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Mintel


Mintel
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Most current edition. (MIG, Ltd.) limited to students, faculty, and staff of the University of Texas at Austin fulltext of articles available
Updated regularly. Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

In order to use Mintel, you must first agree to the terms of Mintel Academic Access. After you agree, you will then be asked to sign in with your Mintel Reports Personal Profile before you can use the database. New users can create a profile using an online form that provides Mintel with your name, email address and a password of your own choosing; however, the email address must include the "utexas.edu" domain [e.g. @mccombs.utexas.edu, @mail.utexas.edu, @austin.utexas.edu]. Addresses from other domains [e.g., @yahoo.com, @gmail.com, @utexas.net] will not be accepted.

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Related Subjects
Advertising
Business
European Studies
International Business
Marketing
 
Related Types
Market Research