"Prufrock's" chosen for new coffee shop name

Winning entry submitted by Barbara McKnight

Barbara McKnight receiving a check for $1,000 from Vice Provost Fred Heath, University of Texas Libraries, and Director of Dining Services Campus Dining Henry Jackson, Aramark.

Austin, TX (July 8, 2005) - Prufrock's it is! Barbara McKnight, an administrative associate in the Department of Chemistry and Biochemistry, submitted the winning entry for the name of the new coffee shop to open in the Perry-Castañeda Library in August.

The winning name is a reference to T. S. Eliot's "The Love Song of J. Alfred Prufrock"

For I have known them all already, known them all:-
Have known the evenings, mornings, afternoons,
I have measured out my life with coffee spoons;
I know the voices dying with a dying fall
Beneath the music from a farther room.
So how should I presume?

McKnight receives a $1,000 award, co-sponsored by the University of Texas Libraries and Aramark Corporation. Students, staff and faculty submitted more than 1,500 entries to the coffee shop naming competition.

The final decision on the winning entry took much longer than anticipated and included a trademark search and a detailed review of all the entries over several weeks - many of them variants on a similar theme. The entries included a plethora of "Starbooks," a pinch of PCLs (Peep's Coffee Lounge, Perfect Cup Lounge, P.C. Latte, Perry-Castañeda Lattes, Perky Caffeineda, PCL Perk), an inkling of ink (Café Ink, Ink, Wet Ink, The Inkspot, Paper and Ink) and a bevy of brews (Bevo Brew, Et Tu Brew-te, Much Abrew, Brave New Brew, Bell, Book, and Brew, Best Brew, Witches' Brew, Brewed Awakening Café, The Luminary Brew, BiblioBrew, A Swiftly Brewed Pot, Something Brewing This Way Comes, Brew-22, The Brew Story, Bard's Brew, Ciderhouse Brews, True Brew, Brew for Thought).