Overview
Texas Tourist Development
Agency.
Audiovisual
material
[ca.
1963] - 1987
Texas Tourist
Development Agency audiovisual material includes photographic slides,
transparencies, and negatives in various formats, photographic prints, video
tape, motion picture film, and audio tape. The material dates from circa1963
through 1987 and documents the activities of the Texas Tourist Development
Agency (TTDA) and its work to increase the state's share of the national
tourist market using a variety of mass media.
16.95 cubic
ft.
English.
Restrictions on Access
None.
Restrictions on Use
Researchers are required to wear gloves provided by the Archives
when reviewing photographic materials.
A light table can be provided for reviewing slides, transparencies,
and negatives.
Equipment for some formats not available for viewing, listening, or
reproduction of material.
The records include some images by private photographers who may
retain copyright to their work.
The records contain some work that is restricted from broadcast,
reproduction, or commercial use.
Researchers are cautioned that model releases were not routinely
obtained for photographs.
Preferred Citation
(Identify the item and cite the series), Audiovisual material, Texas
Tourist Development Agency. Archives and Information Services Division, Texas
State Library and Archives Commission.
Agency History
Prior to 1958, the Texas State Constitution forbade the use of state
funds to attract immigrants, including tourists. Despite this fact, tourism
emerged in 1950 as the state's fifth largest industry. When it was later
discovered, however, that Texas's tourist industry was declining while tourism
spending in the U.S. was growing, a 1958 constitutional amendment was passed
that allowed the use of tax money to attract visitors (Senate Joint Resolution
4, 55th Legislature, Regular Session; Texas Constitution, Article XVI, Section
56). In 1963 the state's first tourist advertising budget was allocated, and
the Texas Tourist Development Agency was established (House Bill 11, 58th
Legislature, Regular Session).
An administrator and board were both appointed by the governor, the
administrator to serve during the governor's term of office, and the board to
serve staggered six-year terms. The agency was organized into three committees:
Advertising; Legislative Affairs; and Research, Development, and Special
Projects. The agency's goal was to increase Texas's share of the national
tourist market. To this end, it encouraged the development of new tourist
attractions and facilities and advertised and promoted existing tourist
attractions. In addition, it promoted a responsible and accurate national and
international image of Texas through advertising and public relations.
The Texas Tourist Development Agency coordinated the efforts of
several state agencies in tourism matters. It cooperated with the Texas
Department of Transportation, the Texas Parks and Wildlife Department, and
other agencies. It provided consultant assistance to communities in creating
tourism programs and published a monthly newsletter.
In 1965 the agency expanded and, beginning in 1967, it sponsored a
$12,000 touring exhibit on Texas: Texas for a World of
Difference. It participated in HemisFair '68 and sponsored the Texas
Arts and Crafts Fair in Kerrville. Throughout its existence, it sponsored at
least 19 tours for travel writers, editors, and agents that resulted in
international publicity. In 1969 the board was expanded to nine members and
given control and management of the agency. The board hired an executive
director to administer the agency (House Bill 792, 61st Legislature, Regular
Session).
Texas was the first state to use national opinion polls and
motivational research to develop tourism advertising. Belden Associates opinion
polling firm of Dallas conducted in-depth interviews. The national Gallup Poll
supplemented this research with quantitative data. The research determined that
Americans had misconceptions about Texas, believing that it was largely a
desert inhabited by cowboys and oilmen and that it was without appealing
vacation attractions such as inland water, beaches, forests, mountains,
historic sites, and cosmopolitan cities. In response to this, the agency was
able to promote Texas's cultural diversity, pleasant climate, abundant water,
good accommodations, and sophisticated activities in radio, television,
newspaper, and magazine advertising.
In 1987 the Texas Tourist Development Agency became part of the Texas
Department of Commerce, which was established that year (House Bill 4, 70th
Legislature, Regular Session). A decade later, in 1997, the Texas Department of
Commerce was abolished and all functions were transferred to the newly created
Texas Department of Economic Development (Senate Bill 932, 75th Legislature,
Regular Session).
Scope and Contents of the Records
Texas Tourist Development Agency audiovisual material includes
photographic slides, transparencies, and negatives in various formats,
photographic prints, videotape, motion picture film, and audiotape. The
material dates from ca.1963 through 1987 and documents the activities of the
Texas Tourist Development Agency and its work to increase the state's share of
the national tourist market using a variety of mass media.
Two series, Transparencies and
Photographic negatives are composed largely of
stock images, but also include information about how the agency put together
print advertising and created advertising campaigns, and reveal how the agency
wished to visually portray Texas. They contain images of tourist attractions
and accommodations; outdoor scenes and recreational activities; cities, towns,
and historic buildings; and festivals and cultural events, including the Texas
State Arts and Crafts Festival; and print advertisements. Slides that appear to
be from slide presentations document the agency's advertising research,
strategies, and campaigns. Images of tours for travel writers, editors, and
agents found in the Photographic negatives series
are of particular interest.
Moving image material and
Audio material include 10-, 30-, and 60-second
Public Service Announcements (PSAs) for television and radio, and elements that
were assembled to create these PSAs, including music, jingles, and voice overs.
Campaigns represented include: 1978 PSAs; Come Live the Legend (1981); Try a
Different Point of View (1982; promoted in-state vacations); 1983 PSAs (Arriba!
Texas; and Point-Counterpoint); 1984 PSAs; 1985 PSAs; Have a Big Time in Texas
(1986); and Another Big Time in Texas (1987). Subjects covered include the
Texas Sesquicentennial.
