Americans became very brand conscious during and after the industrial revolution. This began with advertising in newspapers, followed by other media later. The powerful protection provided under the Trademark Act of 1905 encouraged the use of brand names among manufacturers.
Registered by the Brillo Manufacturing Company.
The package coloring is still in use.
Registered by the Quaker Oats Company.
It was registered by the Chesebrough Manufacturing Company and is now owned by Conopco, Inc. doing business as Chesebrough Pond's.
Registered in to the Interstate Brands Company in 1996.