A. Size of Company
- Factiva, Hoovers, Mergent, and Business & Company Resource Center have information on company size.
B. Location of Headquarters & Operations
- Reference USA locates headquarters, branches, number of employees, etc.
- Mergent lists headquarters and "Business" operations
C. Importance of Industry in Company Operations
- Standard and Poor's Industry Surveys
HC 106.6 S74 PCL Reference Business Services -- Company
D. Targeting\Positioning Strategy
- Simmons (SMRB) Choices II CD-ROM on a workstation in PCL Business Services
- Mediamark Reporter CD-ROM on a workstation in PCL Business Services
- Mintel provides complete market research for products & industries.
- Gartner provides market research for technology products.
- Business Source Complete provides market research reports.
Demographic and Media Information
- LifeStyle Market Analyst
HF 5415.33 U6 L54 PCL Reference Business Services- SRDS publications (Search UTNetCat for SRDS)
- American Factfinder - Census Bureau population information
- Demographics USA / Demographics USA (County ed.)
HF 5415.2 S943Current Issues in PCL Reference Business Services- Demographics USA (ZIP ed.)
HF 5415.3 D463PCL Reference Business Services- The Sourcebook of Zip Code Demographics
HA 203 S66Located in PCL Reference Business Services- Mediamark Reporter
PCL Reference Business Services CD-ROM machine- Statistics & Demography
- World Consumer Lifestyles Databook : Key Trends
HF 5415.3 W675 1ST 2002 PCL Reference Business Services--Statistics
E. Distinctive Operational Policies
- Factiva search by company or industry and operation policies
- Mergent and Lexis/Nexis Annual Report to Shareholders may provide information on operations
F. Global Vs Multidomestic Operations
- Mergent will list global operations as well as provide country reports for understanding how business is conducted in other countries.
- Factiva and can provide an insight into a firm's global and domestic operations.
G. Level of Concentration in Operations and Locations
- EDGAR 10k will give a good overall picture of how and where business is and has been done.
- Mergent, Business & Company Resource Center, are good resources for this information.
H. Competitive Posture
- Mergent and Lexis/Nexis Annual Report to Shareholders
- Industry Publications
- Gartner magic quadrants
I. Prospects for Future Strategy and Likelihood of Success.
- Factiva, Lexis/Nexis and Mergent provide access to SEC disclosure documents where future prospects are often discussed (Management Discussion).
- Standard and Poor's Industry Surveys HC 106.6 S74 Provides industry trend and forecasting information. Located in PCL Reference Business Services
- Business Source Complete provides trade and academic journal articles on strategy and success.
- Gartner's hype cycle looks at trends and forecasts
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