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Master's Professional Reports Abstract

Philanthropy Among Black Alumni in Higher Education: Trends and Issues

United States Department of Education data for 1994 indicate that historically black colleges and universities (HBCUs) enrolled about 26 percent of all African American students enrolled in four-year colleges, and awarded approximately 28 percent of all bachelor degrees earned by blacks nationwide (U.S. Department of Education, 1996). Historically, these institutions have relied primarily on the federal government, organizations such as the United Negro College Fund, and corporate and foundation gifts for financial support, and continue to do so. In November 1993, President William Clinton signed Executive Order 12876, which required for the first time that federal agencies set annual goals for the amount of funds to be awarded to HBCUs (U.S. Department of Education, 1993). Yet, when it comes to obtaining significant levels of funding from their own alumni, HBCU officials have not been as successful as officials at traditionally white institutions. Giving levels by black alumni of HBCUs to their respective HBCUs, have been low and inconsistent, with some exceptions. This study investigates giving levels of black alumni at HBCUs, what HBCUs have done to encourage alumni to give back to the institutions, and identifies some trends and issues associated with philanthropy among black alumni.

--Author's foreword.


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