University of Texas Libraries | University of Texas at Austin
ADV 344K Advertising Research
Advertising Resources Page: http://www.lib.utexas.edu/subject/advertising/index.html
[link to this handout at bottom of this
page]
The UT Libraries Web site
Library web
site and Library Catalog: http://www.lib.utexas.edu
Advertising
Resources page: http://www.lib.utexas.edu/subject/advertising/index.html
Communication & Mass Media Complete (EBSCO):
http://www.lib.utexas.edu/indexes/titles.html?id=93
Citations and links to some 400
periodicals, including full text for over 200 titles, in areas related to
communication and mass media.
Business
Source Complete (EBSCO)
http://www.lib.utexas.edu/indexes/titles.html?id=69
Full-text content in all disciplines of business, including
marketing, management, MIS, POM, accounting, finance and economics within book
digests, conference proceedings, case studies, investment research reports,
industry reports, market research reports, country reports, company profiles,
and SWOT analyses, etc.
Advertising RedBooks.com
http://www.lib.utexas.edu/indexes/titles.html?id=303
Provides competitive intelligence and prospecting data on agencies
and advertisers.
eMarkter: http://www.lib.utexas.edu/indexes/titles.html?id=522
Updated daily. Monitors, aggregates and analyzes data in the form
of analyst reports from over 2,800 resources supplied by research firms,
consultancies, government agencies, and universities around the world. The
focus is worldwide Internet usage and e-business. The analyst reports,
articles, and charts cover broadband & dial-up; consumers & e-commerce;
e-business & IT; industries; marketing & advertising; media &
entertainment; demographics & usage; mobile & wireless. Includes access
to all analyst reports: 80+ annually, downloadable in PDF format (or view as HTML).
Total access to database of market research from more than 2,800 sources
worldwide and updated daily: 50,000+ charts and articles, all downloadable in
PDF, JPG and Excel.
Business
& Company Resource Center
http://www.lib.utexas.edu/indexes/titles.html?id=67
Provides access to company profiles, company brand information,
rankings, investment reports, company histories, chronologies, and
periodicals. Under industry search
option, enter SIC/NAICS code; alternatively use Company search option, enter
Company name, select appropriate company, use Industry Rankings, Industry
Overview, etc.
Factiva
http://www.lib.utexas.edu/indexes/titles.html?id=144
Use 2.0 Search Beta for most searches. 2.0 Search Beta organizes
results by list and by ÒDiscovery Pane.Ó A worldwide news source for company
information, personnel changes, product launches.
Hoovers.com
http://www.lib.utexas.edu/indexes/titles.html?id=398
Provides qualitative company profiles which contain company
overviews and histories (private company and international company coverage),
product/brand name listings, competitors, officer names and salaries, product
segmentation data, subsidiaries, and financial data, including access to annual
reports and SEC filings.
Lexis/Nexis Academic: http://www.lib.utexas.edu/indexes/titles.html?id=224
Mintel
http://www.lib.utexas.edu/indexes/titles.html?id=248
Market research reports for Europe, UK, and US, search by
industry, company, lists range of specific and related reports available by
date of report.
Google Scholar: http://www.lib.utexas.edu/
Use to find open access
scholarly information and scholarly articles embedded in more than 500 UT
Libraries-licensed databases (licensed info not accessible via Google.com).
Searches content of Google Books simultaneously. Note links: Cited by, Related articles, Library Search, Find
it at UT. Does not link to statistical, financial, company news, current
news, general reference, and other proprietary data embedded in UT-licensed
databases.
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Carole Cable, Communication Librarian, Research Services,
University of Texas Libraries at Austin, carole.cable@mail.utexas.edu 512.495.4382 or PCL 3.316 or use Ask a Librarian
service @ http://www.lib.utexas.edu/services/reference/