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Master's Professional Reports Abstract



The strategy of corporate philanthropy.
Reid, Vicki
REPORT 2000 R27249 Public Affairs Library

As government spending for social services declines, the role of corporations is expanding to fill the void. Corporations must justify this giving to shareholders in light of the call for efficiency and increased profitability, hence the evolution of strategic philanthropy.
This report recounts the financial and legal history of strategic philanthropy and details the benefits that accrue to corporations that give to charitable causes in a strategic manner, as well as outlining historical arguments against such giving. In conclusion, methods for implementing strategic philanthropy in both larger corporations and start-up environments are outlined.