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TABLE OF CONTENTS


Overview

Agency History

Scope and Contents of the Records

Organization of the Records

Restrictions

Index Terms

Related Material

Administrative Information

Description of Series

Transparencies, [ca. 1963]-[ca. 1979],

Photographic negatives, [ca. 1963]-[ca. 1979],

Moving image material, [ca. 1965]-1987 and undated,

Audio material, 1978-1987 and undated,

Texas State Library and Archives Commission

Texas Tourist Development Agency:

An Inventory of Audiovisual Material at the Texas State Archives, [ca. 1963] - 1987



Overview

Creator: Texas Tourist Development Agency.
Title: Audiovisual material
Dates: [ca. 1963] - 1987
Abstract: Texas Tourist Development Agency audiovisual material includes photographic slides, transparencies, and negatives in various formats, photographic prints, video tape, motion picture film, and audio tape. The material dates from circa1963 through 1987 and documents the activities of the Texas Tourist Development Agency (TTDA) and its work to increase the state's share of the national tourist market using a variety of mass media.
Quantity: 16.95 cubic ft.
Language English.

Agency History

Prior to 1958, the Texas State Constitution forbade the use of state funds to attract immigrants, including tourists. Despite this fact, tourism emerged in 1950 as the state's fifth largest industry. When it was later discovered, however, that Texas's tourist industry was declining while tourism spending in the U.S. was growing, a 1958 constitutional amendment was passed that allowed the use of tax money to attract visitors (Senate Joint Resolution 4, 55th Legislature, Regular Session; Texas Constitution, Article XVI, Section 56). In 1963 the state's first tourist advertising budget was allocated, and the Texas Tourist Development Agency was established (House Bill 11, 58th Legislature, Regular Session).

An administrator and board were both appointed by the governor, the administrator to serve during the governor's term of office, and the board to serve staggered six-year terms. The agency was organized into three committees: Advertising; Legislative Affairs; and Research, Development, and Special Projects. The agency's goal was to increase Texas's share of the national tourist market. To this end, it encouraged the development of new tourist attractions and facilities and advertised and promoted existing tourist attractions. In addition, it promoted a responsible and accurate national and international image of Texas through advertising and public relations.

The Texas Tourist Development Agency coordinated the efforts of several state agencies in tourism matters. It cooperated with the Texas Department of Transportation, the Texas Parks and Wildlife Department, and other agencies. It provided consultant assistance to communities in creating tourism programs and published a monthly newsletter.

In 1965 the agency expanded and, beginning in 1967, it sponsored a $12,000 touring exhibit on Texas: "Texas for a World of Difference." It participated in HemisFair '68 and sponsored the Texas Arts and Crafts Fair in Kerrville. Throughout its existence, it sponsored at least 19 tours for travel writers, editors, and agents that resulted in international publicity. In 1969 the board was expanded to nine members and given control and management of the agency. The board hired an executive director to administer the agency (House Bill 792, 61st Legislature, Regular Session).

Texas was the first state to use national opinion polls and motivational research to develop tourism advertising. Belden Associates opinion polling firm of Dallas conducted in-depth interviews. The national Gallup Poll supplemented this research with quantitative data. The research determined that Americans had misconceptions about Texas, believing that it was largely a desert inhabited by cowboys and oilmen and that it was without appealing vacation attractions such as inland water, beaches, forests, mountains, historic sites, and cosmopolitan cities. In response to this, the agency was able to promote Texas's cultural diversity, pleasant climate, abundant water, good accommodations, and sophisticated activities in radio, television, newspaper, and magazine advertising.

In 1987 the Texas Tourist Development Agency became part of the Texas Department of Commerce, which was established that year (House Bill 4, 70th Legislature, Regular Session). A decade later, in 1997, the Texas Department of Commerce was abolished and all functions were transferred to the newly created Texas Department of Economic Development (Senate Bill 932, 75th Legislature, Regular Session).

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Scope and Contents of the Records

Texas Tourist Development Agency audiovisual material includes photographic slides, transparencies, and negatives in various formats, photographic prints, videotape, motion picture film, and audiotape. The material dates from ca.1963 through 1987 and documents the activities of the Texas Tourist Development Agency and its work to increase the state's share of the national tourist market using a variety of mass media.

Two series, Transparencies and Photographic negatives are composed largely of stock images, but also include information about how the agency put together print advertising and created advertising campaigns, and reveal how the agency wished to visually portray Texas. They contain images of tourist attractions and accommodations; outdoor scenes and recreational activities; cities, towns, and historic buildings; and festivals and cultural events, including the Texas State Arts and Crafts Festival; and print advertisements. Slides that appear to be from slide presentations document the agency's advertising research, strategies, and campaigns. Images of tours for travel writers, editors, and agents found in the Photographic negatives series are of particular interest.

Moving image material and Audio material include 10-, 30-, and 60-second Public Service Announcements (PSAs) for television and radio, and elements that were assembled to create these PSAs, including music, jingles, and voice overs. Campaigns represented include: 1978 PSAs; Come Live the Legend (1981); Try a Different Point of View (1982; promoted in-state vacations); 1983 PSAs (Arriba! Texas; and Point-Counterpoint); 1984 PSAs; 1985 PSAs; Have a Big Time in Texas (1986); and Another Big Time in Texas (1987). Subjects covered include the Texas Sesquicentennial.

