Mediamark Reporter
- Mediamark Reporter
- 2001 (Mediamark Research)
- Available only in the University of Texas Libraries on library work stations.
MediaMark Reporter is a database on CD-ROM that provides unique and valuable information on consumer demographics, psychographics/lifestyles, product and brand usage, and media preferences based on survey responses from a sample of over 25,000 consumers in the United States. This online version offers year 2001 data.The Mediamark Reporter Tutorial
available from the University of Washington Foster Business Library provides a good overview of how to use the resource and also offers links to other online tutorials and handouts.
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- User Limits: 1
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- Related Subjects
- Business
- Economics
- Marketing
- Statistics and Demographics
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- Related Types
- Market Research
