Southern Methodist University

J. C. Penney papers

A Guide to the Collection



Overview

Creator: Penney, J. C. (James Cash), 1875-1971
Title: J. C. Penney papers
Inclusive Dates: 1800-2000
Abstract: Mr. Penney's personal papers include correspondence, speeches, clippings, genealogies, greeting cards, photographs, and other items from James C. Penney, his third wife, Caroline A. Penney, and other family members. Mr. Penney opened the Golden Rule store in Kemmerer, Wyoming, in 1902. That one store evolved into the JCPenney Company. These materials include not only his business speeches and correspondence, but also information on his dairy farms, livestock interests, and philanthropies including Penney Farms, the Penney Retirement Community, and the J.C. Penney Foundation.
Accession No: A2004.0006
Extent: 110 boxes, including 950 photographs (39 cubic feet)
Language: Material is in English
Repository DeGolyer Library, Southern Methodist University

Biographical Sketch

J.C. Penney, merchant and chain store executive, was born James Cash Penney, Jr., in Caldwell County, Missouri, the son of James Cash Penney, Sr., a farmer, minister, and civic leader, and Mary Frances Paxton. Three years after Penney was born, his family (which included twelve children) moved from their farm on 390 acres to Hamilton, a nearby town of 2,000 residents on the Hannibal & St. Joseph Railroad. They continued raising cattle and food on the farm and began participating in Hamilton’s social, business, and political activities. Residing in town also made it easier for the children to attend high school, and Penney’s parents, who graduated from private academies, wanted their children to be well educated. Penney’s formative years were influenced by this combination of farm labor and involvement in town activities, by his family’s religious and political principles, and by his family’s financial difficulties.

After Penney graduated from Hamilton Public High School in 1893 he wanted to attend college, but his parents could not afford the extra expense. He worked on the family farm for two years until his father asked a Hamilton merchant to teach him the dry goods business. J.C. Penney, Sr., who ran unsuccessfully as a Populist candidate for the U.S. Congress in 1894, was pessimistic about his son’s future in farming. The new endeavor was a good match. Soon Penney was the most successful clerk at the J. M. Hale & Bros. store and was saving money to open his own store.

In June 1897, following his doctor’s advice, Penney left Missouri for the drier climate of Colorado. In 1898, he purchased a butcher shop and bakery in Longmont, a small town near Denver. This venture failed after Penney refused to supply liquor to a hotel cook as an inducement for the hotel business. Penney then became a sales clerk at the Golden Rule Store, a Longmont dry goods and clothing store owned by Thomas M. Callahan. Callahan and W. Guy Johnson, his partner in a Golden Rule Store in Wyoming, were impressed by Penney’s hard work. They offered him a position in their Evanston, Wyoming, Golden Rule Store.

Callahan, his relatives, neighbors, and former clerks were the owners of eighteen Golden Rule Stores in the Midwest and Rocky Mountain states. By 1898 they had created a buying syndicate and obtained low prices from suppliers for their large-volume purchases. As a result, Golden Rule Stores were popular for having good quality merchandise that was less expensive than that offered by other merchants. Cash-only sales and odd-cent prices made the stores even more popular. This partnership in profitable stores made them all wealthy, and they were eager to open more stores.

On April 14, 1902, Johnson, Callahan, and Penney became one-third partners in a new Golden Rule Store in Kemmerer, a small coal-mining town about fifty miles north of Evanston in southwestern Wyoming. Penney’s investment was $2,000; he used $500 in savings and borrowed $1,500 from a Hamilton bank. This small outpost of the Golden Rule Store chain became the "Mother Store" of the present-day nationwide J.C. Penney Company, Inc. First-year sales of almost $29,000 and profits of more than $8,000 proved the store was a success.

Becoming a partner with Johnson and Callahan transformed Penney’s life, and he dreamed of building a chain of stores using one-third partnerships. When his two mentors sold Penney their interests in three Wyoming stores in 1907, he started expanding. With new partners, who were his former sales clerks, Penney opened Golden Rule Stores in Utah and Idaho in 1908.

In 1917, when there were 175 stores, 123 shareholders, and sales of $14 million, Penney became chairman of the board. Earl Corder Sams, who was hired by Penney in 1906, became company president and was responsible for daily operations. Although 1917 has been cited as the date Penney retired from the company, it actually was the year that Penney began the important work of planning for the company’s future growth and continued success.

Penney knew that the company’s future depended on careful selection and training of personnel. The Dynamo, a monthly company magazine first published in April 1917, was designed to educate and motivate associates. Another pioneering personnel effort was a correspondence course that taught associates how to manage a store. This was available to all associates in 1921. Centralized departments, including buying, accounting, transportation, personnel, and advertising also were developed under Penney’s leadership. Through the pages of the Dynamo and on visits to stores, Penney also encouraged managers to participate in local civic activities and to build goodwill for the company.

During the 1920s many private-label brands were developed by the company, whose buyers gave specifications to manufacturers; an in-house merchandise testing laboratory ensured quality control. By the company’s twenty-fifth anniversary in 1927, the J.C. Penney Company, with 892 stores and sales of $151 million, was a household name across America. Although companywide stock replaced the former classified stock plan by 1929, profit-sharing contracts with store managers preserved the original partnership incentive. The company had become the largest dry goods retail chain in the United States, and Penney was popularly known as "The Man with a Thousand Partners."

When the Great Depression arrived, the company’s 1,400 stores provided good values to cost-conscious customers. Its well-established conservative fiscal policies and cash-only sales meant it had large cash reserves and no long-term debt. From 1902 to 1958 company merchandising policies did not change. In 1950 Fortune magazine declared the company "King of the Soft Goods;" one in every four Americans shopped at a J.C. Penney store. Sales of $1 billion in 1951 fulfilled Penney’s 1927 prediction in time for the company’s fiftieth anniversary in 1952.

During these decades Penney’s personal fortunes rose and fell and rose again. He lost an estimated $40 million in the 1930s because his own company stock was used as collateral for loans to philanthropic activities. After stock prices fell, the banks owned almost all his collateral. As chairman of the board of First National Bank of Miami, Penney was also held responsible for its failure in 1930; eventually he paid several million dollars to satisfy depositors’ claims. Until his financial status improved in the 1940s, Penney accepted a salary from the company for the first time since 1909. He continued his routine of traveling tens of thousands of miles each year to visit stores, where he met associates and customers; he also participated in the company’s regional conventions. Penney was chairman of the board of J. C. Penney Company from 1917 to 1946 and again from 1950 to 1958; he was a member of the board of directors from 1913 until his death in 1971 in New York City.

Penney was married three times and had five children. In 1899, he married Berta Alva Hess, with whom he had two sons; she died in 1910. In 1919 he married Mary Hortense Kimball, who bore one son before her death in 1923. In 1926 Penney married Caroline Autenrieth, who was his wife for forty-five years; they had two daughters.

Penney and the Company moved from Salt Lake City, Utah, to New York City in 1914. He had a home in White Plains, New York, from the 1920s to the mid-1950s; in the 1960s he had residences on Park Avenue in Manhattan and in Greens Farms, Connecticut. During the 1920s he had a winter home in Miami Beach, Florida.

Penney’s avocations and philanthropies were farming, education, and religion. From 1921 until his death, he raised purebred dairy cattle on farms in New York and Missouri. In the 1920s the J.C. Penney Foundation supported vocational guidance programs broadcast by radio and underwrote the Christian Herald Magazine. In 1927 he built a model cooperative farm community (which failed after Penney lost his fortune in the Great Depression) and retirement home for ministers and lay workers at Penney Farms in northern Florida, which has survived. In 1954, after his fortune was rebuilt, the James C. Penney Foundation was established. Its focus initially was on supporting religious and educational organizations. From the 1940s until his death, Penney also was a lecturer and an author. His favorite topics were how religious faith had restored his self-confidence after losing his fortune and the importance of applying the Golden Rule principles to practical business matters.

In 1954 Penney received the highest award given by the retailing community, the Tobe Award For Distinguished Contributions to American Retailing, from the National Retail Dry Goods Association. He received the Horatio Alger Award from the American Schools and Colleges Association, was elected to the National Business Hall of Fame sponsored by Junior Achievement, and seventeen colleges and universities awarded him honorary degrees.

James Cash Penney, Jr. was one of America’s greatest merchants and is a continuing role model for achieving business success. His career combined the ideals of the nineteenth-century self-made man with many of the cooperative, economic, and social ideals held by Populists and Progressives. The company’s principles, which evolved from the 1890s Golden Rule Stores partnership plan and merchandising system, were written down in 1913 and included serving the public, expecting only a fair remuneration, and participating in company’s profits. Penney wanted store managers to operate as entrepreneurs, and he established a corporate structure that motivated employees to work hard. A successful store manager received one-third of his store’s profit due to the classified stock system. Managers could also invest their profits in opening new stores and earn more profits. The same opportunities were offered to new employees until the late 1920s; then the profit-sharing contracts were given to store managers. This policy resulted in the company’s rapid expansion to nationwide status between 1913 and 1929. Under Penney’s direction, modern methods of distribution, merchandising, training, and communications were devised to assist the company’s rapid growth.

