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TABLE OF CONTENTS


Overview of the Collection

Administrative History

Scope and Contents

Arrangement

Restrictions

Index Terms

Related Material

Separated Material

Administrative Information

Description of Series

I. History, 1986

II. Press Clips, 1982-1985

III. Programs and Brochures, 1962-1988

IV. Photographic Materials, 1962-1985

V. Aqua Festival Scrapbook and Memorabilia, 1965-1988

VI. Publicity, 1993-1996

Austin History Center

Austin Aqua Festival Records

An Inventory of the Collection



Overview of the Collection

Creator: Austin Chamber of Commerce
Title: Austin Aqua Festival Records
Inclusive Dates: 1962-1988, 1993-1996
Abstract: Austin Aqua Festival was a multi-day festival conceived by the Austin Chamber of Commerce and held in August from 1962 to 1997. Newspaper clippings, photographs, programs, brochures, and recordings in the collection document the events of the festival from 1962 to 1988, and from 1993 to 1996.
Identification: AR.Z.021
Quantity: 1 linear foot (3 boxes)
Location: Archives stacks, Oversize Volumes and Outer Vault
Language: The records are in English.
Repository: Austin History Center, Austin Public Library,  810 Guadalupe,  PO BOX 2287,  Austin, TX 78768

Administrative History

The Austin Aqua Festival (commonly known as Aqua Fest) was developed by the Austin Chamber of Commerce in 1962 as a way to promote the water and recreational resources of the Highland Lakes in Central Texas and as a way to improve summer business in Austin. The first Aqua Fest was held August 3rd through the 12th at Festival Beach and featured parades (both land and water), fishing competitions, canoe race, Sailing Club Regatta, golf tournament, water skiing competition, rodeo, beauty pageant and a Coronation Ball sponsored by the Admirals Club of Austin. The festival grew in popularity through the years and additional events were added such as car and motorcycle races, drag boat races, children's pet parade, Aero-Fest at Bergstrom Air Force Base, concerts and theme nights that would highlight the different cultures of Central Texas.

In its heyday Aqua Fest attracted over 200,000 people and the popularity of the event caused tension in the East Austin residential neighborhood where Festival Beach was located. The motorboat races (boat drag races) garnered national attention and the thousands of fans that turned out to watch overwhelmed the Mexican American community and beginning in the early 1970s the neighborhood citizens began actively protesting the noise pollution and traffic generated by the event. The protests turned violent in April of 1978 and later that year City Council voted to ban the boats from Town Lake (ORDINANCE NO. 780907-B). Soon after Aqua Fest was moved to Auditorium Shores which allowed for a new format with multiple stages for music performances. Citizens in the surrounding neighborhoods of the new venue also complained about the traffic and the noise. In 1980 the City of Austin stopped providing money and free services to the festival. Through the mid-1980s attendance numbers continued to grow with the peak being 252,000 in 1985.

In the later years the festival shifted away from being a family event and spent more money on big name musical acts and this strategy did not prove to be successful in the long run. Ticket prices went up and attendance began to fall. In 1993 there were only 60,000 attendees. An attempt in 1994 to scale down the event and bring back some of the original programing that made Aqua Fest popular failed to revive the event. After several more years of losing money the Aqua Festival Executive Board announced in June of 1998 that festival scheduled for July 23rd through August 1st was cancelled. The promise that Aqua Fest would be resurrected in 2000 at Lake Walter E. Longer was never fulfilled.

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Scope and Contents

The collection is arranged into five series: I. History II. Press Clips, III. Programs and Brochures, IV. Photographic Materials, V. Aqua Festival Scrapbook and Memorabilia, and VI Publicity. The History series (1986) includes an interview with Vic Mathias, Ed St. John, John Simpson and Beverly Sheffield conducted in 1986 about the history of the Austin Aqua Festival. The Press Clips series (1982-1985) contains scrapbooks and loose newspaper and magazine articles provided to the Austin Chamber of Commerce by the Texas Press Association press clips service. The press clips are organized by type or event, for example ads, bowling, art, beauty pageant, children events, culture events, senior events, skiing, sports events, skipper pins, and water events. The Programs and Brochures series (1962-88) consists of a limited amount of programs for Aqua Fest itself, and specific events that were part of Aqua Fest. See the related and separated materials sections for access to additional program materials. The Photographic Materials series (1962-1985, undated) includes photographs and negatives of events including the last boat drag races in 1978; Austin Aqua Festival presidents, commodores, board of directors and staff; Aqua Festival Royal Court and Aqua Festival Beauty Queen; and press kit photos of the Aqua Fest talent. Lastly, a 1973 Children's Pet Parade scrapbook, Skipper pins and a Competitor badge make up the Aqua Festival Scrapbook and Memorabilia series (1965-1988, undated). The Pet Parade scrapbook contains newspaper clippings, photographs, programs, correspondence from children and sponsors and judge's tally sheets. The Publicity series (1993-1996) includes two audio reels with publicity spots played on KASW 101 for Aqua Fest events like the boat races, skipper pin, pet parade, family fun, drag races, and many others.

