urn:taro:aushc.00006 Lucille Carroll Austin Papers An Inventory of the Collection Austin History Center. Austin Public Library. Austin, Texas 2004 Text converted by SPI Content Sciences Inc., April 2003. Finding aid encoded by Uri Kolodney on September 2004 Finding aid written in English. Collection Summary Austin, Lucille Carroll Lucille Carroll Austin Papers 1967-1989. 1970s-1980s. 2 linear feet (2 boxes, 1,773 items) 0.25 linear feet (21 items) 0.25 linear feet (1 item) Total: 2.5 linear feet, 1,795 items. AR.1994.092 Archives and Manuscripts Collection. Austin History Center, Austin Public Library.. Administrative Information Custodial History

The donation was received in 1994, and a preliminary inventory prepared soon after with some material being separated. In 2000, archival students processed it as a class project. The final processing was done in 2002 with all appropriate material being separated.

 Preferred Citation

Lucille Carroll Austin Papers (AR.1994.092). Austin History Center, Austin Public Library, Texas.

 Acquisition Information

Donor#: DO/1986/149

Donation Date: 1986, 1991,1994

 Processing Information

Initial Inventory and Preliminary Processing By/Date: Tim Wilder/December 1994.

Processing and Finding Aid by Students: Kathy Wheat, Heidi Nakashima, and Jean Baldwin/December 2000.

Final processing by: Ruth Baker/February 2002.

 Restrictions Restrictions on Access

None.

 Restrictions on Use

None.

 Index Terms Persons: Austin, Lucille Carroll. Heagerty, Chris. Heagerty, Steve. Schmidt, Dean. Taylor, Clifford Eugene. Organizations: Austin Board of Realtors. Anderson, Wormley, and Associates. Dean Schmidt Homes. Dean Schmidt Realtors. Lacy, Skloss, and Plueckham, Inc. Mortgage and Trust, Inc. Taylor, Carroll Advertising. Carroll and Associates. Taylor, Carroll and Associates. Subjects: Advertising. Real Estate. Business - African-American. Marketing. Mortgages. Homeowners Associations. Texas Nursing Home Association. Places: Austin (Tex.). Cedar Park (Tex.). Georgetown (Tex.). Pflugerville Tex.). Round Rock (Tex.). Brushy Creek Subdivision. County Glen Subdivision. Lakewood Subdivision. Lamplight Village. Hunter Oaks Subdivision. Mesa Ridge Subdivision. San Gabriel Heights Subdivision. Document Types: Artifacts. Business documents. Correspondence. Financial documents. Photographs. Printed material. Biography of Lucille Carroll Austin

Lucille Carroll Austin was an enterprising young woman whose professional ambitions led her to great success in the advertising and real estate businesses. Her development and participation in her own and others' business ventures occasioned her to collect documents that relate facets of the business community and economy in Austin, Texas, from 1972 to 1987.

She was born in Texas yet she and her siblings were raised in the North and Midwest regions of the country. The Carroll family had resided in Texas for several generations; her great-great-grandfather, Thomas B. Carroll, lived in Ellis County, Texas, until his death in 1891, and her grandmother was raised in Austin. Lucille's father, Thomas G. Carroll, met Lucille's mother in college at the University of Texas at Austin.

Following her graduation from Homewood-Flossmoor High School in Flossmoor, Illinois, in 1968, Lucille Carroll returned to Texas to study Studio Art at the University of Texas at Austin. As a student, she produced several significant works that demonstrated her talent in the graphic arts and advertising. In 1972 she contributed design, copy, and format for two UT exhibition catalogs. The first supported an exhibit of paintings by Augustus Vincent Track; the second supported an exhibition titled "The Twenties: the Thirty-First Annual Fine Arts Festival".

After receiving her Bachelor of Fine Arts in 1972, Lucille began work as a graphic artist for Lacy, Skloss, and Plueckham, Incorporated advertising agency. On December 22, 1973, she married Clifford Eugene Taylor and by the spring of 1974, they opened their own advertising agency, Taylor, Carroll and Associates. The agency maintained office space on the seventh floor of the Littlefield building in downtown Austin. Their primary clients were small businesses, particularly restaurants in central Austin. She designed menus, flyers, newspaper and magazine ads, and radio and television spots. Utilizing her draftsman skills, her creativity, and sense of humor, Lucy Taylor received several awards for her work in advertising.