The company Penney founded in 1902 had sales of almost $18.8 billion in 2005. Although it had changed in many respects, including credit card sales and a mail order catalog, its goals remained the same. Upholding the "Penney Idea" by selling good quality merchandise at reasonable prices, offering good customer service, and sharing profits with associates are the legacies of James Cash Penney, Jr.

Written by Mary Elizabeth Curry, from "J.C. Penney," in "American National Biography, Volume 17," Oxford University Press, NY, 1997


Scope and Contents of the Collection

Materials in this collection include correspondence, speeches, clippings, genealogies, greeting cards, photographs, diaries and travel logs, and other related materials. These materials include not only business speeches and correspondence, but also information on James Cash Penney's dairy and livestock interests and philanthropies, including Penney Farms, the Penney Retirement Community, and the J.C. Penney Foundation.

Of most interest to researchers is Mr. Penney’s correspondence (1906-1971). Mr. Penney corresponded with company executives, store managers, and customers. Most of the correspondence is arranged by date. Letters between Mr. Penney and Earl C. Sams (second JCPenney chairman) are found in the J.C. Penney Company records (A2004.0007), filed under Earl C. Sams. Mr. Penney corresponded with prominent persons including U.S. Presidents, Senators, and other newsmakers and celebrities. These are arranged by decade.

Mr. Penney bought a home near Miami called Belle Island. The files on Belle Island (Box 26) include correspondence from Herbert Hoover, who spent his pre-inaugural time (winter of 1929) at Mr. Penney’s home.

Mr. Penney’s speeches reflect his life and his philosophies. Speech topics range from information about the company he founded, farming, youth education and training, overviews of American heritage, religion, and philanthropies.


 

Arrangement of the Collection

The collection is organized into 9 series:
Series 1: Biographical and Genealogical Records, 1800-1971
Series 2: Personal Correspondence, 1906-1971
Series 3: Speeches, James C. Penney, 1902-1960
Series 4: Publications and Clippings, 1910-2000
Series 5: Diaries and Travel Logs, 1914-1970
Series 6: Personal Financial Records, 1920s-1930s
Series 7: James C. Penney Philanthropies and Foundation, 1920-1980
Series 8: Farming, 1922-1979
Series 9: Photographs, 1890s-1970s

Restrictions

Access to Collection:

Collection is open for research use.

Publication Rights:

Permission to publish materials must be obtained from the Director of the DeGolyer Library.

Copyright Statement:

It is the responsibility of the user to obtain copyright authorization.


Access Terms

This collection is indexed under the following terms in the Southern Methodist University Libraries' online catalog. Researchers desiring related materials may search the catalog using these terms.
Penney, J. C. (James Cash), 1875-1971.
Penney, Caroline A.
Penney family.
J.C. Penney Co.
Merchants--United States.

Related Material

J.C. Penney Company records, 1902-2004. (A2004.0007)

Caroline Autenrieth Penney papers. (A2004.0017)

Carol Penney Guyer letters.

Dick Penney correspondence.


Administrative Information

Preferred Citation

J. C. Penney papers, DeGolyer Library, Southern Methodist University.

Custodial History

These papers were held by JCPenney Company and organized by Company employees over a 30-year span. The collection was donated in 2004 to the DeGolyer. Because of this 30-year time span, folder "titles" are often inconsistent.

Mr. Penney kept many of his papers and early company records. His office staff kept and used these records to keep track of his activities. It is often difficult to discern what were his "personal papers" and what were "company records." Soon after Mr. Penney’s death in 1971, JCPenney appointed Virginia Mowry (Mr. Penney’s secretary) as archivist. She collected and organized his materials from the late 1960s until the early 1980s. She also actively collected other JCPenney historical materials to establish the JCPenney corporate archives.

Parts of the collection were organized or processed by Virginia Mowry, Mary Elizabeth Curry, Dorothy Rushing (farm records), Mary Hays (personnel), Cristi Jackson (Mrs. Penney), Helen Curran (photographs) and Charles Matyas (speeches), Jeff Pirtle, Jerry Probst, Gary Long (videos), and Joan Gosnell. Partial finding aids were written by the above people as well.

Acquisition Information

Gift, J.C. Penney Co., Penney family, Wagley family, and Guyer family, 2004.

Processing Information

The biography of Mr. Penney was written by Mary Elizabeth Curry and was taken from "J.C. Penney," in "American National Biography, Volume 17," Oxford University Press, NY, 1997. The finding aid was written by Joan Gosnell, 2006.

Encoded by

Lara Corazalla, 2006.


Detailed Description of the Collection

 

