Community expectations and demands are changing. Many local governments are reevaluating the ways in which they deliver services. Organizational culture is a tool that offers local government managers the ability to strategically guide their organization's development to most effectively meet these changing needs. This report reviews various components of organizational culture and discusses several ways in which shaping or changing the organizational culture is useful in implementing strategic and directed organizational development. The focus is on creating consistent organizational expectations to guide employee behaviors in a common direction. A case study of the City of Georgetown, Texas is used to provide an example of the processes involved developing the organization's culture.