, 1966-1967
13Reminiscences, 1946-1966 and undated
14St. Brigitte, Order of, 1966-1967
15Skyliner Executive Greeting, undated
16Speeches, 1944-1968
17Texas Tech University, 1967-1970
18Used Journal Photographs, 1957-1969 and undated



 

Printed Material

boxfolder
1619Advertising Associates News Letters, 1961-1967
20Army, 1966-1968
21Business Pamphlets, 1947-1966
22“Ford Foundation,” Life Magazine, 1962
23French Newspapers, 1962
24“Hungarian Guardian,” (Newspaper), 1961-1964
25N.A.M. News, 1954
26“True Story of Business and Advertising,” undated
27Miscellaneous, 1942-1968 and undated



 

Speeches

boxfolder
171“Advancement of Business Program,” A.A.W. Convention, Spokane, Washington, 1966
2“Advertising as a Career,” San Francisco Advertising Club, 1964
3“Advertising Can and Must Do a Public Relations Job for Distribution,” First National Marketing Forum, New York, 1945-1946
4“Advertising Forecast for 1947,” California Press Association, 1946
5“Advertising Grows Up,” 1953
6“Agriculture and Public Relations,” Interview, undated
7“Amalgamated Meat Cutters Union,” by Hilton Hanna, 1961-1962
8“American Academy of Advertising,” undated
9“An Approach to Afterlife, Before Medical School at University of California, Berkeley, California, February 3, 1965
10“Annual Magazine Forum,” 1948
11“Association of the United States Army,” Remarks by Don Belding, June 27, 1957
12“The Battle for Men’s Minds,” 1949-1952
13“Boy Scouts, Bolder Dam,” The Fight for Freedom, Las Vegas, Nevada, January 25, 1964
14California Delegation in the Congress of the United States, July 18, 1961
15“Can We Contain Communism?” Louisville Rotary Club, 1959
16“Challenges of Advertising,” The Public Relations Problem, 1963
17“The Challenge of Pubic Relations,” 1951
18“The Challenge to True Americans,” 1963
19“Citrus Marketing,” University of Redlands, 1946
20“Communism is Not a Passing Incident in History,” 1959-1966
21“Consultants, O Being a…,” Los Angeles Chamber of Commerce, 1964
22“Correspondence" miscellaneous, 1954-1968
23“Crisis is Chronic,” 4 versions, 1968 and undated
24“Dairying, A Businessman Views,” by Charles Mortimer, 1959
25“Danger Signs for the Fourth Estate,” Oregon Press Conference, February 19, 1955
26“Dawn or Dusk for Advertising,” Hollywood Ad Club, 1961
27“Decline of the American Republic,” by John T. Flynn, 1955
28“Desert Sun School Graduation,” Idyllwild, California, 1967
29“Dig Now or Die Later,” 1946-1950
30“Don Belding Talk,” 1965 and undated
31“Economic Development and Human Progress in Freedom,” by Henry B. Sargeant, November 29, 1966
32“Economic System of the United States and Advertising’s Relationship to It,” for Foreign Students, 1962-1968
33“The Economy of Tomorrow,” March 12, 1956
34“Education for Liberty,” by W.S. Rosecrans, 1961-1962
35“Evaluation of Advertising on Our Economic System,” Los Angeles City School Teachers, 1951
36“Evaluation of Advertising in the American Economy,” 1951-1952
37“Fight for Freedom,” Sojourners, Santa Barbara, 1964
38“Five Foes of the Farmer,” 1960
39“Five Talks on Advertising,” Notes and Sources, Later Published by the University of Oregon, undated
40“A Forecast for Advertising,” Western States Advertising Agencies Association, 1957
41“Forecast for the Future: Advertising’s Place in the Fight for Freedom,” Joint Committee, 1949
42“Four Keys to Our Future,” Western Growers Association, 1952
43“Four Musts for Management,” Newspaper Advertising Executives Association, 1947
44“Four Steps for the Future,” United Horological Association, 1955
45“Freedoms Foundation Story,” Order of Redmen, San Diego and Santa Monica, 1967-1968
46“How Essential is Advertising to a Free Economy?” St. Mary’s College, California, 1965
47“Hungarian Freedom Fighters,” Exposition Park, Los Angeles, 1959
48“The Importance of Words,” Schick, May 22, 1967
49“The Joy of Giving,” Delta Chi Sigma, Los Angeles, 1960
50“Keep Corruption Out of Los Angeles,” Re-elect Mayor Bowron, undated
51“Kiwanis Presentation,” Portland, 1966
52“Labor and Management Can Live Together,” by Reese Taylor, Union Oil Company, 1946 and undated
53“Law Enforcement Is Everyone’s Responsibility!” Pomona Police Department, May 15, 1967
boxfolder
181“A Layman Looks at Higher Education,” 1963
2“Lin Piao, Article and Speech,” 1965
3“Mayor of Los Angeles” Speech Against Sam Yorti, 1961
4Miscellaneous, Speech Files, undated
5“Mount Lebanon Methodist Church,” Pittsburgh, 1962-1966
6“My Debt to America and How I Hope to Repay It,” Foreign Student Speech Material, undated
7“The New Need for Civic Responsibility,” North Hollywood Chamber of Commerce, 1957
8“The New Need for Understanding,” Advertising Club of Long Beach, University of Washington, Seattle, 1961
9“New Responsibilities for Advertising,” 1960-1967
10“An Observation, A Definition, and a Recommendation,” Outdoor Advertising Association, 1948
11“Our Business System,” California Western University, San Diego, 1966-1967
12“Is Patriotism Obsolete?” by Robert Letts Jones to D.A.R., 1965
13“Our Personal Responsibility,” Pauma Valley Community Center, 1968
14“Overlooked Responsibility of Business,” 40-Plus Club, 1966
15“Pasadena Republican Women Mitchell, March 29, 1967
16“Peace Time Public Relations,” U.S. Navy, San Diego, March 31, 1960
17“Pershing Centennial Luncheon,” 1960
18“Physicians and Surgeons” Hollywood, 1967
19“Picking the Winner,” Holstein Friesian Association, Seattle, June 3, 1965
20“Pilot Rules for the Ship of Life,” Grants Pass, Oregon, 1949
21Prayers, undated
22“Progress Report, First Signs of Freedoms Foundation,” San Francisco Advertising Club, 1941
23“Psychology of Advertising,” Stationers Association, 1952
24“Public Relations Opportunities in Agriculture,” Spokane Chamber of Commerce, Los Angeles Chamber of Commerce, 1956-1958
25“Red China,” Speech Material, 1965-1969
26“Religious Postulates of the Economic Social Order in Freedom,” by Daolo Cardinal Marella, National Industrial Conference Board, 1966
27Responsibilities of Advertising in Maintaining Our Free Economy, Stanford, 1950
28Rubel, Albert (Union Oil) Speech, 1961
29“Scottish Rite of Los Angeles,” Expanded Freedoms Foundation Speech, 1968
30“Shared Responsibilities,” by James Goddard, Commissioner of Food and Drug Administration, 1966
31“Some Perspectives on Advertising Education,” James Moyer, 1962
32Speech Material, 1943-1968 and undated
33“Stonehenge Inn,” Opening Statement, November 8, 1967
34“Steam is Up,” 1946
35“Stop Stalling and Start Selling,” San Francisco, 1946
36“Sugar Beets,” Sacramento, 1952
37“Tele-Lecture,” Lake Oswego, Oregon, undated
38“Thank God for the Nike,” Commonwealth Club, August 17, 1956
39“The Thin Blue Line,” James Copley at F.B.I. Graduation, 1967
40“This Business of Advertising,” Hollywood Advertising Club, February 15, 1954
41“This I Believe,” undated
42“This Is Our Problem,” talk before NAEA, Chicago, Illinois, January 12, 1948
43“This is Our Problem,” Film Script Version, 1948
44“Threats to Business” Attack on Consumer Co-Ops, 1945
45“Three Ways to Build Confidence in America’s Future,” 1954
46“The Tithe Plan for Business,” Newspaper Publishers Association, 1946
47“Transportation and Aeronautics Subcommittee,” House of Representatives, 1960
48“Trends in Advertising,” 1955
49“A Tribute to Walt Disney,” 1967
50“Valley Forge to Vietnam,” Claremont College Cadet Corps, November 11, 1965
51“Weeds in Our Garden,” Alpha Delta Sigma, 1963
52“What is a Boy,” 1929
53“What Will Make the Most Profit?” Pacific Mercantile Company, 1953
54“Why the Commies Do What They Do, and What of the Next Ten Years?” Military Order of the World Wars, 1957
55Woodbury College Graduation, 1966