Additionally, the series Moving image material contains films produced by and for the TTDA and others. Titles include Waterways to Adventure, produced for the Boating Trades Association of Texas, The Broken Bow Story, See More of America When There's So Much More to See, Texas--The State that Means Friendly, and Welcoming International Visitors to the United States: A Two Part Film.

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Organization of the Records

These records are organized into four series:
Transparencies, [ca. 1963]-[ca. 1979], 12 cubic ft.
Photographic negatives, [ca. 1963]-[ca. 1979], 0.25 cubic ft.
Moving image material, [ca. 1965]-1987 and undated, 3.7 cubic ft.
Audio material, 1978-1987 and undated, 1 cubic ft.

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Restrictions

Restrictions on Access

None.

Restrictions on Use

Researchers are required to wear gloves provided by the Archives when reviewing photographic materials.

A light table can be provided for reviewing slides, transparencies, and negatives.

Equipment for some formats not available for viewing, listening, or reproduction of material.

The records include some images by private photographers who may retain copyright to their work.

The records contain some work that is restricted from broadcast, reproduction, or commercial use.

Researchers are cautioned that model releases were not routinely obtained for photographs.

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Index Terms

The terms listed here were used to catalog the records. The terms can be used to find similar or related records.
Corporate Names:
Texas State Arts and Crafts Fair.
Subjects:
Festivals--Texas.
Historic buildings--Texas.
Tourism--Texas.
Tourism--Government policy--Texas.
Tourism and the arts--Texas.
Advertising--Tourism--Texas.
Government advertising--Texas.
Views.
Landscape--Texas.
Outdoor photography--Texas.
Recreation--Texas.
Places:
Texas--Description and travel.
Document Types:
Advertisements--Texas--Tourism--[ca. 1963]-1987.
Commercials--Texas--Tourism--[ca. 1963]-1987.
Slides (photographs)--Texas--Tourism--[ca. 1963]-1987.
Transparencies--Texas--Tourism--[ca. 1963]-1987.
Negatives--Texas--Tourism--[ca. 1963]-1987.
Videotapes--Texas--Tourism--[ca. 1963]-1987.
Audiotapes--Texas--Tourism--[ca. 1963]-1987.
Functions:
Promoting Texas.
Promoting tourism.

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Related Material

The following materials are offered as possible sources of further information on the agencies and subjects covered by the records. The listing is not exhaustive.

Texas State Archives
Texas Department of Commerce, Communications Division, Press releases, 1991-1997, 2.65 cubic ft.
Texas Tourist Development Agency, Records, 1970-1977, 10 linear in.
Texas Tourist Development Board, Minutes, 1973-1987, [unprocessed]

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Administrative Information

Preferred Citation

(Identify the item and cite the series), Audiovisual material, Texas Tourist Development Agency. Archives and Information Services Division, Texas State Library and Archives Commission.

Accession Information

Accession numbers: 1989/031, 1991/072, 1991/077

These records were transferred to the Archives and Information Services Division of the Texas State Library and Archives Commission by the Tourism Division of the Texas Department of Commerce on November 7, 1988; January 22, 1991; and January 28, 1991.

Processing Information

Rebecca Roberts, December 2000

Heather Arnold, December 2001, May 2002

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Detailed Description of the Records

 

Transparencies, [ca. 1963]-[ca. 1979],
Quantity: 12 cubic ft.