Series 1:
Biographical and Genealogical Records, 1800-1971
21 boxes

Materials in these boxes are records of his family and letters from family members. Although Mr. Penney was born in Missouri, his parents were born in Anderson County, Kentucky. In this series are records on Mr. Penney’s homes in New York, Florida, Missouri and Wyoming, as well as museums in Hamilton, Missouri and Kemmerer, Wyoming.
In addition, there is information, often gathered by others, concerning his birthday celebrations and his religious philosophy. Information about his death and funeral is also included.
Box
1 Penney family genealogy, Penney and Allied Families (book)
Box
2 A history of Anderson County, Kentucky, 1884-1936 (Mr. Penney’s family from Anderson County, Kentucky)
Box
3 Media Coverage Chairman, Mr. Penney biography
1 Significance of Mr. Penney to the JCPenney Company
2 Biographical Information on Mr. Penney
3 JCPenney company-issued Bios
4 A&E Biography of Mr. Penney
5 Business Executives of America Bio
6 Current Biography
7 Dictionary of American Biography
8 Draft Article for Forbes Magazine, 1927
9 Miscellaneous Biographies
10 The National Encyclopedia of American Biography
11 Who’s Who in New York
12 Correspondence with editors of Who’s Who in America
13 World Biography
14 Mr. Penney’s Life as written by Mr. Penney
15 Significant Quotations of Mr. Penney
Box
4 Mr. Penney's genealogy, parents, childhood, education
1 Penney Family Genealogy
2 Penney Family Crest
3 Penney Ancestry - Articles and Notes
4 Penney Ancestry - Newspaper Clippings
5 Penney Ancestry – Correspondence
6 Penney Ancestry – Articles and Notes
7 Correspondence concerning graves of Mr. Penney’s great-grandparents
8 Anna Korn Research about Eli Penney (1850s-1860s)
9 Parentage and Upbringing – James Cash Penney, Sr. (father)
10 Parentage and Upbringing – Mary Francis Paxton Penney (mother)
11 Paxton Ancestry, (1 of 2)
12 Paxton Ancestry, (2 of 2)
13 Parentage and Upbringing – Family Portrait
14 Childhood
15 Education
16 Parentage and Upbringing – Log Creek Church
17 Education – High School Class Reunion 1943
Box
5 Family Box: Berta Penney, Roswell Penney, J.C. Penney Jr.
1 Immediate and Extended Family Data
2 Berta Hess Penney, first Mrs. Penney
3 Death of Berta Penney, 1910
4 Roswell Penney – Postcards
5 Roswell Penney – Letters, "Very Old"
6 Roswell Penney – Correspondence with Mr. Penney
7 Roswell Penney – Misc. Memorabilia
8 Helen Neff Penney –Roswell Penney’s wife
9 Roswell Penney – Correspondence pertaining to divorce
10 Roswell Penney’s Daughter – Kemper Penney
11 Roswell Penney’s Daughters – Ann & Virginia Penney
12 James Cash Penney Jr. – Son of first Marriage
Box
6 Family Box, Mary Kimball Penney, Kimball Penney, Brothers, Cousins, "Mysteries"
1 Mary Kimball Penney – Correspondence with J.C. Penney (1917-1919)
2 Mary Kimball Penney – Correspondence with J.C. Penney (1922)
3 Mary Kimball Penney – Correspondence with J.C. Penney (1920-1921)
4 Second Mrs. Penney (Mary H. Kimball)
5 Kimball Penney – Son of second Marriage
6 Paxton Family
7 Laura McWilliams Penney – Eli Penney’s second Wife
8 Julia A. Penney – Daughter of Eli Penney
9 H.R. Penney – Brother to Mr. Penney
10 Family: Nephew: Robert Penney
11 James Penney, Artist (son of John R. Penney – Mr. P’s father’s brother)
12 Mr. Penney’s Close Relatives
13 Misc. Family Correspondence – Mysteries
14 Personal Correspondence of Mr. Penney
Box
7 Family Box, Penney homes, Family correspondence Pearl (Fannie Pearl Penney Strawn) and Mittie (Mittie Bessie Penney Whitman)
1 Mr. Penney’s sisters – Pearle & Millie
2 Family Correspondence
3 Family Correspondence
4 Family Correspondence
5 Belle Isle, Fla – Winter Home
6 Pictures of Belle Isle, Florida
7 Herbert Hoover: Oral History by J.C. Penney, 1967 (Belle Isle)
8 Penney’s Home – Green Farms, Connecticut
9 Mr. Penney’s 80th Birthday Party, 1955, Whitehaven, White Plains, N.Y.
Box
8 Family Box, Anna B. Korn and Freeland Penney (Mr. Penney's cousins)
1 Anna B. Korn
2 Anna B. Korn
3 Freeland Penney (1958 – back)
4 Freeland Penney
5 Freeland Penney (1959 – on)
Box
9 Kemmerer, WY Cottage and first Golden Rule Store, Box 1 of 2
1 Kemmerer Chamber of Commerce
2 75th Anniversary Press
3 News Clippings & Releases
4 Country Living Story
5 First Golden Rule Store
6 Certificate of JCP Homestead Incorporation
7 Deed to Cottage
8 Cottage Blueprints
9 Kemmerer Manager – Data – on house
9 Cottage Dedication
10 National Register of Historic Places Inventory – Nomination Form
11 The National Historic Landmarks Program
12 Funds for Restoration
13 Cottage Funding
Box
10 Kemmerer Cottage and first Golden Rule Store, Box 2 of 2
1 Cottage Display budget
2 Background / Display for Cottage
3 Cottage Display Cases
4 Cottage Display Concepts
5 Miscellaneous
6 Correspondence pertaining to Kemmerer Cottage (1962-1972)
7 Correspondence pertaining to Kemmerer Cottage (1973)
8 Correspondence pertaining to Kemmerer Cottage (1974-1975)
9 Correspondence pertaining to Kemmerer Cottage (1976)
10 Correspondence pertaining to Kemmerer Cottage (1977-1987)
11 Commemorative Stamped Envelopes, 1982
12 Drawings, Photographs and Negatives of Kemmerer Cottage
Box
11 Hamilton Museum, correspondence and brochures, Box 1 of 2
1 Mr. Penney Museum – Fundraising, 1971-1974
2 Mr. Penney Museum – Fundraising, 1975-1977
3 Mr. Penney Museum – Fundraising, 1980s
4 Library & Museum – JCP Company Help, 1990s
5 Mr. Penney Museum - Displays
6 Hamilton, Mo - Museum Report, 2001
7 Mr. Penney Museum - Clippings
8 Mr. Penney Museum - Brochures
9 Mr. Penney Museum - Postcard
10 Photos from Hamilton, Missouri – J.C. Penney Museum, etc.
11 Mr. Penney Museum – Letterhead, 1970s
12 Hamilton, Mo - Penney’s Civic Activities, 1945
13 Hamilton, Mo - Penney High School
14 Hamilton, Mo - Mr. P help for Nursing Home
15 Hamilton, Mo - Company Correspondence with J.C. Penney Museum
16 Hamilton, Mo - Penney High School
Box
12 Hamilton Museum, newspapers, Box 2 of 2
1 Mr. Penney Museum – Hamilton Advocate, 1974
2 Mr. Penney Museum – Hamilton Advocate, 1975
3 Mr. Penney Museum – Hamilton Advocate, 1976-1977
4 Mr. Penney Museum – Hamilton Advocate, 1984-1990
Box
13 Mr. Penney's Religious faith and Christian influence
1 Religion: Mr. Penney’s Personal Testimony, 1970
2 Baptist Certificate
3 Mr. Penney’s Vocational Advice to Youth
4 Mr. Penney’s Religious Faith
5 Prayers by Mr. Penney
6 Mr. Penney’s Contributions to Layman’s Movement
7 Religious Mission to S.E. Asia: Korea & Japan (1956)
8 Civic & Political Activities of Mr. Penney
9 Mr. Penney’s Interview for Herbert Hoover Oral History Program
10 Mr. Penney’s Ethical Principles & Beliefs
11 Mr. Penney’s Humane Character
Box
14 Mr. Penney's Adult education with Dr. Thomas Tapper, 1918
1 Dr. Thomas Tapper – Data
2 Education – Tutorials with Dr. Thomas Tapper, 1918
3 Education – Tutorial with Dr. Thomas Tapper 1918-1919 (Assignments)
4 Education – Tutorials with Dr. Thomas Tapper, 1918 (Essays)
5 Education – Tutorial with Dr. Thomas Tapper, 1918 (Essay)
6 Education – Tutorials with Dr. Thomas Tapper, 1918 (Essays)
7 Education – Tutorial with Dr. Thomas Tapper, 1918 (Text Book I)
8 Education – Tutorials with Dr. Thomas Tapper, 1918 (Handwritten Assignments)
9 Education – Tutorials with Dr. Thomas Tapper, 1918 (Handwritten Assignments)
10 Education – Tutorials with Dr. Thomas Tapper, 1918 (Handwritten Assignments)
11 Education – Tutorials with Dr. Thomas Tapper, 1918 (Handwritten Assignments)
12 Writings
Box
15 Mr. Penney's Birthdays, Box 1 of 2
1 75th Birthday – Sept. 16, 1950
2 80th Birthday – Sept. 16, 1955 – Party at Whitehaven
3 80th Birthday – 1955 – Newspaper Clippings
4 82nd Birthday – Sept. 16, 1957
4 81st Birthday Sept. 16, 1956
5 85th Birthday – Sept. 16, 1960
5 84th Birthday Sept. 16, 1959
6 87th Birthday – Sept. 16, 1962
6 86th Birthday Sept. 16, 1961
7 89th Birthday – Sept. 16th, 1964
7 88th Birthday Sept. 16, 1963
8 90th Birthday, 1965
9 90th Birthday
10 91st Birthday
Box
16 Mr. Penney's Birthdays, Box 2 of 2
1 92th Birthday – Sept. 16 1967
2 Press Packet for Mr. P’s birthday in 1967 (92nd)
3 93rd Birthday – HCSC Club Convention 1968
4 93th Birthday – Sept. 16, 1968
5 94th Birthday – Sept. 16, 1969
6 95th Birthday – 1970
Notebook with Invitation List for 95th birthday at Green Farms, Conn.
Box
17 Mr. Penney's Awards, Box 1 of 2
1 Honorary Degrees Awarded Mr. Penney
2 Horatio Alger award to Mr. Penney
3 Honorary Degrees – Correspondence pertaining to [return of degree hoods] – hood colors
4 Honorary Degrees – Correspondence pertaining to [return of degree hoods]
5 James C. Penney Signature
6 Mr. Penney’s Masonic Membership
7 Tobé Award to Mr. Penney
8 Awards – Oklahoma Hall of Fame
Box
18 Mr. Penney's Awards, Box 2 of 2
1 Tributes to Mr. Penney (1 of 2)
2 Tributes to Mr. Penney (2 of 2)
3 Dr. Norman Peale on J.C. Penney and Correspondence
4 Other Honors received by Mr. Penney
5 Induction into Business Hall of Fame, 1986
6 Induction of James Cash Penney into Hall of Famous Missourians – March 2, 1994
Box
19 Memorial tributes for Mr. Penney
1 Memorial Tributes to Mr. Penney (1 of 2)
2 Memorial Tributes to Mr. Penney (2 of 2)
3 Memorial Contributions
4 Cards of Appreciation
5 Mr. Penney’s Obituary Notices and Newspaper Stories
6 Memorial Poems
7 Memorial Tributes from First United Methodist Church in Salt Lake City
8 Company Funeral Plans
Box
20 Mr. Penney's cap and gown. (Oversize box)
Box
21 Mr. Penney's death
1 Death Announcements
2 Obituary
3 Obituary Accounts of Mr. Penney’s Death
4 Press Clipping – 1971 – Mr. Penney Obits
5 Last Will and Testament
6 Funeral, February 16, 1971
7 Death: Disposition of Mr. Penney’s Office
7 Funeral, Eulogy and Misc.
8 Death: Memorial Resolution of Board of Directors
9 Death – Woodlawn Cemetery – Bronx, NY
10 Miscellaneous Correspondence
11 Photos of JC Penney
12 Project 1 Procedures (Mr. Penney’s funeral planning)
Box
22 2 Books of Condolences



 

