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Most current edition. (Red Books LLC) limited to students, faculty, and staff of the University of Texas at Austin fulltext of articles available
Updated periodically. Provides competitive intelligence and prospecting data on advertising agencies and advertisers. Includes detailed profiles of over 10,000 U.S. and international advertising agencies. Profiles include agency accounts, specializations, billings by media, and agency family trees. Also includes information on over 15,000 U.S. and international advertisers, which are companies that spend a significant portion of their annual budget on advertising. Includes specific advertising data such as approximate annual advertising spending by media and agencies retained by the advertiser. Redbooks.com also includes a job search site for openings in the advertising industry.
 
 
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Related Subjects
Advertising
Business
Communication
International Business
Journalism
Marketing
Radio-Television-Film
 
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