Trademark History Timeline

Click on the six title links for the timeline and click on each image for further information.

1. Prehistory to the Fall of the Roman Empire (5000 BCE)
  cross
Clay Stamps and Pottery
brick with letters
Roman Bricks
cave painting of bison
Cave Paintings
 
2. The Renaissance of Trademarks (12 Century)
  number 3 under a crown
Metalwork
asian characters in a circle
Ceramics
skull and swords
Pirates
circle surrounding a star
Watermarks
3. Trademarks from the Jeffersonian Era to the Industrial Revolution (1788)
  Thomas Jefferson
Thomas Jefferson
primitive image of a pig
Cattle Brands
container with the word rye
Log Marks
 
4. Trademarks in the Industrial Age (1904)
 
Celestial Marks
cat with bandage around head
Unusual Marks
   
5. The Modern Trademark (1920)
  lamp with the words atomic glow
Strength in Imagery
     
6. The Post-Modern Trademark (1964)
the word wonder
New Brands
     

Credits and Acknowledgements:

This exhibit was written, designed, and mounted for the McKinney Engineering Library, the University of Texas Libraries in 2002. It was created by Nancy V. Green, former Reference Coordinator of the McKinney Engineering Library, University of Texas at Austin, and now with the Linda Hall Library. Special thanks to Susan Ardis, Julie Hallmark, Aaron Choate and Iris Green for their patience, assistance and encouragement with this project. Please send comments to the staff at the McKinney Engineering Library.

Bibliography

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Campbell, Hannah. Why Did They Name It...? New York: Fleet Publishing Corporation, 1964.

Carter, David E., ed. Logos of Major World Corporations. New York: Art Direction Book Co., 1989.

Cole, John Y. Jefferson's Legacy: A Brief History of the Library of Congress. Washington, D.C.: Library of Congress, 1993.

Cordingly, David, ed. Pirates: Terror on the High Seas-from Caribbean to the South China Sea. Turner Publishing, Inc., Atlanta, Georgia, 1996.

Cordingly, David. Under the Black Flag: The Romance and the Reality of Life Among the Pirates. Random House, New York, 1995.

Elias, Stephen R. Patent, Copyright & Trademark: Intellectual Property Law Dictionary. Nolo Press, Berkeley, CA 1985.

Exxon-Quick Overview: History. (Copyright 1995) Internet. http://www.exxon.com/exxoncorp/overview/history.html April 1, 1997.

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Trademark Registration of Internet Domain Names (Copyright 1997). Internet. http://www.uspto.gov/web/offices/tac/domain/ April 17, 1997.

Treuil, Rene et al. Civilisations Egéenees du Néolithique et de l'Age du Bronze. Paris: Presses Univeritaires de France, 1989.

Turner, Noel D. American Silver Flatware. A. S. Barnes and Company, 1972.

United Nations Conference on Trade and Development. Secretariat. The Role of Trademarks in Developing Countries. New York: United Nations, 1979.

U.S.C. Chapter 22 (Internet) Trademark Act of 1946 ("Lanham Act"), As Amended ..Subchapter III-General Provisions http://www.law.cornell.edu/uscode/15/1115.html April 17, 1997.

U.S. Department of Commerce, Patent and Trademark Office. Official Gazette of the United States Patent and Trademark Office Washington, D.C.

U.S. Department of Commerce, Patent and Trademark Office. The Story of the United States Patent and Trademark Office. Washington, DC 1981

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United States Work Projects Administration Michigan. Michigan Log Marks: Their Function and Use During the Great Michigan Pine Harvest. Lansing, Michigan: Work Projects Administration. Michigan Agricultural Experiment Station. East, 1941.

Vainker, S. J. Chinese Pottery and Porcelain. British Museum Press, London, 1991.

Vasselot, J.J. Marquet de. Chinese Ceramics. Paris, Albert Morancé, 1922.

Victor Mayer Gmbh & Co. The Workmasters Marks 1996 (Internet) April 23, 1997.

Welz, Stephan, Cape Silver & Silversmiths: The Work of Silversmiths at the Cape of Good Hope from Late 17th to Mid 19th Century : Early Problems, Training, Output, Marking, Quality, with a Definitive List of Smiths and Their Marks, Cape Town: A. A. Balkema, 1976.

Windels, Fernand, Lascaux Cave Paintings, London, Faber and Faber Limited, [1949].

 

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