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Celebrating the Life

September 26, 2012 - 2:58pm

 

The University of Texas Libraries have unveiled a quartet of posters featuring icons from The University of Texas at Austin with a goal of getting kids of all ages to pick up a book (or e-reader).

Taking part in the American Library Association’s READ promotion, the Libraries worked with University Marketing and Creative Services to produce a series of four posters featuring the “Hook ‘em” mascot and Bevo reading in unexpected places.

A first run of the poster sets have been distributed to all 655 schools in the Texas Education Agency’s Region XIII area, which includes Austin and Independent School Districts in the surrounding counties.

The Libraries hopes this initial experiment is successful enough to expand the project’s reach to a greater audience in the future.

The campaign is meant to encourage reading at an early age in order to improve core competencies in literacy, which would have a likely outcome of increasing incoming student preparedness for potential future University of Texas undergraduates.

The READ promotional campaign began in 1985, with the first poster featuring comedian Bill Cosby.  Since then, over 150 notable personalities have provided their portrait as endorsement of the program to inspire readers.

A full set of the posters is available for download as a PDF file here.

The Libraries are no longer able to sell READ posters due to a request from ALA. 

 

 

 

Groups:

You can now purchase READ

You can now purchase READ posters in the University of Texas Libraries TxShop at the link above. The $28 (+ tax, except for tax exempt organizations) will go to furthering the campaign to the next generation of Longhorns. Hook 'Em Horns!

I love these! I've loved the

I love these! I've loved the ALA read posters ever since I was a little girl, in the middle school library staring up at the Antonio Banderas and Enrique Iglesias posters telling me to read. These are too great! I hope there are more coming.

These are tremendous! As a

These are tremendous! As a member of the Alumni Band, of course I'm partial to the band poster. How can I purchase either one or all of them? When do you anticipate having them for sale? What a great gift for any UT grad who is teaching. Hook 'em!

Thanks for the praise, Kathy.

Thanks for the praise, Kathy. We're awaiting word on the TxShop setup, and expect it to launch very soon, so keep checking back.

This is awesome. Can't wait

This is awesome. Can't wait to purchase a poster! Great promotion University of Texas Libraries.

I love the posters! Our

I love the posters! Our librarian has made a display case featuring them, and gave the extras to teachers who wanted them. They were a wonderful surprise!

Is there a way that a Texas

Is there a way that a Texas teacher can purchase these posters? My second grade students would love them.
I understand they were distributed in the Austin area, but I would really like a set of them.
Thanks.

Thanks for the comment and

Thanks for the comment and inquiry, Trudy. We're currently working on setting up a way to purchase the posters, and hope to have them available in the next two weeks.

Thank you for the motivating

Thank you for the motivating posters!

Thanks for the support,

Thanks for the support, Marcy. Keep reading and Hook 'em Horns.

I love this! Is it possible

I love this! Is it possible to get some of these posters for my classroom? I work in region iv, title 1. This would be great for me to continue to encourage my students to not only read, but to go to college! Great Campaign! Hook'em!

Hey, Kristy. Thanks for the

Hey, Kristy. Thanks for the comments and inquiry. Thanks to the success of this experiment, we hope to expand our distribution in the next phase to additional regions. Meanwhile, we're also investigating the best way to allow the purchase of the poster sets through our site. Keep checking the Libraries Facebook page and website for updates on our plans.

Every school in the state

Every school in the state should have access to these! I teach in a lower SES school and would love to encourage reading with my alma mater mascot! These are awesome! I would even buy them if given the opportunity.

Thanks, Melinda. We really

Thanks, Melinda. We really want to reach all the students in the state with this campaign, and hopefully the success of this first phase will allow us to do so in the future. We'll have more news about the purchase option in the coming days.

I love these posters. As a

I love these posters. As a retired librarian and an avid Longhorn fan I would love to purchase them for framing. How soon will they be available to the public?

Hey, Connie. We're working

Hey, Connie. We're working hard to get the TexShop site up right now so that these will be available to anyone wishing to purchase a set. We're projecting that the site will go live within the next 7-10 working days, and we'll make sure news gets out as soon as it happens through the University of Texas Facebook page, and here on our site, so keep your eyes open and Horns up.

Is there any update on the

Is there any update on the availability? I have many teachers asking to get these! Thanks!
\m/

Oh-so-close, Stephanie. We

Oh-so-close, Stephanie. We expect to make an announcement on Monday...possibly earlier....

Hang tight and Hook 'em.


For more information about this and all University of Texas Libraries news releases, please contact the current Communications Director, Travis Willmann, at traviswillmann@austin.utexas.edu or (512) 495-4644.


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