Thirty-five mm slides, 2 1/4 inch transparencies, and 4x5 inch transparencies document the activities of the Texas Tourist Development Agency and its work to increase the state's share of the national tourist market. This series also illuminates the process the agency used to create print and other advertising campaigns.
The exact dates of the items are not known. The slides and transparencies were received in transparent sleeves held together in three-ring binders. An inventory of the slides existed at one time but was not received by the Texas State Library and Archives Commission. The items were grouped in units each identified by a three or four digit number, or, in three cases, by a letter. The order of the items in the binders was maintained. In many cases, the name and number of the unit was written on the slide mount or on stickers stuck to the sleeves. These names and numbers have been used wherever possible. In some cases, descriptions of the images were written on the slide mounts. Twenty-five images did not appear to be included in any of the units, so they were assigned number *100.
Units 0101 through 0800, F, H, I, and *100 include images of tourist attractions and accommodations; outdoor scenes and recreational activities; cities, towns, and historic buildings; and festivals and cultural events, including images of the Texas State Arts and Crafts Festival, which the agency sponsored. These items reveal how the agency wanted to visually portray Texas in print advertising. Units 0900 and 1200, which contain images of print advertisements and slides that appear to be from slide presentations, document the agency's advertising research, strategies, and campaigns.
Arrangement
These records are arranged in the order in which they were received.
Accession Information
Accession number: 1991/077
These records were transferred to the Archives and Information Services Division of the Texas State Library and Archives Commission by the Tourism Division of the Texas Department of Commerce on January 28, 1991.
Processing Information
Rebecca Roberts, December 2000
Heather Arnold, December 2001
box
1991/077-1 0101 Confederate Air Force,
[14 35 mm slides]
0102 Alamo Village/Aquarena Springs,
[4 2 1/4 inch transparencies]:
Contains the following annotations: Ranch Hand Horse Races; Labor Day Celebration; Brackettville, TX
0102a Aquarena Springs, San Marcos, TX ,
[22 35 mm slides, 24 2 1/4 inch transparencies]:
Contains the following annotation: Aquarena Inn
[Note: See also 0108]
box
1991/077-2 0102a Aquarena Springs, San Marcos, TX [continued]
0103 Six Flags Over Texas,
[170 35 mm slides, 70 2 1/4 inch transparencies, 6 4x5 inch transparencies]:
Contains the following annotations: Six Flags Railroad; Irving, TX; train ride in Mexico section; Butterfield Stage; Crazy Horse Saloon; Boomtown; Ewco Happy Motoring Freeway; Suspension Bridge in Skull Island; Antique Car Ride; Log Flume; Indian Village
box
1991/077-3 0104 Forts,
[32 35 mm slides, 45 2 1/4 inch transparencies]:
Contains the following annotations: Fort Fisher; Big Bend; Fort Davis; Fort Bliss Replica Museum; Fort Concho; San Angelo; Fort Chadbourne; Bronte; Harlingen, TX
0105 Missions,
[20 35 mm slides, 53 2 1/4 inch transparencies]:
Contains the following annotation: San Jose Mission, San Antonio
0106 Museums,
[104 35 mm slides, 27 2 1/4 inch transparencies]:
Contains the following annotations: Houston; Kimbell Art Museum; Alamo; Petroleum Museum; Midland; Amon Carter Museum; Panhandle-Plains Museum; Whitehead Museum, Del Rio; Dallas Natural History Museum
box
1991/077-4 0106 Museums [continued]
0107 Boot Hill,
[3 35 mm slides]:
Contains the following annotations: Old Tascosa; Miss Rogers' Music Room
0108 Sea-Arama, Galveston, TX,
[8 35 mm slides, 12 2 1/4 inch transparencies]:
Contains the following annotation: Marine World
0110 Alabama Coushatta Indian Reservation, Livingston, TX,
[5 35 mm slides, 29 2 1/4 inch transparencies]:
Contains the following annotation: A-C Indians
box
1991/077-5 0111 Astroworld, Houston, TX,
[19 35 mm slides]:
Contains the following annotations: Photography by Jim Roe; Astrolift
0112 Astrodome, Houston, TX,
[33 35 mm slides]:
Contains the following annotation: sports
0113 Caves,
[14 35 mm slides, 4 2 1/4 inch transparencies]:
Contains the following annotations: Natural Bridge Caverns; Mike Roberts Color Productions; Castle of the White Giants; Court of the Goblins; Chandelier; Ice Cream Mountain; Fried Eggs; Bomb Burst; Emerald Lake Passage
0114 NASA Manned Spacecraft Center,
[32 35 mm slides, 8 2 1/4 inch transparencies]:
Contains the following annotations: Copyright 1973 Informedia; Apollo 15
box
1991/077-6 0114 NASA Manned Spacecraft Center [continued]
0115 [Lyndon B. Johnson [LBJ] National Historical Park],
[7 35 mm slides]:
Contains the following annotations: LBJ Home; Johnson Settlement; LBJ Ranch; Boyhood home and birthplace; LBJ Historic Site; Johnson City
0116 LBJ Library, Austin, TX,
[9 35 mm slides]:
Contains the following annotations: Return to Randy Mink
0117 Gladys Porter Zoo, Brownsville, TX,
[20 35 mm slides]:
Contains the following annotations: cheetahs; orangs; polar bear; Jentink's Duiker;Gelada Baboon; Africa; lions and sable ant.; kifli; Red Brockett; tigers; Siberian Tiger; White Rhino; Giraffe; Pygmy Hippos and otters; seal pool
0118 Y.O. Ranch,
[17 35 mm slides]:
Contains the following annotations: cook out; door to recreation hall
0120 Lion Country Safari, Grand Prairie, TX,
[2 35 mm slides]
0121 Old Abilene Town,
[15 35 mm slides]:
Contains the following annotation: antique organ
0122 Aligates National Monument, Amarillo, TX,
[2 35 mm slides]
0123 Tigua Indians, El Paso, TX,
[91 35 mm slides, 2 2 1/4 inch transparencies]:
Contains the following annotation: Indian Cliffs
box
1991/077-7 0123 Tigua Indians, El Paso, TX [continued]
0124 Southwestern Historical Wax Museum,
[24 35 mm slides]:
Contains the following annotation: Indian Cliffs
0125 Hilltop Herb Farm,
[28 35 mm slides, 6 2 1/4 inch transparencies]
0126 Texas State Railroad,
[13 35 mm slides]
0127 Missions,
[30 35 mm slides, 2 2 1/4 inch transparencies]:
Contains the following annotations: Helicopter; ciudad acuna; Alamo
box
1991/077-8 0128 Bandera, TX,
[394 35 mm slides, 14 2 1/4 inch transparencies]:
Contains the following annotations: Indian Cliffs; west Texas; dude ranches; horseback riding; waterwood
box
1991/077-9 0128 Bandera, TX [continued]
box
1991/077-10 0128 Bandera, TX [continued]
0129 Alamo Mission,
[33 35 mm slides]
