Ad Dollar Summary
- Ad Dollar Summary
- Most current edition. (Leading National Advertisers)
- Available only in the University of Texas Libraries on library work stations.
Updated irregularly. Outlines the dollar amounts spent annually on advertising by various companies. Lists brands alphabetically and shows total 10-media expenditures, media used, parent company and PIB classification for each brand. Also included are industry class totals and rankings of the top 100 companies in each of the ten media.The link above will lead you to the UT Libraries Remote Desktop server. After accessing the desktop, click on the icon for Ad Dollar Summary. Clicking the icon will bring up a PDF version of the entire print book.
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- Related Subjects
- Advertising
- Marketing
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- Related Types
- Market Research