Series 2:
Personal Correspondence, 1906-1971
8 boxes

The correspondence includes letters written to and from Mr. Penney. Most of the letters written by Mr. Penney exist only as very fragile carbon copies typed on very acidic papers. Very little correspondence exists from the earliest days of the Golden Rule stores. Most, but not all, of this correspondence concerns the company he founded.
Mr. Penney corresponded with prominent persons including U.S. Presidents, Senators, and other newsmakers and celebrities. These are arranged by decade. Mr. Penney bought a home near Miami called Belle Island. The files on Belle Island (Box 26) include correspondence from Herbert Hoover, who spent his pre-inaugural time (winter of 1929) at Mr. Penney’s home.
Box
23 Mr. Penney's correspondence, 1906-1921 (to Sloan)
1 Store Managers – Correspondence, 1906 & 1908
2 Store Managers – Correspondence, 1909
3 Store Managers – Correspondence, 1910
4 Store Managers – Correspondence, V.L. Horn, 1912
5 Store Managers – Correspondence, 1911-1913
6 Store Managers – Correspondence, Undated, circa 1906-1913
7 Mr. Penney Correspondence (Profit Sharing), 1919
8 Store Managers – Correspondence, 1917 (C.B. Smith)
9 Store Managers – Correspondence, 1919-1921 (A.A. Spencer)
10 James C. Penney’s Correspondence for 1920’s
11 Store Managers – Correspondence, 1920-1921 &1928 (R. Whitman)
12 Store Managers – Correspondence, 1920-1923
13 Letters of Encouragement to Managers on their store management, 1920s & 1934
14 Store Managers – Correspondence, 1920-23 (JE Akey)
15 Store Managers – Correspondence, 1920 (R. McMaster)
16 Store Managers – Correspondence, 1920-21 (WR Sibley)
17 Store Managers – Correspondence, 1921 (L.H. Ammerman)
18 Store Managers – Correspondence, 1921 (A.W. Armstrong)
19 Store Managers – Correspondence, 1921 (J.B. Atkinson)
20 Store Managers – Correspondence, 1921 (S.R. Axe)
21 Store Managers – Correspondence, 1921 (J.E. Bailey)
22 Store Managers – Correspondence, 1921 (J.R. Doughery)
23 Store Managers – Correspondence, 1921 (J. Firmage)
24 Store Managers – Correspondence, 1923 (G. Gilbertson)
25 Store Managers – Correspondence, 1920 (J.J. Hamilton)
26 Store Managers – Correspondence, (Helms C.F.)
27 Store Managers – Correspondence, 1922 (C.E. Hochsteler)
28 Store Managers – Correspondence, 1935 (T.A. Hunt)
29 Store Managers – Correspondence, 1923 (V.E. Killinger)
30 Store Managers – Correspondence, 1921 (D.A. Lester)
31 Store Managers – Correspondence, 1921 (Dick Lewellen)
32 Store Managers – Correspondence, 1921 (F.E. Livengood)
33 Store Managers – Correspondence, 1921 (L.M. Loll)
34 Store Managers – Correspondence, 1921 (E.W. Lowe)
35 Store Managers – Correspondence, 1921 (C.R. Lusher)
36 Store Managers – Correspondence, 1921 (V.A. Malmster)
37 Store Managers – Correspondence, 1921 (M.H. Mansfield
38 Store Managers – Correspondence, 1921 (Bob Menasco)
39 Store Managers – Correspondence, 1921 (A. Michelich)
40 Store Managers – Correspondence, 1921 (G.T. Mitchell)
41 Store Managers – Correspondence, 1921 (L.L. Paine)
42 Store Managers – Correspondence, 1921 (F.R. Payne)
43 Store Managers – Correspondence, 1921 (V.C. Pedersen)
44 Store Managers – Correspondence, 1921 (C. Priess)
45 Store Managers – Correspondence, 1921 (C. Rumsey)
46 Store Managers – Correspondence, 1921 (L. Sloan)
Box
24 Mr. Penney's correspondence, (from Tedford) 1921-1960s
1 Store Managers – Correspondence, 1921 (J. Tedford)
2 Store Managers – Correspondence, 1921 (G Taylor)
3 Store Managers – Correspondence, 1921 (R.E. Taylor)
4 Store Managers – Correspondence, 1921 (R.A. Tinker)
5 Store Managers – Correspondence, 1921 (PA Tower)
6 Store Managers – Correspondence, 1921 (J.B. Towner)
7 Store Managers – Correspondence, 1921-23 (H.A. Trost)
8 Store Managers – Correspondence, 1921 (O.F. Trueblood)
9 Store Managers – Correspondence, 1921 (C.E. Vaught)
10 Store Managers – Correspondence, 1921 (J.H. Wallace)
11 Store Managers – Correspondence, 1921 (J.W. Watson)
12 Store Managers – Correspondence, 1921 (R.B. Waller)
13 Store Managers – Correspondence, 1921 (J.F. Weber)
14 Store Managers – Correspondence, 1921 (V.S. Wennersten)
15 Store Managers – Correspondence, 1921 (B.G. Westlund)
16 Store Managers – Correspondence, 1921 (Westerling)
17 Store Managers – Correspondence, 1921 (J.C. Whitehouse)
18 Store Managers – Correspondence, 1921 (W.T. Wiley)
19 Store Managers – Correspondence, 1921 (J.E. Willis)
20 Store Managers – Correspondence, 1921 (E.B. Wright)
21 Store Managers – Correspondence, 1921 (W.H. Wright)
22 Store Managers – Correspondence, 1921 (R.E. Wyett)
23 Store Managers – Correspondence, 1923 (S. Tendall)
24 Store Managers – Correspondence, 1924 (W.C. Carroll)
25 Store Managers – Correspondence, 1927 (W.E. Taylor)
26 Store Managers – Correspondence, 1927 (C.H. McKellips)
27 Correspondence with Mr. and Mrs. W.C. Emmel, 1927-1936
28 Store Managers – Correspondence, 1928 (J.A. Malone)
29 Store Managers – Correspondence, 1929 (J.W. Scoggin)
30 Store Managers – 1930 Expansion Correspondence (Akey-Westering)
31 Correspondence, 1930s
32 Store Managers – Correspondence, 1930 (Mook)
33 Correspondence w/ Cooper Family – 1932-47
34 Correspondence for 1940s
35 Store Managers – Correspondence, Jack Maynard, 1949
36 Correspondence for 1950s
37 Correspondence between store manager & Mr. Penney (C. Merchant), 1951
38 Donation of Manuscript Collection to Library of Congress, 1954-1957
39 Store Managers – Correspondence, 1955 (Stan Lichtenstein)
40 Correspondence – Harvey D. Phillips to James Cash Penney and Family (1955-1985)
41 Correspondence for 1960s
Box
25 Mr. Penney's correspondence, 1960s-1971
1 Correspondence, 1960s
2 Correspondence by his secretary, Jeanne Van Name
3 Correspondence, 1966
4 Correspondence for Jan. – Mar. 1970
5 Correspondence for April 1970
6 Correspondence for May 1970
7 Correspondence, Sept. – October 1970
8 Correspondence, (Fred Corey), 1970
9 Correspondence for Nov & Dec 1970
10 Correspondence for 1971
11 Correspondence – 95th Birthday Cards
12 Miscellaneous
13 Miscellaneous Correspondence – Responses to New York Times Query Ad
14 Mrs. Eva McLaughlin (Mr. P’s secretary)
15 Media Story: Eva McLaughlin, Mr. Penney’s Secretary, 1966
16 Donation of Manuscript Collection to the University of Wyoming
17 Wooden plaque letter to ‘Arthur’ congratulating him on exceeding the Founder’s Day sales goal, 1969
Box
26 Correspondence with prominent persons and friendship with Joshua Green and O.D. Fisher
1 Correspondence with Prominent Persons – 1920s
2 Correspondence with Prominent Persons – 1930s
3 Correspondence with Prominent Persons – 1940s
4 Correspondence with Prominent Persons – 1950s
5 Inauguration Ceremonies, 1957 & 1969
6 Correspondence with Prominent Persons – 1960s
7 Mary Quant, 1962
8 Correspondence with Frank Reid, 1969
9 Correspondence with Prominent Persons – 1970s
10 Information – James E Dodge
11 Herbert Hoover’s Occupancy – Pre-Inaugural White House
12 Mr. Penney’s Correspondence with Presidents and other Prominent Persons
13 Mr. Penney’s Friendship with Joshua Green & O.D. Fisher
Box
27 Mr. Penney's correspondence with Helen Young May
1 Correspondence, Helen Young May, 1960-1961
2 Correspondence, Helen Young May, 1962-1965
3 Correspondence, Helen Young May, 1966-1967
4 Correspondence, Helen May Young, 1968-1971
Box
28 Mr. Penney's visits to stores and messages to store managers
1 Public Relations Activities for Company
2 Mr. Penney’s Store visits
3 Mr. Penney’s Store visits
4 Mr. Penney’s Store visits
5 Mr. Penney’s Store visits
6 Mr. Penney’s Messages to Managers – Inspirational
7 Dynamo Messages
8 Mr. Penney’s Talks in Company Newspaper, 1945-1950
9 Mr. Penney’s Talks in Company Newspaper, 1950-1957
10 Mr. Penney’s Talks in Company Newspaper, 1956-1970
Box
29 Anecdotes and reminiscences about Mr. Penney
1 Anecdotes about Mr. Penney
2 Anecdotes about Mr. Penney from Store Managers
3 Interviews about Mr. Penney from 1927
4 Reminiscences by Mil Batten, 1986
5 Reminiscences about Mr. Penney & the Penney Company: Responses to New York Times Inquiry, 1992



