Industry Analysis- Market Analysis:
- Market Size
- Current rate of Growth
- Growth Projections
- Major Segments in the Market
- Buying Processes and Considerations
III. Market Analysis:
A. Market Size
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Mintel, Business Source Complete (market research reports), Factiva can provide information on market size, market share, etc.and are the best places to start.
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Mintel provides full text access to market research reports and retail statistics. Includes information such as trends, market size and share, forecasts, and company and brand profiles.
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Use
Factiva--search for a known company and then look at the company/industry comparison report to calculate market share.
- Gartner can provide market size and share information for technology related business services.
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Standard and Poor's Industry Surveys HC 106.6 S74 The benchmark publication of industry overviews. Located in PCL Reference Business Services
B. Current rate of Growth
C. Growth Projections
D. Major Segments in the Market
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Mintel provides information about major market segments of consumer products.
- Gartner provides information on technology market segments
E. Buying Processes and Considerations
Search Business Source Complete using the term "buying process" and "industry".
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