0130 Governor's Mansion,
[1 35 mm slide]
0131 Wimberly, TX,
[2 35 mm slides, 102 2 1/4 inch transparencies]:
Contains the following annotations: Blue Hole; wilding; "Reagan Bradshaw"
box
1991/077-11 0132 [man in uniform riding horse],
[3 35 mm slides]
0133 [swimming hole],
[3 35 mm slides]
0134 [ranch house],
[4 35 mm slides]
0135 Plantation Ranch,
[2 35 mm slides]
0136 Salt Palace,
[2 35 mm slides]
0199 Miscellaneous,
[59 35 mm slides, 77 2 1/4 inch transparencies, 4 4x5 inch transparencies]:
Contains the following annotations: Judge Roy Bean's Saloon; Santa Elena; McDonald Observatory; Pt. Isabel; Lakeway; Lakeway Pool; Juarez Bus; Sam Houston Home, Huntsville; Santa Ana National Wildlife Refuge; Varner-Hogg Plantation; LaBahia-Goliad; Tarpon; Guadalupe Mts. Park; Williams Ranch; boat rides Corpus Christi Area; Texas World Speedway; Moscow-Camden Railroad; Barton Springs, Austin; plants; Bahia Mar, South Padre; Lukenbach; Arts and Crafts; Confederate Drill Team
0201 Ennis Polka Festival,
[10 35 mm slides]:
Contains the following annotation: Miss Agnes Houdek
0202 Fandangle Parade, Albany, TX,
[22 35 mm slides]
box
1991/077-12 0202 Fandangle Parade, Albany, TX [continued]
0203 Rodeos,
[33 35 mm slides]:
Contains the following annotation: Kow Bell
0205 Peach Jamboree, Stonewall, TX,
[6 2 1/4 inch transparencies]
0206 Dean, TX,
[2 35 mm slides]:
Contains the following annotation: Bandera
0207 Big Bend,
[70 35 mm slides]
box
1991/077-13 0208 Wurstfest, New Braunfels, TX,
[13 35 mm slides]:
Contains the following annotations: folklife; folk festival; Ennis
0209 Old Fiddlers' Contest, Athens, TX,
[8 35 mm slides]:
Contains the following annotation: May event
0210 Trader Day, Canton, TX,
[18 35 mm slides]:
Contains the following annotation: First Monday Trades Days
0211 Chili Bust,
[3 35 mm slides]:
Contains the following annotation: Chili Cookoff
0301 Beaches,
[307 35 mm slides, 45 2 1/4 inch transparencies]:
Contains the following annotations: sunsets; seacoast; Padre Island National Seashore; Port Isabel; South Padre; North Padre; Galveston; sunrise; "shells on Padre Island National Seashore Beach"
[Note: See also 0404]
box
1991/077-14 0301 Beaches [continued]
box
1991/077-15 0301 Beaches [continued]
box
1991/077-16 0302 Mountains,
[78 35 mm slides, 4 2 1/4 inch transparencies]:
Contains the following annotations: Big Bend; Santa Elena; Castolon; Wax Camp; Uncertain; McKittrick Canyon; El Capitan; Davis Mountains; Sawtooth Mountain
0303 Trees,
[264 35 mm slides, 31 2 1/4 inch transparencies]:
Contains the following annotations: forests; Ft. Davis; McKittrick Canyon; East Texas; Guadalupe Mountains; "Southern Living and Leisure;" Neal Spelce
box
1991/077-17 0303 Trees [continued]
box
1991/077-18 0303 Trees [continued]
0304 Lakes,
[76 35 mm slides, 3 2 1/4 inch transparencies]:
Contains the following annotations: Amistad; Bob Smith; Del Rio; Pirate Tour Boat; Lake Austin; Possum Kingdom; "Johnny Jenkins photo;" Lake Travis; Caddo Lake
box
1991/077-19 0304 Lakes [continued]
0305 Rivers,
[28 35 mm slides, 6 2 1/4 inch transparencies]:
Contains the following annotations: Rio Grande; Pecos; flowers/grass; Medina River, Bandera
0306 Flowers,
[70 35 mm slides, 57 2 1/4 inch transparencies]:
Contains the following annotations: "Return to Neal Spelce Associates;" Big Bend; MacAllen; flowering desert S. Texas; Reagan Bradshaw; Don Hardy, Houston Post
box
1991/077-20 0306 Flowers [continued]
0307 Tropics,
[24 35 mm slides, 14 2 1/4 inch transparencies]:
Contains the following annotations: Rio Grande "Couple strolls thru gardens"
0308 Sunsets,
[48 35 mm slides, 22 2 1/4 inch transparencies]:
Contains the following annotations: Lake Travis; Lakeway Inn
box
1991/077-21 0308 Sunsets [continued]
0310 Landscapes,
[34 35 mm slides, 6 2 1/4 inch transparencies]:
Contains the following annotations: "Return to Neal Spelce Associates;" Dean Brown
0313 Fields; grass,
[10 35 mm slides]
0314 Construction sites,
[2 35 mm slides]
0315 [Clouds],
[2 35 mm slides]
0317 [Architectural details],
[70 35 mm slides]:
Contains the following annotation: Redin
box
1991/077-22 0318 Oil wells,
[4 35 mm slides]
0319 [West Texas],
[2 35 mm slides]:
Contains the following annotation: ghost town
0320 Hotels and Accommodations,
[84 35 mm slides, 4 2 1/4 inch transparencies]:
Contains the following annotations: "Made up sitting palm;" lodging; "Photograph by William E. Lummus;" Sandy Shores; Corpus Christi
0401 Hunting,
[43 35 mm slides]:
Contains the following annotations: Duck Hunting Texas Coast; Goose Hunting Rockport; Priour Ranch; Mouflon Ram
box
1991/077-23 0401 Hunting [continued]
0402 Fishing,
[44 35 mm slides, 4 2 1/4 inch transparencies]:
Contains the following annotations: saltwater; Rayburn; Rockport
0403 Amistad,
[47 35 mm slides, 19 2 1/4 inch transparencies]:
Contains the following annotations: freshwater fishing; Amistad Lodge; Del Rio; "The Pirate" Tour Boat; Lake Amistad; Huntsville State Park
box
1991/077-24 0403 Amistad [continued]
0404 Boating,
[65 35 mm slides, 67 2 1/4 inch transparencies]:
Contains the following annotations: "Photograph by Kent Kirkley;" Galveston Yacht and Basin "Photograph by William E. Lummus"
[Note: See also -0301]
box
1991/077-25 0404 Boating [continued]
0405 Animals; birds,
[53 35 mm slides, 6 2 1/4 inch transparencies]:
Contains the following annotations: longhorns; cows; whooping cranes; Dean Brown; sunset; Lion Country Safari; Sandhills and whooper; heron eggs; Green Island
0406 Horseback riding,
[27 35 mm slides, 3 2 1/4 inch transparencies]:
Contains the following annotations: Twin Elm, Bandera; Dude Ranch, Bandera; Medina River; Hicks-Mayan Dude Ranch
box
1991/077-26 0406 Horseback riding [continued]
0407 Camping,
[2 35 mm slides, 18 2 1/4 inch transparencies, 1 4x5 inch transparency]:
Contains the following annotations: Big Bend; Santa Elena Canyon; Bandera breakfast; KOA Rockport; KOA Alamo Campground, San Antonio
0408 Swimming; surf,
[22 35 mm slides]:
Contains the following annotation: Padre Island
0409 Golfing,
[91 35 mm slides, 16 2 1/4 inch transparencies]:
Contains the following annotations: Valley; 18-hole golf course; El Paso; Wood Creek; Joe Reynolds
box
1991/077-27 0409 Golfing [continued]
0410 [Davis Mountains],
[40 35 mm slides, 14 2 1/4 inch transparencies]
0411 Dining,
[125 35 mm slides, 5 2 1/4 inch transparencies]:
Contains the following annotations: food; Galveston shrimp; Galveston Seafood; Gulf Coast; El Gallo, Austin; S.A. Stockman Rest.; Senor Kennedy
box