 

Series 3:
Speeches, James C. Penney, 1902-1960
4 boxes

Beginning in the 1940s and until the late 1960s, Mr. Penney became a sought-after speaker. When he visited JCPenney stores, he would often have other speaking engagements in town, in places such as the local Rotary Club, other service clubs, churches or even local radio or television stations.
Mr. Penney’s speeches reflect his life and his philosophies. Speech topics range from information about the company he founded, farming, youth education and training, overviews of American heritage, religion, and philanthropies.
Abbreviations used in this series are:

ts. Typed script
p. Page
bklt Booklet
cc Carbon Copy
mimeo Mimeograph copy
n.d. no date
Box Folder
30 1 Speeches, 1902-1925
["Speech to Associates in Kemmerer Store"] [1902?](1 p., print, 3 copies)
"Excerpt from address by J.C.Penney at company’s 1917 Convention" 1917 (1 p., print, 3 copies)
"The Four-Square Man" Jan. 23, 1918 (6 p., ts, print, 2 copies)
"Convention Address" (1920+) (20 p., ts, 2 copies)
["Speech before Boston Rotary Club"] May 25, 1923 (9 p, ts, 1 copy)
"Business and its Ethics" [1924] (12 p., ts, bklt, 2 copies)
["The Spiritual Essentials Must Come First"] Nov. 23, 1925, (18 p., ts, 2 copies)
"Notes for J.C.Penney Convention Address" [1925+](4 p., ts, 1 copy)
Box Folder
30 2 Speeches, 1926-1930
"…Speech…Given at Cornerstone Laying of the Chapel for the Memorial Home" June 13, 1926 (6 p., ts, 1 copy)
"What The Growth of the Business Means to Me" June, 1926 (5 p., ts, cc, 2 copies)
"Living a Life" [1926?] (3 p., ts, 1 copy)
"[Speech] Second Annual Banquet Penney Farms, Fla." Feb. 17, 1927 (8 p., ts, 1 copy)
"[Speech] Third Annual Banquet, Penney Farms, Fla." Feb. 21, 1928 (9 p., cc, 2 copies)
"Address to Managers Eastern Group" [Convention Speech] [ca. April 1930] (18 p., ts, 1 copy)
"The Businessman as a Moral Force" Oct. 29, 1930 (15 p., ts, 1 copy)
Box Folder
30 3 Speeches, 1930-1938
"The Businessman and the Community" Nov. 11, 1930 (14 p., cc, 1 copy)
"A Talk" [Poughkeepsie, N.Y.] April 21, 1931 (13 p., cc, 1 copy)
"Address Before Office Associates" Dec. 31, 1933 (10 p., ts, 1 copy)
"The Power of Courage" [Service Club Speech] [ca. 1933](15 p., cc, 1 copy)
"A Few Remarks on Advertising and the Economic Situation" Jan. 1, 1934 (13 p., cc, 1 copy)
"Salesmanship" March 15, 1934 (27 p., ts, 1 copy)
"Quotes from ‘Salesmanship’" March, 1934 (2 p., print, 1 copy)
"History of [the] J.C.Penney Company" April 14, 1936 (8 p., ts, 1 copy)
"A New Year’s Message" Dec. 28, 1938 (2 p., cc, 1 copy)
Box Folder
30 4 Speeches, 1940-1946
["Man Training"] Dec., 1940 (3 p., ts, 1 copy)
"Christian Principles in Business" [1940-1950?] (10 p., ts, 1 copy)
"Christian Principles in Business" [Revised] [1940-1950?] (12 p., ts, bklt, 4 copies)
"After Commencement-Recommencement" March 19, 1946 (13 p., ts, 1 copy)
"After Commencement-Recommencement" ["…original for Denver"] April, 1946 (17 p., ts, 1 copy)
Box Folder
30 5 Speeches, 1946-1947
"The American Way" Aug. 29, 1946 (16 p. bklt, 2 copies)
"I Have Kept the Faith of My Father" Oct. 7, 1947 (14 p., ts, 1 copy)
"Law and the Man of Integrity" Dec. 3, 1947 (15 p., cc, 1 copy)
"Lights and Shadows Along the Way" [ca. 1947] (17 p., ts, 1 copy)
"The Organization of Effort" [Dec. 1947] (12 p., 2 copies)
Box Folder
30 6 Speeches, 1948
"Re-dedicating Ourselves to the J.C.Penney Company" 1948 (12 p., ts, 1 copy)
"Christian Principles in Business" Jan 10, 1948 (2 p., print, Congressional Record, 1 copy)
"The Guiding and Sustaining Power" March 16, 1948 (17 p., ts, 1 copy)
"The Chosen Twelve" March 22, 1948 (26 p., ts, 1 copy)
"Developing an Efficient Cutting Edge" July 1, 1948 (17 p, ts, 1 copy)
Box Folder
31 1 Speeches, 1949
"My Philosophy of Work" Feb. 25, 1949 (21 p., ts, cc, 2 copies)
"Developing an Efficient Cutting Edge" June 2, 1949 (12 p., ts, 1 copy)
"Laying the Cornerstone, Penney High School" Oct. 4, 1949 (9 p., cc, 1 copy)
"The Spiritual Basis for Improving Human Relations" [The John Findley Green Foundation Lectures] Oct. 25-26, 1949 (51 p., bklt, 1 copy) The three are:
"The Well-Springs of Spiritual Life and Power"
"The Golden Rule in Business and Industry"
"The Spiritual Factor in American Development and Destiny" (20 p., ts, 1 copy)
"The Education of a Merchant" Oct. 27, 1949 (11 p., ts, 2 copies)
"A Brief Outline of My Early History" [ca. 1949] (15 p., ts, 2copies)
Box Folder
31 2 Speeches, 1950-1951
"Abraham Lincoln" [1950] (17p., cc, 1 copy)
"Abraham Lincoln" [Revised] Feb., 1953 (11 p., ts, 1 copy)
"After Commencement-What?" 1950 (16 p., ts, 1 copy)
"After Commencement-Recommencement" Feb. 16, 1950 (15 p., cc, 2 copies)
"Cleverness Versus Intelligence" Oct. 29, 1950 (14 p., ts, bklt, 4 copies)
"The Four Cornerstones of The American Way of Life" March 4, 1951 (14 p., ts, 1 copy)
Box Folder
31 3 Speeches, 1952
"You Can’t Take It With You" [1952] (10 p., ts, 1 copy)
["Address: National Council for Community Improvement"] Feb. 13, 1952 (5 p., ts, 1 copy)
"Developing and Safeguarding Human Dignity in Business" Apr. 22, 1952 (5 p., ts., 1 copy)
"Some Lessons of A Merchant" May 8, 1952 (13 p., ts, 1 copy)
"The Golden Rule in Business and Industry" [A Green Lecture] July 17, 1952 (33 p., ts, 1 copy)
["Address: National Council for Community Improvement"] Sept. 25, 1952 (5 p., mimeo, 1 copy)
["Address: National Council for Community Improvement"] Dec. 18, 1952 (8 p., ts, 1 copy)
"Free Enterprise and Our Older Persons" Dec. 11, 1952 (5 p., ts, cc, 2 copies)
Box Folder
32 1 Speeches, 1953-1955
"Youth Today in The World Tomorrow" March 4, 1953 (12 p., ts, 1 copy)
"One Retailer’s View of Advertising" May, 1953 (16 p, reprint, bklt, 3 copies)
"The American Community and the National Economy" Jan. 15, 1953 (6 p., mimeo, 1 copy)
"The American Community and the National Economy" March 9, 1953 (5 p., mimeo, 1 copy)
"Constructive Faith—Our Refuge And Strength" [1953+] (12 p., ts, 2 copies)
"The Spirit Of True Brotherhood" [ca. 1954] (9 p., ts, 1 copy)
"Rotary Club of New York Service Medal Award to J.C.P." March 25, 1954 (5 p., ts, 2 copies)
"J.C. Penney’s Acceptance Speech…In Receiving Service Medal Award" March 25, 1954 (3 p., ts, 3 copies)
"The Maundy Thursday Command" April 15, 1954 (12 p., ts, 1 copy)
"The Functioning of Department Store Chains" April 30, 1954 (17 p., cc, 1 copy)
"The Land Came First" Aug. 29, 1955 (19 p., ts, 2 copies)
Box Folder
32 2 Speeches, 1956
"A Talk On The Laymen’s Movement" [1956] (10 p., ts, 2 copies)
"Competition" [1956] (11 p., ts, 1 copy)
"Report on Far Eastern Tour Auspices The Layman’s Movement" [1956] (4 p., ts, xerox, 2 copies)
"Convention Banquet Talk" [1956] (25 p., ts, 2 copies)
"Freedom To Serve" Nov. 16, 1956 (14 p., ts, 1 copy)
"Liberty - The American Way of Life" Dec. 14, 1956 (21 p., ts, 1 copy)
Box Folder
32 3 Speeches, 1957-1959
"The Goal and the Gifts" May 24, 1957 (27 p., ts, 1 copy)
"Thomas J. Watson Memorial Foundation Dedication" June 30, 1957 (7 p., ts. 1 copy)
"The University and The Business World" April 30, 1958 [25 p., ts, 1 copy]
"Lest We Forget" Nov., 1959 (8 p., bklt, 1 copy)
"Competition" [ca. 1959] (17 p., bklt, 2 copies)
