Video Game Exhibit Opening Wednesday 4/1
Event:Opening reception for “Hardware Not Responding” exhibition of videogame consoles and electronic toys. This event is free and open to the public.
When: 5 p.m., Wednesday, April 1, 2015.
Where: Fine Arts Library (DFA 3.200) at The University of Texas at Austin.
Background: The Fine Arts Library hosts “Hardware Not Responding,”an exhibition of videogame consoles and electronic toys produced by Sega in the 1980s and 1990s. Please join us for an informal opening with talks on April 1 at 5:00 p.m. in the Fine Arts Library.
While its earliest videogame consoles are not well known in the US, Sega made an impact with its third entry into the console market, the Sega Genesis. The Genesis became a runaway hit and fast rival to Nintendo in the late 1980s and early 1990s, built on the slogan that “Genesis Does What Nintendon’t.” In the early 1990s, Sega and Nintendo battled for the top spot in the game console market, and it seemed likely that Sega—with sizable game sales and fan following—would come out ahead.
Yet just a few years later, Sega would be plagued by missteps and poor reception to its next-generation game console releases. The Sega Dreamcast, released in the US in 1999, would be Sega’s final videogame console before refocusing its business on arcade machines and game software.
“Hardware Not Responding” playfully asks the viewer to consider whether history could have been different for Sega and for videogame consoles today. Were some ideas underdeveloped? Too cumbersome? Or perhaps too ahead of their time?
“Hardware Not Responding” is curated by Rachel Simone Weil (Department of Art & Art History) with support from the Dolph Briscoe Center for American History and the Fine Arts Library. Display items are on loan from the UT Videogame Archive and from the FEMICOM Museum.