University of Texas Libraries

Communication Resources Gateway

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Databases | Market research | Sound and image sources of ads: a brief sampling | Information access guides and handouts

Databases
The U. T. proxy symbol Academic OneFile | The U. T. proxy symbol Business & Company Resource Center | Daylife - a new way to explore the world | The U. T. proxy symbol Dissertations and Theses: Full Text | The U. T. proxy symbol EBSCOhost Research Databases search across 2 or more databases at a time; more than 60 to choose from | The U. T. proxy symbol Encyclopedia of International Media and Communications | The U. T. proxy symbol Factiva | The U. T. proxy symbol Historical Statistics of the United States: Millennial Edition Online | The U. T. proxy symbol Hoovers.com | The U. T. proxy symbol LexisNexis Academic | The U. T. proxy symbol RedBooks.Com | The U. T. proxy symbol Roper Center for Public Opinion Research | The U. T. proxy symbol Social Explorer | The U. T. proxy symbol Standard Rate & Data Service (SRDS) Publications | The U. T. proxy symbol Web of Science (ISI Web of Knowledge)

Market research
The U. T. proxy symbol AD $ Summary | The U. T. proxy symbol eMarketer | The U. T. proxy symbol Gartner.Com | Google.Trends Labs (in development) | The U. T. proxy symbol Mintel | The U. T. proxy symbol Simmons Market Research Bureau's Choices 3. Note: available only in UT Libraries on UT Libraries computers. | The U. T. proxy symbol Statistics and Demographics

Sound and image sources of ads: a brief sampling
Ad*Access | Advertising Age® | The U. T. proxy symbol ArtStor | Emergence of Advertising Art in America: 1850-1920 | Gettyimages® | Google Image Search | Internet Archive: Prelinger Archives includes ads | Luerzer's International Archive | Mixed Messages: Tracking Political Advertising (washingtonpost.com) | New York Public Library Digital Gallery | Super Ad Bowl: Two Decades of Players (The New York Times) | SUPERBOWL-ADS.COM | YouTube

Information access guides and handouts
Graduate Student Orientation Handout (Fall 2009)
ADV 344K: Advertising Research (Choi - Fall 2009)
ADV 380J: Quantitative and Qualitative Research (Choi - Fall 2009)

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