Electronic Media: Email Newsletters
Many organizations are taking advantage of the economic and targeting benefits of e-newsletters. E-newsletters can be developed for a fraction of the cost of their print counterparts and delivered to a global audience instantly. To reach its constituents, The University of Texas Libraries will create e-newsletters that respond to specific needs, namely usability and trust. By employing a consistent and usable style the Libraries will help distinguish its information from outside organizations, as well as create recognition with its audience.