Simmons Market Research Bureau's Choices 3
- Simmons Market Research Bureau's Choices 3
- Most current edition. (Simmons)
- Available only in the University of Texas Libraries on library work stations.
This networked CD-ROM is produced by Simmons, a subsidiary of Experian Marketing Solutions. Provides marketing data that can be cross-tabulated to create demographic and psychographic profiles of consumers. Based on a survey of thousands of households. Can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.IMPORTANT:
- You must use a PC and Internet Explorer browser to access and analyze data. Simmons Choices 3 is not fully functional on a Mac.
- The link above will lead you to the UT Libraries Remote Desktop server. After accessing the desktop, click on the icon for Simmons Choices 3.
Surveys/data available to analyze:
- Kids fall 2005 full year NCS-POP
- NCS/NHCS: fall 2005 adult 6 month (May 05-Sept 05) HHLD or POP
- NCS/NHCS: fall 2005 adult full year (Jan 05-Sept 05) HHLP or POP
[Choose either Full Survey HHLD or Full Survey POP. The HHLD survey contains data relating to each household that participated in the survey; the POP survey contains data relating to the each individual who participated in survey.] - Teens fall 2005 full year (Jan 05-Sept 05)
-
-
- User Guides
- http://libguides.babson.edu/content.php?pid=10019&sid=65787
-
- User Limits: 4
-
- Alternative Titles
- Choices 3
-
- Related Subjects
- Advertising
- Journalism
- Marketing
-
- Related Types
- Market Research