 

Scrapbook Material

boxfolder
191Newspaper Clippings: Advertising, 1961
2Newspaper Clippings: Awards, 1955
3Newspaper Clippings: Campaign Literature, 1948-1952 and undated
4Newspaper Clippings: Churches, 1950-1957
5Newspaper Clippings: D.O.C.A., 1961
6Easter Seal Press Both, 1958
7Miscellaneous Clippings, 1947-1968
8Mayor Campaign, Clippings and Press Books, 1956
9National Defense Related Clippings, 1960-1962 and undated
10Obituary, 1969
11Pay T.V., Clippings, 1964
12Politics, 1948-1981
13Red China, (Admittance to the United Nations), 1960-1962 and undated
14Speeches, 1949-1967
15Calendars and Date books, 1949-1969 and undated
16Photo Album and Newspaper Clippings, 1950-1951



 

Memorabilia

boxfolder
1917Awards, 1957-1964



 

Miscellaneous

boxfolder
201Miscellaneous, 1967-1987 and undated
2Miscellaneous, 1967-1987 and undated
3“Freedom Press,” 1967
4Personal Journal, 1967-1969
5Photographs, 1967 and undated
6Autobiography, 1969 and undated
7Belding Fund, 1960-1970 and undated
8Belding Room, 1980-1985 and undated



 

Scrapbooks and Memorabilia

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211 Photo Album, “The Offices and Staff of Lord and Thomas in Los Angeles Yearbook,” 1945
2Photo Album, “The Offices and Staff of Lord and Thomas in Los Angeles Yearbook,” 1945