II. Current Environmental Forces
A. Political Environment
- Does the industry have an economic or political impact on an area? Could it?
- What ingredients, supplies, etc. are needed to manufacture or provide service?
- Where do they come from? How are the products produced?
- Is there an environmental impact on the area? How are the products packaged? Glass, Aluminum, plastic, paper?
- Try Factiva , Business Source Complete, using key words which will provide information on "impact," "packaging," etc.
- Business Monitor Online, Business Source Complete - (Country Reports), Mergent, Factiva, Source OECD and Lexis/Nexis country profiles will give an overview of the present political environment as well as regulations.
- International Business--Country Information provides links to important international business information throughout the world.
- Country Commercial Guides(U.S. State Department)
B. Social\Cultural\Demographic Environment
- Does the consumption of the industry product have any effect on members of the social, cultural, or political community? For example: Mormons do not drink caffeinated drinks. Salt Lake City might not provide a good target for increasing market share of Coca Cola.
- Use Factiva, World Bank - Country and Regions and CIA World Factbook to search for cultural effect and barriers.
- Mergent, Business Monitor Online, Business Source Complete, Factiva and Lexis/Nexis country profiles will give an overview of society and culture of the area.
- International Business--Country Information provides links to important international business information throughout the world.
- World Consumer Lifestyles Databook : Key Trends Euromonitor
HF 5415.3 W675 1ST 2002 PCL Reference Business Services -- Statistics
C. Technological Environment
Previous Page / Next Page
- Does the use of technology have an impact? How? Cost? Efficiency? Several databases: Gartner, Mergent (industry reports), Factiva, and Business Source Complete can provide information about technology trends and forecasts in various industries
Page 3 of 7