1991/077-28 0411 Dining [continued]
0412 [Boating down river],
[2 35 mm slides]:
Contains images of a motorboat in a swamp or bayou
0413 RNK Ranch,
[12 35 mm slides]:
Contains images of pictographs; rock drawings
0414 [Elk; deer],
[5 35 mm slides]:
Contains the following annotations: Priour Ranch; elk; fallow deer; sika deer; mouflon
box
1991/077-29 0415 Dolan Creek Ranch,
[35 35 mm slides]:
Contains the following annotations: pictographs; deer; Dolan Creek Campground; Dolan Creek
0416 DDD Ranch, Warren, TX,
[6 2 1/4 inch transparencies]:
Contains the following annotations: "Riding through the Big Thicket"
0417a Tennis,
[44 35 mm slides, 8 2 1/4 inch transparencies]
0417b [Cowboys; cattle],
[12 35 mm slides]
0418a Shopping,
[42 35 mm slides, 1 2 1/4 inch transparencies]:
Contains the following annotations: Nuevo Laredo; artes; general shopping
box
1991/077-30 0418a Shopping [continued]
0418b Seybold Ranch,
[20 35 mm slides]:
Contains the following annotation: "Elmer Seybold talking to Diana McNair-Wilson"
0419 Cowboys,
[17 35 mm slides]
0420 South Padre Island,
[27 35 mm slides]:
Contains the following annotations: Bahi Mali; gulf fishing; Padre Island
0421 Big Bend,
[142 35 mm slides, 197 2 1/4 inch transparencies]:
Contains the following annotations: Old West Museum; W. Texas; flowers; misc.; sunsets; mountains; Ft. Davis and vicinity; Santa Elena Canyon; float trip
box
1991/077-31 0421 Big Bend [continued]
box
0424 Swimming pools,
[no items]
[Note: no items, but unit number and title appeared on slide sleeve in binder]
box
1991/077-32 0426 Bullfights,
[14 35 mm slides]
0601 Palo Duro Canyon,
[7 35 mm slides, 27 2 1/4 inch transparencies]
0602 [Sand dunes],
[3 35 mm slides]
0603 LBJ Birthplace,
[8 2 1/4 inch transparencies]
0604 Glen Rose,
[7 35 mm slides]:
Contains the following annotation: dinosaur tracks
[Note: 1991/077-0604-01 and 1991/077-0604-07 have Black and White internegative on file.]
box
1991/077-33 0605 Sea Rim State Park, Galveston, TX,
[18 35 mm slides]
0701 Jefferson,
[7 35 mm slides, 27 2 1/4 inch transparencies]:
Contains the following annotation: plantation home
0702 Texas-Mexico Border,
[313 35 mm slides, 5 2 1/4 inch transparencies]:
Contains the following annotations: "Tx-Mex Border;" Reynose; Laredo Market; Juarez; "Mission de Valle?;" Marble tables; shopping; "Franklin Mts. overlooking El Paso"
box
1991/077-34 0702 Texas-Mexico border [continued]
box
1991/077-35 0702 Texas-Mexico border [continued]
0703 [Chili festival],
[10 35 mm slides, 2 2 1/4 inch transparencies]
box
1991/077-36 0704 El Paso, TX,
[186 35 mm slides, 14 2 1/4 inch transparencies]:
Contains the following annotations: Sun Carnival '74 parade; sunset; San Elizario Chapel; Cooper photo; El Paso gunfighters; Socorro Mission; Charro; University of Texas, El Paso; Brad Cooper; Ft. Bliss; Sun Travel; Aerial Tramway; Ft. Misery; Indian Cliffs Ranch; Aztec Calendar; Ysleta Mission; Tigua Indian Community Bldg.; McCann (Jesse)
box
1991/077-37 0704 El Paso, TX [continued]
0705 San Antonio,
[553 35 mm slides, 11 2 1/4 inch transparencies]:
Contains the following annotations: Pearl Brewery; Spanish governor's palace; River Ride; St. Anthony; San Jose Mission; La Mansion; Riverwalk; "photo by Jim Roe;" missions; Alamo Mission; dining and drink; strolling and looking; Mission San Francisco (De Espada); Institute of Texan Cultures
box
1991/077-38 0705 San Antonio [continued]
box
1991/077-39 0705 San Antonio [continued]
box
1991/077-40 0705 San Antonio [continued]
box
1991/077-41 0705 San Antonio [continued]
0706 Fort Worth,
[12 35 mm slides]:
Contains the following annotations: Japanese Gardens; Casa Manana; Fort Worth Railroad; Scott Theater; Will Rogers Auditorium
0707 Beaumont,
[14 35 mm slides]:
Contains the following annotation: Sulphur Port
0708 Magnolia Home Tour,
[32 35 mm slides]:
Contains the following annotations: Sen. F. Tenberg-Brandon House; Magnolia House Tour; Confederate Memorial Museum; antique show
box
1991/077-42 0708 Magnolia Home Tour [continued]
0710 Houston,
[131 35 mm slides]:
Contains the following annotations: Galleria; Battleship Texas; Houston Airport
box
1991/077-43 0710 Houston [continued]
0711 Corpus Christi; [Texas coast],
[76 35 mm slides]:
Contains the following annotations: Shrimp Boat Galveston; Bishop's Palace, Galveston; Strand; Gulf Stream on North Padre Island
0712 Galveston,
[41 35 mm slides]:
Contains the following annotations: Galveston Ferry
box
1991/077-44 0713 Austin,
[149 35 mm slides]:
Contains the following annotations: State Capitol; Alvin Crow; Reagan Bradshaw; "Photograph by William E. Lummus;" city; UT football; skiing; boating; Austin Marriott; lakes; Lakeway; airport [Mueller]; parks
box
1991/077-45 0713 Austin [continued]
0714 Dallas,
[38 35 mm slides]:
Contains the following annotation: Republic Bank Tower
0715 Galveston,
[33 35 mm slides]:
Contains the following annotations: Chisolm and Kenyon, Inc.; The Flagship; Seawall; Bishop's Palace
0716 Rio Grande Valley,
[9 35 mm slides]
0717 [Fort Fisher],
[1 35 mm slides]
0718 [Rusk Footbridge Historical Marker],
[1 35 mm slides]
0719 Terlingua Chili Cook-off,
[3 35 mm slides]
0720 [White building],
[13 35 mm slides]
box
1991/077-46 0721 Ranching Heritage Center, Lubbock, TX,
[17 2 1/4 inch transparencies]:
Contains images of windmills
0723 [Old Texas town],
[6 35 mm slides]:
Contains images of white houses; a horse-drawn tram
0800 Texas State Arts and Crafts Fair, Kerrville, TX,
[41 35 mm slides]:
Contains the following annotations: TSA&CF; weaving; first Texas State Arts and Crafts Fair; May; Memorial Day weekend
0900 TTDA Ads,
[437 35 mm slides, 19 4x5 inch transparencies, 2 4x5 inch negatives]:
Contains the following annotations: 1997 Tourcon; Old Texas Tourism ads Texas Is; Davis Conferring; Travel Show Exhibit; 1968 Mar plan Tourists; 1968 Highway Department Visitors
box
1991/077-47 0900 TTDA Ads [continued]
box
1991/077-48 0900 TTDA Ads [continued]
box
1991/077-49 0900 TTDA Ads [continued]
1200 TTDA Ads and Posters,
[45 35 mm slides]:
Contains the following annotation: Travel Trails
box
1991/077-50 1200 TTDA Ads and Posters [continued]
F [Texas State Arts and Crafts Fair],
[10 35 mm slides]
H [various images],
[7 35 mm slides]
I [orange trees],
[9 2 1/4 inch transparencies]
*100 [unassigned images],
[6 35 mm slides, 19 2 1/4 inch transparencies]:
Contains images of Lake Whitney; diners at a German festival; jazz band; a child smelling a flower
[Note: No assigned number or letter could be found for these images]