Additionally, the series Moving image
material contains films produced by and for the TTDA and others. Titles
include Waterways to Adventure, produced for the
Boating Trades Association of Texas, The Broken Bow
Story, See More of America When There's So Much
More to See, Texas--The State that Means
Friendly, and Welcoming International Visitors to
the United States: A Two Part Film.
Organization of the Records
These records are organized into four series:
- Transparencies, [ca. 1963]-[ca. 1979], 12 cubic ft.
- Photographic negatives, [ca. 1963]-[ca. 1979], 0.25 cubic
ft.
- Moving image material, [ca. 1965]-1987 and undated, 3.7 cubic
ft.
- Audio material, 1978-1987 and undated, 1 cubic ft.
Index Terms
The terms listed here were used to catalog the
records. The terms can be used to find similar or related records.
Corporate Names:
Texas State Arts and
Crafts Fair.
Subjects:
Festivals--Texas.
Historic
buildings--Texas.
Tourism--Texas.
Tourism--Government
policy--Texas.
Tourism and the
arts--Texas.
Advertising--Tourism--Texas.
Government
advertising--Texas.
Views.
Landscape--Texas.
Outdoor
photography--Texas.
Recreation--Texas.
Places:
Texas--Description and
travel.
Document Types:
Advertisements--Texas--Tourism--[ca.
1963]-1987.
Commercials--Texas--Tourism--[ca. 1963]-1987.
Slides
(photographs)--Texas--Tourism--[ca. 1963]-1987.
Transparencies--Texas--Tourism--[ca.
1963]-1987.
Negatives--Texas--Tourism--[ca. 1963]-1987.
Videotapes--Texas--Tourism--[ca. 1963]-1987.
Audiotapes--Texas--Tourism--[ca. 1963]-1987.
Functions:
Promoting Texas.
Promoting
tourism.
Related Material
The following materials are offered as
possible sources of further information on the agencies and subjects covered by
the records. The listing is not exhaustive.
Texas State
Archives
Texas Department of Commerce, Communications Division, Press
releases, 1991-1997, 2.65 cubic ft.
Texas Tourist Development Agency, Records, 1970-1977, 10
linear in.
Texas Tourist Development Board, Minutes, 1973-1987,
[unprocessed]
Processing Information
Rebecca Roberts, December 2000
Heather Arnold, December 2001, May 2002
Accession Information
Accession numbers: 1989/031, 1991/072, 1991/077
These records were transferred to the Archives and Information
Services Division of the Texas State Library and Archives Commission by the
Tourism Division of the Texas Department of Commerce on November 7, 1988;
January 22, 1991; and January 28, 1991.
Detailed Description of the Records
Transparencies,
[ca. 1963]-[ca. 1979],
12 cubic ft.
Thirty-five mm slides, 2 1/4 inch transparencies, and 4x5 inch
transparencies document the activities of the Texas Tourist Development Agency
and its work to increase the state's share of the national tourist market. This
series also illuminates the process the agency used to create print and other
advertising campaigns.
The exact dates of the items are not known. The slides and
transparencies were received in transparent sleeves held together in three-ring
binders. An inventory of the slides existed at one time but was not received by
the Texas State Library and Archives Commission. The items were grouped in
units each identified by a three or four digit number, or, in three cases, by a
letter. The order of the items in the binders was maintained. In many cases,
the name and number of the unit was written on the slide mount or on stickers
stuck to the sleeves. These names and numbers have been used wherever possible.
In some cases, descriptions of the images were written on the slide mounts.
Twenty-five images did not appear to be included in any of the units, so they
were assigned number *100.
Units 0101 through 0800, F, H, I, and *100 include images of
tourist attractions and accommodations; outdoor scenes and recreational
activities; cities, towns, and historic buildings; and festivals and cultural
events, including images of the Texas State Arts and Crafts Festival, which the
agency sponsored. These items reveal how the agency wanted to visually portray
Texas in print advertising. Units 0900 and 1200, which contain images of print
advertisements and slides that appear to be from slide presentations, document
the agency's advertising research, strategies, and campaigns.
Arrangement
These records are arranged in the order in which they were
received.
Accession Information
Accession number: 1991/077
These records were transferred to the Archives and Information
Services Division of the Texas State Library and Archives Commission by the
Tourism Division of the Texas Department of Commerce on January 28, 1991.