In 1978 Taylor, Carroll and Associates stopped formal business operations and Lucille and her husband, Eugene, both shifted their careers to the real estate business. Both the Taylors were employed by Anderson-Wormley, a predominantly African-American real estate company located on Airport Boulevard. Lucille was trained as a sales agent; she listed and represented properties primarily located in the Lakewood subdivision. She also designed advertisements, forms, and highlight sheets for the realty company.

In 1980, Lucille joined the Heagerty Company Realtors. The Heagerty Company invested heavily in Lucille's training as a realtor. She put to use her graphic design skills and designed many highlight sheets, forms, and training packets, as were as addressing realtor functions ranging from soliciting out-of-town clients to advising buyers on insurance.

In 1983 Dean Schmidt Reality located in Houston, Texas, opened an additional office in Austin. Dean Schmidt hired Lucille as the general sales manager. Dean Schmidt was building and marketing new homes, sometimes entirely new subdivisions (including the Mesa Ridge subdivision in 1984). Due to the failed Texas' oil economy and the eventual failing of bank and trusts, as well as realty companies, Dean Schmidt closed business in Austin.

In 1985 Lucille shifted her career again and became the first commissioned loan officer for M&T (Mortgage and Trust). This third career utilized her cumulative knowledge and experience with both interim financing for the builders as well as mortgage financing for customers.

Lucille moved to Pennsylvania in 1987 with her second husband, taking the name Lucille Carroll Austin. In a letter that accompanied the donated material in 1994 she provided current information on her life. She was working as a volunteer at the Chester County Historical Society in West Chester, Pennsylvania managing the Society's Museum Shop.

 Scope and Contents of the Records

Correspondence, creative, printed, business, financial, and photographic materials document the advertising, real estate, and mortgage broker careers of Lucille Carroll Austin. Arranged in six series, the papers represent Austin's school work and correspondence, the products of her small business (Taylor, Carroll and Associates), her involvement as a realtor with Heagerty Realty Company and Dean Schmidt builders, and her role as a broker with the Mortgage and Trust company.

Austin's career shifts stem from a tracked path of networking and skill expansion. Nevertheless, her papers reveal that her beginnings and talent in graphic design greatly contributed to her success in the realty and brokerage businesses. Documents throughout her collection sustain sophisticated design elements central to design and advertising. After she left a formal career as a graphic designer, she continued to design logos, promotions, advertisements, office forms, and property highlight sheets for Anderson-Wormley Realty, Heagerty Company, Dean Schmidt, and Mortgage and Trust.

Sketches, design series, drafts, and tear sheets produced for her various clients document her achievements as a graphic artist as well as sample the small business services and retails Austin offered in the early to mid-1970s. Prominent clients include Pabst beer, KLBJ radio, Mike and Charlie's Restaurant, and Southwood Mall.

Noteworthy for demonstrating an inside view of the real estate market are the training materials she compiled while working for Anderson-Wormley Realtors, Heagerty Company, and Dean Schmidt Builders. These documents apportion the skills and knowledge acquired by a successful realtor and her business with individual sellers as well as corporate developers. Austin's papers collected while an employee of the Heagerty company and Dean Schmidt illuminate the creation of the Lakewood, Mesa Ridge (Round Rock) subdivisions as well as: Lamplight Village, Hunter Oaks, Brushy Creek (Round Rock), San Gabriel Heights (Georgetown), and County Glen (Cedar Park).

 Organization of the Records

The records are arranged into six series:

Personal Advertising-Taylor, Carroll Advertising Real Estate-Heagerty Company, Realtors Real Estate-Dean Schmidt, Realtors Mortgage & Trust, Inc. Real Estate-Training Separated Materials

Twenty-two photographs and negatives were separated to the Archives Photograph Collection.

Fourteen boxes of slides and 4 rolls of magnetic tape were separated to the Archives Photograph Collection.

One resume for Lucille Carroll Taylor (Austin) was separated to the Austin Files - Biography Collection.

Twenty-seven items concerning multiple house addresses were separated to the Austin Files - House/Building Collection.