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Photographic negatives, [ca. 1963]-[ca. 1979],
0.25 cubic ft.

Approximately 1608 negative images, including 35 mm and 2 ¼ inch black and white negatives, document the activities of the Texas Tourist Development Agency and its work to increase the state's share of the national tourist market.
The exact dates of the items are not known. The items were received in labeled and unlabeled envelopes. About 30% of the negatives had been grouped into 41 numbered units. Within the numbered units, the images were each assigned a letter. Several units have titles but no number, and the rest of the material was not labeled in any way. The order of the labeled items has been maintained, and an attempt has been made to preserve the order of the unlabeled items as well, though their housing and high volume made this difficult.
Images of tours held for American and international travel writers, editors, and agents appear in several places in this series, including in the Unassigned images unit.
Arrangement
These records are arranged in the order in which they were received.
Accession Information
Accession number: 1991/077
These records were transferred to the Archives and Information Services Division of the Texas State Library and Archives Commission by the Tourism Division of the Texas Department of Commerce on January 28, 1991.
Processed by
Heather Arnold, April 2002
box
1991/077-51 Proofs and Negatives; Bandera; Twin Elm Ranch,
[35 mm negatives]
[Unlabeled],
[35 mm negatives]
Elmer on top of the "mountain" at South Padre Island,
[35 mm negatives]
Easter Fires; Big Thicket; 7 Seas Opening,
[35 mm negatives]
Rangers; World of Animals,
[35 mm negatives]
Fandangle 1992; Abilene Zoo,
[35 mm negatives]
Bird Island; Mexican Tour Group; Amon Carter,
[35 mm negatives]
Mexican Tour; World of Animals; Town East; Brennan's; 1 Main Place; Fair Park; Lion Country,
[35 mm negatives]
Ft. Worth Art Museum; Heritage Village-Log Cabins; Ft. Worth Duel; Rangers,
[35 mm negatives]
Mexican Tour; 7 Seas,
[35 mm negatives]
1 A-F Alamo Village,
[35 mm negatives]
1 G-L Alamo Village,
[35 mm negatives]
1 M-R Alamo Village,
[35 mm negatives]
1 S-T Alamo Village,
[35 mm negatives]
2 A-C Alamo Village,
[2 1/4 inch negatives]
2 P-V Alamo Village,
[2 1/4 inch negatives]
3 A-I Brinks and YO Ranches,
[2 1/4 inch negatives]
4 A-C Confederate Air Force,
[2 1/4 inch negatives]
4 D-F Confederate Air Force,
[2 1/4 inch negatives]
4 G-I Confederate Air Force,
[2 1/4 inch negatives]
4 K-M Confederate Air Force,
[2 1/4 inch negatives]
4 N-P Confederate Air Force,
[2 1/4 inch negatives]
5 A-C Confederate Air Force,
[2 1/4 inch negatives]
5 D-F Confederate Air Force,
[2 1/4 inch negatives]
5 G-I Confederate Air Force,
[2 1/4 inch negatives]
5 J-L Confederate Air Force,
[2 1/4 inch negatives]
6 A-C Confederate Air Force,
[2 1/4 inch negatives]
6 D-F Confederate Air Force,
[2 1/4 inch negatives]
6 J-K Confederate Air Force,
[2 1/4 inch negatives]
7 A-C Mesquite Rodeo,
[2 1/4 inch negatives]
7 D-F Mesquite Rodeo,
[2 1/4 inch negatives]
7 G-I Mesquite Rodeo,
[2 1/4 inch negatives]
8 A-I Fort Davis and Buck Newsom (Big Bend),
[2 1/4 inch negatives]
9 G-I South Padre Island,
[2 1/4 inch negatives]
9 J-L South Padre Island,
[2 1/4 inch negatives]
10 A-C Pedernales State Park (Armadillos),
[2 1/4 inch negatives]
10 D-F Pedernales State Park (Armadillos),
[2 1/4 inch negatives]
10 G-I Pedernales State Park (Armadillos),
[2 1/4 inch negatives]
11 A-D Fandangle (Albany, Texas),
[2 1/4 inch negatives]
11 F-H Fandangle (Albany, Texas),
[2 1/4 inch negatives]
12 A-C Gladys Porter Zoo,
[2 1/4 inch negatives]
12 D-F Gladys Porter Zoo,
[2 1/4 inch negatives]
13 A-L Duck and Goose Hunting (Port Lavaca and Rockport),
[2 1/4 inch negatives]
14 A-B Duck and Goose Hunting (Port Lavaca and Rockport),
[2 1/4 inch negatives]
14 A-L Duck and Goose Hunting (Port Lavaca and Rockport),
[2 1/4 inch negatives]
15 A-L November 1970 Writer Tour (Fort Worth and Six Flags),
[2 1/4 inch negatives]
16 A-L [Writer tour?],
[2 1/4 inch negatives]
17 C-I November 1970 Writer Tour (Float Trip),
[2 1/4 inch negatives]
17 M-K November 1970 Writer Tour (Float Trip),
[2 1/4 inch negatives]
17 Y-10 November 1970 Writer Tour (Float Trip),
[2 1/4 inch negatives]
18 A-K Cascade Caverns,
[2 1/4 inch negatives]
19 A-F Wonder Cave,
[2 1/4 inch negatives]
20 A-K Caverns of Sonora,
[2 1/4 inch negatives]
21 A-G LBJ State Park,
[2 1/4 inch negatives]
22 A-L Kowbell,
[2 1/4 inch negatives]
23 E-I Big Bend National Park,
[2 1/4 inch negatives]
23 K-T Big Bend National Park,
[2 1/4 inch negatives; 5 photographic prints]
23 U-7 Big Bend; F16 at 18 seconds,
[2 1/4 inch negatives]
24 A, B, C, D, I, K [Big Bend]; [carriage ride],
[2 1/4 inch negatives; 13 photographic prints]
25 A-L Deer-Armadillo at Kerrville; Bass at Amistad; December 1970,
[2 1/4 inch negatives]
26 C-K Amistad Bass Fishing; Rockport Goose Hunting; 12/70,
[2 1/4 inch negatives]
28 A-E Camp Landa Resort (New Braunfels),
[2 1/4 inch negatives]
29 A-L Guadalupe Mountains National Park; (McKettrick Canyon),
[2 1/4 inch negatives]
30 A-I Natural Bridge Caverns,
[2 1/4 inch negatives]
31 A-I Century Cavern,
[2 1/4 inch negatives]
32 A-L Inner Space Cavern,
[2 1/4 inch negatives]
33 A-L Gulf Coast Fishing 12/31/70,
[2 1/4 inch negatives]
34 E-I-J-K-L Aquarena,
[2 1/4 inch negatives]
35 J-L Roy Bean Visitor's Center (Langtry),
[2 1/4 inch negatives]
36 A-B Brazos Port Bass Fishing,
[2 1/4 inch negatives]
36 A-L Bass Fishing Brazosport 12/12/70,
[2 1/4 inch negatives]
37 D-I South Padre Island,
[2 1/4 inch negatives]
38 A-D Fort Clark,
[2 1/4 inch negatives]
38 E-H Fort Clark,
[2 1/4 inch negatives]
38 I-L Fort Clark,
[2 1/4 inch negatives]
38 M-P Fort Clark,
[2 1/4 inch negatives]
38 Q-T Fort Clark,
[2 1/4 inch negatives]
38 U-X Fort Clark,
[2 1/4 inch negatives]
39,
[35 mm negatives]
40 35 mm negatives; Greece and Tibor; West Texas Trip November 1971,
[35 mm negatives]
41 West Texas SATW [Society of American Travel Writers]; OTA [Open Travel Alliance?]; Kerrville January 1972,
[35 mm negatives]
[Unassigned images],
[35 mm negatives; 2 1/4 inch negatives; 2 1/4 inch color transparency]