Processing Information
Rebecca Roberts, December 2000
Heather Arnold, December 2001
1991/077-1
0101 Confederate Air Force,
[14 35 mm slides]
1991/077-1
0102 Alamo Village/Aquarena Springs,
[4 2 1/4 inch transparencies]:
Contains the following annotations: Ranch Hand Horse
Races; Labor Day Celebration; Brackettville, TX
1991/077-1
0102a Aquarena Springs, San Marcos, TX ,
[22 35 mm slides, 24 2 1/4 inch
transparencies]:
Contains the following annotation: Aquarena
Inn
[Note: See also 0108]
1991/077-2
0102a Aquarena Springs, San Marcos, TX
[continued]
1991/077-2
0103 Six Flags Over Texas,
[170 35 mm slides, 70 2 1/4 inch transparencies, 6 4x5
inch transparencies]:
Contains the following annotations: Six Flags Railroad;
Irving, TX; train ride in Mexico section; Butterfield Stage; Crazy Horse
Saloon; Boomtown; Ewco Happy Motoring Freeway; Suspension Bridge in Skull
Island; Antique Car Ride; Log Flume; Indian Village
1991/077-3
0104 Forts,
[32 35 mm slides, 45 2 1/4 inch
transparencies]:
Contains the following annotations: Fort Fisher; Big
Bend; Fort Davis; Fort Bliss Replica Museum; Fort Concho; San Angelo; Fort
Chadbourne; Bronte; Harlingen, TX
1991/077-3
0105 Missions,
[20 35 mm slides, 53 2 1/4 inch
transparencies]:
Contains the following annotation: San Jose Mission, San
Antonio
1991/077-3
0106 Museums,
[104 35 mm slides, 27 2 1/4 inch
transparencies]:
Contains the following annotations: Houston; Kimbell Art
Museum; Alamo; Petroleum Museum; Midland; Amon Carter Museum; Panhandle-Plains
Museum; Whitehead Museum, Del Rio; Dallas Natural History Museum
1991/077-4
0106 Museums [continued]
1991/077-4
0107 Boot Hill,
[3 35 mm slides]:
Contains the following annotations: Old Tascosa; Miss
Rogers' Music Room
1991/077-4
0108 Sea-Arama, Galveston, TX,
[8 35 mm slides, 12 2 1/4 inch
transparencies]:
Contains the following annotation: Marine
World
1991/077-4
0110 Alabama Coushatta Indian Reservation, Livingston,
TX,
[5 35 mm slides, 29 2 1/4 inch
transparencies]:
Contains the following annotation: A-C Indians
1991/077-5
0111 Astroworld, Houston, TX,
[19 35 mm slides]:
Contains the following annotations: Photography by Jim
Roe; Astrolift
1991/077-5
0112 Astrodome, Houston, TX,
[33 35 mm slides]:
Contains the following annotation: sports
1991/077-5
0113 Caves,
[14 35 mm slides, 4 2 1/4 inch
transparencies]:
Contains the following annotations: Natural Bridge
Caverns; Mike Roberts Color Productions; Castle of the White Giants; Court of
the Goblins; Chandelier; Ice Cream Mountain; Fried Eggs; Bomb Burst; Emerald
Lake Passage
1991/077-5
0114 NASA Manned Spacecraft Center,
[32 35 mm slides, 8 2 1/4 inch
transparencies]:
Contains the following annotations: Copyright 1973
Informedia; Apollo 15
1991/077-6
0114 NASA Manned Spacecraft Center
[continued]
1991/077-6
0115 [Lyndon B. Johnson [LBJ] National Historical Park],
[7 35 mm slides]:
Contains the following annotations: LBJ Home; Johnson
Settlement; LBJ Ranch; Boyhood home and birthplace; LBJ Historic Site; Johnson
City
1991/077-6
0116 LBJ Library, Austin, TX,
[9 35 mm slides]:
Contains the following annotations: Return to Randy
Mink
1991/077-6
0117 Gladys Porter Zoo, Brownsville, TX,
[20 35 mm slides]:
Contains the following annotations: cheetahs; orangs;
polar bear; Jentink's Duiker;Gelada Baboon; Africa; lions and sable ant.;
kifli; Red Brockett; tigers; Siberian Tiger; White Rhino; Giraffe; Pygmy Hippos
and otters; seal pool
1991/077-6
0118 Y.O. Ranch,
[17 35 mm slides]:
Contains the following annotations: cook out; door to
recreation hall
1991/077-6
0120 Lion Country Safari, Grand Prairie, TX,
[2 35 mm slides]
1991/077-6
0121 Old Abilene Town,
[15 35 mm slides]:
Contains the following annotation: antique
organ
1991/077-6
0122 Aligates National Monument, Amarillo, TX,
[2 35 mm slides]
1991/077-6
0123 Tigua Indians, El Paso, TX,
[91 35 mm slides, 2 2 1/4 inch
transparencies]:
Contains the following annotation: Indian
Cliffs
1991/077-7
0123 Tigua Indians, El Paso, TX [continued]
1991/077-7
0124 Southwestern Historical Wax Museum,
[24 35 mm slides]:
Contains the following annotation: Indian
Cliffs
1991/077-7
0125 Hilltop Herb Farm,
[28 35 mm slides, 6 2 1/4 inch transparencies]
1991/077-7
0126 Texas State Railroad,
[13 35 mm slides]
1991/077-7
0127 Missions,
[30 35 mm slides, 2 2 1/4 inch
transparencies]:
Contains the following annotations: Helicopter; ciudad
acuna; Alamo
1991/077-8
0128 Bandera, TX,
[394 35 mm slides, 14 2 1/4 inch
transparencies]:
Contains the following annotations: Indian Cliffs; west
Texas; dude ranches; horseback riding; waterwood
