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The University of Texas Libraries have unveiled a quartet of posters featuring icons from The University of Texas at Austin with a goal of getting kids of all ages to pick up a book (or e-reader).
Taking part in the American Library Association’s READ promotion, the Libraries worked with University Marketing and Creative Services to produce a series of four posters featuring the “Hook ‘em” mascot and Bevo reading in unexpected places.
A first run of the poster sets have been distributed to all 655 schools in the Texas Education Agency’s Region XIII area, which includes Austin and Independent School Districts in the surrounding counties.
The Libraries hopes this initial experiment is successful enough to expand the project’s reach to a greater audience in the future.
The campaign is meant to encourage reading at an early age in order to improve core competencies in literacy, which would have a likely outcome of increasing incoming student preparedness for potential future University of Texas undergraduates.
The READ promotional campaign began in 1985, with the first poster featuring comedian Bill Cosby. Since then, over 150 notable personalities have provided their portrait as endorsement of the program to inspire readers.
A full set of the posters is available for download as a PDF file here.
The Libraries are no longer able to sell READ posters due to a request from ALA.