VI. Recommendations
A. For Specific Companies in the Industry
- After reviewing all of the literature and databases, you should have a very good idea about how the industry works, which companies make up the industry, what the relative market share is of the target as well as competitor companies.
- Search by industry code (SIC or NAICS) in Business & Company Resource Center, Mergent or by company name in Factiva and Business Source Complete
- Look for market research in: Gartner, Mintel, and Business Source Complete
B. Attractiveness for New Entrant(which types of companies would have greatest likelihood of success as a new competitor?)
- Search news and trade publication articles in Business Source Complete , Business & Company Resource Center or Factiva, looking for trends, new products,etc.
VII. References and Appendices
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