1991/077-9
0128 Bandera, TX [continued]
1991/077-10
0128 Bandera, TX [continued]
1991/077-10
0129 Alamo Mission,
[33 35 mm slides]
1991/077-10
0130 Governor's Mansion,
[1 35 mm slide]
1991/077-10
0131 Wimberly, TX,
[2 35 mm slides, 102 2 1/4 inch
transparencies]:
Contains the following annotations: Blue Hole; wilding;
Reagan Bradshaw
1991/077-11
0132 [man in uniform riding horse],
[3 35 mm slides]
1991/077-11
0133 [swimming hole],
[3 35 mm slides]
1991/077-11
0134 [ranch house],
[4 35 mm slides]
1991/077-11
0135 Plantation Ranch,
[2 35 mm slides]
1991/077-11
0136 Salt Palace,
[2 35 mm slides]
1991/077-11
0199 Miscellaneous,
[59 35 mm slides, 77 2 1/4 inch transparencies, 4 4x5
inch transparencies]:
Contains the following annotations: Judge Roy Bean's
Saloon; Santa Elena; McDonald Observatory; Pt. Isabel; Lakeway; Lakeway Pool;
Juarez Bus; Sam Houston Home, Huntsville; Santa Ana National Wildlife Refuge;
Varner-Hogg Plantation; LaBahia-Goliad; Tarpon; Guadalupe Mts. Park; Williams
Ranch; boat rides Corpus Christi Area; Texas World Speedway; Moscow-Camden
Railroad; Barton Springs, Austin; plants; Bahia Mar, South Padre; Lukenbach;
Arts and Crafts; Confederate Drill Team
1991/077-11
0201 Ennis Polka Festival,
[10 35 mm slides]:
Contains the following annotation: Miss Agnes
Houdek
1991/077-11
0202 Fandangle Parade, Albany, TX,
[22 35 mm slides]
1991/077-12
0202 Fandangle Parade, Albany, TX
[continued]
1991/077-12
0203 Rodeos,
[33 35 mm slides]:
Contains the following annotation: Kow Bell
1991/077-12
0205 Peach Jamboree, Stonewall, TX,
[6 2 1/4 inch transparencies]
1991/077-12
0206 Dean, TX,
[2 35 mm slides]:
Contains the following annotation: Bandera
1991/077-12
0207 Big Bend,
[70 35 mm slides]
1991/077-13
0208 Wurstfest, New Braunfels, TX,
[13 35 mm slides]:
Contains the following annotations: folklife; folk
festival; Ennis
1991/077-13
0209 Old Fiddlers' Contest, Athens, TX,
[8 35 mm slides]:
Contains the following annotation: May event
1991/077-13
0210 Trader Day, Canton, TX,
[18 35 mm slides]:
Contains the following annotation: First Monday Trades
Days
1991/077-13
0211 Chili Bust,
[3 35 mm slides]:
Contains the following annotation: Chili
Cookoff
1991/077-13
0301 Beaches,
[307 35 mm slides, 45 2 1/4 inch
transparencies]:
Contains the following annotations: sunsets; seacoast;
Padre Island National Seashore; Port Isabel; South Padre; North Padre;
Galveston; sunrise; shells on Padre Island National
Seashore Beach
[Note: See also 0404]
1991/077-14
0301 Beaches [continued]
1991/077-15
0301 Beaches [continued]
1991/077-16
0302 Mountains,
[78 35 mm slides, 4 2 1/4 inch
transparencies]:
Contains the following annotations: Big Bend; Santa
Elena; Castolon; Wax Camp; Uncertain; McKittrick Canyon; El Capitan; Davis
Mountains; Sawtooth Mountain
1991/077-16
0303 Trees,
[264 35 mm slides, 31 2 1/4 inch
transparencies]:
Contains the following annotations: forests; Ft. Davis;
McKittrick Canyon; East Texas; Guadalupe Mountains; Southern Living and Leisure; Neal Spelce
1991/077-17
0303 Trees [continued]
1991/077-18
0303 Trees [continued]
1991/077-18
0304 Lakes,
[76 35 mm slides, 3 2 1/4 inch
transparencies]:
Contains the following annotations: Amistad; Bob Smith;
Del Rio; Pirate Tour Boat; Lake Austin; Possum Kingdom; Johnny Jenkins photo; Lake Travis; Caddo Lake
1991/077-19
0304 Lakes [continued]
1991/077-19
0305 Rivers,
[28 35 mm slides, 6 2 1/4 inch
transparencies]:
Contains the following annotations: Rio Grande; Pecos;
flowers/grass; Medina River, Bandera
1991/077-19
0306 Flowers,
[70 35 mm slides, 57 2 1/4 inch
transparencies]:
Contains the following annotations: Return to Neal Spelce Associates; Big Bend; MacAllen;
flowering desert S. Texas; Reagan Bradshaw; Don Hardy, Houston Post
1991/077-20
0306 Flowers [continued]
1991/077-20
0307 Tropics,
[24 35 mm slides, 14 2 1/4 inch
transparencies]:
Contains the following annotations: Rio Grande
Couple strolls thru gardens
1991/077-20
0308 Sunsets,
[48 35 mm slides, 22 2 1/4 inch
transparencies]:
Contains the following annotations: Lake Travis; Lakeway
Inn
1991/077-21
0308 Sunsets [continued]
1991/077-21
0310 Landscapes,
[34 35 mm slides, 6 2 1/4 inch
transparencies]:
Contains the following annotations: Return to Neal Spelce Associates; Dean Brown
1991/077-21
0313 Fields; grass,
[10 35 mm slides]
1991/077-21
0314 Construction sites,
[2 35 mm slides]
1991/077-21
0315 [Clouds],
[2 35 mm slides]
1991/077-21
0317 [Architectural details],
[70 35 mm slides]:
Contains the following annotation: Redin
1991/077-22
0318 Oil wells,
[4 35 mm slides]
1991/077-22
