Graphic Elements: Wordmark

The University of Texas Libraries wordmark is the primary means by which we are recognized and should appear on as many forms of communication as possible. The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way, other than that designated by the guidelines.

When reproduced in color the wordmark should always appear in the University of Texas Libraries signature colors of burnt orange (on all color documents; PMS 159 on coated paper stock, PMS 166 on uncoated paper stock), black (b/w documents) on white or light gradient fields, and reverse on b/w documents in black or dark gradient fields. No other colors are acceptable.

The wordmark is available in four formats: horizontal, stacked, flush-left and centered. These formats also include both the integrated and stand alone wordmarks. The integrated wordmark includes “The University of Texas at Austin” as part of the logo.

Wordmark files may be obtained from, and any use of the graphic identity must be approved by the University of Texas Libraries Communications Officer.