Advertising and Public Relations Research Guide

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Journals and Articles

Business Source Complete: Articles from both advertising and public relations journals and trade magazines including: Journal of Public Relations Research, Advertising Age, Adweek, Brandweek, Brand Strategy, Journal of Advertising, Journal of Advertising Research. 

Taylor & Francis Online: International Journal of Advertising, Current Issues and Research in Advertising.

LexisNexis Academic: Media Week, PR News, Bulldog Reporter Business Media.

SAGE Premier: Journalism and Mass Communications Quarterly. 

Directory of Open Access Journals: Public Relations Journal. 

ScienceDirect: Public Relations Review. 

Factiva: Find full-text access to top national and international newspapers, newswires, business journals, market research reports, analysts reports and websites including the Wall Street Journal, New York Times, and the Los Angeles Times. 

Advertising and Public Relations Databases: Find full listing of advertisng and public relations databases available at UT. 

Research, Reports, and Data

AdForum.com: Directory of advertisements from broadcast, print and internet media. Can search by award winners, advertising agencies and more.

SRDS PublicationsProvides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines.

Mintel ReportsConsumer market research reports for covering U.S., Europe and some Asian countries.

MarketLine Advantage: Provides business news, opinion, and latest published reports help users to understand key trends and events, while qualitative and quantitative data and analysis support business research programs. Includes SWOT and PESTLE analyses. 

Ad Age Data Center: profiles of top advertisers, agency and media family tree reports, advertising spending data, industry contacts, ad industry job market data and ranked lists of top media markets and media formats. Includes access to the Hispanic Fact Pack which can only be accessed through this separate link: Hispanic Fact Pack.

Advertising REDBOOKS.comProvides competitive intelligence and prospecting data on advertising agencies and advertisers. 

Media Intelligence CenterProvides access to current and historical audited circulation reports and publishers' statements for newspapers, consumer magazines, and business publications.

Contact Information

Brittany Rhea Deputy 

Librarian for the Moody College of Communication

PCL 2.312S

b.deputy@austin.utexas.edu