0319 [West Texas],
[2 35 mm slides]:
Contains the following annotation: ghost town
1991/077-22
0320 Hotels and Accommodations,
[84 35 mm slides, 4 2 1/4 inch
transparencies]:
Contains the following annotations: Made up sitting palm; lodging; Photograph by William E. Lummus; Sandy Shores; Corpus
Christi
1991/077-22
0401 Hunting,
[43 35 mm slides]:
Contains the following annotations: Duck Hunting Texas
Coast; Goose Hunting Rockport; Priour Ranch; Mouflon Ram
1991/077-23
0401 Hunting [continued]
1991/077-23
0402 Fishing,
[44 35 mm slides, 4 2 1/4 inch
transparencies]:
Contains the following annotations: saltwater; Rayburn;
Rockport
1991/077-23
0403 Amistad,
[47 35 mm slides, 19 2 1/4 inch
transparencies]:
Contains the following annotations: freshwater fishing;
Amistad Lodge; Del Rio; "The Pirate" Tour Boat; Lake Amistad; Huntsville State
Park
1991/077-24
0403 Amistad [continued]
1991/077-24
0404 Boating,
[65 35 mm slides, 67 2 1/4 inch
transparencies]:
Contains the following annotations: Photograph by Kent Kirkley; Galveston Yacht and Basin
Photograph by William E. Lummus
[Note: See also -0301]
1991/077-25
0404 Boating [continued]
1991/077-25
0405 Animals; birds,
[53 35 mm slides, 6 2 1/4 inch
transparencies]:
Contains the following annotations: longhorns; cows;
whooping cranes; Dean Brown; sunset; Lion Country Safari; Sandhills and
whooper; heron eggs; Green Island
1991/077-25
0406 Horseback riding,
[27 35 mm slides, 3 2 1/4 inch
transparencies]:
Contains the following annotations: Twin Elm, Bandera;
Dude Ranch, Bandera; Medina River; Hicks-Mayan Dude Ranch
1991/077-26
0406 Horseback riding [continued]
1991/077-26
0407 Camping,
[2 35 mm slides, 18 2 1/4 inch transparencies, 1 4x5 inch
transparency]:
Contains the following annotations: Big Bend; Santa Elena
Canyon; Bandera breakfast; KOA Rockport; KOA Alamo Campground, San
Antonio
1991/077-26
0408 Swimming; surf,
[22 35 mm slides]:
Contains the following annotation: Padre
Island
1991/077-26
0409 Golfing,
[91 35 mm slides, 16 2 1/4 inch
transparencies]:
Contains the following annotations: Valley; 18-hole golf
course; El Paso; Wood Creek; Joe Reynolds
1991/077-27
0409 Golfing [continued]
1991/077-27
0410 [Davis Mountains],
[40 35 mm slides, 14 2 1/4 inch
transparencies]
1991/077-27
0411 Dining,
[125 35 mm slides, 5 2 1/4 inch
transparencies]:
Contains the following annotations: food; Galveston
shrimp; Galveston Seafood; Gulf Coast; El Gallo, Austin; S.A. Stockman Rest.; Senor Kennedy
1991/077-28
0411 Dining [continued]
1991/077-28
0412 [Boating down river],
[2 35 mm slides]:
Contains images of a motorboat in a swamp or
bayou
1991/077-28
0413 RNK Ranch,
[12 35 mm slides]:
Contains images of pictographs; rock drawings
1991/077-28
0414 [Elk; deer],
[5 35 mm slides]:
Contains the following annotations: Priour Ranch; elk;
fallow deer; sika deer; mouflon
1991/077-29
0415 Dolan Creek Ranch,
[35 35 mm slides]:
Contains the following annotations: pictographs; deer;
Dolan Creek Campground; Dolan Creek
1991/077-29
0416 DDD Ranch, Warren, TX,
[6 2 1/4 inch transparencies]:
Contains the following annotations: Riding through the Big Thicket
1991/077-29
0417a Tennis,
[44 35 mm slides, 8 2 1/4 inch transparencies]
1991/077-29
0417b [Cowboys; cattle],
[12 35 mm slides]
1991/077-29
0418a Shopping,
[42 35 mm slides, 1 2 1/4 inch
transparencies]:
Contains the following annotations: Nuevo Laredo; artes;
general shopping
1991/077-30
0418a Shopping [continued]
1991/077-30
0418b Seybold Ranch,
[20 35 mm slides]:
Contains the following annotation: Elmer Seybold talking to Diana McNair-Wilson
1991/077-30
0419 Cowboys,
[17 35 mm slides]
1991/077-30
0420 South Padre Island,
[27 35 mm slides]:
Contains the following annotations: Bahi Mali; gulf
fishing; Padre Island
1991/077-30
0421 Big Bend,
[142 35 mm slides, 197 2 1/4 inch
transparencies]:
Contains the following annotations: Old West Museum; W.
Texas; flowers; misc.; sunsets; mountains; Ft. Davis and vicinity; Santa Elena
Canyon; float trip
1991/077-31
0421 Big Bend [continued]
0424 Swimming pools,
[no items]
[Note: no items, but unit number and
title appeared on slide sleeve in binder]
1991/077-32
0426 Bullfights,
[14 35 mm slides]
1991/077-32
0601 Palo Duro Canyon,
[7 35 mm slides, 27 2 1/4 inch transparencies]
1991/077-32
0602 [Sand dunes],
[3 35 mm slides]
1991/077-32
0603 LBJ Birthplace,
[8 2 1/4 inch transparencies]
1991/077-32
0604 Glen Rose,
[7 35 mm slides]:
Contains the following annotation: dinosaur
tracks
[Note: 1991/077-0604-01 and
1991/077-0604-07 have Black and White internegative on file.]