"Competition Friend or Foe" [ca. 1959] (26 p., ts, 1 copy)
Box Folder
32 4 Speeches, 1960
"Stop and Wait" June 5, 1960 (40 p., ts, 1 copy)
"The Worth and Role of the Individual" Oct. 27, 1960 (29 p., ts, 1 copy)
Box Folder
32 5 Speeches, [n. d.]
["Convention Talk"] [1920-1930?] (5 p., ts, 1 copy)
["The Disciplined Are Free"] [n. d.] (8 p., ts, 1 copy)
"The Job Ahead" [n. d.] (12 p., ts, 1 copy)
"The Four-Square Man" [n. d.] (29 p., ts, 1 copy)
"A Tribute To My Mother" [n. d.] (8 p., ts, 1 copy)
"The Value of Prayer" [n. d.] (7 p., ts, 1 copy)
"When I was A Teen" [n. d.] (2 p., cc, 2 copies)
"How Women Have Influenced My Life" [n. d.](16 p., bklt, 2 copies)
Box Folder
33 1 Broadcast Media Material
"Weekly Radio Talk" April 24, 1940 (1 p., print, 1 copy)
"The Homely Philosophy of The Man With a Thousand Partners" April 1, 1941 (24 p., bklt, 1 copy) [21 broadcasts]
"My Unshaken Faiths" Feb. 5, 1952 (6 p., cc, mimeo, 2 copies)
"Salesmen of Freedom" Sept. 21, 1952 (11 p., mimeo, 1 copy)
Box Folder
33 2 Manuscripts
["Untitled Essay"] 1922 (2 p., ts, 1 copy)
["Character Building in Business"] 1922 (78 p., ts, 1 copy) [Book MS Marked "Copyright, 1922 by J.C.Penney."]
"Looking Forward" April, 1927 (2 p., print, 1 copy)
"The Next Ten Years" Jan., 1926 (24 p., bklt, 1 copy)
"Developing And Using Executive Ability" 1927 (28 p., bklt, 3 copies)
"Let’s Use Our Full Strength" 1931 (2 p., print, 1 copy)
["40th Anniversary Rededication"] April 20, 1942 (1 p., ts, 1 copy)
"What Is The Greatest Thing In The World" Oct. 5, 1945 (8 p., ts, cc, 1945)
"The Alternative To The Atom Bomb" [1945+] (2 p., print, 1 copy)
"Penney Wise" [1947] (8 p., bklt, 1 copy)
"Law—And The Man of Integrity" Aug., 1947 (16 p., ts, 1 copy)
"Faith Not Shaken" [ca. Oct., 1950] (1 p., print, 4 copies)
"King of The Soft Goods" Feb., 1951 (4 p., reprint, 1 copy)
"These Men From Wyoming" [ca. 1951] (11 p., ts, 1 copy)
"Faith Gave Me A New Start at 56" Nov., 1952 (5 p., ts, bklt, 4 copies)
"No Chance, Young Man?" May, 1953 (3 p., print, 1 copy)
"As Others See Us" 1953 (16 p., bklt, 1 copy)
"J.C.P.’s Application of Christian Principles" 1952-1955 (22 p., bklt, 1 copy)
"The Layman’s Movement Miscellany" [ca. 1955] [12 items]
J. C. Penney (Reprint of the article in ESSENTIALS TO GOOD SELLING. Robert Palmer Corporation, Santa Barbara, California.)
A Brief Outline of My Early History by J. C. Penney
A Tribute to My Mother by J. C. Penney
How Women Have Influenced My Life by J. C. Penney
Faith Gave Me A New Start At 56 by J. C. Penney (As told to Loren Disney for Journal of Living)
These Men From Wyoming by Robert McCracken (Wyoming State Tribune, Cheyenne)
The Spirit of True Brotherhood by J. C. Penney
Christian Principles in Business by J. C. Penney
The Job Ahead by J. C. Penney
Constructive Faith Our Refuge and Strength J. C. Penney (Reprinted by permission from THE NEW AGE MAGAZINE)
A Christian Octogenarian, James Cash Penney (As newspaper people see him.)
Unyielding Integrity by Daniel A. Poling (Reprinted from Manchester, N.H. Union Leader, October 1, 1955)
"As Others See Us" 1953 (16 p., bklt, 1 copy)
"J. C. P.’s Application of Christian Principles" 1952-1955 (22 p., bklt, 1 copy)
Scenario: "Portrait of a Man" (A film biography of J.C.P.) June 21, 1960 (30 p., ts, 1 copy)
"From Where I Sit…" Sept, 1960 (16 p., bklt, 3 copies)
Box Folder
33 3 Transcripts, 1945-1956
J.C.P. Interview: WCOL, Columbus, OH Nov. 1, 1945 (9 p., ts, 1 copy)
J.C.P. Interview: re Layman’s Movement Sept. 25, 1947 (13 p, ts, 1 copy)
J.C.P. Interview: KFWB, Los Angeles Oct. 12, 1947 (11 p., ts, 1 copy)
"The American Way" [Feb. 16, 1950] (21 p., ts, 1 copy) [Tape I-1]?
J.C.P. & Homer Torrey "Multiple Sales" [tape # 50.1] [1950] (3 p., ts, 1 copy)
J.C.P. Interview [Lowell Brand script] [1953+] (11 p., mimeo, 1 copy)
JCP: January 1956 Convention [Jan., 1956] (5 p., ts, 1 copy)
Box Folder
33 4 Transcripts, 1957-1958
J.C.P. Interview: Louisville, Ky [tape I-6] Feb. 19, 1957 (4 p., ts, 1 copy)
Mr. and Mrs. J.C.P.: "Person to Person" [tape 58.1] May 31, 1957 (8 p., mimeo, 2 copies)
J.C.P. Speech: At a Dinner in His Honor, Ithaca, NY [tape I-9] June 28, 1957 (6 p., ts, 1 copy)
J.C.P. Interview: Opening of Miracle Mile Shopping Center, Pontiac, MI [Tape 1-11] Sept. 26, 1957 (7 p., ts, 1 copy)
J.C.P. Interview: WPTS, Pittston, PA Feb. 7, 1958 [tape 34] (7 p., ts, 1 copy)
J.C.P. Interview: Jed Johnson "Opinion" [Tape 31] April, 1958 (17 p., ts, 1 copy)
J.C.P. Interview: Warren Mead-KWWL [tape 30] July 25, 1958 (5 p., ts, 1 copy)
J.C.P. Interview: Roswell, NY [Tape 29] Oct., 1958 (7 p., ts, 1 copy)
Box Folder
33 5 Transcripts, 1958-1959
J.C.P. Recorded Speech to Wichita, KS Employees [tape 5] Oct. 18, 1958 (15 p., ts, copy)
J.C.P. Interview: Miss Maloney, 130 W. 34th St. [tape 28] Feb. 23, 1959 (14 p., ts, 1 copy)
J.C.P. Continuation of Liberty, The American Way, Palatka, FL [Tape II-9] June 4, 1959 (15 p., ts, 1 copy)
J.C.P. Interview: Doyle [tape # 37] Aug., 1959 (5 p., ts, 1 copy)
J.C.P. Interview: Jeff, Augusta, GA [tape 40] Aug. 5, 1959 (9 p., ts, 1 copy)
J.C.P. Speech to Exchange Club [tape 39] Aug. 6, 1959 (7 p., ts, 1 copy)
Box Folder
33 6 Transcripts, 1959-1962
J.C.P. Interview: Pam & Paul Morning Show Augusta, GA [tape 36] August 6, 1959 (8 p., ts, 1 copy)
J.C.P. Interview: John, Lafayette (?) [tape 41] Oct. 29, 1959 (14 p., ts, 1 copy)
J.C.P. Interview: "Portrait of a Man" Film Transcript [ca. 1960] (9 p., ts, 1 copy)
J.C.P. Interview: WDAF [tape 12] [1962] (16 p., ts, 1 copy)
J.C.P. Interview: 60th Anniversary "Golden Rule", film transcript 1962 (3 p., ts, 1 copy)
J.C.P. Interview: Ray, N.Y., N.Y. [tapes 43 & 44] 1962 (7 p., ts, 2 copies)
J.C.P. Interview: KCLU Rolla, MO store [tape 6] June 23, 1962 (8 p., ts, 1 copy)
Box Folder
33 7 Transcripts, 1963-1966
J.C.P. Interview: Sydney, Australia [tape 2] March 18, 1963 (4 p., ts, 1 copy)
J.C.P. Interview: Jean Glenn WPAK, Kansas City, MO [tape 7] [1964] (27 p., ts, 1 copy)
J.C.P. Interview at 88th birthday and Paul Harvey Salute fragment [tape 11] [1964] (4 p., ts, 1 copy)
Paul Harvey Salute KFOR, Lincoln (?) April 10, 1965 (4 p., ts, 1 copy)
J.C.P. Interviews: Paul Brockhorst [tape 1] Dec., 1965, Feb., 1966 (35 p., ts, 1 copy)
Box Folder
33 8 Transcripts, 1966-1970
J.C.P. Interview: O.D. Fisher, KCMJ: Palm Springs, CA [tape 7] March 22, 1966 (8p., ts, 1 copy)
J.C.P. Interview: San Jose (CA) State College [tape 13] June, 1967 (6 p., ts, 1 copy)
J.C.P. Congratulates Jim Sisco [Tape 17] [1968] (1 p., ts, 1 copy)
"J.C.P. Interview with Tom"? ["radio station"?] [1969] (4 p., ts, 1 copy)
"An Interview with Mr. P. and Granddaughter" [1969] (6p., ts, 1 copy)
J.C.P. Accepts Honorary Membership in Business Club N. E. Missouri State College [tape 16] April 16, 1970 (6p., ts, 1 copy)
J.C.P. Interview: Barry Farber Sept. 16, 1970 (12 p., ts, 1 copy)
J.C.P. Interview: Arlene Francis [tape 46] Sept. 16, 1970 (12 p. ts, 1 copy)
J.C.P. Interview: "View from the Tenth Decade" [Sept., 1970] (1 p., ts, 1 copy)
Box Folder
33 9 Transcripts, [n.d.]
J.C.P. Christmas Message [n.d.] (1 p., ts, 1 copy)
J.C.P. Interview: Dallas, TX [n.d.] (1 p., ts, 1 copy)