Eighteen items of general materials were separated to the Austin Files - Subject Collection.

Audiscan - Radio Audience Surveys Austin, 1983, Celebrate Austin, and 25 other books regarding real estate were separated to the General Collection.

Various posters and plats of subdivisions were separated to the Archives Oversize Collection.

One Scrapbook was separated to the Archives Oversize Volumes Collection.

Sixty-seven audio tapes were separated to the Audio Collection.

Fifty-seven magazines regarding real estate were separated to the Periodicals Collection.

 Detailed Description of the Collection Series 1: Personal 1 1 Family history, biography, and wedding (C.E. Taylor). (5 items). 1 2 Pre-college school work, 1967-68. (11 items). 1 3 University of Texas' school work. Catalogs, 1972. (2 items). 1 4 Correspondence. n.d., 1982, 1984, 1985. (22 items). 1 5 Resumes. n.d. (8 items). 1 6 Awards, certificates, and licenses. 1980s. (21 items). 1 7 Applications-Real estate and others. n.d. (21 items). 1 8 Lacy, Skloss, and Plueckham, Inc. 1972. (2 items). Series 2: Advertising - Taylor, Carroll Advertising 1 9-62 Clients: 1 9 6th Street Deli. n.d. (3 items). 1 10 26 Doors. 1977-78. (2 items). 1 11 American Library Association. n.d. (1 item). 1 12 Anderson Wormley Realtors. n.d., 1977. (21 items). 1 13 Anderson-Wormley. 25th Anniversary. 1976-77. (33 items). 1 14 Anderson-Wormley. Anvertising campaign. 1976-77. (36 items). 1 15 Real estate ads. 1975. (14 items). 1 16 Accent Alley/Austin Antique Abstract. n.d. (3 items). 1 17 Austin People Today-magazine. 1974. (4 items). 1 18 Bachelors of Austin-brochures. 1974-75. (2 items). 1 19 Bank of Austin. 1975. (4 items). 1 20 Big Daddy's Pizza. 1974. (12 items). 1 21 Big Red. n.d. (3 items). 1 22 Blue Parrot. 1978. (12 items). 1 23 Capitol Oyster Co. 1975, 1978. (15 items). 1 24 Capitol Plaza. 1975. (16 items). 1 25 Carnaby Square. 1974. (1 item). 1 26 Carroll, Susan. 1978. (2 items). 1 27 Casablanca. 1978. (19 items). 1 28 Chi Chi. 1975. (4 items). 1 29 Children's Shoe World. n.d. (1 item). 1 30 Continental Cars. n.d. (1 item). 1 31 Gay Gillen Travel. n.d. (6 items). 1 32 Gold, Harry. Georgetown. n.d. (2 items). 1 33 Karolines. n.d. (2 items). 1 34 Kasson Yamaha. 1974. (4 items). 1 35 KLBJ Radio. 1978. (4 items). 1 36 KRMH Radio. 1974. (5 items). 1 37 Los Tacos. n.d. (3 items). 1 38 Maharani. 1974-75. (7 items). 1 39 Mama Eleni's Restaurant. n.d. (2 items). 1 40 Mike and Charlies. 1974-75. (23 items). 1 41 Onion Creek Forest. n.d. (1 item). 1 42 Pabst. 1974. (11 items). 1 43 Parties Unlimited. n.d. (6 items). 1 44 Peiping House Restaurant. 1975. (3 items). 1 45 Pink Place. 1974. (4 items). 1 46 Planter's Garden Center. 1975. (4 items). 1 47 Pleasure Time Soda Water. 1975. (2 items). 1 48 Ricco's Restaurant. 1962, 1975, 1977. (11 items). 1 49 Southwood Mall. 1974. (9 items). 1 50 State Bank and Trust. 1975. (3 items). 1 51 Sutherland, Robb-City Council Race. 1977. (14 items). 1 52 Texas Future Teachers of America (TFTA). n.d. (1 item). 1 53 Texas Nursing Home Association (TFTA). 1975-78. (16 items). 1 54 Uncle Stanley Public House. 1974-75. (4 items). 1 55 The Village of Cherry Creek. n.d. (2 items). 1 56 Wm. Lane's Shop. n.d. (1 item). 1 57 Austin Living-magazine. 1977. (10 items). 1 58 Contracts/forms. n.d. (4 items). 