1991/077-33
0605 Sea Rim State Park, Galveston, TX,
[18 35 mm slides]
1991/077-33
0701 Jefferson,
[7 35 mm slides, 27 2 1/4 inch
transparencies]:
Contains the following annotation: plantation
home
1991/077-33
0702 Texas-Mexico Border,
[313 35 mm slides, 5 2 1/4 inch
transparencies]:
Contains the following annotations: Tx-Mex Border; Reynose; Laredo Market; Juarez;
Mission de Valle?; Marble tables; shopping;
Franklin Mts. overlooking El Paso
1991/077-34
0702 Texas-Mexico border [continued]
1991/077-35
0702 Texas-Mexico border [continued]
1991/077-35
0703 [Chili festival],
[10 35 mm slides, 2 2 1/4 inch transparencies]
1991/077-36
0704 El Paso, TX,
[186 35 mm slides, 14 2 1/4 inch
transparencies]:
Contains the following annotations: Sun Carnival '74
parade; sunset; San Elizario Chapel; Cooper photo; El Paso gunfighters; Socorro
Mission; Charro; University of Texas, El Paso; Brad Cooper; Ft. Bliss; Sun
Travel; Aerial Tramway; Ft. Misery; Indian Cliffs Ranch; Aztec Calendar; Ysleta
Mission; Tigua Indian Community Bldg.; McCann (Jesse)
1991/077-37
0704 El Paso, TX [continued]
1991/077-37
0705 San Antonio,
[553 35 mm slides, 11 2 1/4 inch
transparencies]:
Contains the following annotations: Pearl Brewery;
Spanish governor's palace; River Ride; St. Anthony; San Jose Mission; La
Mansion; Riverwalk; photo by Jim Roe; missions;
Alamo Mission; dining and drink; strolling and looking; Mission San Francisco
(De Espada); Institute of Texan Cultures
1991/077-38
0705 San Antonio [continued]
1991/077-39
0705 San Antonio [continued]
1991/077-40
0705 San Antonio [continued]
1991/077-41
0705 San Antonio [continued]
1991/077-41
0706 Fort Worth,
[12 35 mm slides]:
Contains the following annotations: Japanese Gardens;
Casa Manana; Fort Worth Railroad; Scott Theater; Will Rogers
Auditorium
1991/077-41
0707 Beaumont,
[14 35 mm slides]:
Contains the following annotation: Sulphur
Port
1991/077-41
0708 Magnolia Home Tour,
[32 35 mm slides]:
Contains the following annotations: Sen. F.
Tenberg-Brandon House; Magnolia House Tour; Confederate Memorial Museum;
antique show
1991/077-42
0708 Magnolia Home Tour [continued]
1991/077-42
0710 Houston,
[131 35 mm slides]:
Contains the following annotations: Galleria; Battleship
Texas; Houston Airport
1991/077-43
0710 Houston [continued]
1991/077-43
0711 Corpus Christi; [Texas coast],
[76 35 mm slides]:
Contains the following annotations: Shrimp Boat
Galveston; Bishop's Palace, Galveston; Strand; Gulf Stream on North Padre
Island
1991/077-43
0712 Galveston,
[41 35 mm slides]:
Contains the following annotations: Galveston
Ferry
1991/077-44
0713 Austin,
[149 35 mm slides]:
Contains the following annotations: State Capitol; Alvin
Crow; Reagan Bradshaw; Photograph by William E.
Lummus; city; UT football; skiing; boating; Austin Marriott; lakes;
Lakeway; airport [Mueller]; parks
1991/077-45
0713 Austin [continued]
1991/077-45
0714 Dallas,
[38 35 mm slides]:
Contains the following annotation: Republic Bank
Tower
1991/077-45
0715 Galveston,
[33 35 mm slides]:
Contains the following annotations: Chisolm and Kenyon,
Inc.; The Flagship; Seawall; Bishop's Palace
1991/077-45
0716 Rio Grande Valley,
[9 35 mm slides]
1991/077-45
0717 [Fort Fisher],
[1 35 mm slides]
1991/077-45
0718 [Rusk Footbridge Historical Marker],
[1 35 mm slides]
1991/077-45
0719 Terlingua Chili Cook-off,
[3 35 mm slides]
1991/077-45
0720 [White building],
[13 35 mm slides]
1991/077-46
0721 Ranching Heritage Center, Lubbock, TX,
[17 2 1/4 inch transparencies]:
Contains images of windmills
1991/077-46
0723 [Old Texas town],
[6 35 mm slides]:
Contains images of white houses; a horse-drawn
tram
1991/077-46
0800 Texas State Arts and Crafts Fair, Kerrville,
TX,
[41 35 mm slides]:
Contains the following annotations: TSA&CF; weaving;
first Texas State Arts and Crafts Fair; May; Memorial Day weekend
1991/077-46
0900 TTDA Ads,
[437 35 mm slides, 19 4x5 inch transparencies, 2 4x5 inch
negatives]:
Contains the following annotations: 1997 Tourcon; Old
Texas Tourism ads Texas Is; Davis Conferring;
Travel Show Exhibit; 1968 Mar plan Tourists; 1968
Highway Department Visitors
1991/077-47
0900 TTDA Ads [continued]
1991/077-48
0900 TTDA Ads [continued]
1991/077-49
0900 TTDA Ads [continued]
1991/077-49
1200 TTDA Ads and Posters,
[45 35 mm slides]:
Contains the following annotation: Travel
Trails
1991/077-50
1200 TTDA Ads and Posters [continued]
1991/077-50
F [Texas State Arts and Crafts Fair],
[10 35 mm slides]
1991/077-50
H [various images],
[7 35 mm slides]
1991/077-50
I [orange trees],
[9 2 1/4 inch transparencies]
1991/077-50
*100 [unassigned images],
[6 35 mm slides, 19 2 1/4 inch
transparencies]:
Contains images of Lake Whitney; diners at a German
festival; jazz band; a child smelling a flower
[Note: No assigned number or letter could be found for
these images]
Photographic negatives,
[ca. 1963]-[ca. 1979],
0.25 cubic ft.
Approximately 1608 negative images, including 35 mm and 2 ΒΌ inch
black and white negatives, document the activities of the Texas Tourist
Development Agency and its work to increase the state's share of the national
tourist market.
The exact dates of the items are not known. The items were
received in labeled and unlabeled envelopes. About 30% of the negatives had
been grouped into 41 numbered units. Within the numbered units, the images were
each assigned a letter. Several units have titles but no number, and the rest
of the material was not labeled in any way. The order of the labeled items has
been maintained, and an attempt has been made to preserve the order of the
unlabeled items as well, though their housing and high volume made this
difficult.