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Arrangement

Arranged into five series:


  • I. History
  • II. Press Clips
  • III. Programs and Brochures
  • IV. Photographic Materials
  • V. Aqua Festival Scrapbook and Memorabilia
  • VI. Publicity

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Restrictions

Restrictions on Access

Open to all users.

Restrictions on Use

None.

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Index Terms

This record series is indexed under the following controlled access subject terms.
Persons:
Albright, Glen.
Archer, Bill.
Balli, Sheryl.
Bauchaman, Virginia.
Bechtol, Hub.
Braziel, John.
Brown, Ken.
Burns, Peaches.
Butler, Beth.
Butler, Elizabeth Ann.
Byfield, George Anne.
Dismukes, Bill.
Fish, Russell.
Gray, Chica.
Hatch, Reg.
Herries, Bill.
Holdord, Bill.
Holt, Thad.
Kennedy, Rod.
Kelton, Heather.
Krezdorn, Ricki.
Manor, Joe.
Mathias, Vic.
McCuistion, GG.
Metschan, Mike.
Miller, Margaret.
Murphy, Vance.
Ohlendorf, Bob.
Penn, Susan.
Polk, Jack.
Persons, Rowland.
Pittman, Ann.
Prentice, Linda.
Price, Coryell.
Rowland, Aliece.
Sasser, Terry.
Sheffield, Beverly.
Simpson, John D.
Smith, Nancy Jane.
St. John, Ed.
Tally, Rusty.
Wells, Joe.
Organizations:
Austin Aqua Festival.
Austin Chamber of Commerce (Tex.)
Places:
Austin (Tex.)
Subjects:
Festivals--Texas--Austin.
Document Types:
Newspaper clippings.
Photographs.
Negatives.
Programs.
Interview transcript.

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Related Material

General Collection


  • A 394.269764 AU Austin Aqua Festival programs
  • A 781.6409764 FE Festivals in Austin, Texas
  • A 394.269764 LA 1985 1985 Austin Aqua Festival Night Lighted Water Parade
  • A 781.6409764 AU Austin Aqua Festival Boat Race Proposal
  • A 781.6409764 PR Proposal: Austin Aqua Festival Boat Races on Town Lake

Periodicals


  • Aqua News

Austin Files


  • Aqua Festival A5200 - by date
  • Headliners Club - Admirals Club H0480 (8)
  • Mexican Americans - Brown Berets M4300 (4)

Archives and Manuscripts


  • AR.1997.004 Camacho Family Papers
  • AR.2000.016 "Austin Seen" Photograph Collection
  • AR.2002.024 Richard Moya Papers
  • AR.2006.041 Earnest Gammage Papers
  • AR.2009.057 Austin (Tex.). City Council. Max Nofziger Records
  • AR.2013.017 Cris Kelly Austin Aqua Festival Papers

Oversized Archives


  • FF 01/08/009 Organizational chart of volunteers of the water parade
  • FF 01/17/017 Poster

Artifacts


  • Box 26, 94, 100 Skipper pins
  • Box 26 Aqua Festival patch

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Separated Material

Festival programs (1962-1979, 1982-1985) are cataloged in the General Collection. Some schedule of events brochures separated to Austin Files A5200.

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Administrative Information

Preferred Citation

Austin Aqua Festival Records (AR.Z.021). Austin History Center, Austin Public Library, Texas.

Acquisition Information

Donor #: DO/1988/064

Donation Date: 1988

Donor #: DO/2000/140 (KASE 101 Recordings)

Donation Date: 1999

Processing Information

The Deed of Gift indicated that photographic slides were part of the donation but the processor was unable to locate the material.

Finding aid created and encoded by Molly Hults in 2013. Updated 2014.

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Detailed Description of the Collection

 

I. History, 1986

Box Folder
1 1 Interview transcript with Vic Mathias, Ed St. John, John Simpson, Beverly Sheffield, 1986 April 25

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II. Press Clips, 1982-1985

Box Folder
1 2 1982
3-4 1983
5-6 1984
Box Folder
2 1 1984
2-3 1985

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III. Programs and Brochures, 1962-1988

Box Folder
2 4 Assorted programs and brochures, 1974-1982
5 Coronation Ball programs, 1962-1988
6 Schedule of events, 1963-1978

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IV. Photographic Materials, 1962-1985

Box Folder
2 7 Aqua Festival presidents and commodores, 1962-1985
8 Aqua Festival Executive Board, undated
Box Folder
3 1 Aqua Festival Board of Directors, undated
2 AFPD, 1983, undated
3 Aqua Festival committee members, interns, staff, undated
4 Aqua Festival Royal Court, 1962-1979, undated
5 Events - boat drag races, 1978
6 Events - assorted, 1967-1973, undated
7 Press kit photographs, undated

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V. Aqua Festival Scrapbook and Memorabilia, 1965-1988

Location
Oversize Volumes Aqua Fest Pet Parade scrapbook, 1973
Location Box
Artifacts 026/046-068 Skipper pins, 1965-1988
026/077 Competition badge, circa 1976

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VI. Publicity, 1993-1996

Box Folder
3 8 Aqua fest event recordings, 1993-1996

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