eMarketer
- eMarketer
- Most current edition. (eMarketer, Inc.)
- Updated daily. Monitors, aggregates and analyzes data in the form of analyst reports from over 2,800 resources supplied by research firms, consultancies, government agencies, and universities around the world. The focus is worldwide Internet usage and e-business. The analyst reports, articles, and charts cover broadband & dial-up; consumers & e-commerce; e-business & IT; industries; marketing & advertising; media & entertainment; demographics & usage; mobile & wireless.
Includes access to all analyst reports: 80+ annually, downloadable in PDF format (or view as HTML). Total access to database of market research from more than 2,800 sources worldwide and updated daily: 50,000+ charts and articles, all downloadable in PDF, JPG and Excel.
Campus-wide access to this resource provided by the generous support of the Department of Advertising in the College of Communication.
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- Usage Rights
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- User Limits: unlimited
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