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Direct Marketing Educational Foundation (DMEF)


Direct Marketing Educational Foundation (DMEF)
Access the Database

Requires an account for use (instructions in About) (WRDS) limited to students, faculty, and staff of the University of Texas at Austin
Four individual data sets, each containing customer buying history for about 100,000 customers of nationally known catalog and non-profit database marketing businesses are available through DMEF to approved academic researchers for use within academic situations.

Corporate names are anonymous and customer names and addresses have been removed, but the business type is indicated. ZIP codes have been retained (if possible) to provide a potential link to Census ZIP level demographics.

In order to use this service, you must request an account. University of Texas at Austin faculty, Ph.D. students, and Master’s students may request an account by choosing the "register for a WRDS account" link via the web page linked above. Accounts will be activated within 48 business hours.

 
 
User Limits: unlimited
 
Related Subjects
Accounting
Business
Finance
Statistics and Demographics
 
Related Types
Company and Industry Information
Statistics and Numeric Data