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University of Texas Libraries

University of Texas Libraries
Celebrating the Life

Department of Advertising

Department of Advertising Faculty

Carole Cable
Communication Librarian
(512) 495-4382
PCL 3.316, by appointment

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Communication Resources Gateway

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Databases | Market research | Sound and image sources of ads: a brief sampling | Information access guides and handouts

Databases
The U. T. proxy symbol Academic OneFile | The U. T. proxy symbol Business & Company Resource Center | The U. T. proxy symbol Business Source Complete | The U. T. proxy symbol Dissertations and Theses: Full Text | The U. T. proxy symbol Recent UT Department of Advertising Dissertations and Theses | The U. T. proxy symbol EBSCOhost Research Databases search across 2 or more databases at a time; more than 60 to choose from | The U. T. proxy symbol Factiva | The U. T. proxy symbol LexisNexis Academic | The U. T. proxy symbol Polling the Nations | The U. T. proxy symbol RedBooks.Com | The U. T. proxy symbol Roper Center for Public Opinion Research | The U. T. proxy symbol Standard Rate & Data Service (SRDS) Publications | The U. T. proxy symbol UT Digital Repository Electronic Theses and Dissertation: Advertising | The U. T. proxy symbol Web of Science (ISI Web of Knowledge)

Market research
The U. T. proxy symbol AdAge DataCenter and separate link to AdAge Hispanic Fact Pack | Arbitron.com: UT Libraries does not license data from Arbitron.com; however, there are numerous free reports and rankings available on the site. | The U. T. proxy symbol Business Source Complete | The U. T. proxy symbol Datamonitor360 | Google.Trends Labs (in development) | The U. T. proxy symbol Mintel | The U. T. proxy symbol Statistics and Demographics | The U. T. proxy symbol SimplyMap

Sound and image sources of ads: a brief sampling
Ad*Access | The U. T. proxy symbol ArtStor | Emergence of Advertising Art in America: 1850-1920 | Gettyimages® | Google Image Search | Internet Archive: Prelinger Archives includes ads | Luerzer's International Archive | Mixed Messages: Tracking Political Advertising (washingtonpost.com) | New York Public Library Digital Gallery

Information access guides and handouts
ADV373/PR377K: Integrated Communication Campaigns
ADV370J/PR367: Integrated Communications Management
ADV 380J: Quantitative and Qualitative Research
ADV 344K: Advertising Research

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