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Moving image material, [ca. 1965]-1987 and undated,
3.7 cubic ft.

Thirty-nine items, including videotapes, videocasettes, and 16mm motion picture films document the activities of the Texas Tourist Development Agency and its work to increase the state's share of the national tourist market. They include 10-, 30-, and 60-second Public Service Announcements (PSAs) for television, elements that were assembled to create these PSAs, and features produced by and for the TTDA and others. Some of the tapes are labeled as masters.
The material documents television advertising campaigns used by the agency and sheds light on some of the associated creative process. Campaigns represented include: 1978 PSAs; Come Live the Legend (1981); 1984 PSAs; 1985 PSAs; Have a Big Time in Texas (1986); and Another Big Time in Texas (1987). Subjects covered include the Texas Sesquicentennial.
Motion picture titles include Waterways to Adventure, produced for the Boating Trades Association of Texas, The Broken Bow Story, See More of America When There's So Much More to See, Texas--The State that Means Friendly, and Welcoming International Visitors to the United States: A Two Part Film.
Arrangement
These records are arranged in random order.
Accession Information
Accession numbers: 1989/031, 1991/072
These records were transferred to the Archives and Information Services Division of the Texas State Library and Archives Commission by the Tourism Division of the Texas Department of Commerce on November 7, 1988; and January 22, 1991.
Processed by
Heather Arnold, April 2002
box
1989/031 Open reel videotapes,
[1 1" and 2 2" open reel videotapes]
Motion picture films,
[13 16mm motion picture films]
box
1991/072-1 Open reel videotapes,
[6 1" open reel videotapes]
Videocassettes,
[1 Betacam and 3 U-Matic videocassettes]
box
1991/072-2 Open reel videotapes,
[4 1" and 4 2" open reel videotapes]
Videocassettes,
[1 Betacam and 4 U-Matic videocassettes]

