Advertising and Public Relations Research Guide

ADV/PR Databases

Business Source Complete: find company information, case studies, investment research reports, industry reports, market research reports, country reports and SWOT analyses.

Mintel: find market research reports for Europe, the UK, and the US.

Redbooks: find competitive intelligence and prospecting data on agencies and advertisers.

Factiva: find full-text access to top national and international newspapers, newswires, business journals, market research reports, analysts reports and websites.

Advertising and Public Relations Databases: find full listing of advertisng and public relations databases available at UT. 

Search scoUT for Materials Here

Top Five Questions

What is the circulation of this newspaper?

What companies are located in a certain Zipcode?

What is the reach of this TV station?

  • Search for news for articles on the particular station in Factiva
  • Check SRDS for website traffic

Where can I find market size of an industry?

Where can I find articles from advertising trade magazines?

Contact Information

Brittany Rhea Deputy 

Communications Librarian

PCL 2.430e

(512) 495-4142

b.deputy@austin.utexas.edu