 

Series 4:
Publications and Clippings, 1910-2000
8 boxes

Mr. Penney and his staff collected articles written by or about Mr. Penney. They are arranged in chronological order.
Box
34 Media stories about Mr. Penney, 1910-1960
1 Articles about Mr. Penney, 1910s
2 Articles/Clippings about Mr. Penney, 1920s
3 Articles about Mr. Penney, 1930s
4 Articles about Mr. Penney, 1940s
5 Articles about Mr. Penney, 1950s
6 Articles about Mr. Penney, 1960s
7 Articles about Mr. Penney, 1960s
Box
35 Media stories about Mr. Penney, 1960-1990
1 Articles about Mr. Penney, Drafts of Profile from 1961
2 Articles written about Mr. Penney, 1960s
3 Articles written about Mr. Penney, 1970s
4 Articles about Mr. Penney, 1970s
5 Relationship of Mr. Penney and the Press, 1970
6 Articles about Mr. Penney, 1980s
7 Articles about James Cash Penney, 1990s
8 Articles written about J.C. Penney & Co. written by others (undated)
9 James Cash Penney: Roswell, N.M. – Portrait by Peter Hurd
Box
36 Magazine and newspaper articles written by Mr. Penney
1 Articles written by Mr. Penney, 1910s
2 Articles written by Mr. Penney, 1920s
3 Articles written by Mr. Penney, 1930s
4 Articles written by Mr. Penney, 1940s
5 Articles written by Mr. Penney, 1950s
6 Articles written by Mr. Penney, 1960s
7 Manuscripts
8 Manuscripts
Box
37 Books by or about Mr. Penney, Box 1 of 2
1 J.C. Penney – The Man with a Thousand Partners
2 Mr. Penney Books – Correspondence
3 Books – View from Ninth Decade
4 Manuscript for "View from the Ninth Decade"
5 Books – The Gathering Place (section on J.C.P.)
6 Lines of a Layman
Box
38 Books by or about Mr. Penney, Box 2 of 2
1 Books – What An Executive Should Know (Dartnell)
2 Books – Main Street Merchant
3 Books – Main Street Merchant, Galley Proof
4 Manuscript of – "Fifty Years with the Golden Rule"
5 Books – Fifty Years with Golden Rule
6 J.C. Penney – Merchant Prince
7 J.C. Penney – Golden Rule Boy
8 The Power of Integrity
Box
39 Mr. Penney's published articles on his life and beliefs
1 Bibliography of Books Written by or about James Cash Penney
2 Quotations on Mr. Penney by J.C. Penney Executives
3 The Dynamo, February 1925: The Spiritual Meaning of Business
4 The James Cash Penney Story: Reprint from Guernsey Breeders’ Journal, circa 1957
5 Penney News: On the Go at 95, 1971
6 James Cash Penney: New York Times Obituary, 1971
7 Eulogy on James Cash Penney by Norman Vincent Peale, Feb. 16, 1971
8 Penney News, Special Edition, March 1971 – Special Death Issue
9 The J.C. Penney Homestead, Kemmerer, Wyo. – Published Items, circa 1982
10 Caroline Autenrieth Penney (Mr. Penney’s third wife) Obituaries 1992
11 James Cash Penney, The Golden Rule & Customer Service – Published circa 1996
12 James Cash Penney: His Life and Legacy Published circa 1996
12 Binder on "The ‘Quotable’ Mr. Penney: Comments on Life and Business by James Cash Penney"
Box
40 JCPenney company film: "Opening Day at the Golden Rule"
This musical made in 1966 by Michael Brown and showed to Store Managers at Company meetings recreated Mr. Penney first days in Kemmerer.
1 Photos Shot on Movie Set
2 Contains a large number of black and white prints from negative strips
2 8mm film reel of "Opening Day at the Golden Rule"
2 Unlabeled VHS tape
Box
41 Unpublished manuscripts and student term papers about Mr. Penney
1 Term Papers
2 Mr. James C. Penney Term Paper by Linda Mareki, 1970
3 Biographical Sketch of Mr. Penney by Bertha Booth, 1938 (classmate of Mr. P)
4 Unpublished essays about Mr. Penney’s Life
5 Carl Burton, J.C. Penney Script
6 Contains manuscript for Carl Burton’s "Unpublished Biography of James Cash Penney"
7 Contains manuscript for Carl Burton’s "Unpublished Biography of James Cash Penney"



 

Series 5:
Diaries and Travel Logs, 1914-1970
4 boxes

Mr. Penney kept diaries, which functioned mostly as appointment calendars. Several of his travel logs include more reflective materials.
Box
42 Mr. Penney's diaries: 1919, 1929, 1930-1932, 1938-1939, 1946-1948, 1953-1953
Box
43 Mr. Penney's diaries: 1954-1962
Box
44 Mr. Penney's diaries: 1963-1970
Box
45 Mr. Penney's travel logs, Misc. 1914-1970s



 

Series 6:
Personal Financial records, 1920s to 1930s
3 boxes

As Mr. Penney’s wealth grew with the growth of the JCPenney Company, he became a board member of several banks in Florida. When the bank had financial problems, he became the target of lawsuits.
Box
46 Mr. Penney's lawsuits
Box
47 Mr. Penney's personal financial records
Box
48 Mr. Penney's personal financial records (inc. Penney-Gwinn Corporation)



 

Series 7:
James C. Penney Philanthropies and Foundation, 1920-1980
8 boxes

As Mr. Penney became financially secure, he established a pattern of charitable giving and in 1954 created a formal philanthropy called the "James C. Penney Foundation." Through the Foundation, Mr. Penney and his family endowed educational and youth programs. After his death, his third wife, Caroline A. Penney, managed the Foundation. During the 1980s, she shared leadership of the Foundation with her two daughters, Mary Frances Wagley and Carol Guyer.
Box
49 Mr. Penney's philanthropies, student loans, other philanthropies
Box
50 JCPenney Co. and Mr. Penney's Philanthropy, University of Missouri
Box
51 Mr. Penney's Philanthropy, Christian Herald Association
Box
52 Mr. Penney's Philanthropy, Penney Retirement Community
Box
53 JCPenney Co. Philanthropy, Junior Achievement and D.E.C.A.
Box
54 Inspirational messages by Mr. Penney for Penney Retirement Community
Box
55 James C. Penney Foundation, Financial, Grants, reports
Box
56 James C. Penney Foundation, correspondence



 

