It is the mission of the Serie Project (also known as the Serie Print Project) to produce, promote, and exhibit the work of Latino artists and others, and to make the production and sale of prints affordable to both artist and patron. Each year, 15 to 18 artists are invited, through a referral and juror system, to participate in the Serie Project. They come to Coronado Studio, one of only three Latino-based print studios in the United States, to create an original work, collaborate with a master printer, learn how to create a serigraph print, and produce an edition of 50 prints. Depending on the number of artists, anywhere between 750 and 900 prints are produced annually through the Serie Project. The focus is on the work of Latina/o artists, but is not exclusively so. The artist keeps one half of the prints s/he produces, and the Serie Project keeps the other. The work of all the artists is then shown at exhibits during the course of the year.
The Serie Project was developed in 1993 after Sam Coronado attended a print workshop in Los Angeles, California run by Self-Help Graphics, a community-based Latino arts organization. A patron's request for a print motivated Coronado to get the equipment together to create serigraph prints and thus Coronado Studio was founded. With grant money from the City of Austin and the artwork of twelve of his artist friends Coronado created 50-print editions of their artwork. Coronado reapplied to the City of Austin the following year and again received funding for the Serie Print Project and every year thereafter artists were invited to learn the art of printing and produce an edition of 50 prints.
Prior to December 1999 the Serie Project was an umbrella project sponsored by La Peña, Inc., a local Latino non-profit arts organization. In December 1999 the Serie Project, Inc., was formally organized and incorporated as a State of Texas Non-Profit Corporation and received its federal tax exempt status 501(c)(3) by the Internal Revenue Service in December 2000.
Information gathered from the http://serieproject.org website.
This small (.2 linear feet) collection contains marketing materials such as postcards and an interactive presentation CD promoting the 10th Anniversary of the Serie Print Project. Also included are newspaper clippings about Sam Coronado and the Project, photographs of artists, printers and Montopolis neighborhood children working on the Serie Sidewalk Project and printed materials that highlight the contributions the Project is making to the art world.
The collection has been arranged by material type.
Periodicals
Austin Files
This record series is indexed under the following controlled access subject terms.
Open to all users.
None.
Donated by the founder of the Project.
The Serie Project, Inc. Records (AR.2004.026). Austin History Center, Austin Public Library, Texas.
Donor #: DO/2003/092
Donation Date: 2004
Finding aid created and encoded by Molly Hults/2010.