Advertising and Public Relations Research Guide
Business Source Complete: find company information, case studies, investment research reports, industry reports, market research reports, country reports and SWOT analyses.
Mintel: find market research reports for Europe, the UK, and the US.
Redbooks: find competitive intelligence and prospecting data on agencies and advertisers.
Factiva: find full-text access to top national and international newspapers, newswires, business journals, market research reports, analysts reports and websites.
Advertising and Public Relations Databases: find full listing of advertisng and public relations databases available at UT.
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