Series 8:
Farming, 1922-1979
8 boxes

After the Penney Company was well-established, Mr. Penney bought Emmadine Farms near White Plains, NY, in 1922, where he raised Guernsey cattle and Hampshire sheep. His Missouri farm operations began when he gradually bought parcels of land outside his hometown of Hamilton until they encompassed the original farm of his parents and the house where he was born. He named this farm "Homeplace Farms." He also owned farms near Breckenridge and Gallatin, Mo. where he raised Herefords and another farm near Trenton, Mo.
As a breeder, Penney gained an international reputation for raising Guernsey, Hereford, and Black Angus cattle. Leading livestock producers from all over the United States traveled to Hamilton for the annual sales and expected to pay top prices. These records include correspondence about the livestock business, magazine articles, and sale catalogs.
Box
57 Mr. Penney's Speeches and Articles about agriculture, Guernseys, Byrd Guernsey
1 "Published articles about Penney Farms, 1926-1970"
2 "Guernsey: Speeches, articles by Mr. Penney, 1926-1947"
3 "Speeches on animal breeding, 1928-1955"
4 "Speeches on agriculture, 1926-1955"
5 "Articles on agriculture and cattle raising, 1926-1952"
6 "Articles about Mr. Penney’s herds, 1926-1982"
7 "Guernsey: Byrd’s Antarctica Foremost Group Articles, correspondence, 1933-1935"
8 "Articles on agriculture and cattle, by others"
9 "Guernsey: Miscellaneous journals and articles"
Box
58 Mr. Penney's Livestock: correspondence, breeding, sales, horses/jacks, sheep, swine, Angus, Hereford, Holstein
1 "Horses and Jacks: Articles, 1924-1941"
2 "Horses and Jacks: Correspondence, pedigrees"
3 "Horses and Jacks: Dispersion brochures, 1924-1941"
4 "Swine: correspondence, articles, 1929-1953"
5 "Sheep: correspondence, articles, 1928"
6 "Angus: correspondence, business, 1936-1939"
7 "Angus: Speeches, articles by Mr. Penney 1942-1949"
8 "Angus: Articles about Mr. Penney, 1938-1971"
9 "Angus: Sales brochures, articles, 1943-1971"
10 "Hereford: correspondence, 1947-1957"
11 "Hereford: Articles by and about Mr. Penney, 1947-1957"
12 "Hereford: Breeding, sales, 1947-1957"
13 "Holstein: 1953"
14 "Hereford: Journals"
Box
59 Penney Farms: brochures, articles, misc.
1 "James Cash Penney story from Guernsey Breeder’s Journal from Oct. 15, 1957"
2 "Foremost Guernsey: Booklets, Purpose behind Emmadine Farm, 1920-1942"
3 "Penney-Gwinn Farm: Booklets, 1927-1929"
4 "Guernsey: Pre-Eminent sales catalogs, 1957-1961"
5 "Guernsey: Foremost sales catalogs, 1932-1960"
Box
60 Penney Farms: brochures, Angus sales, catalogs
1 "Angus sales catalogs, 1943-1952"
2 "Angus sales catalogs, 1952-1954"
3 "Angus sales catalogs, 1955"
4 "Angus sales catalogs, 1964-1968"
5 "Angus sales catalogs, 1969-1970"
Box
61 Mr. Penney's Guernsey association correspondence, Emmadine Farms, Foremost Dairies
1 "Associations: American Guernsey Assn.; National Guernsey Assn.; Dairy Shrine Club, 1922-1977"
2 "Emmadine Farms, N.Y. Foremost Guernsey"
3 "Emmadine Farms, N.Y.: Guernseys, Managers, 1924-1970"
4 "Foremost Guernsey Assn., Emmadine Assn."
5 "Guernseys: Gift to University of Missouri, Articles, Correspondence, 1937-1971"
6 "Foremost Dairies: Stockholders Report, 1929-1946"
7 "Foremost Dairies: Stockholders Report, 1947-1957"
8 "Foremost Dairies: Correspondence, 1929-1963"
9 "Foremost Dairies Products: Brochures, 1928-1929"
Box
62 Mr. Penney's Guernsey: breeding, pedigree, production, awards
1 "Guernsey: Pedigrees, Production Records, 1922-1939"
2 "Guernsey: Pedigrees, Production Records, 1941-1962, undated lineage charts"
3 "Guernsey: Breeding, Correspondence, and Articles, 1925-1970"
4 "Book: Foremost Guernsey"
5 "Book: Langwalter Guernseys"
Box
63 Mr. Penney's Missouri farms, correspondence, appraisals, Sterling Industries
1 "Missouri Farms: Miscellaneous Articles, Correspondence, Sales, 1942-1970"
2 "Penney-Mersevy Farm, Chula, Mo., Correspondence, Business, 1940-1970"
3 "Penney-Alexander, Emmadine Farm, Laredo, Mo., Correspondence, Business, 1943-1953"
4 "Emmadine Farm, Trenton, Mo., Business, Eldon Meservey Correspondence, 1943-1965"
5 "Penney-Matheny Farm, Gallatin, Mo: Correspondence, business, 1942-1963"
6 "Penney - James Homeplace Farm, Hamilton, Mo., Correspondence, business, 1942-1963"
7 "Penney – James Homeplace Farm, Hamilton, Mo., Appraisal, 1954"
8 "Sterling Industries Appraisal of Missouri Farms, 1952"
9 "Sterling Industries Correspondence, 1971"
Box
64 Mr. Penney's Philanthropy, Florida Farm Operations, JCPenney Farms, extra brochures
Box
65 Mr. Penney's Guernseys, Foremost Dairies
Box
66 Duplicate Catalogs/Brochures, Angus, Guernsey, Hereford, Jacks, Horses



 

Series 9:
Photographs, 1890s-1970s
42 boxes

This series includes Mr. Penney’s photo albums, scrapbooks and guest books from several of his birthdays.
In addition, forty boxes of Mr. Penney’s photographs are a part of the collection. The filing system is idiosyncratic. There are 11 boxes of photographs of Mr. Penney by himself and 13 boxes of photographs of Mr. Penney with others. There are also 18 boxes of photographs of individual family members, family groups or Mr. Penney’s houses and livestock.
Box
67 Mr. Penney's Photo albums from his birthdays: 80th (1955), 85th (1960), 90th (1965).
Box
68 Mr. Penney's Guest book from his 84th birthday (1959), Photo album from his 90th birthday (1965), Scrapbook of his 93rd birthday (1968), Guestbook from his 95th birthday (1970), Scrapbook of Golden Spike Centennial (1969).
James Cash Penney
Box
69 Images 1-13
Box
70 Images 14-35
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71 Images 36-62
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72 Images 63-85
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73 Images 86-108
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74 Images 109-135
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75 Images 136-164
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76 Images 165-194
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77 Images 195-224
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78 Images 225-254
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79 Images 255-286
James Cash Penney with others
Box
80 Images 1-35
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81 Images 36-70
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82 Images 71-105
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83 Images 106-140
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84 Images 141-175
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85 Images 176-218
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86 Images 219-252
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87 Images 253-287
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88 Images 288-312
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89 Images 313-352
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90 Images 353-387
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91 Images 388-422
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92 Images 423-467
James Cash Penney’s family, houses and livestock
Box
93 Unprocessed
Box
94 James Cash Penney Farm Projects, Cattle Herding, Guernsey and Angus.
Box
95 Penney Farms and Mr. Penney’s Farming Experiment in Florida 1920s
Box
96 James Cash Penney Farms - Farms & Buildings, Cattle, Jacks and Mules, Horses, Hogs & Sheep
Box
97 Early Penney Family photo album
Box
98 James Cash Penney Family - great grandparents, grandparents, father/mother, birth family and extended family groups, family crests
Box
99 James Cash Penney Family - James Cash Penney with children, group shots; Mary Frances Penney Wagley - 1st daughter, Carole Penney Guyer - 2nd daughter, grandchildren and funeral
Box
100 Penney Family, Berta Hess Penney - 1st wife of James Cash Penney, sons Roswell and Johnson Callahan Penney, Mary Kimball Penney - second wife, son Kimball Penney
Box
101 James Cash Penney Family - Caroline Autenrieth Penney - 3rd wife of James Cash Penney
Box
102 James Cash Penney family - brothers, sisters, nephews, nieces, grand nephews, grand nieces, cousins
Box
103 James Cash Penney Birthday albums, 90th (1965) and 92nd (1967)
Box
104 James Cash Penney Birthday celebrations 72nd-95th
Box
105 James Cash Penney - Death of Mr. Penney - 2 albums of condolence letters
Box
106 James Cash Penney Family - Homes of James Cash Penney
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107 James Cash Penney Family Home Kemmerer, Wyoming; Company Restoration Project 1981-1982
Box
108 Penney retirement community for church workers, Florida
Box
109 James Cash Penney oversized photos, opening of New York office 1964, unfiled miscellaneous photos
Box
110 James Cash Penney - heroic statue of Mr. Penney in JCPenney’s Plano, TX headquarters