New Reference Books
at PCL
Selected titles from the newest additions to the Reference Collection of the
Perry-Castañeda Library
All Reference books are non-circulating. They may not be checked out.
December 2006
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USA in space. TL 789.8 U5 U83 2006 PCL Reference USA in Space collects 280 essays on the major space programs, piloted and robotic missions, satellites, space centers, space planes, and issues from the earliest missions to the present. The many changes in the space program over the past half decade made a careful reading of every page necessary to ensure the content's accuracy. USA in Space, Third Edition updates the Second Edition (3 vols., 2001) with 42 new essays plus 5 replaced essays for a total of 280 essays. The editors - longtime historian of the space program Russell R. Tobias, joined in this edition by David G. Fisher, Associate Professor of Physics and Astronomy, Lycoming College, Williamsport, Pennsylvania - carefully pored over all the old essays, revising and often adding paragraphs of material to bring the text up to date. All bibliographies have been expanded with annotated citations to the latest sources for fuller information and background. |
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The ESPN pro football encyclopedia. GV 955.5 N35 E875 2006 PCL Reference From ESPN, the sports experts, comes the most complete, accurate, and up-to-date football database ever compiled! This remarkable volume, brought to fans of the gridiron at an unbeatable price, is absolutely brimming with facts, figures, and everything else to do with the game. Weighing in at a whopping 1,336 pages, it features comprehensive year-by-year and team-by-team statistics on rushing, passing, receiving, kicking, punting, sacks, and returns for all players in NFL history. It also lists the all-time leaders in dozens of categories and provides far-reaching details on football history. |
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The seventies in America. E 169.12 S447 2006 PCL Reference This illustrated three-volume encyclopedia is a companion set to The Sixties in America (1999) and The Fifties in America (2005). It covers events, movements, people, and trends in popular culture, literature, art, sports, science, technology, economics, and politics in the United States and Canada. The Seventies in America features both longer overviews and shorter entries discussing people, books, films, television series, musical groups, and other important topics. Every entry focuses on that topic or person during the 1970's (1/1/70 to 12/31/79) in order to explore what made the decade unique. Topics that span several decades may provide some background and aftermath information to help place the 1970's in perspective. |
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The DMA 2005 response rate report. HF 5415 D53 2005 PCL Reference DMA 2005 Response Rate Report provides response rate benchmarks detailed by media and industry. The report measures data on 573 direct and interactive marketing campaigns. The research contains response rate information from 21 industry categories, including financial products and services, health services, manufacturing, packaged goods, catalog/retail, and travel. Detailed information on promotional tools, free offers, shipping, rebates, and sweepstakes also are included in the report. Response rate information is broken down by the purpose of the campaigns, including direct order, lead generation, traffic generation, and fundraising. The 19 direct response media covered in the study were direct mail, dimensional mail, postcards, catalogs, e-mail, banner/rich media ads, search engine marketing, co-op mailings, package inserts, statement stuffers, coupons, outbound telemarketing, newspapers, free-standing inserts (FSIs and space ads), magazine space ads and blow-ins, and direct-response radio and long and short form DRTV. Response rate data was gathered on both house file customer and prospecting campaigns. |
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Maintained by Hilda Ramos . Updated every month. Last update 12 December 2006.