Images of tours held for American and international travel
writers, editors, and agents appear in several places in this series, including
in the Unassigned images unit.
Arrangement
These records are arranged in the order in which they were
received.
Accession Information
Accession number: 1991/077
These records were transferred to the Archives and Information
Services Division of the Texas State Library and Archives Commission by the
Tourism Division of the Texas Department of Commerce on January 28, 1991.
Processed by
Heather Arnold, April 2002
1991/077-51
Proofs and Negatives; Bandera; Twin Elm
Ranch,
[35 mm negatives]
1991/077-51
[Unlabeled],
[35 mm negatives]
1991/077-51
Elmer on top of the "mountain" at South Padre
Island,
[35 mm negatives]
1991/077-51
Easter Fires; Big Thicket; 7 Seas Opening,
[35 mm negatives]
1991/077-51
Rangers; World of Animals,
[35 mm negatives]
1991/077-51
Fandangle 1992; Abilene Zoo,
[35 mm negatives]
1991/077-51
Bird Island; Mexican Tour Group; Amon
Carter,
[35 mm negatives]
1991/077-51
Mexican Tour; World of Animals; Town East; Brennan's; 1
Main Place; Fair Park; Lion Country,
[35 mm negatives]
1991/077-51
Ft. Worth Art Museum; Heritage Village-Log Cabins; Ft.
Worth Duel; Rangers,
[35 mm negatives]
1991/077-51
Mexican Tour; 7 Seas,
[35 mm negatives]
1991/077-51
1 A-F Alamo Village,
[35 mm negatives]
1991/077-51
1 G-L Alamo Village,
[35 mm negatives]
1991/077-51
1 M-R Alamo Village,
[35 mm negatives]
1991/077-51
1 S-T Alamo Village,
[35 mm negatives]
1991/077-51
2 A-C Alamo Village,
[2 1/4 inch negatives]
1991/077-51
2 P-V Alamo Village,
[2 1/4 inch negatives]
1991/077-51
3 A-I Brinks and YO Ranches,
[2 1/4 inch negatives]
1991/077-51
4 A-C Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
4 D-F Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
4 G-I Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
4 K-M Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
4 N-P Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
5 A-C Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
5 D-F Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
5 G-I Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
5 J-L Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
6 A-C Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
6 D-F Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
6 J-K Confederate Air Force,
[2 1/4 inch negatives]
1991/077-51
7 A-C Mesquite Rodeo,
[2 1/4 inch negatives]
1991/077-51
7 D-F Mesquite Rodeo,
[2 1/4 inch negatives]
1991/077-51
7 G-I Mesquite Rodeo,
[2 1/4 inch negatives]
1991/077-51
8 A-I Fort Davis and Buck Newsom (Big Bend),
[2 1/4 inch negatives]
1991/077-51
9 G-I South Padre Island,
[2 1/4 inch negatives]
1991/077-51
9 J-L South Padre Island,
[2 1/4 inch negatives]
1991/077-51
10 A-C Pedernales State Park (Armadillos),
[2 1/4 inch negatives]
1991/077-51
10 D-F Pedernales State Park (Armadillos),
[2 1/4 inch negatives]
1991/077-51
10 G-I Pedernales State Park (Armadillos),
[2 1/4 inch negatives]
1991/077-51
11 A-D Fandangle (Albany, Texas),
[2 1/4 inch negatives]
1991/077-51
11 F-H Fandangle (Albany, Texas),
[2 1/4 inch negatives]
1991/077-51
12 A-C Gladys Porter Zoo,
[2 1/4 inch negatives]
1991/077-51
12 D-F Gladys Porter Zoo,
[2 1/4 inch negatives]
1991/077-51
13 A-L Duck and Goose Hunting (Port Lavaca and
Rockport),
[2 1/4 inch negatives]
1991/077-51
14 A-B Duck and Goose Hunting (Port Lavaca and
Rockport),
[2 1/4 inch negatives]
1991/077-51
14 A-L Duck and Goose Hunting (Port Lavaca and
Rockport),
[2 1/4 inch negatives]
1991/077-51
15 A-L November 1970 Writer Tour (Fort Worth and Six
Flags),
[2 1/4 inch negatives]
1991/077-51
16 A-L [Writer tour?],
[2 1/4 inch negatives]
1991/077-51
17 C-I November 1970 Writer Tour (Float
Trip),
[2 1/4 inch negatives]
1991/077-51
17 M-K November 1970 Writer Tour (Float
Trip),
[2 1/4 inch negatives]
1991/077-51
17 Y-10 November 1970 Writer Tour (Float
Trip),
[2 1/4 inch negatives]
1991/077-51
18 A-K Cascade Caverns,
[2 1/4 inch negatives]
1991/077-51
19 A-F Wonder Cave,
[2 1/4 inch negatives]
1991/077-51
20 A-K Caverns of Sonora,
[2 1/4 inch negatives]
1991/077-51
21 A-G LBJ State Park,
[2 1/4 inch negatives]
1991/077-51
22 A-L Kowbell,
[2 1/4 inch negatives]
1991/077-51
23 E-I Big Bend National Park,
[2 1/4 inch negatives]
1991/077-51
23 K-T Big Bend National Park,
[2 1/4 inch negatives; 5 photographic prints]
1991/077-51
23 U-7 Big Bend; F16 at 18 seconds,
[2 1/4 inch negatives]
1991/077-51
24 A, B, C, D, I, K [Big Bend]; [carriage
ride],
[2 1/4 inch negatives; 13 photographic prints]
1991/077-51
25 A-L Deer-Armadillo at Kerrville; Bass at Amistad;
December 1970,
[2 1/4 inch negatives]
1991/077-51
26 C-K Amistad Bass Fishing; Rockport Goose Hunting;
12/70,
[2 1/4 inch negatives]
1991/077-51
28 A-E Camp Landa Resort (New Braunfels),
