University of Texas at Austin

University of Texas Libraries

Overview of Industry Analysis - Table of Contents

This is a seven page tutorial.

Enter the Tutorial

  1. History of the Industry
    1. Inception
    2. Competitive Evolution Over Time
  2. Current Environmental Forces
    1. Political Environment
    2. Social\Cultural\Demographic Environment
    3. Technological Environment
  3. Market Analysis
    1. Market Size
    2. Current rate of Growth
    3. Growth Projections
    4. Major Segments in the Market
    5. Buying Processes and Considerations
  4. Structure of the Industry
    1. Exit/Entry Barriers
    2. Value-added chain
    3. Major buyers and suppliers and power of each
    4. Range of Substitutes
    5. Level of Rivalry
    6. Major Competitors
    7. Possible New Entrants
    8. Global vs. Multidomestic Operations
    9. Level of Concentration in Operations and Locations
  5. Competitor Analysis
    1. Size of Company
    2. Location of Headquarters & Operations
    3. Importance of Industry in Company Operations
    4. Targeting\Positioning Strategy
    5. Distinctive Operational Policies
    6. Global Vs Multidomestic Operations
    7. Level of Concentration in Operations and Locations
    8. Competitive Posture
    9. Prospects for Future Strategy and Likelihood of Success.
  6. Recommendations
    1. For Specific Companies in the Industry
    2. Attractiveness for New Entrant
  7. References and Appendices

Enter Tutorial

Page 1 of 7