1 59 Invoices sent and received. 1976-78, 1983. (11 items). 1 60 Assorted layout sheets. n.d. (20 items). 1 61 Printed material. n.d. (7 items). 1 62 Notes. n.d. (9 items). Series 3: Real Estate - Heagerty Company, Realtors 1 63 Packet on Company and Properties for sale. n.d. (21 items). 1 64 Sales book. n.d. (1 item). 1 65 General correspondence and sales notes. 1979, 1981-82. (54 items). 1 66 Properties marketed: 1 66 Balcones Oaks, Sec. I; 900 W. 17th St. (history); Long Canyon; 106 Laurel Lane-Aldridge Place(history); Attar Cove; misc. properties. 1978-80, 1982. (36 items). 1 67 Builders of home marketed: Scharfe Homes, R.T. Mayfield Co. 1981-83. (12 items). 1 68 Broker mailing lists. 1985-1987. (41 items). 1 69 Property descriptions and related material. n.d., 1979-1980. (78 items). 1 70 Apartment rental property. 1981. (19 items). 1 71 Lakewood Subdivision-publicity/printed material. 1979-82. (10 items). 1 72 Lakewood-correspondence & related material. 1980-83. (43 items). 1 73 Lakewood Homeowner's Assoc., By-laws, member information. 1979-81. (37 items). 1 74 Printed material(nwsp)-Accomplishments in real estate. 1979, 1981. (2 items). Series 4: Real Estate - Dean Schmidt, Realtors 2 1 Office file-correspondence and notes on sales and related material. 1983-85, 1987. (37 items). 2 2 Sold book sheets-rider sign designations. 1983-85. (60 items). 2 3 Graphs & charts of homes sold. 1978-88. (19 items). 2 4 Sales sheets. 1978-84. (21 items). 2 5 Guide book for real estate agents. Part 1. 1983. (1 item). 2 6 Guide book for real estate agents. Part 2. 1983. (1 item). 2 7 Work notes. 1980-85. (107 items). 2 8 Advertising campaign. 1983-85. (58 items). 2 9 Marketing calendar. 1983-86. (16 items). 2 10 Mesa Ridge Marketing. 1984-85. (57 items). 2 11 Neighborhood information. n.d. (5 items). 2 12 Zoning ordinances. 1983-84. (2 items). 2 13 Austin Board of Realtors & related material. 1981-85. (23 items). 2 14 Policy manual drafts. n.d., 1984. (30 items). 2 15 Planning/office procedures. 1983. (22 items). 2 16 Policy Manual. n.d. (1 item). 2 17 Forms created by L.C. Austin. 1984-86. (51 items). 2 18 Weekly brokerage reports. 1984-85. (22 items). 2 19 Brushy Creek-reports and correspondence. n.d., 1984. (10 items). 2 20 Quarterly building reports. 1983-85. (26 items). 2 21 Building reports-various subdivisions. 1983-85. (26 items). 2 22 Property analysis. 1984. (16 items). 2 23 Austin multiple listing-service reports. 1982-83. (18 items). 2 24 New home listings for Austin. 1984-85. (16 items). Series 5: Mortgage & Trust, Inc. 2 25 Start up-Forms/ stationary and info. 1985-86. (27 items). 2 26 Loan application packet. 1985. (12 items). 2 27 Real estate agents and potential clients. 1986, 1989. (28 items). 2 28 Price sheets. 3/87-5/87. (20 items.) 2 29 Austin city bond/Austin Housing Finance Corp. 1985-1987. (30 items). 2 30 Texas bond. 1985-86. (23 items). 2 31 Maps and call record logs. 1985-87. (22 items). Series 6: Real Estate - Training 2 32 Advertising. n.d. (9 items). 2 33 Appraisal. n.d. (38 items). 2 34 Brokerage. 1978. (7 items). 2 35 Closing. n.d. (6 items). 2 36 Farms and financing. n.d. (17 items). 2 37 Negotiation and For sale by owner. n.d. (8 items). 2 38 Out of town buyers and Personal referral. n.d. (5 items). 2 39 Success strategies and General. n.d. (10 items).