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Audio material, 1978-1987 and undated,
1 cubic ft.

Thirty-eight items including open reel audiotape and audiocassettes document the activities of the Texas Tourist Development Agency and its work to increase the state's share of the national tourist market through radio advertising. It includes 10-, 30-, and 60-second Public Service Announcements (PSAs) for radio and elements that were assembled to create PSAs, including music, jingles, and voice overs. Some of the tapes are labeled as masters.
The material documents radio advertising campaigns used by the agency as well as some of the associated creative process. Campaigns represented include: 1978 PSAs; Come Live the Legend (1981); Try a Different Point of View (1982; promoted in-state vacations); 1983 PSAs (Arriba! Texas; and Point-Counterpoint); 1984 PSAs; 1985 PSAs; Have a Big Time in Texas (1986); and Another Big Time in Texas (1987). Subjects covered include the Texas Sesquicentennial.
Arrangement
These records are arranged in random order.
Accession Information
Accession number: 1991/072
These records were transferred to the Archives and Information Services Division of the Texas State Library and Archives Commission by the Tourism Division of the Texas Department of Commerce on January 22, 1991.
Processed by
Heather Arnold, April 2002
box
1991/072-3 Open reel audiotapes,
[27 open reel audiotapes]
Audio cassette tapes,
[11 audiocassettes]

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