[2 1/4 inch negatives]
1991/077-51
29 A-L Guadalupe Mountains National Park; (McKettrick
Canyon),
[2 1/4 inch negatives]
1991/077-51
30 A-I Natural Bridge Caverns,
[2 1/4 inch negatives]
1991/077-51
31 A-I Century Cavern,
[2 1/4 inch negatives]
1991/077-51
32 A-L Inner Space Cavern,
[2 1/4 inch negatives]
1991/077-51
33 A-L Gulf Coast Fishing 12/31/70,
[2 1/4 inch negatives]
1991/077-51
34 E-I-J-K-L Aquarena,
[2 1/4 inch negatives]
1991/077-51
35 J-L Roy Bean Visitor's Center (Langtry),
[2 1/4 inch negatives]
1991/077-51
36 A-B Brazos Port Bass Fishing,
[2 1/4 inch negatives]
1991/077-51
36 A-L Bass Fishing Brazosport 12/12/70,
[2 1/4 inch negatives]
1991/077-51
37 D-I South Padre Island,
[2 1/4 inch negatives]
1991/077-51
38 A-D Fort Clark,
[2 1/4 inch negatives]
1991/077-51
38 E-H Fort Clark,
[2 1/4 inch negatives]
1991/077-51
38 I-L Fort Clark,
[2 1/4 inch negatives]
1991/077-51
38 M-P Fort Clark,
[2 1/4 inch negatives]
1991/077-51
38 Q-T Fort Clark,
[2 1/4 inch negatives]
1991/077-51
38 U-X Fort Clark,
[2 1/4 inch negatives]
1991/077-51
39,
[35 mm negatives]
1991/077-51
40 35 mm negatives; Greece and Tibor; West Texas Trip
November 1971,
[35 mm negatives]
1991/077-51
41 West Texas SATW [Society of American Travel Writers];
OTA [Open Travel Alliance?]; Kerrville January 1972,
[35 mm negatives]
1991/077-51
[Unassigned images],
[35 mm negatives; 2 1/4 inch negatives; 2 1/4 inch color
transparency]
Moving image material,
[ca. 1965]-1987 and undated,
3.7 cubic ft.
Thirty-nine items, including videotapes, videocasettes, and 16mm
motion picture films document the activities of the Texas Tourist Development
Agency and its work to increase the state's share of the national tourist
market. They include 10-, 30-, and 60-second Public Service Announcements
(PSAs) for television, elements that were assembled to create these PSAs, and
features produced by and for the TTDA and others. Some of the tapes are labeled
as masters.
The material documents television advertising campaigns used by
the agency and sheds light on some of the associated creative process.
Campaigns represented include: 1978 PSAs; Come Live the Legend (1981); 1984
PSAs; 1985 PSAs; Have a Big Time in Texas (1986); and Another Big Time in Texas
(1987). Subjects covered include the Texas Sesquicentennial.
Motion picture titles include Waterways to
Adventure, produced for the Boating Trades Association of Texas,
The Broken Bow Story, See
More of America When There's So Much More to See,
Texas--The State that Means Friendly, and Welcoming International Visitors to the United States: A Two
Part Film.
Arrangement
These records are arranged in random order.
Accession Information
Accession numbers: 1989/031, 1991/072
These records were transferred to the Archives and Information
Services Division of the Texas State Library and Archives Commission by the
Tourism Division of the Texas Department of Commerce on November 7, 1988; and
January 22, 1991.
Processed by
Heather Arnold, April 2002
1989/031
Open reel videotapes,
[1 1" and 2 2" open reel videotapes]
1989/031
Motion picture films,
[13 16mm motion picture films]
1991/072-1
Open reel videotapes,
[6 1" open reel videotapes]
1991/072-1
Videocassettes,
[1 Betacam and 3 U-Matic videocassettes]
1991/072-2
Open reel videotapes,
[4 1" and 4 2" open reel videotapes]
1991/072-2
Videocassettes,
[1 Betacam and 4 U-Matic videocassettes]
Audio material,
1978-1987 and undated,
1 cubic ft.
Thirty-eight items including open reel audiotape and
audiocassettes document the activities of the Texas Tourist Development Agency
and its work to increase the state's share of the national tourist market
through radio advertising. It includes 10-, 30-, and 60-second Public Service
Announcements (PSAs) for radio and elements that were assembled to create PSAs,
including music, jingles, and voice overs. Some of the tapes are labeled as
masters.
The material documents radio advertising campaigns used by the
agency as well as some of the associated creative process. Campaigns
represented include: 1978 PSAs; Come Live the Legend (1981); Try a Different
Point of View (1982; promoted in-state vacations); 1983 PSAs (Arriba! Texas;
and Point-Counterpoint); 1984 PSAs; 1985 PSAs; Have a Big Time in Texas (1986);
and Another Big Time in Texas (1987). Subjects covered include the Texas
Sesquicentennial.
Arrangement
These records are arranged in random order.
Accession Information
Accession number: 1991/072
These records were transferred to the Archives and Information
Services Division of the Texas State Library and Archives Commission by the
Tourism Division of the Texas Department of Commerce on January 22, 1991.
Processed by
Heather Arnold, April 2002
1991/072-3
Open reel audiotapes,
[27 open reel audiotapes]
1991/072-3
Audio cassette tapes,
[11 audiocassettes]